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I AgreeAnalysis of Electronic Display Signs market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The evolution of digital technologies is giving rise to the usage of electronics displays in the advertising industry. To compete in the market, the manufacturers are focusing on providing innovative and variety of electronic display signs that enable marketers in brand awareness and customer engagement. These electronic display signs display words, figures and images that are automated and are in the continuous movement which is operated electronically by remote or other automation technologies.
The transitional shift from the traditional signs to electronic display signs, due to the advancement in interactive technologies, is expected to create opportunities for the electronic display sign vendors in the market. With the rapid improvement, various electronic display signs are introduced such as neon signs, HID signs, LED signs, and light box signs. The electronic display signs generate huge customer traffic at various locations such as railways, bus transit, restaurants, banks, airports, and gas pump stations, among others.
These electronic display signs come in different sizes and are customized based on requirements. The electronic display signs are the critical element of brand promotion strategy and LED signs are the most widely used electronic display signs, as the message on LED signs can be changed quickly and remotely that helps brand marketers to reach potential customers with the targeted advertising messages. These electronic display signs are energy efficient and low cost.
The electronic display signs use less energy compared to the standard light bulbs and are low in cost. These are the factors expected to boost the growth of the electronic display signs market over the forecast period.
One of the factors restraining the growth of electronic display signs is the higher initial cost that is involved in installing the electronic display signs. Also, the poor quality of electronic display signs is the factor that can hamper the growth of the electronic display signs market.
The increase in adoption of digital outdoor advertising is giving rise to the use of electronic display signs which is the latest trend in the electronic display signs market.
Examples of some of the key players in the global electronic display signs market include
In regional segment, Asia Pacific is expected to dominate the electronic display signs market followed by North America and Europe. The market in the Asia Pacific is expected to witness high growth in the electronic display signs market due to the presence of prominent electronic display vendors in countries such as Korea, China, and Japan. The rise in usage of electronic display signs at public places such as gas pump stations, retail stores, and restaurants is expected to boost the electronic display signs market in North America.
Also, the vendors in Europe are focusing on the adoption of electronic display signs of different sizes in various verticals, which is expected to create potential growth opportunities for the electronic display signs market in Europe. Latin America & MEA are projected to contribute significant shares in the global electronic display signs market over the forecast period.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Segmentation Overview
The electronic display signs market can be segmented on the basis of type, application, end use industry, and region.
By Type, the global electronic display signs market is segmented into:
By Application, the global electronic display signs market is segmented into:
By End-Use Industry, the global electronic display signs market is segmented into:
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