RTD Alcoholic Beverage Market

RTD Alcoholic Beverage Market Study by High Strength Premixes, Malt-based RTD, Spirit-based RTD, Wine-based RTD, and Hard Seltzers from 2024 to 2034

Analysis of RTD Alcoholic Beverage Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

RTD Alcoholic Beverage Market Outlook (2024 to 2034)

The global RTD alcoholic beverage market is set to reach a size of US$ 18.81 billion in 2024 and is forecast to reach a value of US$ 28.76 billion by 2034, with a projected CAGR of 4.3% from 2024 to 2034.

More consumers are now opting for on-the-go food and beverage options due to busy lifestyles. RTD alcoholic beverages provide convenience as they are ready to consume and pre-mixed, thus eliminating the requirement for consumers to mix drinks on their own.

In recent years, a noteworthy shift has been observed in consumer preferences, as they are more inclined toward simplicity and convenience. RTD beverages cater to this ongoing trend while offering a hassle-free drinking experience without compromising taste.

Manufacturers of RTD alcoholic beverages are coming up with various options, including flavored malt beverages, wine-based drinks, spirits, and cocktails. This variety is projected to appeal to larger consumer preferences, thus leading to their increased consumption. The younger generation is projected to drive demand for RTD alcoholic beverages owing to their preference for socializing, convenience, and experimentation with new flavors and products.

  • North America is projected to account for 27.2% of the global RTD alcoholic beverage market share by the end of 2034.
  • Demand for RTD alcoholic beverages in Mexico is forecast to rise at a 7.9% CAGR from 2024 to 2034.
  • Sales of RTD alcoholic beverages for retail and household use are projected to rise at a CAGR of 4% and reach US$ 16.81 billion by the end of 2034.

Some of the RTD alcoholic beverages are acknowledged for their lower sugar, calories, and alcohol content in comparison to conventional spirits or cocktails. This is projected to appeal to health-conscious consumers who are willing to enjoy alcoholic beverages without any compromise with their dietary preferences. In addition, RTD alcoholic beverages are becoming popular for many social occasions, including outdoor events, picnics, and parties, where portability and convenience are valued. The exponential expansion of social media is also projected to contribute to the popularity of malt beverages, RTD beverages, etc.

Report Attributes Details
RTD Alcoholic Beverage Market Size (2024E) US$ 18.81 billion
Forecasted Market Value (2034F) US$ 28.76 Billion
Global Market Growth Rate (2024 to 2034) 4.3% CAGR
East Asia Market Share (2034F) 23.4%
Canada Market Growth Rate (2024 to 2034) 5.6% CAGR
Market Share of High-Strength Premixes (2034F) 22.2%
Key Companies Profiled
  • Bacardi Limited
  • Diageo PLC
  • Halewood Wines & Spirits
  • Inspyration Siam Co., Ltd.
  • Mark Anthony Group of Companies
  • Brown-Forman
  • Molson Coors Beverage Company
  • Manchester Drinks
  • The Boston Beer Company
  • Asahi Group Holdings, Ltd.
  • Davide Campari-Milano N.V.
  • SHS Group
  • Carlsberg Breweries A/S
  • Pernod Ricard SA
  • Global Brands Ltd.
  • SHS Group
  • Radico Khaitan Limited
  • Suntory Holdings Limited
  • La Martiniquaise
  • Constellation Brands Inc.

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What’s Leading to Growing Consumption of RTD Alcoholic Beverages?

“Rising Trend of Premiumization of Beverages”

The modernization of lifestyles is resulting in evolving taste preferences. This factor is projected to contribute to the growing demand for several types of premium RTD alcoholic beverages.

RTD beverages manufactured with the use of premium-quality alcohols are becoming more popular among consumers. In addition, premium RTD beverages with unique flavor profiles have been introduced by manufacturers to gain the attention of more consumers. Therefore, key players are focusing on the manufacturing of premium beverages to match the rising demand of target consumers.

“RTD Alcoholic Beverages Offering Grab-and-Go Convenience”

Soda and beer are not the only beverages that come in cans. Hard seltzers, RTD cocktails, and canned wines are also becoming mainstream. They provide consumers with the convenience of enjoying their favorite drinks at their desired location, ensuring instant satisfaction. Further, RTD alcoholic beverages provide grab-and-go convenience, which fits well into busy but healthy lifestyles.

The availability of various sensory flavors and tastes of RTD alcoholic beverages compared to conventional drinks, including ciders and beer, is projected to contribute to their demand. Production of these premixes with some unique cocktails is completed under expert supervision, which also serves as one of the key growth drivers in the RTD alcoholic beverage market.

What Challenges are Encountered by Manufacturers of RTD Alcoholic Beverages?

“Lengthy Process Involved in Obtaining License to Sell RTD Alcoholic Beverages”

In a majority of countries, the primary condition to sell alcoholic beverages is to possess a license as a supplier of alcoholic beverages. In addition, owners of drinking establishments and eateries need to possess a dealer’s license to sell alcoholic beverages. This process needs many legal documents and takes a long time, which is projected to limit the expansion of the RTD alcoholic beverage market size. In addition, the imposition of higher taxes is also projected to put an additional burden on manufacturers.

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How are New Players Projected to Contribute to Global RTD Alcoholic Beverage Market Growth?

“Increasing Investments in Marketing and Branding”

Efficient branding and marketing strategies are projected to help start-ups popularize RTD alcoholic beverages among more consumers. Brand partnerships, creative packaging, and targeted campaigns are projected to contribute to the demand for ready-to-drink beverages.

Country-wise Insights

North America is forecast to account for a 27.2% share of global market revenue by the end of 2034. The growing product demand in the region is attributed to the rising consumption of low-alcohol and light beverages. In addition, the rising popularity of alcoholic seltzers as an effective alternative to cider and beer owing to their natural ingredients is also contributing to RTD alcoholic beverage market growth.

Why are Manufacturers of RTD Alcoholic Beverages Interested in the United States?

“Large Population of Premium Alcohol Consumers”

Attribute United States
Market Value (2024E) US$ 3.81 Billion
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 5.98 Billion

The United States is projected to hold a 76.4% share of the North American market by the end of 2034. The United States boasts a larger population of alcohol consumers, particularly in the premium alcoholic beverage category, compared to other regions. The majority of consumers are inclined toward low-alcohol beverages, including RTD alcoholic beverages, cider, and beer. The improved flavor and convenience of RTD alcoholic beverages are projected to increase their demand going forward. Seltzers are projected to emerge as one of the popular alternatives to cider products and beer.

Which Factors are Complementing Market Growth in China?

“Cultural and Social Shifts Leading to Increased Consumption of RTD Alcoholic Beverages”

Attribute China
Market Value (2024E) US$ 3.21 Billion
Growth Rate (2024 to 2034) 5% CAGR
Projected Value (2034F) US$ 5.22 Billion

China is projected to hold a 77.6% share of the East Asia market by the end of 2034. Changing attitudes toward alcohol consumption in the country are projected to influence RTD alcoholic beverage market trends. Younger generations are inclined to experiment with several types of alcoholic beverages. RTD cocktails ensure an approachable and convenient entry point for consumers who are less familiar with conventional spirits and cocktails.

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Category-wise Insights

Fact.MR, a market research and competitive intelligence provider, asserts in its study that the convenience and portability of high-strength premixes are projected to increase their demand. Therefore, consumers with busy lifestyles are opting for these RTD beverages more.

Which Type of RTD Alcoholic Beverage is Most Widely Consumed?

“High Demand for High-Strength Premixes Due to Their Low Sugar and Calorie Content”

Attribute High Strength Premixes
Segment Value (2024E) US$ 4.08 Billion
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 6.38 Billion

High-strength premixes are projected to occupy a 22.2% share of the global market by the end of 2034. Several high-strength premixes are promoted due to their lower sugar and calorie content in comparison to conventional mixed drinks or cocktails. This is projected to appeal to health-conscious consumers looking for RTD beverages with minimal calories and sugar.

Why Does the Retail/Household Segment Account for Higher Sales of RTD Alcoholic Beverages?

“Convenience of Single-Serve Containers Making RTD Alcoholic Beverages Ideal For Travel”

Attribute Retail/Household
Segment Value (2024E) US$ 11.33 Billion
Growth Rate (2024 to 2034) 4% CAGR
Projected Value (2034F) US$ 16.81 Billion

The retail/household segment is forecasted to account for 58.45% share of global market revenue by the end of 2034. RTD alcoholic beverages are available in packaged form in single-serve containers, including bottles or cans. Therefore, they are convenient to transport during travel. Consumers leading busy lifestyles and seeking to enjoy alcoholic beverages beyond traditional bars or restaurants, show a greater inclination towards RTD beverages.

Competitive Landscape

Suppliers of RTD alcoholic beverages focus on maintaining the quality of their products, strengthening their supply chain systems, introducing innovative products, and adopting various other similar strategies to secure their market position.

Key players in the RTD alcoholic beverage industry include Bacardi Limited, Diageo PLC, Halewood Wines & Spirits, Inspyration Siam Co., Ltd., Mark Anthony Group of Companies, Brown-Forman, Molson Coors Beverage Company, Manchester Drinks, The Boston Beer Company, Asahi Group Holdings, Ltd., Davide Campari-Milano N.V., SHS Group, Carlsberg Breweries A/S, Pernod Ricard SA, Global Brands Ltd., SHS Group, Radico Khaitan Limited, Suntory Holdings Limited, La Martiniquaise, and Constellation Brands Inc.

Segmentation of RTD Alcoholic Beverage Market Research

  • By Nature :

    • High-Strength Premixes
    • Malt-based RTD
    • Spirit-based RTD
    • Wine-based RTD
    • Hard Seltzers
  • By Flavor :

    • Citrus
    • Berries
    • Tropical
    • Mixed Fruits
    • Spices
  • By End Use :

    • Retail/Household
    • Foodservice Industry
  • By Distribution Channel :

    • On-trade
      • Bars, Pubs, & Clubs
      • Fine Dining Restaurants
      • Other On-trade Channels
    • Off-trade
      • Mass Merchandisers
      • Specialty Stores
      • Online Retail
      • Other Off-trade Channels
  • By Region :

    • North America
    • Europe
    • East Asia
    • Latin America
    • Middle East & Africa
    • South Asia & Oceania

- FAQs -

How big is the size of the RTD alcoholic beverage market in 2024?

The global RTD alcoholic beverage market is estimated at US$ 18.81 billion in 2024.

What are the projected sales for RTD alcoholic beverages by 2034?

Worldwide sales of RTD alcoholic beverages are projected to reach US$ 28.76 billion by the end of 2034.

What is the demand projection for RTD alcoholic beverages from 2024 to 2034?

Demand for RTD alcoholic beverages is projected to increase at 4.3% CAGR from 2024 to 2034.

What is the projected contribution of North America to global market revenue?

North America is projected to account for 27.2% share of global market revenue by the end of 2034.

At what rate is the demand for RTD alcoholic beverages forecasted to increase in Mexico?

Demand for RTD alcoholic beverages in Mexico is forecasted to rise at a CAGR of 7.9% from 2024 to 2034.

What are the sales projection for RTD alcoholic beverages in the retail/household segment?

Sales of RTD alcoholic beverages for retail/household use are forecasted to reach US$ 16.81 billion by 2034.

- Also of Interest -

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Malt Beverage Market

Malt Beverage Market By Nature (Organic, Conventional), By Sales Channel (Direct, Indirect, Online), By Product (Health Drinks, Alcoholic Beverages, Energy Drinks), By End Use (HoReCa, Beverage Industry, Food Industry), & By Region - Global Forecast 2022-2032

Non-Alcoholic Wine Market

Non-Alcoholic Wine Market By Product (Still Non-Alcoholic, Sparkling Non-Alcoholic Wine), By Alcohol Concentration (Alcohol-Free, Low-Alcohol), By Packaging (Bottles, Cans), By Sales Channel & By Region - Global Market Insights 2023 to 2033

Low-alcohol Beverages Market

Low-alcohol Beverages Market Analysis, By Type (Beer, Wine, RTD, Cider, Spirits), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Retail), By Region – Global Market Insights 2023 to 2033

RTD Alcoholic Beverage Market

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