Smart Toilet Market

Smart Toilet Market Analysis by Wall-hung Toilets, Close-coupled Toilets, and One-piece Toilets from 2023 to 2033

Analysis of Smart Toilet Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Smart Toilet Market Outlook (2023 to 2033)

The global smart toilet market is valued at US$ 4 billion in 2023 and is projected to reach US$ 9 billion by the end of 2033, expanding at a steady CAGR of 8.4% from 2023 to 2033.

A smart toilet is usually described as a toilet device that automatically opens and flushes a urinal or toilet. Smart toilets include various innovative sensor technologies that enable users to customize every detail, including hands-free seat closing, warm water cleaning, heated seats, UV disinfection, and, as well as automated flushing, air fresheners, and ambient lighting. Smart toilets also incorporate hardware elements such as sprinklers, hair dryers, and bottom scrubbers.

Some smart toilets include built-in smart virtual assistants that enable users to create a perfect atmosphere with their voice alone. These toilets can also be linked to smartphone apps, allowing users to specify personal preferences such as desired cleaning pressure, temperature, and status for each member of a household.

People expect clean and hygienic restrooms in public spaces, hospitals, restrooms, shopping malls, and offices. Smart toilets provide automatic wash and disinfection via high-pressure nozzles that shoot water right after use. They have an auto flush and seats with UV ray anti-bacterial safety. Smart toilets also aid in the maintenance of odor levels, giving customers a pleasant experience. These advantages are expected to drive large-scale integration in smart cities, boosting the sales of smart toilets.

The expanding geriatric population worldwide is a major factor projected to increase the need for smart toilets.

  • According to the World Health Organization (WHO), the world's population of individuals aged 60 and up will double by 2050 (2.1 billion).

Many older persons may find it difficult to bend down to pick up a toilet cover, and they may be unable to adequately clean themselves due to similar movement issues. Smart toilet eliminates these issues and can assist in improving one's quality of life, particularly in places such as hospitals, nursing homes, and doctor's offices.

  • The European Union-funded iToilet project is creating an ICT-powered toilet system to assist elderly persons in living independently at home. The same team is additionally focusing on motorized toilets that can move in response to voice commands.

With the introduction of IoT and AI, unique bathroom solutions have emerged. Medical IoT devices with the capacity for thorough urine analysis have been developed. These devices analyze each time a person urinates using spectroscopy and sensor technology, resulting in a highly accurate and customized individual health condition and delivering real-time data to aid in the early diagnosis of disease.

Smart toilets will soon be able to identify a range of illness indicators in urine and stool, including those linked to diseases such as urologic and colorectal cancers. Fact.MR, a market research and competitive intelligence provider, expects these innovations will change the worldwide market in the near future.

Report Attributes


Smart Toilet Market Size in 2023

US$ 4 Billion

Projected Market Value (2033)

US$ 9 Billion

Global Market Growth Rate (2023 to 2033)

8.4% CAGR

European Market Share (2022)


Leading Distribution Channel


Key Companies Profiled

  • Kohler Co
  • Toto Ltd
  • LIXIL Group Corporation
  • Roca Sanitario SA
  • Duravit AG

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Why are Smart Toilets Attracting Worldwide Attention?

“Mounting Concerns Regarding Water Scarcity”

Due to worldwide water shortages, the demand for water conservation is at an all-time high. The necessity to conserve water and water resources is one of the fundamental goals of prominent smart toilet makers. Smart toilets are superior long-term water-saving solutions since they have automated flushes that employ measurement techniques to determine how much water is needed to flush.

  • For example, smart toilets use as little as 1.6 gallons of water to flush, compared to the 5 to 7 gallons required by traditional toilets.

The enactment of numerous government efforts in many countries aimed at raising consumer awareness about the importance of water conservation is encouraging individuals to spend more money on innovative products such as intelligent toilets.

Which Factor Can Negatively Impact Market Growth?

“High Installation and Maintenance Costs”

The global market is characterized by cutting-edge innovation and technology. Since market participants are in fierce competition, they continually bring improvements to smart toilets, raising the final cost.

The Neorest NX2, a smart toilet from Toto Ltd., Japan's top smart toilet manufacturer, costs roughly US$ 12,800. This is just the price of the toilet. It also includes the installation costs. This, without a doubt, exceeds the ordinary family's budget, even in its main markets, such as Europe or North America.

Since smart toilets depend on high-tech components, maintenance, and repairs are likely to be costly, which is why most customers prefer conventional toilets to smart toilets. These aspects can negatively impact the sales growth of smart toilets.

Smart toilet market size, share & growth forecast by Fact.MR

Country-wise Insights

How are Germany and the United Kingdom Assisting Europe's Supremacy in the Worldwide Market?

“Growing Interest in Smart Toilet Seats in These Countries”

Europe held 35% of the global market for smart toilets in 2022. Rapid advancements in smart toilet technology and significant government investments in technological developments are driving regional market growth. Furthermore, growing awareness of the advantages of smart toilets and the importance of sanitary facilities are spurring the demand for smart toilets.

A high number of people in Germany and the United Kingdom are interested in purchasing smart toilet seats so they don't have to lift them by hand, which is unsanitary. Moreover, increasing customer spending on toilet care products for hygiene and sanitation in these countries is projected to continue to be a positive factor for market growth in the future years.

Why are Smart Toilets Gaining Popularity in the United States?

“Strong Focus on Water-sustainable Solutions”

Sales of smart toilets are growing in North America. The expanding trend of home automation and modernization has gained a sizable customer base, boosting regional expansion. Furthermore, the region's high-income population is raising the demand for creative home accessories.

The United States is seeing increasing adoption of smart toilets. In recent years, the water crisis has worsened in the United States. Cities such as Coalinga and California faced severe water shortages in December 2022. As a result, there is a strong push to implement water-sustainable solutions in both the non-residential and residential sectors to address water scarcity problems and save money. Such aspects are increasing the importance of smart toilets in the United States.

Which Countries are Significantly Contributing to Asia Pacific Market Progress?

“Japan and South Korea to Make Significant Contribution to Regional Market”

The Asia Pacific market is growing at a considerable pace. Rapid urbanization in developing countries and rising purchasing power are boosting the demand for innovative hygiene technologies. Furthermore, governments in these countries are developing favorable regulations surrounding hygiene and sanitation, which is expected to propel market expansion throughout the forecast period. Japan and South Korea are contributing significantly to the regional market growth due to the growing demand for high-tech smart toilets.

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Category-wise Insights

Why Do Customers Prefer to Buy Smart Toilets via Offline Channels?

“Preference for Physical Inspection of Products”

Many buyers prefer to buy smart items through offline distribution channels because they offer the option of physical inspection before deciding to buy them. Moreover, other residential and commercial real estate organizations are forming alliances with these stores to guarantee a steady supply of discounted products.

Online platforms provide a variety of appealing offerings, such as doorstep delivery services, free cashback and membership, and simple return choices, which consumers, particularly millennials, choose. Online channel makes it simple to grasp product features and compare costs. Depending on their purchasing habits, various e-commerce portals analyze customers' needs and current offers.

Why are Smart Toilets Becoming More Common in the Commercial Sector?

“Increasing Need to Provide Hygienic Services to Customers”

Increasing deployment of smart toilets in commercial real estate developments, hotels, shopping malls, and high-end restaurants to provide hygienic services to their customers is a major factor driving the market expansion. Smart toilets can assist organizations in saving money on both water and energy.

Smart toilets can alter water flow and heating to reduce waste by identifying when someone is using the restroom. The sensor technology in smart toilet seats detects when they need cleaning and can then notify staff workers via a mobile app or text message that the gadget needs maintenance.

Demand for smart toilets is also rising in the residential sector. The expanding importance of the smart home as a consequence of the escalating need for energy conservation, push-button control, and altering demographic preferences is predicted to boost industry growth.

These smart homes have built-in components such as smart LED lighting and smart toilets. Such modern toilets are regarded as a vital feature of home decor. Housing developers are supplying pre-installed smart toilets to their buyers to deliver more valuable offers.

Competitive Landscape

The worldwide market for smart toilets is highly competitive. Key players in the smart toilet market are aggressively pursuing tactics such as collaborations, acquisitions, technological innovations, investments, and R&D activities to strengthen and expand their international presence. Moreover, many start-ups are sprouting up in the global market.

These start-ups are focusing on new developments to gain market share.

  • Washie, a start-up located in the United States, has a toilet seat cleaning technology that solves the issues of dirty toilets in public restrooms, allowing for improved hygiene. A sensor is positioned on the side of the toilet seat. When users move their hands over the sensor, a cleaning solution is released onto the surface of the seat, enabling them to wipe it clean before using it. This removes the need for toilet seat covers, which are composed of absorbent materials and thus expose the seats to the possibility of anything seeping through. Furthermore, the toilet seats are linked to a mobile app that alerts repair personnel when the batteries or cartridges are running short.
  • Toto Ltd, a prominent Japanese toilet manufacturer, introduced an artificial intelligence (AI)-based 'Wellness Toilet' in January 2021. Using an array of cutting-edge sensing technologies, the wellness toilet monitors and analyzes its users' emotional and physical states. This information is used to make wellness improvement suggestions to the user via the smartphone app.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Smart Toilet Industry Research

  • By Type :

    • Wall-hung Toilets
    • Close-coupled Toilets
    • Single-floor Standing Toilets
    • One-piece Toilets
    • Others
  • By Distribution Channel :

    • Online
    • Offline
  • By Application :

    • Residential
    • Commercial
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific & China
    • Middle East & Africa

- FAQs -

What is the value of the global smart toilet market in 2023?

The global smart toilet market stands at US$ 4 billion in 2023.

What is the expected smart toilet market growth?

Worldwide demand for smart toilets is predicted to rise at a CAGR of 8.4% from 2023 to 2033.

What is the future value of the global smart toilet market?

The market for smart toilets is estimated to hit US$ 9 billion by 2033.

Who are the leading manufacturers of smart toilets?

Kohler Co, Toto Ltd, LIXIL Group Corporation, Roca Sanitario SA, and Duravit AG are key players operating in the global market.

Smart Toilet Market

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