Pea Milk Market

Market Outlook for Pea Milk

Newly published Fact.MR data on the pea milk industry forecasts the market to each US$ 138 Mn by 2031. The growing popularity of vegan products has shifted consumer attention toward plant-based milk. According to the report, the market is expected to reach US$ 40 Mn by 2021-end. The product's creamy texture and higher nutritional content than other plant-based milk are the key reasons for consumer choice, which bodes well for the pea milk market's growth in the coming years.

Key Points Covered in Pea Milk Industry Analysis

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Conditions
• COVID-19 Impact on Pea Milk Market and How to Navigate
• Recommendation on Key Winning Strategies

Consumption Analysis of Pea Milk (2016-2020) Vs Outlook (2021-2031)

During the 2016-2020 historical period, pea milk sales surged impressively, expanding at a CAGR of 9% to be valued at US$ 35 Mn. As people become increasingly conscious about animal welfare, consumption of plant-based diets is surging, thus widening expansion prospects.

During the COVID-19 pandemic, consumption accelerated, especially unsweetened pea milk. According to W.H.O, ideally less than 5% of total energy intake should come from free sugars. This is mostly because studies demonstrate that high sugar intake may aggravate chronic inflammatory states in infected patients.

Furthermore, growing lactose intolerance prevalence is prompting consumers to opt for plant-based milk and milk products. Manufacturers are experimenting with various plant-based flavors. Hence, Fact.MR- a market research and competitive intelligence provider forecasts that demand for pea milk is likely to accelerate at a whopping 13% CAGR until 2031.

Increasing Vegan Population Pool Stimulating Pea Milk Uptake?

Growing animal welfare concerns globally are prompting meat eaters and animal products consumers to opt for plant-based and other naturally sourced product lines, which includes consumption of plant based milk.

According to the Vegan Society, just 4% of global domesticated animals live freely, while 96% of them survive under dismal conditions in captivity. Realizing this, consumers are refraining from consuming animal based products, impelling prospects for pea milk.

Furthermore, the society advocates that if the world went completely vegan, it could conserve 8 million human lives by 2050, reduce greenhouse gas emissions from agriculture by 2/3rd and save up to US$ 1.5 trillion in climate change damages.

Frequent Episodes of Lactose Intolerance Feeding Pea Milk Growth?

Over the years, the incidence of lactose intolerance has surged, especially across Europe, North America and Asia. Approximately 65% of the human population has a reduced ability to digest lactose post-infancy. However, the incidence varies across different regions.

For instance, prevalence rate is as high as 70-100% among people of East Asian descent, and as low as 5% amongst people of Northern European descent. Going by these trends, people are substituting dairy products consumption with plant-based products.

Amongst all dairy alternatives, pea milk is acquiring major traction. Pea milk is also a good alternative to consumers who may be averse to other plant-based products such as soy, whey, almond or nuts.

Country-wise Analysis

What are the prospects for Pea Milk in the U.S?

According to Fact.MR, the market for pea milk in the U.S is anticipated to register high growth, expanding at a CAGR of almost 9% across the 2021-2031 assessment period. A market share of 60% is expected for the U.S market.

A recent study estimates that the number of Americans adhering to plant-based diets increased nearly 9.6 million over the last 15 years. This represents a 300% increase and accounts for nearly 3% of the U.S population. Hence, pea milk is quickly flying off retail shelves across the country.

What Supports Increasing Pea Milk Sales across Asia?

With a market share of almost 25%, Asia is the fastest-growing region in the global pea milk industry. Low-cost needs for pea production, resulting in increased profitability and productivity of the milk production system, are factors contributing to market expansion in the region.

Furthermore, the rising number of health enthusiasts in the region, as well as the region's high nutritional need due to the population of expanding economies such as India, China, the ASEAN regions, and others, are projected to drive pea milk market expansion in the future.

How is the U.K Generating Growth Opportunities for Pea Milk Producers?

The U.K is one of the most opportunistic markets for pea milk across Europe. According to Finder, an increasing number of the British population altered their diet in 2020- either going vegan, veggie or pescatarian.

According to the study, approximately 1.1 million people followed a plant-based diet at the beginning of 2020. One year later, this figure has surged close to 1.5 million people. This represents a 40% increase in the vegan population. Also, the Vegan Society noted a fourfold increase in the number of vegans.

Based on these aforementioned trends, Fact.MR expects the pea milk market in the U.K to capture a market share of nearly 60% across the 2021-2031 forecast period.

Category-wise insights

Why will PET Bottles Generate More Profits?

PET bottles, which are primarily used in the packaging of drinking water and beverages, are also gaining popularity in the pea milk industry. Fact.MR expects the segment to surge at a CAGR of 10% until 2031.

PET bottles are more durable, clearer, lighter, non-reactive, cost-effective, and thermally stable than glass bottles. Moreover, PET bottles are in high demand in the pea milk industry because they are environmentally benign and can be recycled multiple times, lowering the cost of production.

Why are Pea Milk Tetra Packs Receiving Stimulus?

According to Fact.MR, pea milk in tetra packs are anticipated to account for 45% of the global market demand across the forthcoming decade. High convenience attributed to its light weight and durability is spurring sales.

Because of its lightweight, environmentally friendly, and low-cost packaging, the tetra pack pea milk is predicted to rise rapidly. The rapid growth of the tetra pack pea milk is also due to the products' extended shelf life under challenging environmental circumstances, as well as its healthy and safe packaging.

Competitive Landscape

Key manufacturers of pea milk are emphasizing on penetrating mainstream retail markets, introducing a wide range of product offerings. Additionally, they are also focusing on forging alliances with leading players along with acquisitions

• Ripple Foods' vegan pea milk was just introduced to Costco, the world's largest wholesale retailer. It's selling a three-pack of 48-ounce Ripple Original Plant-Based Milk bottles for $8.99 at 18 locations in the Midwest, including Ohio, Indiana, Kansas, Illinois, Minnesota, Michigan, Missouri, and Nebraska.
• Nestlé is introducing Wunda, a new pea-based beverage that is "epic in everything" that milk is used for. That means it can be consumed plain, poured over cereal, used in hot beverages, frosted, cooked with, and so on.
• Sproud Original Drink is a plant-based milk with a milk-like flavor. It's as white as milk and free of allergies, lactose, nuts, soy, and genetically modified organisms. In addition, high in protein and incredibly low sugar. Perfect for a healthy diet.

Report Scope

Attribute	Details
Market size value in 2021	USD 40 Million
Market forecast value in 2031	USD 138 Million
Growth Rate	CAGR of 13% from 2021 to 2031
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & Mn Units for Volume
Key Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East & Africa
Key Countries Covered	U.S Canada Brazil Mexico Columbia Germany France U.K Italy China India Japan South Korea Australia GCC South Africa
Key Market Segments Covered	Flavor Sweetness Pack Size Packaging Material End User Sales Channel Region
Key Companies Profiled	Ripple Foods Sproud Bolthouse Farms Snappea Foods Qwrkee Foods Ltd Devon Garden Foods VLY Foods Nestle SA Freedom Foods Mighty Pea Drinkstar Asia Pte Ltd
Pricing	Available upon Request

Key Segments Covered

• Flavor

  • Original Flavored Pea Milk
  • Vanilla Flavored Pea Milk
  • Chocolate Flavored Pea Milk
  • Barista Flavored Pea Milk

• Sweetness

  • Sweetened Pea Milk
  • Unsweetened Pea Milk

• Pack Size

  • 8 oz Pea Milk Packs
  • 25-32 oz Pea Milk Packs
  • 48 oz Pea Milk Packs

• Packaging Material

  • Pea Milk in Tetra Packs
  • Pea Milk in PET Bottles

• End User

  • Pea Milk for Individual Consumers
  • Pea Milk for HoReCa
  • Pea Milk for Gyms & Cafes

• Sales Channel

  • Pea Milk Sales via Brick & Mortar Stores
  • Pea Milk Sales via Online Retail Channels