Smart TV Sticks Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2018 to 2028

Published on : Aug-2018 | List of Tables : 42 | List of Figures : 331 | No. of Pages : 170 | Report Code : FACT1367MR |

APEJ to gain 8% share in the smart TV sticks market between 2018 and 2028, equating to around 27% by 2028

Asia-Pacific excluding Japan has been witnessing significant growth in the smart TV sticks market. APEJ is projected to grow its smart TV sticks market share by nearly 8% during 2018 and 2028. With this it become the second largest smart TV market, surpassing Europe. The espousal of western entertainment habits by the people in APEJ has led to the surge in demand for smart TV sticks. The modernization of network infrastructure and broadband has elevated the demand for live streaming, thereby boosting the growth of smart TV sticks market globally.

North America has been the dominant smart TV sticks market, commanding over 40% of the global demand. The U.S. accounts for over 40% share in the global smart TV sticks market. It is the largest consumer of OTT content, where its reach extends to nearly 54% of the households. An average U.S. home has a viewership of nearly 49 hours across the month. This figure itself states the demand of smart TV sticks in the country.

smart tv sticks market

The top five countries in the smart TV sticks market is estimated to account for shipment of 18 million in 2018. China is estimated to witness strongest growth to feature as the second largest smart TV sticks market by 2028. 

Home entertainment has been undergoing a drastic change, while the technology is empowering the viewers with all forms of accessibility as they would have dreamt at some time. The popularity of over-the-top (OTT) including smart TV sticks, has brought with itself wide set of opportunities for a variety of associated devices.     

The modern living room experience in the U.S. features digital, OTT, and IoT enabled devices, including smart TV sticks. The digital devices include computer, smartphone, and tablet; OTT consists of smart TV sticks/ devices, smart TV, game console, DVR/ set top box, and internet blue ray player. Among the streaming devices, smart TV sticks/ box represent over 70% share in the U.S. OTT device market. Smart TV sticks and streaming devices has a reach of around 38 million, in contrast with 28 million homes with smart TV penetration. Roku, Amazon, Chromecast, and Apple are the key contenders in the streaming devices market in the U.S; however, apple has to take aside when we consider only the players offering smart TV sticks.    

Over 40% of the U.S. OTT audience enjoy cordless service such as smart TV sticks, while satellite-based streaming being next in the line. The non-4k compatible smart TV sticks make up over 60% of the North American demand. However, large numbers of non-4k smart TV sticks are being replaced by the 4k and above versions. Also, most of the audiences that are newer to smart TV concept are preferring to buy the 4k and above versions of smart TV sticks.

While OTT viewership has become mainstream in the U.S., the other countries are gradually looking at it, thereby boosting the demand for smart TV sticks. Amazon has been enjoying the privilege of having its own e-commerce channel, which has led to the continuous strong growth of its smart TV sticks globally. Other providers’ direct to customer online offerings are limited to fewer countries, leading to a slightly lower growth. Google’s is also expanding its penetration of its Chromecast branded smart TV sticks. 

Broadband penetration has been the most important factor for the growth of smart TV sticks demand. In most of the countries having low adoption of smart TV sticks, poor broadband infrastructure stands as the key factor. According to Internet live stats in 2017, household broadband penetration in the U.S. was more than 90%, which has enabled the high adoption of smart TV sticks. European countries including Germany, France and the U.K. are also expected to witness a strong penetration growth of, while most emerging economies are anticipated to reflect even stronger broadband penetration growth, making the grounds fertile for smart TV sticks in these countries.

The prices of smart TV sticks has been eroding continuously, therefore encouraging the volume growth. With the technological advancements, the smart TV sticks that are inching towards becoming obsolete are being offered at prices lower than consumer’s expectations. The prime day offers of Amazon are further encouraging customers for short term high volume purchase of smart TV sticks. The emergence of smart TVs embedded with streaming technology, has been to some extent obstructed the demand for smart TV sticks. However, in the short term this restraining implication are low for the smart TV sticks market.       

FactMR offers a 10-year forecast on the global smart TV sticks market. The key objective of the report is to offer updates and information related to market opportunities in the global smart TV sticks market.

Report Description

In revenue terms, the global smart TV sticks market is poised to grow at a forecast CAGR of 7.1%, during 2028- 2028. The smart TV sticks market report explores the factors that are driving the smart TV sticks market, and provides foresights about the opportunities that will shape this market in the years to come. The smart TV sticks market report also discusses about the factors that are restraining the smart TV sticks market, with their impact in short, medium, and long terms. The study includes an elaborate discussion on the prevailing trends in the smart TV sticks market.

Smart TV sticks market has been displaying moderate to high growth that varies from country to country. In the emerging economies including China, and India smart TV sticks market is displaying a strong double digit growth. The overall smart TV sticks market can be seen to be in the growth phase, while that in the U.S., it can be said that the market is between growth and maturity. In volume terms, the smart TV sticks market is projected to reach 65.6 million unit shipments by 2028.      

Fact.MR analysts have segmented the smart TV sticks market into video support and sales channel. The objective of the video support segment is to provide statistics and insights on the smart TV sticks that are compatible with non-4k TVs and those that are compatible with the 4k and above versions. The 4k and above segment is anticipated to register higher growth as compared to its non-4k counterpart.

Segmentation by Video Support

  • Non-4K
  • 4k and above

The sales channel segmentation includes the sales and revenue of smart TV sticks generated through the various modes of distribution. The sales channels have been analyzed prudently to cover all formats of distribution so that none of the revenue sources is missed out. Third party online channels are offering the highest sales to the smart TV sticks market.

Segmentation by Sales Channel

  • Third Party Online Channels
  • Direct to Customer Online Channels
  • Franchised Electronics Outlets
  • Independent Electronics Outlets
  • Modern Trade Channels

The smart TV sticks study offers segmentation for six geographies and encompassing 23 countries across the globe. The selection of countries have been done in terms of total sales generated from each country. The segment-wise analysis have been given in each of the six regions. North America has been the key market for smart TV sticks accounting for over 40% share; however, its share is expected to decline, as its lost share will be gained by APEJ, and Europe in the coming years. 

Segmentation by Region

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • U.K.
    • France
    • Germany
    • Italy
    • Spain
    • Rest of Western Europe
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • K.
    • Nordic
    • BENELUX
    • Eastern Europe
    • Rest of Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
    • Greater China
    • India
    • South Korea
    • ASEAN countries
    • Australia & New Zealand
    • ASEAN countries
    • Rest of APEJ
  • Japan
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Turkey
    • Rest of MEA

The smart TV sticks report includes analysis such as year-on-year (Y-o-Y) growth, BPS analysis, market attractiveness, and absolute dollar opportunity. These set of analysis has been included to support the decision making process of the smart TV sticks industry stakeholders.  

The study also includes the competitive landscape, wherein market structure and the competition amongst players have been included. This section includes market share analysis for Tier 1 and Tier 2 players, and competition analysis. Besides, the smart TV sticks report also offers company profiles section that includes the profiles of key competitors, their product offerings, challenges, focus areas, presence across the globe, segment share analysis, financial performance, key strategies, key developments, and SWOT analysis. The companies included in the smart TV sticks market report are Amazon.com Inc., Roku Inc., Alphabet Inc., Sky Plc (Now TV), Shenzhen Rikomagic Tech Corp., Dongguan Sonicway Electrical Applinaces Co. Ltd., ASUSTek Computer Inc., Shenzhen Tomato Technology Co. Ltd., Cloudwalker Streaming Technologies Pvt. Ltd. 

 Section: 01 Global Smart TV Stick Market Executive Summary
1.1. Market Summary
1.2. Opportunity Assessment
1.3. Mega Trends Impact Analysis
1.4. Wheel of Fortune-opportunity Analysis

Section: 02 Global Smart TV Stick Market Overview
2.1.  Market Introduction
2.2. Market Definition
2.3. Market Taxonomy

Section: 03 Global Smart TV Stick Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Trends

Section: 04 Associated Industry and Key Indicator Assessment
4.1. Media Streaming-How it evolved
4.2. State of the OTT Industry
    4.2.1. OTT Content Marker Growth by Region, 2013-2018
4.3. HDR TV Market Outlook by Region, 2013-2018
4.4. Macro-Economic Factors Analysis
    4.4.1. Internet Penetration by Key region
    4.4.2. E-commerce Industry Outlook by Region, 2013-2018
4.5. Value Chain Analysis
4.6. Cost Structure Analysis
4.7. Porter's Five Forces Analysis
4.8. PEST Analysis
4.9  Investment Feasibility Matrix Analysis
4.10. Market Scenario Forecast Analysis(Optimistic, Likely and Conservative Market Conditions)
    4.10.1. Forecast Factors Impact Analysis

Section: 05 Price Assessment
5.1. Price Point Assessment by region, 2017
5.2. Price Point Assessment By Video Support, 2017
5.3. Price forecast by video Support
5.4. Factors Impact Factors

Section: 06 Global Smart TV Stick Market Analysis (2013-2017) and Forecast (2018-2028)
6.1. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
6.2. Market Absolute $ Opportunity Analysis, 2017-2028
6.3. Market Volume ('000) Analysis and Forecast, 2013-2028
6.4. Market Analysis and Forecast by Video Support
    6.4.1. Non-4K
    6.4.2. 4K and Above
    6.4.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    6.4.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    6.4.5. Market Absolute $ Opportunity Analysis, 2017-2028
    6.4.6. Market Value Y-o-Y Growth Analysis, 2014-2028
    6.4.7. Market Volume Y-o-Y Growth Analysis, 2014-2028
    6.4.8. Market Value Share and BPS Analysis, 2018 & 2028
    6.4.9. Market Attractive Analysis, 2018-2028
6.5. Market Analysis and Forecast by Sales Channel
    6.5.1. Third Party Online Channels
    6.5.2. Direct to Customer Online Channels
    6.5.3. Franchised Electronics Outlets
    6.5.4. Independent Electronics Outlets
    6.5.5. Modern Trade Channels
    6.5.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    6.5.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    6.5.8. Market Absolute $ Opportunity Analysis, 2017-2028
    6.5.9. Market Value Y-o-Y Growth Analysis, 2014-2028
    6.5.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    6.5.11. Market Value Share and BPS Analysis, 2018 & 2028
    6.4.12. Market Attractive Analysis, 2018-2028
6.6. Market Analysis and Forecast by Region
    6.6.1. North America
    6.6.2. Latin America
    6.5.3. Europe
    6.5.4. Japan
    6.5.5. APEJ
    6.5.6. MEA
    6.5.7. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    6.5.8. Market Volume ('000) Analysis and Forecast, 2013-2028
    6.5.9. Market Absolute $ Opportunity Analysis, 2017-2028
    6.5.10. Market Value Y-o-Y Growth Analysis, 2014-2028
    6.5.11. Market Volume Y-o-Y Growth Analysis, 2014-2028
    6.5.12. Market Value Share and BPS Analysis, 2018 & 2028
    6.4.13. Market Attractive Analysis, 2018-2028

Section: 07 North America Smart TV Stick Market Analysis (2013-2017) and Forecast (2018-2028)
7.1. North America Market Outlook
    7.1.1. Economic Outlook
    7.1.2. Business Outlook
    7.1.3. Political Outlook
7.2. North America Electronics and Semiconductor Devices Market Outlook
7.3. North America OTT Industry Overview
7.4. North America Smart TV Stick Market Trend
7.5. North America Smart TV Stick Market by Country, 2013-2028
    7.5.1. U.S.
    7.5.2. Canada
    7.5.3. Market Value Share and BPS Analysis, 2018 & 2028
    7.5.4. Market Value (US$ Mn) and Y-o-Y Growth Analysis, 2014-2028
    7.5.5. Market Volume ('000) and Y-o-Y Growth Analysis, 2014-2028
    7.5.6. Market Absolute $ Opportunity Analysis, 2017-2028
7.6. Market Analysis and Forecast by Video Support
    7.6.1. Non-4K
    7.6.2. 4K and Above
    7.6.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    7.6.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    7.6.5. Market Absolute $ Opportunity Analysis, 2017-2028
    7.6.6. Market Value Y-o-Y Growth Analysis, 2016-2028
    7.6.7. Market Volume Y-o-Y Growth Analysis, 2016-2028
    7.6.8. Market Value Share and BPS Analysis, 2018 & 2028
    7.6.9. Market Attractive Analysis, 2018-2028
7.7. Market Analysis and Forecast by Sales Channel
    7.7.1. Third Party Online Channels
    7.7.2. Direct to Customer Online Channels
    7.7.3. Franchised Electronics Outlets
    7.7.4. Independent Electronics Outlets
    7.7.5. Modern Trade Channels
    7.7.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    7.7.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    7.7.8. Market Absolute $ Opportunity Analysis, 2017-2028
    7.7.9. Market Value Y-o-Y Growth Analysis, 2014-2028
    7.7.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    7.7.11. Market Value Share and BPS Analysis, 2018 & 2028
    7.7.12. Market Attractive Analysis, 2018-2028

Section: 08 Latin America Smart TV Stick Market Analysis (2013-2018) and Forecast (2018-2028)
8.1. Latin America Market Outlook
    8.1.1. Economic Outlook
    8.1.2. Business Outlook
    8.1.3. Political Outlook
8.2. Latin America Electronics and Semiconductor Devices Market Outlook
8.3. Latin America OTT Industry Overview
8.4. Latin America Smart TV Stick Market Trend
8.5. Latin America Smart TV Stick Market by Country, 2013-2028
    8.5.1. Brazil
    8.5.2. Mexico
    8.5.3. Argentina
    8.5.4. Chile
    8.5.5. Peru
    8.5.6. Rest of LATAM
    8.5.7. Market Value Share and BPS Analysis, 2018 & 2028
    8.5.8. Market Value (US$ Mn) and Y-o-Y Growth Analysis, 2014-2028
    8.5.9. Market Volume ('000) and Y-o-Y Growth Analysis, 2014-2028
    8.5.10. Market Absolute $ Opportunity Analysis, 2018-2028
8.6. Market Analysis and Forecast by Video Support
    8.6.1. Non-4K
    8.6.2. 4K and Above
    8.6.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    8.6.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    8.6.5. Market Absolute $ Opportunity Analysis, 2018-2028
    8.6.6. Market Value Y-o-Y Growth Analysis, 2016-2028
    8.6.7. Market Volume Y-o-Y Growth Analysis, 2016-2028
    8.6.8. Market Value Share and BPS Analysis, 2018 & 2028
    8.6.9. Market Attractive Analysis, 2018-2028
8.7. Market Analysis and Forecast by Sales Channel
    8.7.1. Third Party Online Channels
    8.7.2. Direct to Customer Online Channels
    8.7.3. Franchised Electronics Outlets
    8.7.4. Independent Electronics Outlets
    8.7.5. Modern Trade Channels
    8.7.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    8.7.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    8.7.8. Market Absolute $ Opportunity Analysis, 2018-2028
    8.7.9. Market Value Y-o-Y Growth Analysis, 2014-2028
    8.7.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    8.7.11. Market Value Share and BPS Analysis, 2018 & 2028
    8.7.12. Market Attractive Analysis, 2018-2028

Section: 09 Europe Smart TV Stick Market Analysis (2013-2019) and Forecast (2018-2028)
9.1. Europe Market Outlook
    9.1.1. Economic Outlook
    9.1.2. Business Outlook
    9.1.3. Political Outlook
9.2. Europe Electronics and Semiconductor Devices Market Oulook
9.3. Europe OTT Industry Overview
9.4. Europe Smart TV Stick Market Trend
9.5. Europe Smart TV Stick Market by Country, 2013-2028
    9.5.1. Germany
    9.5.2. France
    9.5.3. Italy
    9.5.4. Spain
    9.5.5. U.K.
    9.5.6. Nordic
    9.5.7. BENELUX
    9.5.8. Eastern Europe
    9.5.9. Rest of Europe
    9.5.10. Market Value Share and BPS Analysis, 2018 & 2028
    9.5.11. Market Value (US$ Mn) and Y-o-Y Growth Analysis, 2014-2028
    9.5.12. Market Volume ('000) and Y-o-Y Growth Analysis, 2014-2029
    9.5.13. Market Absolute $ Opportunity Analysis, 2018-2028
9.6. Market Analysis and Forecast by Video Support
    9.6.1. Non-4K
    9.6.2. 4K and Above
    9.6.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    9.6.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    9.6.5. Market Absolute $ Opportunity Analysis, 2018-2028
    9.6.6. Market Value Y-o-Y Growth Analysis, 2016-2029
    9.6.7. Market Volume Y-o-Y Growth Analysis, 2016-2029
    9.6.8. Market Value Share and BPS Analysis, 2018 & 2028
    9.6.9. Market Attractive Analysis, 2018-2028
9.7. Market Analysis and Forecast by Sales Channel
    9.7.1. Third Party Online Channels
    9.7.2. Direct to Customer Online Channels
    9.7.3. Franchised Electronics Outlets
    9.7.4. Independent Electronics Outlets
    9.7.5. Modern Trade Channels
    9.7.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    9.7.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    9.7.9. Market Absolute $ Opportunity Analysis, 2018-2028
    9.7.9. Market Value Y-o-Y Growth Analysis, 2014-2029
    9.7.10. Market Volume Y-o-Y Growth Analysis, 2014-2029
    9.7.11. Market Value Share and BPS Analysis, 2018 & 2028
    9.7.12. Market Attractive Analysis, 2018-2028

Section: 10 Japan Smart TV Stick Market Analysis (2013-20110) and Forecast (2018-2028)
10.1. Japan Market Outlook
    10.1.1. Economic Outlook
    10.1.2. Business Outlook
    10.1.3. Political Outlook
10.2. Japan Electronics and Semiconductor Devices Market Outlook
10.3. Japan OTT Industry Overview
10.4. Japan Smart TV Stick Market Trend
10.5. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
10.6. Market Absolute $ Opportunity Analysis, 2017-2028
10.7. Market Volume ('000) Analysis and Forecast, 2013-2028
10.8. Market Analysis and Forecast by Video Support
    10.8.1. Non-4K
    10.8.2. 4K and Above
    10.8.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    10.8.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    10.8.5. Market Absolute $ Opportunity Analysis, 2017-2028
    10.8.6. Market Value Y-o-Y Growth Analysis, 2018-2028
    10.8.7. Market Volume Y-o-Y Growth Analysis, 2018-2028
    10.8.8. Market Value Share and BPS Analysis, 2018 & 2028
    9.8.9. Market Attractive Analysis, 2018-2028
10.9. Market Analysis and Forecast by Sales Channel
    10.9.1. Third Party Online Channels
    10.9.2. Direct to Customer Online Channels
    10.9.3. Franchised Electronics Outlets
    10.9.4. Independent Electronics Outlets
    10.9.5. Modern Trade Channels
    10.9.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    10.9.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    10.9.8. Market Absolute $ Opportunity Analysis, 2017-2028
    10.9.10. Market Value Y-o-Y Growth Analysis, 2014-2028
    10.9.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    10.9.11. Market Value Share and BPS Analysis, 2018 & 2028
    10.9.12. Market Attractive Analysis, 2018-2028

Section: 11 APEJ Smart TV Stick Market Analysis (2013-2019) and Forecast (2018-2028)
11.1. APEJ Market Outlook
    11.1.1. Economic Outlook
    11.1.2. Business Outlook
    11.1.3. Political Outlook
11.2. APEJ Electronics and Semiconductor Devices Market Outlook
11.3. APEJ OTT Industry Overview
11.4. APEJ Smart TV Stick Market Trend
11.5. APEJ Smart TV Stick Market by Country, 2013-2028
    11.5.1. Greater China
    11.5.2. India
    11.5.3. South Korea
    11.5.4. ASEAN Countries
    11.5.5. Australia & New Zealand
    11.5.6. Rest of APEJ
    11.5.7. Market Value Share and BPS Analysis, 2018 & 2028
    11.5.8. Market Value (US$ Mn) and Y-o-Y Growth Analysis, 2014-2028
    11.5.9. Market Volume ('000) and Y-o-Y Growth Analysis, 2014-2028
    11.5.10. Market Absolute $ Opportunity Analysis, 2018-2028
11.6. Market Analysis and Forecast by Video Support
    11.6.1. Non-4K
    11.6.2. 4K and Above
    11.6.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    11.6.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    11.6.5. Market Absolute $ Opportunity Analysis, 2018-2028
    11.6.6. Market Value Y-o-Y Growth Analysis, 2014-2028
    11.6.7. Market Volume Y-o-Y Growth Analysis, 2014-2028
    11.6.8. Market Value Share and BPS Analysis, 2018 & 2028
    11.6.11. Market Attractive Analysis, 2018-2028
11.7. Market Analysis and Forecast by Sales Channel
    11.7.1. Third Party Online Channels
    11.7.2. Direct to Customer Online Channels
    11.7.3. Franchised Electronics Outlets
    11.7.4. Independent Electronics Outlets
    11.7.5. Modern Trade Channels
    11.7.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    11.7.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    11.7.11. Market Absolute $ Opportunity Analysis, 2018-2028
    11.7.11. Market Value Y-o-Y Growth Analysis, 2014-2028
    11.7.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    11.7.11. Market Value Share and BPS Analysis, 2018 & 2028
    11.7.12. Market Attractive Analysis, 2018-2028

Section: 12 MEA Smart TV Stick Market Analysis (2013-2019) and Forecast (2018-2028)
12.1. MEA Market Outlook
    12.1.1. Economic Outlook
    12.1.2. Business Outlook
    12.1.3. Political Outlook
12.2. MEA Electronics and Semiconductor Devices Market Outlook
12.3. MEA OTT Industry Overview
12.4. MEA Smart TV Stick Market Trend
12.5. MEA Smart TV Stick Market by Country, 2013-2028
    12.5.1. GCC Countries
    12.5.2. South Africa
    12.5.3. Turkey
    12.5.4. Rest of MEA
    12.5.5. Market Value Share and BPS Analysis, 2018 & 2028
    12.5.6. Market Value (US$ Mn) and Y-o-Y Growth Analysis, 2014-2028
    12.5.7. Market Volume ('000) and Y-o-Y Growth Analysis, 2014-2028
    12.5.8. Market Absolute $ Opportunity Analysis, 2018-2028
12.6. Market Analysis and Forecast by Video Support
    12.6.1. Non-4K
    12.6.2. 4K and Above
    12.6.3. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    12.6.4. Market Volume ('000) Analysis and Forecast, 2013-2028
    12.6.5. Market Absolute $ Opportunity Analysis, 2018-2028
    12.6.6. Market Value Y-o-Y Growth Analysis, 2014-2028
    12.6.7. Market Volume Y-o-Y Growth Analysis, 2014-2028
    12.6.8. Market Value Share and BPS Analysis, 2018 & 2028
    12.6.9. Market Attractive Analysis, 2018-2028
12.7. Market Analysis and Forecast by Sales Channel
    12.7.1. Third Party Online Channels
    12.7.2. Direct to Customer Online Channels
    12.7.3. Franchised Electronics Outlets
    12.7.4. Independent Electronics Outlets
    12.7.5. Modern Trade Channels
    12.7.6. Market Value (US$ Mn) Analysis and Forecast, 2013-2028
    12.7.7. Market Volume ('000) Analysis and Forecast, 2013-2028
    11.7.8. Market Absolute $ Opportunity Analysis, 2018-2028
    12.7.9. Market Value Y-o-Y Growth Analysis, 2014-2028
    12.7.10. Market Volume Y-o-Y Growth Analysis, 2014-2028
    12.7.12. Market Value Share and BPS Analysis, 2018 & 2028
    12.7.13. Market Attractive Analysis, 2018-2028

Section: 13 Global Smart TV Stick Market Competitive Assessment
13.1. Global Smart TV Stick Market Dashboard View
13.2. Global Smart TV Stick Market Structure Analysis
13.3. Company Share Analysis For Tier 1 and Tier 2 Market Players
13.4. Global Smart TV Stick Market: Competition Analysis
13.5. Key Market Players Intensity Map
13.6. What if Apple enters in Smart TV Stick Market

Section: 14 Global Smart TV Stick Market Company Profiles
14.1. Amazon.com, Inc.
    14.1.1. Company Overview
    14.1.2. Key Product Offering and their Specifications
    14.1.3. Company Presence Across the Globe
    14.1.4. Company Segments Share Analysis, 2017
    14.1.5. Company-Key Strategies and Developments
    14.1.6. SWOT Analysis
    14.1.7. Company-Key Financials
14.2. Roku, Inc.
    14.2.1. Company Overview
    14.2.2. Key Product Offering and their Specifications
    14.2.3. Company Presence Across the Globe
    14.2.4. Company Segments Share Analysis, 2017
    14.2.5. Company-Key Strategies and Developments
    14.2.6. SWOT Analysis
    14.2.7. Company-Key Financials
14.3. Alphabet, Inc. (Google)
    14.3.1. Company Overview
    14.3.2. Key Product Offering and their Specifications
    14.3.3. Company Presence Across the Globe
    14.3.4. Company Segments Share Analysis, 2017
    14.3.5. Company-Key Strategies and Developments
    14.3.6. SWOT Analysis
    14.3.7. Company-Key Financials
14.4. Sky PLC (Now TV)
    14.4.1. Company Overview
    14.4.2. Key Product Offering and their Specifications
14.5. Shenzhen Rikomagic Tech Corp.,Ltd
    14.5.1. Company Overview
    14.5.2. Key Product Offering and their Specifications
14.6. Dongguan Sonicway Electrical Appliance Co., Ltd. (Cloudnetgo)
    14.6.1. Company Overview
    14.6.2. Key Product Offering and their Specifications
14.7. ASUSTeK Computer Inc.
    14.7.1. Company Overview
    14.7.2. Key Product Offering and their Specifications
14.8. Shenzhen Tomato Technology Co., Ltd
    14.8.1. Company Overview
    14.8.2. Key Product Offering and their Specifications
14.9. Cloudwalker streaming technologies Pvt. Ltd.
    14.9.1. Company Overview
    14.9.2. Key Product Offering and their Specifications

Section: 15 Global Smart TV Stick Market-Key Takeaways

Section: 16 Disclaimer and Contact information

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Smart TV Sticks Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2018 to 2028