Baru Nuts - the Lesser-known Superfood Ingredient
Baru nuts market continues to be a niche industry that awaits the dawn of prominence, specifically as an increased number of consumers shift their focus towards healthy eating, in line with the growing health and wellness trend. Though not many consumers and food processing companies are aware of baru nuts yet, the popularity of this emerging super food that is better than counterparts is likely to turn the table around in the years to come. This can be envisioned for the fact that baru nuts are a healthier form of peanuts, contain more nutrients per calories as compared to most nuts, and a better environmental option than almonds.
Limited Production & Lack of Awareness Continue to Limit Penetration
The production of baru nuts is only limited to Cerrado, a vast tropical savanna ecoregion of Brazil, and are harvested just once a year, which has been arresting the prominence and thereby, adoption of these highly nutritional nuts for several years. However, the shifting consumer focus towards health and wellness trend and an increased focus of food processing companies towards leveraging rich-in nutrition ingredients are likely to change the dynamics of baru nuts market in the coming years. Though the current market for baru nuts is extremely small and managed to account for US$ 2.1 Mn in 2018, the future holds high stakes of growth for it, with these nuts increasingly penetrating developed countries.
The trade flow of baru nuts has been restricted to a few countries so far, with ~60 of the baru nuts getting exported from Brazil. In view of the potential growth in the lucrativeness of highly nutritional nuts in the forthcoming years, the market stakeholders in Brazil are increasingly exporting produce to countries that hold high consumption potential. For instance, of its total baru nuts production, Brazil exports ~25% produce to Europe and ~22% produce to United States. The trade pace of the market continues to remain complex, with several market players that operate in multiple regions, including Brazil, collecting raw baru nuts from the country to later export the processed and flavored versions of these nuts from overseas facilities. Brazil, for instance, imports ~ 2% flavored baru nuts from Canada. Amid the growing import-export race, the market of baru nuts is anticipated to emerge as a victor, only if the product awareness among masses takes a leap of growth.
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How Market Frontrunners Are Coping?
The market for baru nuts is highly consolidated with top five companies, including Brukas, Inc., Baru Baron, Brazil Barn Group, Atina Ativos Naturais Ltda., and BIOBRAZIL BOTANICALS, collectively accounting for ~80% market share. As the market continues to witness restricted growth due to lack of awareness and limited production, several market players are increasingly getting associated with organizations to create consumer awareness regarding baru nuts. As per pertinent literature, the amount of baru nuts harvests continue to pick pace every passing year, as multiple companies are working to increase the number of involved families for harvest, with sustaining efforts considerably prevalent in Cerrado region.
Furthermore, while baru nuts market holds potential for significant growth in the upcoming years, leading players don’t want to risk sales due to very less product awareness even in the developed regions such as North America and Europe. The Fact.MR analysis estimates Latin America to represent highest market value share in baru nuts market by 2019 end, while Europe and North America have been envisaged to lead the baru nuts market throughout the foreseeable period. As the market holds high stakes of witnessing establishment in developed regions in the forthcoming years, leading baru nuts producers have also placed their focus on capacity expansion to cater to the potential increase in the demand.
Consumer Trends Stimulating Demand for Superfoods
The rich nutritional profile of roasted baru nuts continues to enable them to rank as a superfood that have been witnessing substantial adoption across industries. Growing popularity of ‘super’ products is evident as the food and beverage manufacturers globally are tapping into a considerable surge in the demand for nutritionally dense ingredients. As a matter of fact, superfoods aren’t limited to food products anymore and are increasingly springing up in the personal care & cosmetics aisles as a result of consumers becoming much more aware of what they are putting into and onto their bodies. Such consumer trends are projected to lead to super growth of nutrition-rich nuts and ingredients, such as baru nuts in savory snacks, nutraceutical, and confectionary products in rapidly growing food processing industry.
Health Benefits Associated with Baru Nuts Unlocking Opportunities for Companies
While the demand for healthy nuts is picking pace, the traction for baru nuts is highly likely to increase considerably, which in turn will also create a need for increasing the product supply. As the nutritional profile and fiber content of baru nuts overshadow the dietary and nutritional value of other nuts, an increased awareness about this powerhouse of health is anticipated to fuel market growth significantly. This continues to solidify the projection that baru nuts will gain recognition as an important part of the human diet, with diverse and significant impacts beyond nutrition in coming years.
While growing research continues to indicate that baru nut-based diet can increase the rate of metabolism of consumers, burn fat and reduce cholesterol, the lucrativeness of this superfood is envisaged to grow. Moreover, as growing researches continue to link baru nuts consumption with considerable reduction in waist size, cholesterol and other unhealthy fats and an increase in healthy fat, they are highly likely to witness substantial traction in the years to come.
How Does Eco Aspect of Baru Nuts Matter to Stakeholders?
The baru nuts market, which is currently at a nascent stage is highly likely to witness a turmoil of optimistic changes in view of the growing focus of the market players on strategic development of the industry. Market frontrunners, primarily the companies operating in Brazil, which is the sole producer of baru nuts, continue to create awareness among locals about the value of this regional produce to prevent cutting down of species of plants including baru trees. This is aimed at ensuring that collectors don’t cut the left plenty of fruits of baru trees for the nature to help grow trees, which will further maintain ecological and environmental balance. Such growing efforts on the part of market players and regional collectors hold the future of baru nuts production.
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Baru nuts market is envisioned to observe an impressive rise in the forecast period 2019 to 2029, according to a new Fact.MR study. The study propounds key trends that are currently shaping the growth of baru nuts market. This newly published and insightful report sheds light on key dynamics, which are expected to transform future of baru nuts market, in turn creating lucrative avenues for prominent companies as well as emerging players associated with the manufacturing of baru nuts.
Baru nuts market study is an intricate market intelligence on key revenue growth determinants, challenges, industry trends, and opportunities, which will eventually influence the growth trajectory of baru nuts market. The report initially imparts an overview of baru nuts market, considering current and future food and beverages industry prospects, to unveil attractive facets appertaining to the adoption of baru nuts across key regional markets.
An in-depth assessment on few of baru nuts suppliers offered in the report enables the report readers to gain detailed insights that have derived from baru nuts supply chain analysis, business performance, and value chain analysis across the regional markets incorporated in the report. A list of key companies operating in baru nuts market provided in the report adds to the credibility of this exhaustive research study.
Baru Nuts Market: Report Summary and Scope
The study offers a detailed intelligence on different factors influencing demand, sales, and revenue generation in baru nuts market around the world. The opportunity analysis included in the report is beneficial for the readers to understand better opportunities in the nutritional food and food processing industries, which will in turn trigger adoption of the baru nuts. An elaborated pricing structure analysis provides the report with innate completeness.
A detailed forecast on baru nuts market has also been offered by the analysts, who have categorized the market forecasts concerning a likely scenario, conservative scenario, and an optimistic scenario regarding production and sales of baru nuts during the period of forecast. Analysis and assessment of price point by region and comparison with the global average price have been included in this study. The study also exerts details on aspects impacting pricing strategies of the processors and suppliers of baru nuts. Segmentation of baru nuts market has been provided in the form of a taxonomy table in the report.
Based on product type, baru nuts market is segmented into:
- Whole Baru Nuts
- Raw Baru Nuts
- Roasted Baru Nuts
- Flavored Baru Nuts
- Processed Baru Nuts
- Baru Butter
- Baru Oil
- Baru Flour
- Baru Sweets
Based on end use, baru nuts market is segmented into:
- Food Processing
- Personal Care & Cosmetics
Baru Nuts Market: Analysis on Market Size Evaluation
Current and prospects of baru nuts market, containing current as well as future projected values forecast, price index, and analysis on region-wise demand trends have been incorporated in the report. Assessment offered on the factors mentioned above is comprehensive, and dedicated weighted chapters have been delivered on the same.
Market valuation at global and regional scale for baru nuts is offered in terms of “US$ Mn.” A Y-o-Y growth comparison on key baru nuts market segments, along with the market attractiveness assessment quantifies insights delivered in the report. Metrics mentioned above are also tracked based on baru nuts applications where baru nuts witnesses’ consistent demand.
Baru Nuts Market: Regional Market Examination
Weighted chapters have been included in the report on baru nuts market, which imparts forecast on the regional markets. These chapters illuminate the regional macros (business, economic, and political environment outlook), which are most likely to have a significant impact on the growth of baru nuts market in the near future.
Country-specific assessment on demand for baru nuts has been provided for each regional market, along with the market size valuation and forecast, price point assessment, price index, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report
Baru Nuts Market: In-depth Analysis of Competitive Landscape
The report concludes with a weighted chapter on the competition landscape of baru nuts market, which profiles key companies contributing to the market expansion. Up-to-date and essential data as well as knowledge related to the market players, who predominantly engage in the processing and distribution of the baru nuts, has been delivered with the help of a dashboard view. Market share comparison and analysis of these market players have been presented in the report to assist readers in devising winning strategies to drive their businesses.
Company profiles are also included in the report, which exerts details such as manufacturing of baru nuts, along with a comprehensive SWOT analysis on each player identified together with the company strategies identification and analysis. The intensity mapping of the market players operating in baru nuts market provides readers with actionable intelligence, which helps in understanding the current market status, and prospects determining competition levels in baru nuts market.
Key players operating in the global market for baru nuts, include
- Barukas Inc.
- Baru Baron
- LABRA Connecting the World
- Brazil Barn Group
- Kinomi Nuts
- Young Living Essential Oils Pty Ltd
- Atina Ativos Naturais Ltda.
- BIOBRAZIL BOTANICALS
- Nonna Pasqua and others.
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