Carotenoid Market

Carotenoid Market Analysis by Annatto, Astaxanthin, Beta-carotene, Canthaxanthin, Lutein, Lycopene, and Zeaxanthin Types from 2024 to 2034

Analysis of Carotenoid Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Carotenoid Market Outlook (2024 to 2034)

With an estimated market size of US$ 1.45 billion in 2024, the global carotenoid market is projected to expand at a CAGR of 5.4% and reach a market value of US$ 2.45 billion by 2034-end. Growth prospects of the market remain optimistic, owing to shifting consumer preferences for natural ingredients, expanding carotenoid applications in a range of industries, and ongoing developments in product development and formulation techniques.

Consumer preference for natural ingredients, rising demand for functional food products, and increased knowledge of the health advantages of carotenoids are driving market expansion. The adoption of carotenoids in a variety of industries is increasing because of strict regulations restricting the use of synthetic colorants in food products.

Carotenoid pigments are used in poultry husbandry to improve the pigmentation of egg yolks and bird skin, indicating quality to consumers. Similarly, these compounds are added to feeds in aquaculture to improve the colors of fish and crustaceans, altering the perception of consumers regarding freshness and nutritional value. Technological advances in extraction processes and formulation methods are also driving the carotenoid market growth.

Key Market Growth Drivers

  • Increasing consumer awareness of health benefits associated with carotenoids, such as their antioxidant properties and potential role in supporting eye health and immunity, has spurred the demand for functional foods and dietary supplements fortified with these compounds.
  • Growing preference for natural ingredients over synthetic additives in food and beverages has led to a higher demand for carotenoids as natural colorants, especially in products like juices, dairy items, confectionery, and snacks.
  • Skin-enhancing and UV-protective properties of carotenoids have led to their incorporation into skin care products, sunscreens, and beauty supplements, catering to consumers seeking natural and sustainable beauty solutions.
  • Carotenoids play a crucial role in animal nutrition, enhancing pigmentation in poultry, aquaculture, and livestock, influencing product quality and consumer perceptions.
  • Ongoing advancements in carotenoid extraction techniques and formulation methods are improving the efficiency, stability, and bioavailability of carotenoids in various applications, fostering innovation and product development.
Report Attributes Details
Carotenoid Market Size (2023A) US$ 1.83 Billion
Estimated Market Value (2024E) US$ 1.45 Billion
Forecasted Market Value (2034F) US$ 2.45 Billion
Global Market Growth Rate (2024 to 2034) 5.4% CAGR
North America Market Share (2034F) 23.5%
East Asia Market Growth Rate (2024 to 2034) 6.4% CAGR
Natural Source Segment Share (2024E) 60.2%
Food Application Segment Share (2024E) 28.4%
Key Companies Profiled
  • BASF S.E.
  • Koninklijke DSM N.V.
  • Givaudan Group
  • Dr. Reddy's Laboratories
  • Cipla
  • Sun Pharmaceutical
  • GSK
  • Roche
  • Novo Nordisk
  • Döhler Group SE
  • Sensient Technologies Co.
  • Kemin Industries, Inc.
  • Divis Laboratories Limited
  • Chr. Hansen Holding A/S
  • Cyanotech Corporation
  • ExcelVite Sdn. Bhd.
  • Lycored Limited
  • Fuji Chemical Industry Co. Ltd.
  • Novus International
  • DDW The Color House

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Why is There Steady Increase in Demand for Carotenoids?

“Extensive Use of Carotenoids in Nutraceuticals Segment”

Nutraceuticals are functional foods, beverages, and dietary supplements that include bioactive compounds like carotenoids. Consumers are increasingly looking for preventative healthcare solutions and supplements that provide additional carotenoid health effects in addition to a basic diet. Carotenoids, which are recognized for their powerful antioxidant qualities and varied health-promoting effects, are increasingly being used in these goods. Beta-carotene, lutein, and zeaxanthin have antioxidant properties, which aid in the fight against oxidative stress and the neutralization of free radicals in the body.

Carotenoids have been linked to improved eye health, cardiovascular health, skin protection from UV exposure, and immune system support. Consumer trust in carotenoids has been boosted by research demonstrating their potential preventive and therapeutic advantages in a variety of health disorders.

“Rising Incorporation of Carotenoids in Supplements to Support Preventive Healthcare Measures”

Carotenoids are well-known for their health-promoting qualities, which include antioxidant, anti-inflammatory, and immune-boosting properties. Consumers are actively pursuing functional foods and supplements that provide additional health benefits beyond basic nutrition as they become more conscious of the impact of diet on overall health. The rise in lifestyle-related health concerns, such as eye strain due to excessive screen time, skin damage from environmental factors, and the goal of healthy aging, has spurred the need for goods fortified with carotenoids.

The appeal of natural and plant-based components, as well as the perception of carotenoids as safe and effective compounds, all contribute to consumer interest in these products. Carotenoids are rapidly being added to a wide range of commodities, including supplements, functional meals, and beverages, as consumers prioritize their health and seek natural solutions.

Carotenoid Market Overview

What are the Issues That Carotenoid Manufacturers Need to Tackle?

“Elevated Carotenoid Production Expenses Hindering Widespread Adoption and Market Penetration”

Extraction of carotenoids involves intricate processes that often require sophisticated equipment and technology, leading to elevated production expenses. Obtaining carotenoids from natural sources such as plants, algae, or microorganisms involves complex carotenoid extraction methods, including solvent extraction or supercritical fluid extraction, which demand specialized facilities and skilled labor, contributing to increased costs. The yield of carotenoids from natural sources may be relatively low, further amplifying production expenses per unit of output.

The natural variability in carotenoid content among different sources can lead to inconsistencies in production yields, requiring more extensive quality control measures. This necessitates additional investments in testing and standardization processes to ensure product consistency and meet regulatory requirements, adding to the overall production costs.

The stability and shelf life of carotenoids present challenges in formulation and preservation, requiring specific encapsulation or stabilization techniques to maintain their efficacy and quality over time. Implementing these techniques often incurs higher costs during the manufacturing process. The reliance on seasonal and geographical factors for acquiring natural raw materials for carotenoids can result in supply chain interruptions and volatility in raw material prices, affecting production costs.

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What Strategies Must Start-ups Employ to Penetrate the Market?

“Focus on Developing Cost-effective Extraction and Production Methods”

Developing cost-effective and efficient methods for extracting carotenoids from natural sources can significantly lower production costs, enhancing the start-up's competitiveness. Investing in research and development to create value-added products or novel formulations tailored for specific industries or consumer needs can differentiate the offerings of the start-up. Collaborations and partnerships are crucial; forming alliances with research institutions, established companies, or regulatory bodies can provide access to expertise, resources, and regulatory insights, expediting market entry and growth.

Embracing sustainability in sourcing practices and production methods can resonate with environmentally conscious consumers, offering a unique selling proposition and fostering a positive brand image in an increasingly eco-conscious market landscape. By adopting a multifaceted approach that combines innovation, partnerships, consumer education, and sustainability, start-ups can position themselves favorably and sustainably differentiate their offerings in the competitive market.

Country-wise Insights

Latest carotenoid market trends reveal that the market in North America thrives due to a strong inclination towards natural ingredients in the food and beverage sector, along with a burgeoning demand for health supplements. In the East Asia region, rapid market expansion is being driven by a growing population, evolving dietary preferences, and an increasing demand for natural ingredients across industries like food, cosmetics, and animal feed.

Why is the United States a Lucrative Market for Carotenoid Producers?

“Growing Preference for Natural Ingredients Driving Demand for Functional Foods”

Attribute United States
Market Value (2024E) US$ 206.4 Million
Growth Rate (2024 to 2034) 6% CAGR
Projected Value (2034F) US$ 368.4 Million

Burgeoning consumer shift toward natural and healthier products within the food and beverages sector has been a driving force. With increasing concerns regarding synthetic additives and a growing preference for clean-label ingredients, carotenoids have emerged as sought-after natural colorants. Their usage in a wide array of food products, such as juices, dairy items, confectionery, and snacks, to enhance color without compromising on health benefits aligns perfectly with the preferences of the American consumer base.

Consumers in the United States are increasingly health-conscious and actively seek products that offer additional nutritional benefits. The United States boasts a robust and innovative food sector, with companies constantly exploring novel formulations and product categories. This environment fosters a conducive landscape for carotenoid adoption and innovation, encouraging manufacturers to invest in research and development to create new applications and value-added products.

The regulatory environment in the United States, while stringent, often favors the use of natural ingredients. This regulatory alignment supports the incorporation of carotenoids in various products, encouraging manufacturers to explore their diverse applications without facing substantial regulatory barriers.

Why are Carotenoid-fortified Supplements Gaining Traction in China?

“Wide Adoption of Carotenoids as Alternative to Synthetic Additions in Food Products”

Attribute China
Market Value (2024E) US$ 205.9 Million
Growth Rate (2024 to 2034) 6.3% CAGR
Projected Value (2034F) US$ 377.6 Million

Growing population in the country, shifting dietary habits, and rising disposable income have all contributed to an increase in demand for natural and healthful products. This shift in consumer behavior corresponds precisely with the growing appeal of carotenoids as natural colorants, antioxidants, and functional additives.

Inclusion of carotenoids in various food products, such as beverages, snacks, and dairy goods, is gaining traction in the Chinese market as manufacturers seek to meet consumer desires for healthier options while maintaining visual appeal. Due to evolving consumer preferences and commitment to technological innovation, China is projected to play a critical role in contributing to the growth of the carotenoid market.

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Category-wise Insights

The food segment accounts for a leading carotenoid market share, leveraging carotenoids as natural colorants in an array of products, including juices, dairy, confectionery, and snacks. The nutraceuticals and supplements segment is experiencing significant growth due to consumers interest in health supplements fortified with carotenoids because of their antioxidant properties.

Which Source-based Segment is Gaining Traction?

“High Demand for Natural Carotenoids Due to Their Traceability and Sustainability”

Attribute Natural Source
Segment Value (2024E) US$ 878 Million
Growth Rate (2024 to 2034) 5.5% CAGR
Projected Value (2034F) US$ 953 Million

Natural sources, encompassing plants, algae, and certain microorganisms, hold a leading edge due to the growing consumer inclination towards natural and sustainable products. Consumers are increasingly discerning about the origin and quality of ingredients in their purchases, favoring natural sourcing methods that align with their preferences for clean labels and healthier choices. Natural carotenoids offer a more comprehensive profile of compounds, including a spectrum of carotenoid isomers, which synthetic carotenoid sources may not replicate entirely.

Diversity often translates to enhanced bioavailability and potential synergistic effects, contributing to their perceived higher nutritional value. The rising demand for clean-label products, coupled with the perceived health benefits associated with naturally sourced carotenoids, has prompted manufacturers across various industries, such as food, beverages, supplements, and cosmetics, to pivot towards natural sourcing.

Competitive Landscape

Top companies in the carotenoid industry such as BASF SE, Kemin Industries, and Chr. Hansen Holding A/S reflects a blend of innovation and extensive product portfolios. The competitive landscape is dynamic, marked by a blend of established leaders, innovative newcomers, strategic collaborations, and a persistent drive for differentiation and sustainability in meeting the diverse needs of consumers across various sectors.

  • Divi's Nutraceuticals launched its revolutionary product, AstaBead, at IFT First 2023 in June 2023. This development was the outcome of a 2022 collaboration with Algalif. According to Divi, AstaBead beadlets perform exceptionally well in applications such as nutritious bars and powdered beverages.

Segmentation of Carotenoid Market Research

  • By Type :

    • Annatto
    • Astaxanthin
    • Beta-carotene
    • Canthaxanthin
    • Lutein
    • Lycopene
    • Zeaxanthin
    • Others
  • By Source :

    • Natural
    • Synthetic
  • By Application :

    • Food
    • Supplements
    • Feed
    • Pharmaceuticals
    • Cosmetics
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the value of the carotenoid market in 2024?

The global carotenoid market is pegged at US$ 1.45 billion in 2024.

What are the projected sales of carotenoids for 2034?

By 2034-end, worldwide sales of carotenoids are forecasted to reach US$ 2.45 billion.

At what rate is the demand for carotenoids predicted to increase?

Demand for carotenoids is forecasted to rise at 5.4% CAGR over the next 10 years.

At what CAGR is the market in North America predicted to grow?

The market in North America is projected to expand at 6.1% CAGR from 2024 to 2034.

Which country in East Asia is a key market for carotenoids?

China is forecasted to account for 72.5% share of the East Asian market by 2034.

Which source is set to occupy a leading share of the market?

The natural source segment is forecasted to account for 61.2% market share by 2034.

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Carotenoid Market

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