Electric Grill Market

Global Electric Grill Market Outlook

The global electric grill market is estimated at USD 2,117 Million in 2022 and is forecast to surpass USD 4,283 Million by 2032, growing at a CAGR of 7.3% during 2022-2032.

The global electric grill market contributed by providing around ~1% of the total revenue generated by global cooking appliances market in 2021. The global electric grill market is estimated to provide an absolute $ opportunity of USD 2,167 Million during the assessment period of 2022-2032.

Report Attributes	Details
Base Year Value (2021A)	USD 2,080 Million
Estimated Year Value (2022E)	USD 2,117 Million
Projected Year Value (2032F)	USD 4,283 Million
Global Growth Rate (2022-2032)	CAGR 7.3%
North America Market Share in 2021	~30%
North America Growth Rate (2022-2032)	CAGR 7.9%
Top 5 Companies Market Share in 2021	~42%
Key Companies Profiled	Weber-Stephen Products Llc. The Middleby Corp. Char-Broil Llc. Taylor Company Roller Grill International The Holland Grill Company Inc. Dimplex North America Limited DeLonghi SpA RH Peterson Co. Midea Group

Electric grills are expected to see increased demand in the near future in view of their versatility for indoor use and energy-efficient attributes. That is set to have a huge effect on the future growth of residential electric grill industry.

In the forecast timeframe, millennials will become the largest residential electric grill utilizers globally. However, the millennial population covers a majority of the share in developed regions, such as North America and Europe.

Consumers are searching for lightweight alternatives in items of all sorts, and cooking appliances are no exception. Such factors are expected to give impetus growth to the electric grill market over the forecast period (2022-2032).

Consumer Demand for Convenience Fueling Connected Electric Grill Development

Integration of technology into cooking appliances has led toward the development of innovative cooking products, which are in line with consumer demand for convenience and saves their energy and time.

Smart cooking grills are in high demand worldwide, with Bluetooth and Wi-Fi-enabled electric grills gaining the center stage among affluent consumers. Connected electric grills, such as Weber’s line of Grills, that feature Bluetooth connectivity have witnessed a rise in momentum as they facilitate instant and remote monitoring of grilling activities.

However, high cost of electric grills have confined their penetration to high-income consumers. Manufacturers such as Weber are therefore taking development efforts toward production of cost-effective connected electric grills, in a bid to tap the potential of developing markets.

Recent Trends

• The size of the smart kitchen appliance industry crossed USD 14.47 Billion in 2019 this growth is due to the integration of the internet of things network into kitchen appliances. The Wi-Fi-enabled smart kitchen grills make up part of this market.

• The growing cookout trend is another propellant for the demand for this product. European countries have emerged on this trend and during the pandemic, this demand declined due to lockdowns and restrictions.

• Grilled food has become part of aficionado’s fast food culture. Furthermore, with the grilling method flavors can be easily infused without the need for extra additives and culinary acrobatics.

• With the rise in health consciousness people tend to avoid boiled and fried food as its considered food that loses nutrients after boiling or deep frying. Here grilling comes to the rescue. Grilled food tastes better and one need not add extra spices and ingredients.

• Rising obesity concerns are making people switch their food preferences not only in terms of dishes but also in terms of cooking processes. The grilling process ensures the melting of fat which reduced unnecessary fat consumption by the consumer. The reduced fat intake is ensured while grilling the food which makes it preferable to that frying.

• The major concern with restaurant food is its heavy inclination to sodium. Packaged and outside food tends to contain 70% more sodium than home-cooked food. Grilling in your own cooking space, reducing the need for additional sodium as grilling brings out the natural flavor of food.

Electric Grill Market Historical Overview (2017-2021) Vs. Forecast Outlook (2022-2032)

• North America electric grill market have been generating maximum revenue for electric grill manufacturers from past half-decade. Around 30% of overall market valuation for electric grill was generated by North American countries in 2021 which is forecast to surpass valuation of USD 1,388 Million by 2032 end, growing with 7.9% CAGR. U.S. leads the electric grill business in North America with 58% share and is projected to grow with exciting CAGR of 8.1% during 2022-2032.
• Moreover, enthusiasm for spicy food is suggesting a bright future for the grilling & barbecue industry and residential electric grills in general. Thus, this market grew with CAGR of 6.8% with an absolute $ opportunity of USD 957 Million during 2017-2021.
• By product type, portable electric grill held the maximum market share of 48% in 2021 and is expected to gain 610 BPS within the forecast period and will contribute the market with share of ~54.1% forecast around USD 2,317 Million by 2032 end.
• Under end uses available for electric grill, household electric grill is anticipated to hold market share of ~48.5% in 2022 and is likely to provide an absolute $ opportunity of USD 518 Million by reaching a market valuation of USD 843 Million by the end of forecast period in 2032.

Region-wise Insights

How North America projected to Witness High Demand Growth, While Prospects in Latin America Remain Optimistic?

The North America electric grill market is expected to provide maximum absolute $ opportunity to its manufacturers comprehended by the availability of strong supply chain networks of electric grill manufacturers in this region.

Presently, North America has been the market leader in the global residential electric grill market by holding a share of more than 30% in 2021. Barbecuing and grilling lifestyle in American countries is now not solely considered as a recreational practice instead it became an integral part of consumer’s lifestyle over there.

Moreover, enthusiasm for spicy food is suggesting a bright future for the grilling & barbecue industry and residential electric grills in general.

According to a consumer survey by HPBA (Hearth, Patio and Barbecue Association), more than one-third of customers in North America are looking to purchase new grills, with residential electric grills accounting for approximately 10% of the overall sales.

The Latin America electric grill market is projected to grow rapidly at 7.5% CAGR with the growing popularity of stay-at-home cooking and grilling.

Category-wise Insights

Which End Use is expected to Grow Fastest during the Forecast Period in Electric Grill Market?

The use of electric grill for residential use is projected to be the fastest growing segment with CARG of 7.1% during the forecast period of 2022-2032 which held a market share of over 32% in the end-use category in 2021.

Customer lifestyle trends in developed economies are gradually leading to high adoption of indoor residential electric grills. When exiled to a single location where gas and charcoal are not permitted to be used, electricity is the last resort for consumers who are looking to savor grilled food. Thus it is anticipated to gain 440 BPS during the assessment period of 2022-2032.

A significant portion of electric grill production in the past, however, has low-voltage features that impart low power and do not completely meet grilling requirements.  Comprehending the aforementioned factors, electric grills in household use is projected to generate around ~36.4% market valuation for electric grills by 2032 end and is forecast to surpass market value of USD 843 Million during the same.

Product Innovation Enabling Leading Players to Hold About 2/4th of the Market Share

The global residential electric grill market is highly fragmented. The market includes a significant number of small and medium players.

Some of the leading players include:

• The Middleby Corporation
• Koninklijke Philips N.V.
• Robert Bosch GmbH
• Kenyon International Inc.
• Weber-Stephen Products LLC.

Renowned players in the residential electric grill market are focusing on evolving on the latest technology and incorporating new features in their residential electric grill offerings, such as temperature sensing technology.

Major competitors participating in the overall residential electric grill market concentrate on product launch approaches driven by creativity. Recently, Phillips Koninklijke N.V. introduced a smoke less indoor grill with up to 80% less smoke.

The integration of several technologies into residential electric grills is furthering the production of innovative cooking products in response to the growing demand for convenience from consumers. Manufacturers are incorporating state-of-the-art technology by offering Wi-Fi and Bluetooth-enabled residential electric grills to customers, which have gained substantial interest worldwide.

Competitive Landscape: Top Companies in Electric Grill Market

The global electric grill market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of advanced electric grill.

Fact.MR has provided detailed information about price points of top manufacturers of electric grill market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

Global Electric Grill Market Segments

• By Product Type :

  • Built-in Electric Grill
  • Portable Electric Grill
  • Others (Smokeless, Free Standing, Roll Around)

• By Power Rating :

  • <1,560 Watts
  • <1,800 Watts
  • >1,800 Watts

• By Cooking Area :

  • Under 200 Sq. Inches
  • 200-400 Sq. Inches

• By End Use :

  • Household
  • Commercial (Hotels, Restaurants, etc.)

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA