Badminton Apparel Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

About the Report

The global badminton apparel market is slated to expand at a staggering CAGR of approximately 11% through 2031, surpassing a valuation of US$ 30 billion by the end of the forecast period. Manufacturers are expected to find lucrative opportunities in natural fabric-derived badminton apparel, especially in the top apparel segments.

At the same time, demand for badminton footwear including shoes and socks are also witnessing a significant upsurge. Key manufacturers are effectively leveraging online marketing channels so as to more effectively penetrate different markets. A new report by Fact.MR tracks the global sales of badminton apparel in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the sports domain in general, and badminton apparel demand in particular.

How Do Historical Trends Compare to Future Projections?

The badminton apparel market has posted significant past gains, attributed to the sport’s surging popularity across previously untapped regions such as North America and Europe. In addition, increasing female participation across developing countries has enhanced sales prospects for women’s badminton apparel, widening revenue prospects.

Growth prospects temporarily dipped during the pandemic crisis, amid cessation in global sporting events to curb the virus’s spread. However, an uptick was registered with respect to individual uptake of badminton apparel, as consumers became highly health conscious during the lockdowns, prompting them to enhance their physical fitness and engage in sporting activities.

How is Increased Interest in Sports Driving Demand for Badminton Apparel?

As people become highly health conscious, they are seeking out physically exerting activities, thus piquing an interest in sports around the world. Over the years, there is a consensus that playing racquet sports immensely boosts physical fitness, thus widening popularity of such sports as badminton, tennis and squash.

Badminton helps burn an average 400-550 calories per hour, as well as helping improve lung function. Therefore, a large proportion of the global population is opting for it as a sport, thus prompting sales of essential equipment and apparel in recent years.

What are the Prospects for Women’s Badminton Apparel?

Disappearing gender inequalities is enhancing women’s participation in badminton across most regions of the world. Consequently, sports apparel manufacturers have increased production of women’s badminton apparel. According to the Sports & Fitness Industry Association (SFIA), there were over 6 million badminton participants in 2019, of which 2.1% participants were females.

Hence, sales of such key apparel such as sports bra, female socks, female jerseys, shoes and shorts among others are experiencing a sharp incline. Growth is majorly concentrated across key emerging countries such as China, India, Africa, Brazil and other countries, as these represent bulk of increased women’s participation in sporting events.

What are the Key Challenges Faced by Badminton Apparel Manufacturers?

Limited penetration of badminton across certain regions is limiting effective sales of key badminton apparel. For instance, across the United States, badminton is largely played as a backyard sport, limiting its commercial outreach. Same is the care across major European markets such as the UK and Germany.

However, various government level initiatives are seeking to widen the sports’ popularity in these regions by establishing national level sports committees which seek to promote and commercialize badminton through various approaches.

Country-wise Analysis

Are Growth Prospects Abound for the U.S. Market for Badminton Apparel?

While not a very popular sport, the US has witnessed a gradual increase in badminton popularity, with over 1.3 million people engaged in the sport annually as of 2008. USA Badminton (USAB) is the current recognized national governing body for the sport across the country.

The organization has played an important role in popularizing the sport across the country, elevating it from the status of being a backyard sport to a commercial one. Hence, key apparel manufacturers have found increased growth scope. Key manufacturers include YONEX Co. Ltd., Wilson Sporting Goods and Ashaway among others.

How is China Emerging as a Potential Badminton Apparel Hotspot?

In recent years, China has emerged as the global badminton kingpin, contributing nearly 100 million players. A significant proportion of young athletes prefer this sport amid perceived health benefits. Consequently, prominent badminton apparel manufacturers are finding heightened growth scope across the country.

Prominent manufacturers of badminton apparel in China include Hangzhou Chengxing Sporting Goods Co. Ltd. (CHASON), VS-venson Sport, Guangzhou Sunbatta Sports Goods Co. Ltd., Caston Sports Manufacture Co. Ltd. and Hangzhou Pailang Sports Goods Co. Ltd. among others.

Why is the U.K. Attracting High Investments in Badminton Apparel?

The UK market is attracting a significant number of badminton apparel manufacturers, with 3% of the population exhibiting interest in the sport. Although a miniscule proportion, the number is likely to increase in forthcoming years. Badminton England, a national governing body, aims to popularize and commercialize the sport, thus providing significant growth impetus.

Carlton Sports is a prominent manufacturer, offering a broad range of badminton rackets, clothing, shoes and accessories respectively. Likewise, Decathlon UK stocks a wide range of badminton socks, shoes, tops, shirts and various other apparel.

Category-wise Insights

Why is the Popularity of Top Wear Badminton Apparel Surging?

By product type, demand for top wear badminton apparel is experiencing significant incline, with sales of synthetic badminton t-shirts & tees and jerseys reaching new heights. Awareness regarding latest fashion trends is driving growth.

Players such as Li-Ning are expanding their product portfolios to incorporate top wear badminton apparel such as synthetic t-shirts and jerseys. At the same time, demand for bottom apparel such as shorts and shoes is also inclining.

How are Natural Fiber-based Badminton Apparel Generating Green Spaces?

By material, natural fiber-based badminton apparel is garnering major traction, owing to a general tilt towards environmentally friendly fabrics to reduce adverse impacts. Furthermore, natural fibers such as cotton offer enhanced wearer comfort.

Majority of these natural fiber badminton apparel manufacturers are situated across emerging economies across South Asia and East Asia, attributed to the high output of cotton across these countries.

Competitive Landscape

Key manufacturers are collaborating with sports teams in different countries to deepen market penetration.

• In April 2021, YONEX Co. Ltd. announced a 5-year long partnership with the Malaysia National Badminton Team wherein the company will supply badminton equipment and apparel for the Malaysia Open, Malaysia Masters and Malaysia International Challenge respectively
• In March 2021, Victor Rackets International Corporation extended its contract with Badminton Denmark (BD) to supply essential badminton apparel and equipment for the next 8 years, including jerseys to Team Denmark

*This list is only indicative-full details about prominent badminton apparel manufacturers is available upon request.

Report Scope

Key Market Segments Covered

• Product

  • Top Wear Badminton Apparel
    • Badminton Jackets
    • Badminton Sports Bras
    • Badminton Sweatshirts
    • Badminton Track Suits
    • Badminton T-Shirt & Tees
  • Bottom Wear Badminton Apparel
    • Badminton Pants & Trousers
    • Badminton Shorts & Tights
    • Badminton Skirts
  • Badminton Footwear
  • Others

• Material

  • Badminton Apparel Made from Natural Fabric
  • Badminton Apparel Made from Synthetic Fabric

• Distribution Channel

  • Online Badminton Apparel Sales
    • e-Commerce Websites
    • Company-owned Websites
  • Offline Badminton Apparel Sales
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Other Retail Stores

• Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America