- Press Release -

Rockville, Md. The global red wine market is set to exceed US$ 77 Bn by 2022, growing at a 2.7% CAGR, according to Fact.MR. Discerning tastes, rising incomes and urbanization are lifting demand, with red wine finding a base among both younger drinkers seeking an alternative to spirits and older ones drawn to its lifestyle image.

Semi-sweet wines lead by sweetness, light and medium bodied styles dominate by body, and the trade channel carries most sales. Europe is the largest region, while Asia Pacific excluding Japan is the fastest riser and e-commerce the channel to watch.

Styles, Bodies and Channels

Semi-sweet wine is the most popular sweetness level at more than two-fifths of revenue, with the Europe semi-sweet segment nearing US$ 16 Bn by 2022 and Asia Pacific posting a higher CAGR. Sweet wine holds about a quarter. By body, light and medium bodied wines each contribute around two-fifths of revenue, with light bodied growing fastest in Asia Pacific at a 4.1% CAGR, while full-bodied wine is smaller but still exceeds US$ 7.7 Bn in Europe by 2022.

On distribution, the trade channel leads and heads past US$ 28 Bn by 2022, grocery stores are popular in Asia Pacific and Latin America, and e-commerce, nearing US$ 8.7 Bn in Europe by 2022, is the fastest-emerging route to market. Europe remains the largest region overall.

Lifestyle Shifts Drive Demand

The market runs on changing habits. As wine consumption rises in emerging markets and producers in developed ones introduce new flavours and textures, red wine broadens its appeal across age groups, keeping demand climbing steadily through the forecast period.

Suppliers and Their Playbook

The field brings together large global wine producers.

• Treasury Wine Estates, The Wine Group, Grupo Peñaflor S.A, E&J Gallo Winery, Diageo Plc, Constellation Brands, Inc., Viña Concha y Toro SA, Caviro, Casella Family Brands, and Accolade Wines Australia Limited are among the key players in the report.

Reading the Market for Decisions

For producers, growth favours semi-sweet and light bodied wines and a stronger e-commerce presence. Investors get a large market with steady, lifestyle-led demand. Procurement and retail teams can plan around the trade channel leading distribution, semi-sweet carrying volume, and Europe holding the largest share while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global red wine market for the 2017 to 2022 forecast period, with segmentation by sweetness level, body, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the red wine market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.