Badminton Apparel Market Analysis by Product (Top Wear, Bottom Wear, Footwear and Others), Material (Natural Fabric and Synthetic Fabric), Distribution Channel (Online and Offline) and Region- 2022 to 2032

Badminton Apparel Market Snapshot (2022-2032)

Global sales of badminton apparel are expected to reach US$ 11.72 Bn in 2022. The market is slated to expand at a staggering CAGR of approximately 11% through 2032, surpassing a valuation of US$ 33 Bn. The market experienced a Y-o-Y expansion of 10.98% from in 2022 over 2021.

Badminton apparel derived from natural fabrics is expected to offer lucrative opportunities for manufacturers, particularly in the top apparel segments. At the same time, demand for badminton footwear including shoes and socks are also witnessing a significant upsurge. Key manufacturers are effectively leveraging online marketing channels so as to penetrate different markets.

2017-2021 Revenue Analysis of Badminton Apparel vs. Future Outlook 2022-2032

The badminton apparel market has posted significant past gains, attributed to the sport’s surging popularity across previously untapped regions such as North America and Europe. In addition, increasing female participation across developing countries has enhanced sales prospects for women’s badminton apparel, widening revenue prospects. From 2017 to 2021, the market surged at a CAGR of 10%.

Growth prospects temporarily dipped during the pandemic crisis, amid cessation in global sporting events to curb the virus’s spread. However, an uptick was registered with respect to individual uptake of badminton apparel, as consumers became highly health-conscious during the lockdowns, prompting them to enhance their physical fitness and engage in sporting activities.

As the world gradually reverts to normalcy, sales of badminton apparel are expected to incline steadily, as a slowly building up of immunity against the coronavirus has permitted resumption of outdoor sporting activities, including badminton leagues and competitions. As per the analysis put forth by Fact.MR, the market for badminton apparel is projected to increase at an impressive pace, registering a CAGR of 11% from 2022 to 2032.

How is Increased Interest in Sports Driving Demand for Badminton Apparel?

As people become highly health-conscious, they are seeking out physically exerting activities, thus piquing an interest in sports around the world. Over the years, there is a consensus that playing racquet sports immensely boosts physical fitness, thus widening the popularity of such sports like badminton, tennis, and squash.

Badminton helps burn an average of 400-550 calories per hour, as well as helps improve lung function. Therefore, a large proportion of the global population is opting for it as a sport, thus prompting sales of essential equipment and apparel in recent years.

Factors such as the rising popularity of badminton apparel and the increasing number of actions in the sport have also contributed to an increase in the market for sportswear globally. With the advance in technology, different international brands are now merging sports clothing with fashion wear to produce unique styles, which has led to increased market demand for badminton apparel.

What are the Prospects for Women’s Badminton Apparel?

Disappearing gender inequalities is enhancing women’s participation in badminton across most regions of the world. Consequently, sports apparel manufacturers have increased the production of women’s badminton apparel. According to the Sports & Fitness Industry Association (SFIA), there were over 6 million badminton participants in 2019, of which 2.1% participants were females.

As a result of the new set of rules that have been set forth by the sports associations for players to ensure decent presentation during the play, the badminton apparel market for women is also growing rapidly. Increasing market demand for clothing that offers UV protection and prevents heat build-up during physical activity has led manufacturers to create clothing that offers 92% UV protection for women in the sports market.

Hence, sales of key apparel such as sports bras, female socks, female jerseys, shoes, and shorts among others are experiencing a sharp incline. Growth is majorly concentrated across key emerging countries such as China, India, Africa, Brazil, and other countries, as these represent the bulk of increased women’s participation in sporting events.

Country-wise Analysis

Are Growth Prospects Abound for the U.S. Market for Badminton Apparel?

While not a very popular sport, the U.S has witnessed a gradual increase in badminton popularity, with over 1.3 million people engaged in the sport annually as of 2008. USA Badminton (USAB) is the current recognized national governing body for the sport across the country.

The organization has played an important role in popularizing the sport across the country, elevating it from the status of being a backyard sport to a commercial one. Hence, key apparel manufacturers have found increased growth scope. Key manufacturers include YONEX Co. Ltd., Wilson Sporting Goods, and Ashaway among others. A market share of over 35% is expected for the badminton apparel market in the U.S.

How is China Emerging as a Potential Badminton Apparel Hotspot?

In recent years, China has emerged as the global badminton kingpin, contributing nearly 250 million players. Statistical data from 2018 showed that badminton has become one of the most popular sports in China. A significant proportion of young athletes prefer this sport amid perceived health benefits. Consequently, prominent badminton apparel manufacturers are finding heightened growth scope across the country.

A rise in the number of badminton apparel startups in these regions has boosted market demand for badminton apparel in these regions. For instance, a partnership between Yonex and the China Badminton Association(CBA) has been officially announced, in which Yonex became the official sponsor of the Chinese national badminton team. Players from across the world will use Yonex racquets, strings, shuttlecocks, bags, apparel, and shoes over the next eight years.

Prominent manufacturers of badminton apparel in China include Hangzhou Chengxing Sporting Goods Co. Ltd. (CHASON), VS-venson Sport, Guangzhou Sunbatta Sports Goods Co. Ltd., Caston Sports Manufacture Co. Ltd., and Hangzhou Pailang Sports Goods Co. Ltd. among others. According to Fact.MR, the Chinese badminton apparel landscape is expected to surge at a CAGR of 12%.

Why is the U.K. Attracting High Investments in Badminton Apparel?

The UK market is attracting a significant number of badminton apparel manufacturers, with 3% of the population exhibiting interest in the sport. Although a miniscule proportion, the number is likely to increase in forthcoming years. Badminton England, a national governing body, aims to popularize and commercialize the sport, thus providing significant growth impetus.

Carlton Sports is a prominent manufacturer, offering a broad range of badminton rackets, clothing, shoes, and accessories respectively. Likewise, Decathlon UK stocks a wide range of badminton socks, shoes, tops, shirts, and various other apparel. A market share of 32% is projected for the market in the U.K.

Category-wise Insights

Why is the Popularity of Top Wear Badminton Apparel Surging?

By product type, demand for top wear badminton apparel is experiencing a significant incline, with sales of synthetic badminton t-shirts & tees, and jerseys reaching new heights. A growing awareness of current fashion trends is one of the factors driving the growth of the industry.

Players such as Li-Ning are expanding their product portfolios to incorporate top-wear badminton apparel such as synthetic t-shirts and jerseys. At the same time, demand for bottom apparel such as shorts and shoes is also inclining. A CAGR of 11% is expected for top wear badminton apparel through 2032.

How are Natural Fiber-based Badminton Apparel Generating Green Spaces?

By material, natural fiber-based badminton apparel is garnering major traction, owing to a general tilt towards environmentally friendly fabrics to reduce adverse impacts. Furthermore, natural fibers such as cotton offer enhanced wearer comfort. In addition to being environmentally friendly, organic natural fibers also release odors better than synthetic fibers.

Natural fibers and their health benefits are attracting increased consumer interest in eco-friendly trendy apparel in the sports market. Consumer awareness about the amount of waste generated in the environment with the growth of manufacturing firms in the sports apparel market has led to market demand for recycled badminton apparel. The segment is likely to accumulate 40% of the total revenue.

Competitive Landscape

Key manufacturers are collaborating with sports teams in different countries to deepen market penetration.

• In April 2021, YONEX Co. Ltd. announced a 5-year long partnership with the Malaysia National Badminton Team wherein the company will supply badminton equipment and apparel for the Malaysia Open, Malaysia Masters, and Malaysia International Challenge respectively
• In March 2021, Victor Rackets International Corporation extended its contract with Badminton Denmark (BD) to supply essential badminton apparel and equipment for the next 8 years, including jerseys to Team Denmark.

Key Segments Covered in the Badminton Apparel Industry Analysis

• By Product

  • Top Wear Badminton Apparel
    • Badminton Jackets
    • Badminton Sports Bras
    • Badminton Sweatshirts
    • Badminton Track Suits
    • Badminton T-Shirt & Tees
  • Bottom Wear Badminton Apparel
    • Badminton Pants & Trousers
    • Badminton Shorts & Tights
    • Badminton Skirts
    • Badminton Footwear
    • Others

• By Material

  • Badminton Apparel Made from Natural Fabric
  • Badminton Apparel Made from Synthetic Fabric

• By Distribution Channel

  • Online Badminton Apparel Sales
  • e-Commerce Websites
  • Company-owned Websites
  • Offline Badminton Apparel Sales
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Other Retail Stores