Digital Ticketing Market

Digital Ticketing Market Outlook (2023 to 2033)

Newly-released digital ticketing market analysis report by Fact.MR reveals that global sales of digital ticketing market in 2022 were held at US$ 24.3 Billion. With 7.6% projected growth from 2023 to 2033, the market is expected to reach a valuation of US$ 53.7 Billion by the end of the forecast period.

Digital ticketing market is expected to gross significant revenue from the entertainment vertical, through which the market is projected to grow at a CAGR of over 6.7% from 2023 to 2033.

Attributes	Details
Digital Ticketing Market Size (2023)	US$ 25.9 Billion
Global Digital Ticketing Market Size (2033)	US$ 53.7 Billion
Global Digital Ticketing Market CAGR (2023-2033)	7.6%
U.S. Digital Ticketing Market CAGR (2023- 2033)	5.2%
Key Companies Covered	Live Nation Entertainment Alibaba Group Anschutz Entertainment Group (AEG) Booking Holdings Inc. Viagogo Expedia Group Trip.com Group Cinemark Holding Inc. Vivendi CTS Eventim Events.com Paytm Vivid Seats Inc. Eventbrite Fandango Inc.

Revenue of the Digital Ticketing Market from 2018 to 2022 Compared to Demand Outlook from 2023 to 2033

As per the Digital Ticketing Market research by Fact.MR - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased by around 2.7% CAGR. With an absolute dollar opportunity of US$ 29.4 Billion, the market is projected to reach a valuation of US$ 53.7 Billion by 2033.

What Key Factors are Influencing the Market's Expansion?

The key market drivers are the increasing popularity of e-commerce and the shift toward online purchasing. Another driving factor is the convenience and accessibility as digital ticketing offers convenience and accessibility to consumers, allowing them to purchase tickets anytime and anywhere using their smartphones or other digital devices.

The growth of e-commerce and mobile payment platforms has facilitated seamless and secure transactions, including digital ticket purchases. Companies like Amazon, Alibaba, and Grab have expanded their digital payment services, making it easier for consumers to purchase digital tickets through their platforms.

Collaborations between ticketing platforms, event organizers, and other industry stakeholders have resulted in comprehensive and streamlined ticketing experiences. Partnerships between ticketing platforms like Eventbrite, Ticketmaster and popular event discovery platforms such as Facebook Events, Spotify allow users to discover, purchase, and manage tickets seamlessly from one platform.

Mobile payment platforms like Apple Pay, Google Pay, and digital wallets offered by banks and fintech companies have gained widespread popularity, enabling users to make seamless and contactless transactions, including purchasing digital tickets. According to a survey conducted by MasterCard, 79% of respondents worldwide said they are now using contactless payments, owing to their concern for safety and hygiene.

In COVID-19 pandemic cancellation of in-person events led to the rise of virtual events and streaming platforms, which required digital ticketing solutions to facilitate ticket sales. For instance, Eventbrite, a leading ticketing platform, reported a significant increase in virtual event ticket sales during the pandemic. In first quarter of 2021, they reported US$ 41.6 million in ticket revenue, a 38% increase compared to the same period in 2020. Also, in 2020, ticket sales for virtual events on the platform LiveXLive increased by 430% compared to the previous year. This demonstrate how the digital ticketing industry adapted and evolved during and after the COVID-19 pandemic.

Which Region is projected to offer the Largest Digital Ticketing Opportunity?

South Asia and ASEAN had a market size of US$ 4.3 Billion in 2022 and it has US$ 4.7 Billion in 2023. It is projected that South Asia and ASEAN will have a market worth US$ 11.1 Billion in 2033.

Several digital ticketing platforms have emerged in South Asia and ASEAN, catering to different sectors. For example, BookMyShow in India provides ticketing services for movies, events, and experiences, while Traveloka in Indonesia offers flight, hotel, and event ticketing services.

This demonstrate the growing importance of the digital ticketing industry in South Asia and ASEAN. With favourable market conditions and technological advancements, the industry is expected to continue its upward trajectory in the region.

Country-wise Analysis

"United States Digital Ticketing Market Analysis"

The Market in the United States is expected to grow to be worth US$ 18.7 Billion by 2033, with an absolute dollar growth of US$ 7.9 Billion. The market in the United States has grown at a CAGR of 2.5% from 2018 to 2022 and is expected to grow at a CAGR of 5.2% from 2023 to 2033.

The sports and entertainment industry heavily relies on digital ticketing solutions in the United States. Many professional sports teams, music festivals, and live event organizers have embraced digital ticketing to streamline operations and enhance the fan experience in the country. For instance, the National Football League (NFL) partnered with Ticketmaster to introduce digital ticketing across all its stadiums.

"United Kingdom Digital Ticketing Market Analysis"

The market in the United Kingdom is expected to grow to be worth US$ 2.6 Billion by 2033, with an absolute dollar growth of US$ 1.1 Billion. The market in the United Kingdom has grown at a CAGR of 2.1% from 2018 to 2022 and is expected to grow at a CAGR of 5.4% from 2023 to 2033.

The market has been expanding due to increased adoption of digital ticketing solutions across various industries, including sports, music, theatres, and events. Digital ticketing platforms have integrated with venue management systems to streamline operations and enhance the overall customer experience.

For instance, some venues in the UK have adopted access control systems that scan digital tickets, allowing for faster entry, reduced queue times, and enhanced security.

"France Digital Ticketing Market Analysis"

The market in France is expected to grow to be worth US$ 1.5 Billion by 2033, with an absolute dollar growth of US$ 983.6 Million. The market in France has grown at a CAGR of 3.8% from 2018 to 2022 and is expected to grow at a CAGR of 10.5% from 2023 to 2033.

The French government has shown support for digital ticketing solutions by promoting initiatives that encourage their adoption. In 2020, the French Ministry of Culture launched the "Pass Culture" app, a digital platform that allows young people aged 18 to 25 to access cultural events, including concerts and theatre performances, using a digital wallet.

"India Digital Ticketing Market Analysis"

The market in India is expected to grow to be worth US$ 3.7 Billion with an absolute dollar growth of US$ 2.1 Billion. The market in India has grown at a CAGR of 2.8% from 2018 to 2022 and is expected to grow at a CAGR of 7.9% from 2023 to 2033.

Online ticketing platforms have transformed the travel and transportation industry in India. The Indian Railways introduced the IRCTC (Indian Railway Catering and Tourism Corporation) e-ticketing platform, allowing passengers to book train tickets online. This digital ticketing system has brought convenience, reduced waiting times, and eliminated the need for physical tickets, benefiting millions of passengers.

The digital ticketing industry in India has witnessed significant growth in the live events and sports sectors. Platforms like BookMyShow and Insider enable users to book tickets for concerts, music festivals, theatre performances, and sporting events.

Category-wise Insights

Which Vertical in Digital Ticketing is projected to Witness Securely Growth?

Entertainment as a vertical in the market is projected to witness secure growth as it has grown at a CAGR of 2.1% from 2018 to 2022 and is expected to grow at a CAGR of 6.7% from 2023 to 2033.

Developments in AR and VR technologies have revolutionized the entertainment ticketing experience. These technologies enable immersive experiences, virtual venue tours, and interactive seating maps, enhancing the overall ticket purchasing process. For instance, companies like StubHub and Ticketmaster have incorporated AR features into their mobile apps, allowing users to visualize their seats before making a purchase.

Competitive Analysis

Key players in the market are Live Nation Entertainment, Alibaba Group, Anschutz Entertainment Group (AEG), Booking Holdings Inc., Viagogo, Expedia Group, Trip.com Group, Cinemark Holding Inc., Vivendi, CTS Eventim, Events.com, Paytm, Vivid Seats Inc., Eventbrite, and Fandango Inc. Companies are taking up the challenge and designing strategies to maintain the growth in the Digital Ticketing sector and therefore this will help the market to grow.

Some of the recent developments in the Digital Ticketing Market are:

• In April 2023, Eventbrite, a US-based platform for ticketing, marketing, and experiences, announced a hiring drive for its India development office in response to the growing number of software layoffs. The plan is to increase the size of its events platform, which in 2022 handled more than 280 million ticket transactions for more than five million live shows in almost 180 nations globally.
• In April 2023, with the arrival of Ticketmaster in Brazil and Peru, the world's massive provider of live event tickets, Ticketmaster, continues its strategic development in Latin America. With a significant presence in the region, Ticketmaster recently expanded its services and advanced technologies to Chile, Mexico, and Argentina.
• In August 2022, SeatGeek announced that it has raised $238 million as part of a Series E fundraising round, which was headed by seasoned investor Accel and included participation from Ryan Smith, Wellington Management, and Arctos Sports Partners. With this fundraising, the company had ambitious goals for the future and was approaching corporate expansion with added precision, care, and a view toward long-term success.
• In November 2022, in order to improve the fan experience at America First Field, Real Salt Lake, and SeatGeek announced a brand-new and exciting partnership. With this strategic partnership, SeatGeek will serve as the club's official ticket supplier at the beginning of the 2023 Major League Soccer season.

Segmentation of the Global Digital Ticketing Market

• By Vertical :

  • Entertainment
    • Movie
    • Theatre
    • Concert
    • Sports
    • Music Events
  • Transportation
    • Daily Commute (Metro)
    • Flight Tickets
    • Other (long distance train)
  • Parking

• By Frequency :

  • One time
  • Recurring

• By Controller :

  • Host
  • Third Party Ticketing Agency

• By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa