Feb 08, 2021

4 Out of 10 Maternal Nutrition Products Sold Across the World are Multivitamins: Fact.MR

by Team Fact.MR

Demand for maternal nutrition products is driven majorly by North America, with nearly one-fourth of the production cluster positioned in the country, and favourable economy winds will bolster the market over the coming years. Key driving factors for maternal nutrition product demand are increasing manufacturing facilities and new entrants on the supply side.

Increasing consumer awareness about nutrition, especially pregnant women, will act as a proverbial key to the success of maternal nutrition products. Apart from these demand and supply factors, macroeconomic factors such as increased healthcare spending and maternal care subsidies will act as strong market driving factors for maternal nutrition products, where demand for multivitamins is seen to be surging.

Fact.MR predicts to global maternal nutrition products market to progress at a healthy CAGR of more than 5% over the forecast period of 2020 to 2030.

Key Takeaways from Maternal Nutrition Products Market Study

  • The global maternal nutrition products market is anticipated to add 1.7X value by 2030 as compared to 2020.
  • Maternal nutrition products during pregnancy capture a major chunk of the market, equivalent to four-fifth market share, and are set to create US$ 9.7 Bn opportunity by 2030.
  • North America is set to dominate the market revenue in 2020, but is expected to lose 144 BPS in its market share by 2030.
  • East Asia is set to a hold leading share by the end of FY2030, and will be the fastest-growing region over the long-term forecast period.
  • Tablet form will hold a market share of more than 40% over the next ten years.
  • More than 50% sales of maternal nutrition products will be through drug stores and specialty stores, though sales through online channels are surging.
  • The market in the U.S. is projected to expand at a CAGR of 4.5%, while that in China and India at 5.8% and 7.3%, respectively.

“Growing maternal product subsidies in developing economies to bolster the long-run stance of the market,” says a Fact.MR analyst.

Market to Lose Consolidation over Long-term Forecast Period

The market is moderately consolidated in nature, with medium to large manufacturers such as Abbott, Koninklijke DSM N.V, Arla Food Ingredients Group, GlaxoSmithKline plc, Nestle SA, and others contributing nearly 40% to the market share. Higher dollar opportunity and growing investments are burgeoning the number of players in the maternal nutrition products space. Moreover, incentives provided by regional governments to manufacturers will lower cost and increase the margins of players.

 Connecting the dots, the market will lose consolidation, and market giants will observe volatile price elasticity over the coming years.

More Valuable Insights on Maternal Nutrition Products Market

Fact.MR, in its new offering, presents an unbiased analysis of the global maternal nutrition products market, presenting historical demand data (2015-2019) and forecast statistics for 2020 - 2030. The study divulges essential insights on the market based on nutrition (multivitamin, vitamin B, vitamin D, omega 3/6/9, calcium, probiotics, and others), use case (preconception, pregnancy, and postpartum), form (tablets, capsules, and powder), and distribution channel grade (modern trade, specialty stores, online retailers, pharmacy stores, and other sales channels), across six major regions (North America, Latin America, Europe, East Asia, South Asia & Oceania, and the Middle East & Oceania).

About the Food & Beverages Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned Food & Beverages team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over thousand reports and 1 million-plus data points, the team has analysed the Food & Beverages industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Santosh Kumar


Sr. Consultant - Food & Beverages

E-mail: [email protected]