Digital Patient Engagement Market

Digital Patient Engagement Market Outlook (2022-2032)

Digital transformation in the health sector not only enhances diagnosis but also astonishing connections among patients and doctors. The IT solutions now more than ever have optimized workflow processes and compliance that lead to further improving services. Apart from the utmost convenience offered by digital patient engagement, patients can save themselves from muddled offline marketplaces.

Even though cost-saving intention stands out first while thinking of digital options, effective personalization is a unique selling point for market players. Such personal attention may attract patients who have a deficiency in access to healthcare facilities. As a result, the system is poised to enhance the patient experience as well as improve the interactional approach between the administration and clinical landscape, which will hold optimistic growth prospects for the patient engagement market in the forthcoming years.

The worldwide market for digital patient engagement is anticipated to grow with a CAGR of 18.6% in the forecast period. The market is likely to cross a value of USD 1,161.79 Billion by end of 2032. The present size of this market is USD 211 Billion in 2022.

Report Attributes	Details
Market size (2022 A)	USD 211 Billion
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 1,161.79 Billion
Global Market Growth rate (2022-2032 E)	CAGR of 18.6%
Key Companies Profiled	IBM Corporation Google Inc. Microsoft Corporation Accenture Relatient DatStat Lumeon Inc. Conversa Health Clarify Health Vivify Health mPulse.

What are the factors impelling growth in Digital healthcare?

Healthcare providers can be benefited from advancements in technology. These benefits are not limited to money but also in terms of customer loyalty and satisfaction. Digital tools allow health service providers to have extensive views on the health conditions of patients while giving greater control over data. The resultant outcome could be

Easy handling of the patient database with the employment of digital patient engagement has simplified clinical operations. At the patient’s end, convenience and quick access to healthcare facilities have been made possible. With automation being introduced to the healthcare industry, medical practitioners can diligently focus on quality care and effective cure. As a result, hospitals and clinics have witnessed a proliferated adoption of digital mediums, which is predicted to deliver promising growth opportunities to digital patient care.

The virtual medium allows wider reach for medical service providers allowing face-to-face interaction. People can feel empowered to manage their own appointments and even beneficial from an environmental perspective as it reduces transportation and traveling pollution.

Increasing health awareness among customers coupled with the enhanced quality of life has increased their desirability for the adoption of digital healthcare solutions, which is also fueled by the pervasive use of mobile phones and tablets. In addition, technological advancements that lead to better-quality of networks are fuelling the adoption rate of mobile apps and portals that can make healthcare facilities more accessible.

Trends in digital healthcare

“Blockchain to generate positive influence in forecast years”

Blockchain technology, being the very immediate future of the healthcare industry with a secured ecosystem is expected to revive the functionalities with data privacy at the forefront.

The industry’s convergence with block chain technology would mean a decentralized landscape, which will only build the trust of patients in modernistic modules. As a result of which the digital patient engagement market is envisaged to remain sustained in the forthcoming years.

What are the challenges associated with digital engagement in the healthcare sector?

In comparison to the past decade, the healthcare sector has increasingly emerged to be more digitized and accelerated especially after on set of Covid-19. The shift from conventional mediums to modern tools has improved outcomes for patients, yet digitalization in patient engagement has more ways to travel.

The major challenge ahead of this sector is resistance from patients. The patients feel demotivated to use remote monitoring devices which may affect their interest. Digital health needs the active participation of both doctors and patients. The lack of user informatics is a deterrence to the penetration of digital tools among senior patients. Many people tend to avoid online check-ups due to security and privacy measures.

There still exist some developing economies and third-world countries where the penetration of technology is slower, which translates into sluggish growth of the online patient engagement market. Huge capitalization on the installation of the digital infrastructure and perpetual cost for advancements of the features are the factors impacting the digital patient rendezvous market.

Regional Outlook

North America is expected to dominate the market followed by Europe and the Asia Pacific. The market in North America is expected to witness high growth due to the presence of prominent players in the U.S. The demand for digital health engagement in Europe is increasing and is expected to contribute to market growth.

A primary growth factor is the introduction of advanced digital patient engagement tools by the players operating in the market. Latin America and MEA are projected to contribute a significant share of the global market over the forecast period.

Competitive landscape

Companies improving on the development of interactive user interfaces and creating guides for users in digital tools are more likely to gain customer attention. Privacy policies can be ensured with single-use logins. Companies also tend to involve patients in reviewing the tools in developing phases. Firms focusing on training practitioners and improving the personal treatment of patients will likely gain a competitive edge over others. Some of the significant players operating in the digital patient engagement market include IBM Corporation, Google Inc., Microsoft Corporation, Accenture, Relatient, DatStat, Lumeon Inc., Conversa Health, Clarify Health, Vivify Health, and mPulse.

Recent developments

Some of the significant players operating in the digital patient engagement market include IBM Corporation, Google Inc., Microsoft Corporation, Accenture, Relatient, DatStat, Lumeon Inc., Conversa Health, Clarify Health, Vivify Health, and mPulse.

• In 2018, SCI Solutions acquired DatStat, a digital healthcare market player, to converge SCI’s efficient patient scheduling, revenue cycle, and referral management software with DatStat’s secure messaging, care plans, and pre-visit preparation and enhance the experience of patients.
• Recently, mPulse Software Inc. launched a mobile app with a combination of artificial intelligence, data science, and omnichannel communication competency to drive customer engagement by catering to their needs as well as providing insights to the clinic admin.
• In July 2018, Clarify Health entered into a productive partnership with the Texas Hospital Association (THA) to aid the hospitals to function efficiently and provide care enhanced care. With the CMS developed by Clarify Health, healthcare professionals will receive artificial intelligence and machine learning technology to access valuable insights.
• In October 2018, Formativ Health collaborated with Conversa for offering better healthcare to patients through automated conversations using AI. With Conversa, Formativ Health can now provide round-the-clock care. In the case of escalations, the excellent competency of Conversa intervenes and ensures that the patient is offered the care he needs.

Global Digital Patient Engagement Market: Segmentation

• By Component :

  • Hardware
  • Software
  • Services

•  By Mode of Communication :

  • Patient Portals
  • Mobile Apps
  • Video Chat
  • Social Media
  • Text Messaging
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South-East Asia & Oceania
  • Middle East & Africa