Basketball Apparel Market
Basketball Apparel Market Analysis By Product Type (Top wear, Bottom wear, Shoes, Other), By Demographics (Men, Women, Kids), By Buyer Type (Individual, Institutional, Promotional), By Sales Channel & Region - Global Market Insights 2022 to 2032
Analysis of Basketball Apparel Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Basketball Apparel Market Outlook (2022-2032)
The basketball apparel market is anticipated to grow with a CAGR of 5.6% in the forecast period. Basketball attire is made using different fabrics, mostly polyester. The modern production of clothing is worn on sports or formal occasions including high-quality fabrics. Blended fabrics find large applications in the development of apparel for sports.
Compared to earlier years, people now are more aware of their health and also actively taking part in outdoor games. Apart from fun, basketball is preferred for its fast and exciting pace. It’s one of the popular sports played worldwide, especially in the US. As per the survey by the Sports and fitness industry association (SFIA), basketball took lead over other types such as soccer, football, and ice hockey.
Even though basketball was invented in the US, it’s also among the most played sports in countries like the Philippines, Australia, and Canada. The rising popularity of these sports is anticipated to bring growth for basketball clothing manufacturers. These apparels include T-shirts, pants, ankle shoes and other essentials.
It’s often taken for granted by manufacturers to provide customization in terms of name and number on the apparel along with the logo of the team. Moreover, the customer’s expectations are valid when they are willing to pay for their need for distinct logos and colors of jerseys to identify teams differently.
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What are the drivers of demand in this industry?
Basketball tournaments are also being organized across the globe to enhance their popularity. In 2021, The number of Americans above the age of six who played basketball amounts to 27 million. This, in turn, is driving the demand for basketball wear in the market. Manufacturers focus on the player’s comfort and style while producing basketball apparel.
Owing to the natural sweat-absorbent, comfortable and soft features, blended fabrics are also being used to develop basketball clothes including t-shirts and shorts. Manufacturers are focusing on designing and developing customized basketball apparel, including logos and colors as per the need of the team.
Manufacturers use new technologies to help keep the moisture away and to prevent dye from migrating during the process of sublimation. With the growing popularity of basketball as a sport as well as a recreational activity, the global basketball clothing market is expected to witness astonishing growth during the forecast period.
“Diversification of Retail Channels Creating New Growth Avenues”
The rising shopping infrastructures and sports-specific stores are anticipated to give a shift to this market in upcoming years. Due to astonishing digital media usage, people often prefer to surf vendors’ websites before making decisions. The option of buying basketball garb through diversified retail channels is creating new avenues of growth for these companies. The availability of leading basketball apparel brands through e-commerce channels has been of particular significance.
This has not only catered to demand from Tier I and Tier II cities in developing countries but has also penetrated new demographics. However, due to the lack of branded stores and shopping malls, the demand for basketball garb was satiated through counterfeits. However, the situation has improved in favor of global brands, as e-commerce companies offer home delivery of original basketball apparel at a discounted price.
Basketball apparel companies have been successful in positioning their products to a wider target audience through a ‘lifestyle clothing’ approach. Basketball jerseys, tees, shorts, and shoes have penetrated the market. Further, basketball shoes, in particular, have gained acceptance as casual shoes, which has further increased their demand among a large and aspiring workforce around the globe.
What hinders the market growth potential?
“The presence of counterfeits affects sales of the products”
Despite the fact that manufacturers are gaining success in this market, there is also the concern of counterfeit products that affect growth in real terms. It is gaining popularity across the world as a sport and as a recreational activity, and the competitive environment in basketball apparel is also increasing substantially. To capitalize on the increasing demand for a variety of basketball apparel, the number of new entrants in the basketball clothing market has grown considerably.
Local brands in the regional market are introducing various garbs with a diverse pricing range to attract more consumers. Most of the local market players are trying to improve their sales by copying brand-name products and offering great “factory-direct” deals on counterfeit basketball apparel.
These products are usually made from inferior and low-quality fabric, which increases the possibility of injury, putting the users’ health at risk. This is also hampering the growth of the market.
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Segment Wise Insights
Top wear dominates in terms of sales and the segment is anticipated to remain foremost in forecast years. Consumers inclining towards high comfort and fashionable apparel is supporting the market. Amateur sports players and professional athletes are unwilling to compromise on fashion and comfort and are choosing from a wider range of apparel to meet their requirements.
All these factors are propelling the market growth of the segment in the coming years. The next leading segments under the product type segment are hoodies & sweatshirts, and jackets & vests. There is anticipation for the fastest CAGR in this segment in the forecast period as there is more scope for customization in top wear in terms of logos and names.
On the basis of distribution channels, sports franchised outlets are dominant at present. People prefer sports outlets for exposure to all brands and assistance from the store staff. Manufacturers must now than ever be focusing on the self-driven customer base who prefer visiting direct-to-brand shops and have prior decisions for what they want. With Mushrooming field of E-commerce, online channels are set to experience growth in the forecast period.
The market is dominated by the North American region as here this market accounts for the largest market share of 26.2%. The region is projected to register a CAGR of 5.9% during the forecast years. The highly evolved retail structure along with the higher adoption of sports apparel owing to aggressive promotional and advertising campaigns, and celebrity brand endorsement are making up for the popularity of sports apparel. Moreover, the rise in the participation of women in fitness and sports activities is likely to support market growth in the region positively.
Asia Pacific is an emerging market for basketball apparel. A higher percentage of the population is present in countries like India and China and escalating appetite for foreign brands is to support market growth in these regions. More importantly, the rising disposable income of the consumers coupled with the thirst to improve their lifestyle along with the government initiatives encouraging sports participation is likely to positively impact the sports apparel market in coming years.
“Celebrity marketing, Portfolio expansion: ways to competitive edge”
The sports apparel market is dominated by certain popular brands. These companies heavily prefer to keep customers intact with partnership and acquisition tactics. The companies are improving product designs and portfolios to gain the attention of the target population. These firms are relying on celebrities and sports players to promote their brands. Personality influence is a major driver for these brands augmenting their sales further.
Basketball apparel brands tend to focus on vibrant colors and aesthetic looks that include a touch of fashion keeping youth participants in mind. These companies are focused on offering discounts and alluring offers to attract more customers and gain a competitive edge over the competition firm. Key brands in this market are – Nike, Adidas, Puma, Under Armour, Spalding, Fila, Print 3, Reebok, Mcdavid, and others.
Basketball Apparel Market Segmentation
By Product Type :
- Top wear
- Bottom wear
- Other Accessories
By Demographics :
By Buyer Type :
By Sales Channels :
- Franchised Sports Outlet
- Direct to Customer Brand Outlet
- Direct to Customer Online Channel
- Third-party Online Channel
By Region :
- North America
- Latin America
- CIS and Russia
- Asia Pacific excluding Japan
- Middle East and Africa
- FAQs -
As basketball is gaining popularity across the world as a sport and as a recreational activity, the competitive environment in basketball apparel is also increasing substantially.
North America is a dominant region in this market. Moreover, other regions are- Latin America, Europe, CIS and Russia, Japan, Asia Pacific excluding Japan (APEJ).
The market is anticipated to grow with a CAGR of 5.6% in the forecast period.
The Top wear segment is expected to reign in the forecast period owing to high demand for T-shirts, Hoodies, and sweatshirts.