Quinoa Market

Quinoa Market Outlook (2024 to 2034)

Worldwide sales of quinoa are estimated at US$ 1 billion in 2024, as reported in an updated Fact.MR research report. The global quinoa market has been projected to expand at a CAGR of 10.7% and reach a value of US$ 2.78 billion by the end of 2034.

The lower calorie content of organic quinoa seeds compared to rice makes them a preferred choice among more consumers. There is a widespread consumption of quinoa as a popular rice substitute. More consumers are becoming cautious about the health benefits of this super grain with a growing preference for natural, nutritious, and easy-to-incorporate dietary ingredients. The high nutritional profile of quinoa, such as essential amino acids, fiber, and protein content are contributing to its increased consumption.

The higher calorie content of quinoa compared to eggs and milk makes it a preferred alternative to animal-based protein. An increased preference for nutrient-rich food products is stimulating demand for quinoa as it aligns well with a trend of healthier lifestyles and eating practices. A noteworthy shift to plant-based diets with the presence of essential amino acids is contributing to the surging popularity of quinoa among a larger consumer base.

Increasing consumption of quinoa for its high fiber content helps in reducing risks associated with several health conditions, such as high cholesterol, constipation, diverticulosis, and high blood pressure. In addition, it is also used in poultry feed and livestock as harvest residues and green fodder.

• North America is projected to account for 24.3% of the global quinoa market share by the end of 2034.
• Global demand for conventionally certified quinoa is analyzed to accelerate at a CAGR of 10.8% and reach a market value of US$ 1.26 billion by 2034-end.
• Sales of quinoa in South Korea are forecasted to climb at 11.5% CAGR through 2034.
• Demand for quinoa in Canada is approximated to increase at a CAGR of 11.2% from 2024 to 2034.

Report Attribute	Detail
Quinoa Market Size (2024E)	US$ 1 Billion
Forecasted Market Value (2034F)	US$ 2.78 Billion
Global Market Growth Rate (2024 to 2034)	10.7% CAGR
East Asia Market Share (2034F)	23.1%
Japan Market Growth Rate (2024 to 2034)	11.2% CAGR
Market Share of Quinoa Grains (2034F)	60.3%
Key Companies Profiled	Big Oz; Grain Millers Inc.; The Real Seed Collection Ltd.; Adaptive Seeds; Hancock Seed Company; General Mills Inc.; Irupana Andean Organic Food; Arrowhead Mills; Victory Seed Company; Avena Foods Limited; New Quinoa Foods Company; Andean Valley; Victory Seed Company; Alter Eco; Territorial Seed Company; Andean Naturals; Northern Quinoa; Ancient Harvest; Highland Farm Foods; The British Quinoa Company.

What is Mainly Driving Quinoa Market Growth Around the World?

“Changing Food Consumption Patterns Driving Quinoa Demand for its Health Benefits”

More consumers are becoming increasingly cautious about their health issues with increasing incidences of lifestyle-related diseases, such as diabetes, obesity, cardiovascular ailments, gastrointestinal disorders, and others. These issues are resulting in the growing consumption of quinoa for its health advantages in regulating blood cholesterol, increasing immunity, treating hypertension, and encouraging healthy gut microbes.

There has been a noteworthy increase in the popularity of healthy eating habits, which is leading to the growing consumption of low-calorie and gluten-free foods, such as quinoa. Moreover, western cuisines are accepted across regions, which is also resulting in a widespread availability of quinoa-based bread, pasta, noodles, cookies, and other baked goods.

What Issues are Market Players Actively Working On?

“Requirement for High Capital Investment to Create Environment for Quinoa Production”

There is an increased requirement for high capital investment as specific fertile soil and climatic conditions are a must for quinoa production, as they are sometimes comparatively more expensive to maintain. Compared to other conventional grains, the prices of quinoa farming are at the higher end, thereby making it not an easily accessible food option for consumers from underdeveloped and some potentially high-growth countries.

What is Helping New Companies Strengthen Their Market Position?

“Active Involvement of Startups in Development of Organic Quinoa Seeds and By-products”

Organic quinoa seeds are becoming highly popular as an antioxidant source, which supports the body’s immunity and contains high potassium. They help in regulating blood pressure for their excellent nutritional content, potential as a super grain, and gluten-free status. An accelerating requirement for protein among more consumers is pushing the consumption of quinoa seeds, subsequently accelerating opportunities for new market players.

Country-wise Insights

As opined in the updated research analysis by Fact.MR, a market research and competitive intelligence provider, North America is analyzed to account for 24.3% of global market revenue share by the end of 2034. Increasing preference for consuming nutritious food, such as gluten-free products is having a positive impact on the surging demand for quinoa.

What Makes the United States a Key Market for Quinoa Manufacturers?

“Increasing Consumption of Nutritious and Gluten-free Food Products”

Attribute	United States
Market Value (2024E)	US$ 107.1 Million
Growth Rate (2024 to 2034)	11.2% CAGR
Projected Value (2034F)	US$ 308.5 Million

The United States is approximated to hold 45.6% share of North America by 2034. More consumers are increasingly consuming gluten-free food products. They are investing highly in healthy and nutritious eatables, such as quinoa for maintaining health. In addition, its nutritional profile containing folate, protein, fiber, zinc, and antioxidants is contributing to increased consumption in savory and sweet dishes.

What is the Contribution of China to Quinoa Market Size Growth in East Asia?

“Anti-inflammatory and Antioxidant Plant Compounds of Quinoa Helping Promote Overall Health”

Attribute	China
Market Value (2024E)	US$ 110.3 Million
Growth Rate (2024 to 2034)	10.7% CAGR
Projected Value (2034F)	US$ 305.4 Million

China is projected to occupy a share of 47.5% of the East Asian market by the end of 2034. Several plant compounds are contained in quinoa, which are benefiting health. Kaempferol and quercetin are flavonoid plant compounds, which are found in quinoa. Anti-inflammatory qualities and antioxidants in quinoa are helping in protecting human cells from damage, which is otherwise caused due to unstable molecules, i.e. free radicals. Thereby, quinoa consumption is helping promote overall well-being and protect against certain diseases, which is creating prospects for market players in the country.

Why Has Quinoa Gained So Much Attention in Japan?

“Rising Adoption of Quinoa as Effective Protein Substitute for Vegans”

Attribute	Japan
Market Value (2024E)	US$ 65.2 Million
Growth Rate (2024 to 2034)	11.2% CAGR
Projected Value (2034F)	US$ 189.1 Million

Japan is analyzed to contribute 29.4% share of East Asian market revenue by 2034-end. Growing demand for foods with a profile of balanced nutrition among more consumers is pushing sales of quinoa as a rich protein option. More consumers are embracing a high-protein diet to improve the physical and nutritional health of individuals. The surging consumption of quinoa for developing meat substitutes is opening new avenues for market players. A movement to veganism is contributing to the growing demand for quinoa as an emulsifier in the food industry.

Category-wise Insights

As mentioned in the updated market analysis, the increased worldwide demand for quinoa grains is because of the availability of several nutrients, such as omega 3, fiber, and omega 6. Rising demand for these grains is owing to growing consumer preference for healthy food options in their diet, which is further ultimately positively impacting quinoa market trends.

Which Type of Quinoa Has Become Widely Popular Worldwide?

“High Nutritional Profile of Quinoa Grains”

Attribute	Quinoa Grains
Segment Value (2024E)	US$ 594.3 Million
Growth Rate (2024 to 2034)	10.9% CAGR
Projected Value (2034F)	US$ 1.68 Billion

Quinoa grains are evaluated to capture a 60.3% share of the global market by 2034. They have a high nutritional profile compared to other cereal grains and are a good source of omega 3, omega 6, and fiber. The gluten-free nature of quinoa grains is contributing to their suitability for several diets. Constantly changing consumption patterns of individuals with sedentary lifestyles are stimulating the consumption of quinoa grains as a healthy food option for their low-calorie, fiber, and gluten-free content.

Why is Conventionally Certified Quinoa Still in Higher Demand Globally?

“Superfood Characteristics of Conventional Quinoa Pushing Demand”

Attribute	Conventional
Market Value (2024E)	US$ 453.3 Million
Growth Rate (2024 to 2034)	10.8% CAGR
Projected Value (2034F)	US$ 1.26 Billion

Conventional quinoa is forecasted to possess a share of 45.4% of global market revenue by 2034. This conventionally certified quinoa is becoming well-known for its superfood characteristics among more food enthusiasts. Its superior nutritional characteristics, such as low calorie, high protein, and low carb are pushing its consumption among more consumers. In addition, diet-friendly, gluten-free, and diabetic-friendly are some other characteristics associated with increased demand for conventional quinoa.

Competitive Landscape

The global market is highly fragmented with the presence of several large- as well as small-scale manufacturers. Some of these key players in the quinoa market are competing in terms of distribution, product innovation, quality, and price. They are developing new manufacturing facilities and satisfying growing demand with an increased investment in R&D activities.

For instance :

• Ardent Mills is an American company that acquired Andean Natural’s business in California and Yuba City in February 2020. This has helped Ardent Mills expand its quinoa and grain business.

Fact.MR provides detailed information about the price points of leading quinoa manufacturers positioned across the world, sales growth, production capacity, and speculative technological expansion, in this recently updated market report.

Segmentation of Quinoa Market Research

• By Product Type :

  • Quinoa Grains
  • Intermediate Products
  • Processed Products

• By Certification :

  • Conventional
  • Organic
  • Fair Trade & Dual

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • MEA