Smart Fertility Tracker Market

Smart Fertility Tracker Market Outlook till 2032

Intelligent fertility trackers eliminate the risk associated with the rhythm method of manual fertility charting, which is infamously ineffective at preventing unintended pregnancies. Without the negative effects of hormone-based birth control pills, the partners can avoid pregnancy with the help of smart fertility trackers.

One of the main causes driving the market for intelligent fertility trackers is the increase in pregnancy-related challenges and scheduling concerns between couples wanting children as a result of risk factors such as a busy life and job. One significant psychological factor driving the market is the liberation of women from the responsibility of birth control through the use of contraceptives.

The global market for smart fertility trackers accounts for USD 16.18 Billion in 2022. The market is anticipated to grow and surpass a valuation of USD 44.72 Billion by 2032. The industry is expected to grow with a CAGR of 10.7% in the forecast period.

Report Attributes	Details
Market size (2022 A)	USD 16.18 Billion
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 44.72 Billion
Global Market Growth rate (2022-2032 E)	CAGR of 10.7%
Key Companies Profiled	Ava Science Inc. Valley Electronics AG Ovatemp LLC YONO LABS Raiing Medical Company Tempdrop Fairhaven Health Welltwigs Quanovate

What are the drivers of the fertility tracker market?

Some of the key technical factors driving the market include the expanding capabilities and uptake of smart wearables, as well as the availability of technologically advanced biosensors connected to smart devices that make it easier to record, store, and analyze data.

The fact that fertility trackers are the second most frequently downloaded category of health apps from the Apple Store, behind activity trackers, provides insight into the demand and desire for these products. Product development is being driven by the development of non-invasive, inexpensive, and user-friendly Photoplethysmography (PPG) technology to measure the pulse rate.

There is a rise in issues related to infertility across the globe is the prime driver for the demand for intelligent trackers. Fertility manager devices are helping in managing pregnancy and predicting fertility windows. The lifestyle is changing with the rapid pace inviting delayed conception that impacts the sales of fertility trackers.

There are improved chances of infertility in women having age above 35. These devices are preferred for ease of handling, and preciseness in the evaluation of the fertility period. The advancement in technology is set to shape the future of this market. Rising expenditure on healthcare is

What are the restraints affecting this market?

The lack of awareness and expensive prices are key hindrances in this market. During the forecast period, the overreliance on ovulation testing kits and their widespread availability globally are likely to restrain the fertility monitoring market. Moreover, there is a lack of accurate scientific validation, which is hampering the market growth.

The difficulties in accurately interpreting physiological signals that vary by a large magnitude between women is another factor hampering the adoption of smart fertility trackers. Moreover, due to skepticism, only a few doctors prescribe fertility trackers as a form of contraception.

Segment wise Insights

On the basis of products, the market is dominated by urine-based devices as they work on the principle of estrogen and LH level which enhances accuracy. Basal body temperature devices predict the temperature of the body during the ovulation period.

Devices that assess the fertile period using various bodily factors, such as perspiration, body temperature, and pulse rate, are included in the other part. The market can be divided into continuous monitoring devices and fixed-interval monitoring devices based on technology. Devices that provide continuous data feeds of body characteristics, such as the baseline body temperature, are typically connected and worn.

The global market for fertility monitoring devices can be divided into three groups based on end-users: healthcare facilities like hospitals, clinics, and homes. Modern fertility monitoring devices are becoming more popular in home healthcare settings due to how simple they are to use.

Regional Outlook

The global market is classified into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, and Middle East & Africa. North America dominated by the U.S. accounts for the largest share of the global market owing to the concentration of key market players, high awareness, and faster uptake of the latest technologies. The Europe smart fertility tracker market is expected to be led by Germany, France, and the UK. The advanced medical devices industry of Germany is a significant driver of the European market.

The Asia Pacific excluding Japan smart fertility tracker market is expected to generate the fastest CAGR owing to growing awareness, women empowerment as well as a growing manufacturing base and e-commerce. In addition, China and India’s market are expected to drive a large market share owing to their large population.

The Middle East and Africa smart fertility tracker market are expected to be dominated by the wealthy gulf economies of Saudi Arabia, Kuwait, UAE, and Qatar. However, the poor income of African economies coupled with poor social conditions is hampering the market in Africa.

Competitive Landscape

The global market for fertility tracker devices is highly consolidated with a handful of players dominating the scene owing to the nascent stage of the market and the high technological intensity of these devices. The developing regions of Asia Pacific, such as India and China, represent an enormous revenue opportunity in the market. China has emerged as a large and cheap base for electronics manufacturing, which is expected to boost the market.

Online distribution and eCommerce segments of the intelligent Fertility Tracker market are expected to drive distribution efficiency, which will be hastened by the emergence of self-educated customers. Technology gains from product development represent the largest value proposition over cost. Product development is another attractive strategy followed by several companies.

For example, the Ava smart fertility tracker bracelet collects data on nine different physiological parameters, which boosts its accuracy and it scores largely over other trackers that track only a single parameter. Ava’s advanced algorithm detects a fertile window, physiological stress levels, sleep quality, and other parameters while syncing it automatically into its app for analysis. Ava’s fertility tracker bracelet even predicts when the fertile window ends. The Internet of things is capturing better device connectivity leading to the adoption of these devices in the future period.

Smart Fertility Tracker Market: Segmentation

• Based on Utility :

  • Wearable
  • Non-Wearable

• Based on Physiological Parameters :

  • Temperature
  • Pulse rate and Respiration rate
  • Sleep
  • Others

• Based on the Distribution Channel :

  • Hospital Pharmacy
  • Retail Pharmacies
  • Mail Order Pharmacies

• Based on the Region :

  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Peru
    • Rest of LatAm
  • Europe
    • EU – 4 (Germany, France, Italy, Spain)
    • UK
    • BENELUX (Belgium, Netherlands, Luxemburg)
    • NORDIC (Norway, Denmark, Iceland, Sweden)
    • Eastern Europe (Poland, Ukraine, Czech Rep., etc.)
    • Rest of Europe
    • CIS & Russia
  • Japan
  • APEJ
    • Greater China
    • India
    • Korea
    • ASEAN Countries
    • Rest of APEJ
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • Iran
    • Israel
    • South Africa
    • Rest of MEA