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Durian Market

Durian Market Share & Trends Analysis, By Product Type (Fresh, Processed), By Processing Technology (Raw, Dried, Canned), By End-use (Desserts & Ice-creams, Soft Drinks, Bakery, Confectionery) & By Region - Global Market Insights 2022 to 2032

Analysis of Durian Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Durian Market Outlook (2022-2032)

Historically fruits have been treated as a part of the diet and used in various dishes. The consumption of fruits is increasing over the years propelling awareness about their nutritional values and the importance of a rich diet. South East Asia is a major producer of durian fruit. As a reason, this makes an active ingredient used by people in this region in both savory and sweet dishes.

It is a large edible fruit that is majorly cultivated in Indonesia, The Philippines, Malaysia, and southern Thailand. In 2021, Malaysia alone produced about 448 thousand metric tons of durians. Moreover, Thailand and Malaysia together account for up to 90% of global production. About 40% of Thailand’s durian export goes to China owing to higher demand from the destination country. After China, Hong Kong and Vietnam dominate in terms of imports.

The durian market is expected to grow with a CAGR of 7.2% in the forecast years. The market is set to reach a value of USD 46.56 Billion by 2032 from the present size of USD 23.23 Billion in 2022.

The seeds of the fruit are also eaten when roasted in form of snacks. Due to its exquisite taste and flavor, it is highly favored in Asian countries, but due to its distinctive odor, it is less popular in Western countries for making cuisines. Durian flesh is popular for further processing in the food industry to make ice creams, jams, desserts, and cakes. This fruit can be canned and dried and can be stored with longer shelf life thereby retaining its taste and flavor.

Report Attributes


Market size (2022 A)

USD 23.23 Billion

Base Year for Estimation


Forecast duration for this research


Forecasted Market value (2032 F)

USD 46.56 Billion

Global Market Growth rate (2022-2032 E)

CAGR of 7.2%

Key Companies Profiled

  • Thaiaochi, Tempora Food Industry
  • Sdn Bhd
  • Sunshine International Co., Ltd.
  • D International Co., Ltd.
  • Xi'an Asclepius Bio-Tech Co.,Ltd
  • Lavifood

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Why there is high demand for durian fruit?

It is a commendable trajectory attended by this market owing to the journey from local to international markets. Like other various tropical fruits, durian is rich in energy, vitamins, and minerals. It also provides phytonutrients, water, and proteins as some of the beneficial nutrients. Being a good source of fiber and vitamin C, which makes it an overall enriching nutrient fruit for consumption by humans.

It impacts in a positive way towards healthy digestion, aging, insomnia, blood pressure, cardiovascular health, bone health & Anaemia. Likewise, the remarkable popularity of this fruit among regions is attributed to its health effects on humans which are anticipated to remain stable in forecast years.

Durian is rich in terms of oxidants and found to be effective in neutralizing cancer-causing radicals. Apart from preventing cancer risk, this helps in maintaining a healthy heart by reducing cholesterol levels. The fruit is equally attracting people for its impact in lowering blood sugar and ability to fight infection.

What are the challenges faced by durian markets?

Climate change has started to leave ever-lasting impacts on agrarian capacities. The changing soil structure and spread of pests are major causes hampering the growth of fruit. Uncertain changes in weather in tropical regions have a direct impact on the length of the fruit maturity period which later affects the income of producers.

The high-cost investment is needed to ensure fruit maturity and application of needed fertilizers which affects the potential of farmers to generate export quality of durians. Owing to its pungent smell this fruit is not largely favored by western countries which limits the market expansion scope for firms.

Durian Market

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What opportunities are waiting for market players?

The penetration of social and modern digital media is increasing like never before. This has contributed to rising awareness about the global cousins and dishes. With the internet progression, regional food is getting international exposure. The market is anticipated to be positively influenced by evolving consumer taste preferences majorly in Asian countries towards consuming healthy food products.

Thus, the market players need to advertise and promote the products of Durian & highlight its health benefits and thus, creating a market for this fruit globally. Also, wide dishes made of durian can be promoted through television shows and travel TV series.

Segment wise Insights

Fresh consumption is dominant in the regional markets while the pulp segment dominates in terms of revenue owing to shelf life and export share of processed pulp products. The canned and dried form is attributed to an increasing share in the forecast period owing to its use in various dishes. In Asian countries, raw consumption of durian is dominant as this fruit is preferred for its sweetness despite of pungent smell.

Despite its origination in South Asia is widely consumed across the globe and enters into dishes in terms of various forms. Apart from the countries of origin, the fruit is preferred in form of puree to enhance the quality and taste of desserts, soft drinks, and confectionery products.

On the basis of distribution, the supermarket segment accounts for a major share which is about 40% in terms of revenue. The buyers prefer to physically inspect fruit before buying which increases the crowd at stores. The perishability of fruits at a specific time is another reason why clients prefer visiting stores to buying them. However, there is a rise in fast delivery channels that provide doorstep delivery of fresh fruits in no time. This online commerce traction is the likely to expand in forecast period in terms of revenue.

Regional Outlook

The Asia Pacific region dominates in the market share of durian fruits accounting for more than 90% of shares in terms of revenue. Thailand is a major exporter in the globe while China dominated imports in this sector. The regions namely Singapore, Hong Kong, and Vietnam are the biggest nations in imports. The free trade agreement between China and Thailand fostered trade in durian. The other regions in this market the UK, the US, and Germany are turning in favor of durian fruit products owing to the popularity of this fruit in terms of health benefits.

Competitive Landscape

Promotional activities carried out by manufacturers and quality certifications provided and practiced by the manufacturers are the key opportunities carried out to create awareness and reach to customers globally. Some of the key players operating in the Global market are Thaiaochi, Tempora Food Industry Sdn Bhd, Sunshine International Co., Ltd., D International Co., Ltd., NAFOODS GROUP JSC, Xi'an Asclepius Bio-Tech Co.,Ltd, Lavifood, IngredienTrade, Dulai Fruits Enterprise, Top Fruits Sdn Bhd, Bao Sheng Durian Farm among others.

  • Nafoods Group JSC, the Vietnam-based Company, is focused on promoting its products at various global events. For instance, in 2018, the company participated in Seoul Food Exhibition 2018. It is the fourth largest food industry exhibition held in Asia every year. It brings together exhibitors, visitors, and wide countries from around the world in order to exchange information & new technologies, share new product ranges and increase social networking.

Durian Market :- Segmentation

  • By Product Type :

    • Fresh
    • Processed
      • Powder
      • Pulp
      • Puree
  • By Processing Technology :

    • Raw
    • Dried
    • Canned
  • By End Use :

    • Desserts & Ice-creams
    • Soft Drinks
    • Bakery
    • Confectionery
    • Snacks
    • Powder Premixes
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • Japan
    • Asia Pacific excluding Japan (APEJ)
    • Middle East & Africa (MEA)

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Durian Market

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Thaiaochi, Tempora Food Industry Sdn Bhd, and Sunshine International Co., Ltd. are the key players in the durian market.

Asia Pacific is expected to possess a 40% market share for the durian market in the forecast period 2022-2032.

The durian market is expected to grow with a CAGR of 7.2% in the forecast years.

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