Quinoa Market Analysis By Product Type (Quinoa Grains, Intermediate Products, Processed Products) By Certification (Conventional, Organic, Fair Trade & Dual) and By Region – Global Market Insights 2022 to 2032
Analysis of Quinoa market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Quinoa Market Outlook (2022-2032)
Expanding at an impressive CAGR of 10.7%, the global quinoa market is projected to increase from a valuation of US$ 822 million in 2022 to US$ 1.41 billion by the end of 2032.
Organic quinoa seeds have fewer calories than rice and are widely used as a rice substitute. The market for organic quinoa seeds is projected to be driven by rising awareness about the health benefits of super grains, with customers' increased preference for nutritious, natural, and easy-to-incorporate dietary ingredients.
Quinoa Market Size (2022E)
US$ 822 Million
Forecasted Market Value (2032F)
US$ 1.41 Billion
Global Market Growth Rate (2022-2032)
North America Market Share (2022)
Europe Market Share (2022)
Market Share of Top 3 Countries
Key Companies Profiled
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Quinoa Sales Analysis (2017-2021) Vs. Market Outlook (2022-2032)
The goosefoot family of flowering plants, often known as Chenopodiaceous, includes quinoa. Crops of quinoa can be grown even in harsh weather, such as frost and droughts. Quinoa is a pseudo-cereal, not a grain, according to botanical classification. This indicates that it is a non-grassy plant with a comparable nutritional profile to cereals and grains.
The quinoa market is expanding rapidly and is anticipated to expand at a strong CAGR of 10.7% over the forecast period. Since quinoa is an essential form of protein for vegetarians, the quinoa seed industry is developing. It has a protein level of about 15%, which is higher than that of maize, rice, wheat, and oats.
Additionally, the product has established itself as a successful rice substitute for vegetarians, which will expand the quinoa industry over the coming years. Furthermore, the product has a higher calorific content than milk and eggs, making it a preferable alternative to animal-based protein.
According to Fact.MR, a market research and competitive intelligence provider, the global quinoa market is currently valued at around US$ 822 million and is predicted to reach US$ 1.41 billion by 2032.
What Trends are Influencing Quinoa Market Growth?
“Apt Protein Substitute for Vegan Consumers”
Increased demand for foods with a balanced nutritional profile among consumers is fueling the market for quinoa protein. In particular, the health-conscious consumer is embracing a high-protein diet to improve the body's nutritional and physical health.
This is increasing the need for quinoa protein, which is high in protein. Additionally, quinoa protein is widely used to create products that substitute meat. Quinoa protein isolates have a comparable texture to meat and have the same quantity of protein as animal protein.
The market for quinoa protein is expanding as a result of the movement toward veganism, which is raising consumer demand for products that substitute meat. Due to its ability to hold water, quinoa protein can also be utilised as an emulsifier in the food sector.
“High Price May Slow Sales Growth of Quinoa”
In the coming years, market growth is expected to be constrained by the fluctuating cost of organic quinoa seeds. Since organic quinoa seeds require more care and attention than conventional quinoa seeds, their price is greater than that of conventional quinoa seeds, which is predicted to restrain market expansion.
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What Opportunities Await New Market Players?
“Increasing Health-Conscious Consumers Encouraging New Quinoa Producers to Develop Organic Quinoa Seeds & By-products”
Organic quinoa seeds are a strong source of antioxidants that support the body's immunity as well as have high potassium content, which helps regulate blood pressure. Due to their excellent nutritional content, gluten-free status, and potential as a super grain, the market for organic quinoa seeds is anticipated to rise rapidly.
New market entrants will have plenty of opportunities in the worldwide quinoa market during the projected period because of the rising demand for high-protein foods and ingredients on a global scale.
Rising need for protein among consumers will increase quinoa protein consumption. As a result, the environment for new entrants in the market for quinoa is improving at a fast pace.
- Using repurposed cacao fruit and organic quinoa, a line of chocolate treats was introduced in March 2020 by the Candid Holdings U.S. brand. The product comes in four flavours: Mango & cinnamon, banana & nibs, golden berry turmeric & mango, and pineapple & coconut.
Which Regional Markets are Expected to Boost Quinoa Seed Sales?
“Awareness Regarding Gluten-free & Nutritious Food Products and High Standards Driving Sales of Quinoa Seed Products in North America”
Due to growing consumer awareness of the benefits of consuming nutritious gluten-free food products, North America is predicted to hold a 24.5% share of the global market, in 2022.
Moreover, the region's consumers now have more purchasing power, which has improved product sales and increased business size.
A significant rise in quinoa seed production in Europe led to lower pricing and better consumption patterns. The quinoa seed produced in the European region attracts the attention of food experts and increases customer acceptance.
In 2022, Europe is expected to account for 17.6% of the global market share.
Furthermore, it is predicted that the Asia Pacific would account for a sizeable portion of the global market for organic quinoa seeds. The demand for organic quinoa seeds is projected to increase as the acceptance of food ingredients that are good for health rises.
Which Type of Quinoa Seed is Highly Preferred across Geographies?
“Protein-rich Quality & Delicate Flavours Attract More Consumers towards White Quinoa”
White, red, and black quinoa grains are some of the quinoa grain types included in a segmentation of the global quinoa market. The most popular variety in the market and with the expected biggest market share in 2022 is white quinoa, sometimes referred to as ivory quinoa.
It has a moderate, delicate flavour that appeals to newcomers and leads to an increase in popularity among consumers who depend on a protein-rich diet.
Red quinoa is a better option for cold salads because it keeps its shape when cooking and has a deeper, nuttier flavour than white quinoa. The taste of black quinoa is sweeter and earthier in comparison.
By 2032, the quinoa seed market is expected to expand due to the availability of a wide range of products, including purple, grey, green, orange, pink, rainbow quinoa, etc., to be utilized in various food products.
Due to the existence of numerous small- and large-scale vendors, the worldwide quinoa market is highly fragmented. These players compete in the aspects of product innovation, distribution, price, and quality.
To develop manufacturing facilities around the world and satisfy rising product demand, a majority of major businesses have been investing in R&D.
Furthermore, to gain a competitive edge in the market, these competitors are aggressively pursuing new mergers, acquisitions, joint ventures, and product development. Moreover, to strengthen their distribution network, manufacturers intend to open new retail locations, which will result in a bigger market by 2032.
- The quinoa business of Andean Naturals in Yuba City and California was acquired by American company Ardent Mills in February 2022 for an undisclosed sum. This acquisition will boost and accelerate Ardent Mills' quinoa and grain business.
Key Segments Covered in Quinoa Industry Research
By Product Type :
- Quinoa Grains
- Intermediate Products
- Processed Products
By Certification :
- Fair Trade & Dual
By Region :
- North America
- Latin America
- East Asia
- South Asia & Oceania
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The global quinoa market is anticipated to reach US$ 1.41 billion by 2032.
The global quinoa market is estimated to expand at 10.7% CAGR through 2032.
Top 3 countries account for a market share of 22.8%.
The global market for quinoa is currently valued at US$ 822 million.