Gluten-free Baking Mixes Market

Gluten-free Baking Mixes Market By Source (Brown Rice Flour, Tapioca Flour), By Nature (Conventional, Organic), By End Use (Breads, Cakes & Pastries, Pizza Dough, Cookies & Biscuits, Muffins, Waffles, Pancakes), By Distribution Channel, & By Region - Global Insights 2022-2032

Analysis of Gluten-free Baking Mixes market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Gluten-free Baking Mixes Market Outlook (2022-2032)

Revenue from the global gluten-free baking mixes market is set to reach US$ 454 million in 2022, with the market predicted to expand at a high CAGR of 7.3% to reach US$ 923.2 million by 2032.

Over the decade, worldwide demand for gluten-free baking mixes is predicted to increase more than 2X, mainly driven by the rising prevalence of celiac disease and growing worldwide demand for convenient, healthy food items.

Report Attributes


Gluten-free Baking Mixes Market Size (2022E)

US$ 454 Million

Forecasted Market Value (2032F)

US$ 923.2 Million

Global Market Growth Rate (2022-2032)

7.3% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Market Share of Top 3 Countries


Key Companies Profiled

  • General Mills, Inc.
  • Conagra Brands, Inc.
  • Kinnikinnick Foods, Inc.
  • Williams-Sonoma, Inc.
  • Continental Mills, Inc.
  • Partake Foods
  • Chebe
  • Naturpro
  • King Arthur Baking Company, Inc.
  • SalDoce Fine Foods

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Gluten-free Baking Mix Consumption Analysis (2017-2021) Vs. Market Forecasts (2022-2032)

The COVID-19 pandemic raised the gluten-free baking mix demand since there was a large uptick in home baking during the lockdown. Since the start of the pandemic, Google searches for baking advice and bread recipes have increased dramatically across the globe as individuals attempted to learn new skills and engage in new hobbies to keep themselves busy.

The rise of the work-from-home trend and the stringent enforcement of the stay-at-home policy has encouraged consumers to engage in cooking activities at home.

Wheat, barley, rye, and other closely related cereals such as triticale, a wheat-rye hybrid, all contain the protein gluten. This protein serves as a binder, holding dough and mix together and then providing them with shape and structure.

On a gluten-free diet, gluten is completely avoided, yet gluten-free replacements can be employed to enjoy generally gloppy foods. Customers who are on a gluten-free diet as well as those who have been diagnosed with Celiac disease will therefore prefer any gluten-free food products.

As per Fact.MR, a market research and competitive intelligence provider, global gluten-free baking mix sales are anticipated to increase at a CAGR of 7.3% to reach US$ 923.2 million by 2032.

Gluten-free baking mixes market forecast by Fact.MR

Why are Sales of Gluten-free Baking Mixes Increasing Rapidly?

“Increasing Awareness Regarding Illnesses Linked with Gluten-based Products”

These days, consumers do not favour foods that contain artificial sweeteners, preservatives, or chemicals. Therefore, the producers have focused to provide food that is free of artificial additives and preservatives.

As a result, the producers create baking mixes that are both gluten-free and organic. The gluten-free baking mixes also happen to be a nutritious substitute for regular baking mixes. Because the intestinal bacteria do not ferment gluten-free baking mixes, they cannot result in any health problems like bloating or diarrhoea.

Bread, pastries, and biscuits are some of the baked goods made with gluten-free baking mixes. When compared with regular cake mixes, gluten-free baking mixes often have reduced levels of fat, calories, and sugar.

Baking mixes without gluten don't include oligosaccharides that are difficult to digest and could worsen serious cardiac problems. The main ingredients in gluten-free cake mixes are rice flour (both brown and white), tapioca flour, and potato starch.

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What Strategies Should New Entrants Follow to Increase Revenue Growth?

“Targeting Underserved Regions and Raising Public Awareness about Products”

The market for gluten-free baking mixes is underserved in some regions; thus, promotional initiatives will be the main force behind market expansion in the short term.

Drawing in the public and raising awareness about the advantages of gluten-free baking ingredients can be aided by creating new variations of bakery goods.

When small-scale bakeries begin employing gluten-free baking mixes rather than regular baking mixes, the market for gluten-free baking mixes will gradually evolve.

  • In 2017, Pamela's introduced a gluten-free baking mix for almond biscuits as well as figgies and jammies. During the summer, these two products had a positive commercial impact on kids.
  • Introduced in 2018, The Trader Joe's Falafel Waffle Mix has been the best-selling waffle mix. Their goods are all gluten-free.

Which Region is Highly Profitable for Gluten-free Baking Mix Manufacturers?

“High Demand for Gluten-free Food Products & High Prevalence of Celiac Disease in North America”

North America is expected to account for the largest revenue share of around 37.6% in 2022 and is expected to continue its dominance over the forecast period. Due to increasing customer readiness to explore novel food variants such as gluten-free, vegetarian, and sugar-free options, the U.S. accounted for the highest revenue share in the regional North America market.

High prevalence of celiac disease in the United States and raising public awareness of the potential negative health consequences of gluten are some factors that are anticipated to favourably impact the market over the projected period.

Due to the expanding demand for healthy food products and the rising acceptance of a healthy lifestyle among consumers in Australia, China, Japan, and India, Asia Pacific is expected to become a more prominent market for gluten-free baking mixes.

Additionally, an increase in the incidence of allergic disorders and other gluten-related illnesses is driving product demand and fostering regional market expansion.

Growing level of consumer knowledge about the negative effects of consuming gluten will likewise increase demand for the product. The demand in the region is also thought to be fueled by the rising popularity of Western foods such as pizza, burgers, hamburgers, and sandwiches.

Through Which Sales Channel are Gluten-free Baking Mixes being Sold More?

“Higher Volumes of Gluten-free Baking Products Sold through Indirect Channels”

The grocery stores segment is expected to account for the highest market share, in 2022. Due to the abundance of food stores in both large and small economies, the segment is predicted to maintain its top spot during the projected period.

Major players have concentrated on opening new outlets to increase their worldwide footprint during the past few years.

  • Wm Morrison Supermarkets plc, one of the top supermarkets in the U.K., said in September 2020 that it will expand its online delivery business by hiring thousands more permanent employees.

Product sales through grocery stores are rising as a result of such market dynamics.

Over the projected period, the others segment, which comprises online portals and e-Commerce platforms, is expected to expand at the highest CAGR.

Players in the FMCG sector have begun to host their shopping websites as a result of realizing the potential of e-Commerce in recent years. This allows them to better serve their customers' needs and increase their profit margins.

Competitive Landscape

To maintain their place in the fiercely competitive market, major corporations are investing in alliances, collaborations, product expansions, digital marketing, and product differentiation.

  • SalDoce Fine Foods has launched its products under the YesYouCan brand on Amazon Australia and eBay.

To acquire a greater market share, many new players are emphasizing quality and innovation.

Key Segments Covered in Gluten-free Baking Mixes Industry Research

  • by Source :

    • Brown Rice Flour
    • Tapioca Flour
  • by Nature :

    • Conventional
    • Organic
  • by End Use :

    • Breads
    • Cakes & Pastries
    • Pizza Dough
    • Cookies & Biscuits
    • Muffins
    • Waffles
    • Pancakes
    • Others
  • by Distribution Channel :

    • Direct Sales
      • Food Service
      • Food Processor
    • Indirect Sales
      • Departmental & Traditional Grocery Stores
      • Convenience Stores
      • Online Channels
      • Others
  • by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What size is the gluten-free baking mixes market?

The global gluten-free baking mixes market is currently valued at US$ 454 million.

What market share is held by North America?

The North America gluten-free baking mixes market currently holds 37.6% share.

What is the market share of the top 3 countries?

The market share of the top 3 countries is 23.8%.

What is the predicted growth rate of the gluten-free baking mixes market?

Sales of gluten-free baking mixes are set to increase at 7.3% CAGR through 2032.

What is the predicted market value for 2032?

By 2032, gluten-free baking mix demand is anticipated to reach US$ 923.2 million.

Gluten-free Baking Mixes Market

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