Breast Milk Substitute Market

Breast Milk Substitutes Market Analysis By Formula (Cow Milk Protein, Soy-based Formula, Hydrolyzed Formula & Others) By Form (Powder & Liquid Breast Milk Substitutes) By Consumer Age, By Distribution Channel & By Region – Global Market Insights 2022 to 2032

Analysis of Breast Milk Substitute market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Breast Milk Substitute Market Outlook (2022-2032)

The global breast milk substitute market has reached a valuation of US$ 18.4 billion and is predicted to expand at a high-value CAGR of 9.4% to reach a market size of US$ 45.1 billion by the end of 2032.

Revenue from the sales of breast milk substitutes is estimated to account for more than 30% share of the global infant formula market.

Report Attributes


Breast Milk Substitute Market Size (2021A)

US$ 17.1 Billion

Estimated Market Value (2022E)

US$ 18.4 Billion

Forecasted Market Value (2032F)

US$ 45.1 Billion

Global Market Growth Rate (2022-2032)

~9.4 % CAGR

North America Market Share (2021)

~ 17.5%

East Asia Market Growth Rate (2022-2032)

~ 10.7% CAGR

United States Market Growth Rate (2022-2032)

~ 5.1% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Nestle
  • Abbott
  • Danone
  • Fonterra
  • Heinz
  • Cow & Gate
  • HiPP
  • Kendamil
  • Mead Johnson Nutrition

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Sales Analysis of Breast Milk Substitutes (2017-2021) Vs. Market Forecasts (2022-2032)

Breast milk substitutes have been in high demand among non-lactating mothers. Manufacturers’ objective of producing natural substitutes for breast milk, devoid of any additives, has helped them maintain a prominent position in the food & beverage market.

Higher birth rate in developing countries has contributed to a great extent to the use of breast milk replacement formula. Inclusion of powdered breast milk substitutes in infant diets will also boost product demand in the industry.

Consumption of breast milk substitutes by infants of different age groups increased at a compound annual growth rate of 6.4% from 2017 to 2021.

The number of women who work is on the rise. Difficult postpartum support and maternity leave policies will contribute favorably to the increased usage of breast milk substitutes over the coming years. Upsurge in spending by manufacturers to produce breast milk substitutes in various forms will majorly contribute to market growth.

  • Short Term (2022 Q2 to 2025): Breast milk substitutes have great health benefits such as boosting the immune system, cognitive development, etc., for infants, which will positively impact market growth.
  • Medium Term (2025-2028): Increase in the number of employed women globally will drive the market for breast milk substitutes.
  • Long Term (2028-2032): Growing investments in research and development activities by key players with an objective to produce innovative breast milk substitutes will have a beneficial impact on market expansion.

According to Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 9.4% CAGR between 2022 and 2032.

Breast milk substitute market forecast by Fact.MR

Market share analysis of breast milk substitutes based on formula and region. Under the formula segment, cow milk protein dominates with 63.3% market share in 2022.

What is Resulting in High Demand for Breast Milk Substitutes?

“Shift in Feeding Practices among Women to Drive Demand for Breast Milk Substitutes”

Breast milk substitutes are gaining popularity due to the4 various advantages that they provide to new mothers. Mothers who encounter lactation problems are likely to introduce their infants to breast milk substitutes that provide the nutrition and health benefits that only breast milk can provide.

  • Around 50% of mothers residing in the U.S. cited insufficient milk supply as a reason to switch to breastfeeding substitutes for their kids.

In addition, employed women who face inflexibility in their work hours, lack of privacy for breastfeeding near the workplace, and limited maternity leave benefits are opting for breast milk substitutes. This has contributed to the shift from breastfeeding to the usage of breast milk substitutes among many mothers.

Owing to these above-stated reasons, there is an increasing demand for breast milk alternatives, which is creating ample opportunities for additional revenue generation in the market.

“Rising Awareness & Marketing Strategies to Increase Sales of Breast Milk Substitute Products”

Provision of breast milk substitutes along with promotional materials and baby products and maternity discharge packs is the most common marketing strategy of breast milk substitute manufacturers.

  • According to a national study, 81% of U.S. mothers receive these promotional packages while they are admitted to hospitals. This percentage is estimated to increase over the coming years with the popularity of various social media platforms.

Breast milk substitutes are also introduced to new mothers via mass media, print advertisements, and others means such as home visits by health workers. This approach with the help of various social networking sites promotes breast milk substitute use for infants and will help maintain the growth trajectory of breast milk substitute sales.

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Which Factor Can Dent Breast Milk Substitute Market Expansion?

Strict Regulations for Marketing Breast Milk Substitutes to Affect Market Growth”

With recent innovations and growing awareness about the consumption of breast milk substitutes for infant nutrition among pregnant women and mothers, key manufacturers are developing products with additional nutritional supplements. Products that are promoted by key players via various means add revenue to the company.

However, the adoption of the International Code of Marketing of Breast Milk Substitutes (IC) by the World Health Assembly (WHA) has had a negative impact on the sales of breast milk substitutes. IC prohibits unethical advertising and promotion of breast milk substitutes and encourages manufacturers to advocate the importance of safe and adequate nutrition for infants by supporting and encouraging breastfeeding among mothers.

The adoption of IC and various other acts have a direct impact on the revenue of manufacturers.

  • For instance, India adopted the Infant Milk Substitutes (IMS) Act in 2003, which banned all forms of promotion of food marketed for children up to 2 years of age, as well as stopped sponsorships by infant formula companies to healthcare professionals who promote their products among new mothers.

Country-wise Insights

Will China’s Child Policy Shift Drive High Demand for Breast Milk Substitutes?

China’s breast milk substitute market is expected to reach US$ 13.0 Billion by 2032.

In August 2021, China adopted a three-child policy with the aim of increasing its declining birth rate. This major policy shift is anticipated to increase birth rates, which would have a positive impact on the breast milk substitute market in the country.

  • Around 28% of Chinese mothers breastfeed their babies due to their hectic lifestyles and a short period of maternity leaves post-delivery.

The growing middle-class population, rise in the participation of women in the workforce, and increase in awareness of breast milk substitutes among Chinese parents are likely to influence the market and create a plethora of opportunities for breast milk substitute manufacturers.

Why is the United States Breast Milk Substitute Market So Lucrative?

The United States accounts for 81.2% share of the North America breast milk substitute market at present.

The prevalence of non-lactating mothers in the United States is relatively high in number than breastfeeding mothers. Moreover, a rise in the number of employed women is anticipated to boost the market for breast milk substitutes due to their hectic lifestyles. The only solution to provide their infants with nutrients that breastmilk can provide by using of breast milk substitutes.

The United States market for breast milk substitutes is expected to reach a valuation of US$ 4.1 billion by 2032.

Category-wise Insights

Why are Breast Milk Substitutes from Cow Milk Protein Most Widely Preferred?

Commercially prepared breast milk substitutes are nutritious and also consist of nutrients that breastfed babies need to get from additional supplements. Manufacturers produce commercial formulas in an attempt to duplicate mother’s milk using raw materials that resemble breast milk in the matter of nutrients.

Among the naturally available raw materials, cow milk protein is widely used for the preparation of infant formula that acts as a breast milk substitute. Owing to the direct resemblance to breast milk as well as easier digestibility by infants, key players are using cow milk protein for the production of infant formula as a breast milk alternative.

Thus, the use of cow milk protein as a source for infant formula has increased steadily in the recent past, surpassing a market valuation of US$ 10.8 billion at the end of 2021.

Why is There Increased Consumption of the Powdered Form of Breast Milk Substitutes?

Sales of breast milk substitutes for consumption by infants are increasing rapidly. Powdered breast milk substitute is a growing segment in the overall market for infant nutrition. Being a less expensive form of breast milk alternative will drive high demand among end users over the coming years.

Use of powdered breast milk substitutes by infants is anticipated to create an absolute $ opportunity of US$ 20.9 billion by the end of the assessment period of 2022- 2032.

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Competitive Landscape

Prominent breast milk substitute manufacturers are Nestle, Abbott, Heinz, Danone, Fonterra, and Kendamil.

Key manufacturers of breast milk substitute products are employing sustainable technologies as well as a safe & efficient environment for production purposes. Market players are focusing on developing new products that are designed keeping in mind the regulations and acts associated with infant nutrition.

  • In July 2022, Danone launched a plant-based infant formula to meet the requirements of parents who want to include more plant-based food in their infant’s diet.

Fact.MR has provided detailed information about the price points of key manufacturers of breast milk substitutes positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Breast Milk Substitute Industry Research

  • By Formula :

    • Cow Milk Protein
    • Soy-based Formula
    • Hydrolyzed Formula
    • Others (Goat Milk, Fruits & Vegetables)
  • By Form :

    • Powder
    • Liquid
  • By Consumer Age :

    • Below 6 Months
    • 6-23 Months
  • By Distribution channel :

    • Online
      • Brand Websites
      • e-commerce Platforms
    • Offline
      • Retail Stores
      • Pharmacies
      • Supermarkets/Hypermarkets
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

How big is the global market for breast milk substitutes?

The global breast milk substitute market is valued at US$ 18.4 billion.

How is the market expected to fare going forward?

Worldwide demand for breast milk substitutes is anticipated to reach US$ 45.1 Billion by 2032.

How did the market perform over the past few years?

From 2017 to 2021, sales of breast milk substitutes increased at 6.4 % CAGR.

Which regional market is being eyed by breast milk substitute manufacturers?

East Asia leads the global breast milk substitute market with 37.9% market share.

Which breast milk substitute formula holds the highest market share?

Cow-milk protein accounts for 63.3% share of the global market at present.

Breast Milk Substitute Market

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