Durian Market

Durian Market Analysis by Raw, Dried, and Canned for Use in Soft Drinks, Bakery, Desserts & Ice Creams, Confectionery, and Snacks from 2023 to 2033

Analysis of Durian Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Durian Market Outlook (2023 to 2033)

Durian is a tropical fruit that grows all over the world, but it is especially popular in Malaysia, Indonesia, and Thailand, which are all in Southeast Asia. In South Asia, it’s also considered as the king of fruits. This fruit is high in essential nutrients and contains more than any other fruit. Its custard-like large seeds and pungent smell are some characteristics by which people describe this fruit. The flesh of the fruit can be any color. It might be red or green but is usually yellow or white.

Fruit consumption has increased over time, raising knowledge of their nutritional benefits and the need for a varied diet. This fruit is widely grown in South East Asia. Because of this, locals use this as an active component in both savory and sweet recipes. This fruit is primarily grown in southern Thailand, Indonesia, the Philippines, and Malaysia. Malaysia alone produced 448 thousand metric tonnes or thereabouts of durians in 2021.

Furthermore, Thailand and Malaysia jointly produce up to 90% of the world's output. China receives about 40% of Thailand's exports because there is a greater demand there. Hong Kong and Vietnam are the two largest importers after China.

The global Durian market was valued at USD 24.90 billion in 2023. This market is expected to grow and surpass a valuation of USD 49.91 billion by end of 2033. The industry is anticipated to grow with a CAGR of 7.2% in the forecast period 2023 - 2033.

Report Attributes


Market size (2023 A)

USD 24.90 Billion

Base Year for Estimation


Forecast duration for this research


Forecasted Market Value (2033 F)

USD 49.91 Billion

Global Market Growth Rate (2023-2033 E)

CAGR of 7.2%

Key Companies Profiled

  • Thaiaochi, Tempora Food Industry
  • Sdn Bhd
  • Sunshine International Co., Ltd.
  • D International Co., Ltd.
  • Xi'an Asclepius Bio-Tech Co.,Ltd
  • Lavifood

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What are growth impellers for the market?

The tropical fruit is full of nutrients like vitamins and minerals as well as energy. In addition to these important elements, it also offers water, proteins, and phytonutrients. Being an excellent source of fiber and vitamin C, it is a fruit that is rich in nutrients and is suitable for human consumption.

Rich in nutrients, antioxidants and Lowers cholesterol levels

Durian is abundant in antioxidants and has been shown to be useful in scavenging cancer-causing radicals. Lowering cholesterol levels, aids in keeping a healthy heart in addition to lowering cancer risk. The fruit is drawing interest from consumers due to both its capacity to combat infection and its effect on decreasing blood sugar.

It has favorable effects on things like bone health, anemia, blood pressure, healthy digestion, aging, and insomnia. The exceptional popularity of this fruit throughout areas can also be ascribed to its positive benefits on human health, which are expected to hold steady in the next years.

What are the hindrances faced by the market?

On agrarian capacities, climate change has already started to have long-lasting effects. The introduction of pests and altered soil composition are the two main factors impeding fruit growth. Uncertain whether variations in tropical areas directly affect how long it takes for the fruit to mature, which has an effect on the growers' income.

To assure fruit maturity and apply the necessary fertilizers, a high-cost investment is required, which has an impact on farmers' ability to produce durians of exportable quality. Due to its offensive scent, this fruit is not widely popular in Western nations, which restricts the potential for market expansion for businesses.

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Segment Wise Insights

The pulp segment drives sales due to the long shelf life

The majority of the time it is consumed fresh and consumption of fresh form is dominant in the market followed by pulp. The pulp segment drives the majority of revenue as it holds longer shelf life. The canned and dried form is attributed to an increasing share in the forecast period owing to its use in various dishes. In Asian countries, raw consumption is dominant as this fruit is preferred for its sweetness despite of pungent smell.

Despite its origination in South Asia is widely consumed across the globe and enters into dishes in terms of various forms. Apart from the countries of origin, the fruit is preferred in form of puree to enhance the quality and taste of desserts, soft drinks, and confectionery products.

Supermarkets hold a major share in terms of distribution revenue

The distribution segment is led by supermarkets with 40% of the share in terms of revenue owing to consumer preferences for buying fruits offline. However, there is a rise in fast delivery channels that provide doorstep delivery of fresh fruits in no time. This online commerce traction is likely to expand in the forecast period in terms of revenue.

Regional Outlook

Asia Pacific Region reigns in terms of market share

APAC region accounts for the majority of market revenue as countries like Thailand are major exported while China reigns the import segment. The largest countries in terms of imports are Singapore, Hong Kong, and Vietnam.

Trade in durian was facilitated by the free trade agreement between China and Thailand. Due to the popularity of this fruit in terms of health benefits, the other regions in this market-the UK, the US, and Germany-are shifting in favor of the items made from durian fruit.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape and key market players

The primary methods used to spread awareness and reach clients around the world are promotional efforts carried out by manufacturers and quality certifications offered and upheld by the manufacturers.

Thaiaochi, Tempora Food Industry Sdn Bhd, Sunshine International Co., Ltd., D International Co., Ltd., NAFOODS GROUP JSC, Xi'an Asclepius Bio-Tech Co.,Ltd, Lavifood, IngredienTrade, Dulai Fruits Enterprise, Top Fruits Sdn Bhd, and Bao Sheng Durian Farm are a few of the major companies operating in the global market.


  • By Product Type :

    • Fresh
    • Processed
      • Powder
      • Pulp
      • Puree
  • By Processing Technology :

    • Raw
    • Dried
    • Canned
  • By End Use :

    • Desserts & Ice-creams
    • Soft Drinks
    • Bakery
    • Confectionery
    • Snacks
    • Powder Premixes
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • Japan
    • Asia Pacific Excluding Japan (APEJ)
    • Middle East & Africa (MEA)

- FAQs -

Which region dominates the growth in this market?

Asia Pacific is expected to possess a major market share in the forecast period 2023-2033.

Who are the key players in the markets?

Thaiaochi, Tempora Food Industry Sdn Bhd, and Sunshine International Co., Ltd. are the key players in the market.

What is the anticipated growth rate in this market?

The market is expected to grow with a CAGR of 7.2% in the forecast years.

What is the market size at present in 2023?

The global market value at present in 2023 is USD 24.90 billion.

What is the future outlook for this industry?

This market is expected to grow and surpass a valuation of USD 49.91 billion by end of 2033.

Durian Market

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