Badminton Apparel Market

About the Report

The global badminton apparel market is slated to expand at a staggering CAGR of approximately 11% through 2031, surpassing a valuation of US$ 30 billion by the end of the forecast period. Manufacturers are expected to find lucrative opportunities in natural fabric-derived badminton apparel, especially in the top apparel segments.

At the same time, demand for badminton footwear including shoes and socks are also witnessing a significant upsurge. Key manufacturers are effectively leveraging online marketing channels so as to more effectively penetrate different markets. A new report by Fact.MR tracks the global sales of badminton apparel in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the sports domain in general, and badminton apparel demand in particular.

How Do Historical Trends Compare to Future Projections?

The badminton apparel market has posted significant past gains, attributed to the sport’s surging popularity across previously untapped regions such as North America and Europe. In addition, increasing female participation across developing countries has enhanced sales prospects for women’s badminton apparel, widening revenue prospects.

Growth prospects temporarily dipped during the pandemic crisis, amid cessation in global sporting events to curb the virus’s spread. However, an uptick was registered with respect to individual uptake of badminton apparel, as consumers became highly health conscious during the lockdowns, prompting them to enhance their physical fitness and engage in sporting activities.

How is Increased Interest in Sports Driving Demand for Badminton Apparel?

As people become highly health conscious, they are seeking out physically exerting activities, thus piquing an interest in sports around the world. Over the years, there is a consensus that playing racquet sports immensely boosts physical fitness, thus widening popularity of such sports as badminton, tennis and squash.

Badminton helps burn an average 400-550 calories per hour, as well as helping improve lung function. Therefore, a large proportion of the global population is opting for it as a sport, thus prompting sales of essential equipment and apparel in recent years.

What are the Prospects for Women’s Badminton Apparel?

Disappearing gender inequalities is enhancing women’s participation in badminton across most regions of the world. Consequently, sports apparel manufacturers have increased production of women’s badminton apparel. According to the Sports & Fitness Industry Association (SFIA), there were over 6 million badminton participants in 2019, of which 2.1% participants were females.

Hence, sales of such key apparel such as sports bra, female socks, female jerseys, shoes and shorts among others are experiencing a sharp incline. Growth is majorly concentrated across key emerging countries such as China, India, Africa, Brazil and other countries, as these represent bulk of increased women’s participation in sporting events.

What are the Key Challenges Faced by Badminton Apparel Manufacturers?

Limited penetration of badminton across certain regions is limiting effective sales of key badminton apparel. For instance, across the United States, badminton is largely played as a backyard sport, limiting its commercial outreach. Same is the care across major European markets such as the UK and Germany.

However, various government level initiatives are seeking to widen the sports’ popularity in these regions by establishing national level sports committees which seek to promote and commercialize badminton through various approaches.

Country-wise Analysis

Are Growth Prospects Abound for the U.S. Market for Badminton Apparel?

While not a very popular sport, the US has witnessed a gradual increase in badminton popularity, with over 1.3 million people engaged in the sport annually as of 2008. USA Badminton (USAB) is the current recognized national governing body for the sport across the country.

The organization has played an important role in popularizing the sport across the country, elevating it from the status of being a backyard sport to a commercial one. Hence, key apparel manufacturers have found increased growth scope. Key manufacturers include YONEX Co. Ltd., Wilson Sporting Goods and Ashaway among others.

How is China Emerging as a Potential Badminton Apparel Hotspot?

In recent years, China has emerged as the global badminton kingpin, contributing nearly 100 million players. A significant proportion of young athletes prefer this sport amid perceived health benefits. Consequently, prominent badminton apparel manufacturers are finding heightened growth scope across the country.

Prominent manufacturers of badminton apparel in China include Hangzhou Chengxing Sporting Goods Co. Ltd. (CHASON), VS-venson Sport, Guangzhou Sunbatta Sports Goods Co. Ltd., Caston Sports Manufacture Co. Ltd. and Hangzhou Pailang Sports Goods Co. Ltd. among others.

Why is the U.K. Attracting High Investments in Badminton Apparel?

The UK market is attracting a significant number of badminton apparel manufacturers, with 3% of the population exhibiting interest in the sport. Although a miniscule proportion, the number is likely to increase in forthcoming years. Badminton England, a national governing body, aims to popularize and commercialize the sport, thus providing significant growth impetus.

Carlton Sports is a prominent manufacturer, offering a broad range of badminton rackets, clothing, shoes and accessories respectively. Likewise, Decathlon UK stocks a wide range of badminton socks, shoes, tops, shirts and various other apparel.

Category-wise Insights

Why is the Popularity of Top Wear Badminton Apparel Surging?

By product type, demand for top wear badminton apparel is experiencing significant incline, with sales of synthetic badminton t-shirts & tees and jerseys reaching new heights. Awareness regarding latest fashion trends is driving growth.

Players such as Li-Ning are expanding their product portfolios to incorporate top wear badminton apparel such as synthetic t-shirts and jerseys. At the same time, demand for bottom apparel such as shorts and shoes is also inclining.

How are Natural Fiber-based Badminton Apparel Generating Green Spaces?

By material, natural fiber-based badminton apparel is garnering major traction, owing to a general tilt towards environmentally friendly fabrics to reduce adverse impacts. Furthermore, natural fibers such as cotton offer enhanced wearer comfort.

Majority of these natural fiber badminton apparel manufacturers are situated across emerging economies across South Asia and East Asia, attributed to the high output of cotton across these countries.

Competitive Landscape

Key manufacturers are collaborating with sports teams in different countries to deepen market penetration.

• In April 2021, YONEX Co. Ltd. announced a 5-year long partnership with the Malaysia National Badminton Team wherein the company will supply badminton equipment and apparel for the Malaysia Open, Malaysia Masters and Malaysia International Challenge respectively
• In March 2021, Victor Rackets International Corporation extended its contract with Badminton Denmark (BD) to supply essential badminton apparel and equipment for the next 8 years, including jerseys to Team Denmark

*This list is only indicative-full details about prominent badminton apparel manufacturers is available upon request.

Report Scope

Key Market Segments Covered

• Product

  • Top Wear Badminton Apparel
    • Badminton Jackets
    • Badminton Sports Bras
    • Badminton Sweatshirts
    • Badminton Track Suits
    • Badminton T-Shirt & Tees
  • Bottom Wear Badminton Apparel
    • Badminton Pants & Trousers
    • Badminton Shorts & Tights
    • Badminton Skirts
  • Badminton Footwear
  • Others

• Material

  • Badminton Apparel Made from Natural Fabric
  • Badminton Apparel Made from Synthetic Fabric

• Distribution Channel

  • Online Badminton Apparel Sales
    • e-Commerce Websites
    • Company-owned Websites
  • Offline Badminton Apparel Sales
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Other Retail Stores

• Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

Badminton Apparel Market - Scope of Report

A recent study by Fact.MR on the badminton apparel market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering badminton apparel.

The study also provides the dynamics responsible for influencing the future status of the badminton apparel market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing badminton apparel, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of badminton apparel across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of badminton apparel during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

• Which are the most lucrative markets for badminton apparel?
• Which factors will impact the growth of the badminton apparel market?
• How will changing trends impact the strategies of market players?
• How can market players capture the low-hanging opportunities across regions?
• Which companies are leading the badminton apparel industry?
• What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of volume (‘000 Units) and value (US$ Mn).

Market estimates at global and regional levels for badminton apparel are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global badminton apparel market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for badminton apparel has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value and volume for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers of badminton apparel, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in manufacturing badminton apparel has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the badminton apparel market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.