Analysis of Coffee Pods market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Over the past two years, coffee consumption has dramatically increased. The same growth has also been observed in the demand for gourmet coffee. The availability of choices from multiple brands and high quality beans has been driving the growth of the coffee market.
Unlike the growth of the overall coffee market, the coffee pods market has not seen a major change. Consumer preference for coffee pods has been tarnished due to the high environmental footprint of used coffee pods.
Concerns involving coffee pods has also been expressed by regulatory bodies and manufacturers. To alleviate the factors leading to a loss in the market, manufacturers have embraced the usage of compostable coffee pods.
Key players in the market are the forerunners for the movement. The adoption of sustainable coffee pods by manufacturers is likely to boost the future prospects of the coffee pods landscape, and help alter consumer perception regarding coffee pods.
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With the legalization of cannabis usage in some countries, the global food and beverage industry has seen multiple new innovations. One of the recent innovations in the coffee industry is the introduction of cannabis-infused coffee pods.
These cannabis-infused pods are reported to have the same effects when brewed at home, just like café-brewed cannabis coffee. Brew at home cannabis coffee pods has become popular due to the stigma involved with the public consumption of cannabis coffee.
The legalization of cannabis in the global market can help the growth of the cannabis-infused coffee pods, and, in turn, help sustain the growth of the coffee pods market.
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According to the United States Department of Agriculture (USDA), coffee production across the globe, which was estimated at ~169 million, 60 kilograms bags in the year 2018-19, is likely to decrease slightly in 2019-2020, primarily due to Brazil’s Arabica trees entering the off-year of the biennial production cycle. The market for coffee beans is likely to sustain moderate growth in the global market for the year 2019.
But as per the trend previously seen in the coffee market, the coffee market is expected to show a bullish rebound trend after the drop in 2019. The deficit in the demand and supply of traditional coffee is likely to complement the growth of new cannabis-infused coffee and beverages, which will, in turn, benefit the growing trend of cannabis-infused coffee pods.
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With specialty coffee becoming an affordable luxury, particularly for avid coffee aficionados, leading players in the coffee pods market are introducing products with exclusive flavors and unique origins. International coffee chains are willing to deliver innovative flavors to attract coffee lovers, and enhance their coffee sales, which is instigating a new trend in the coffee pods market.
Efforts in the value chain for coffee pods production to enhance the potential of gourmet coffee is likely to work in favor of the market.
The coffee pods market has been a partially fragmented market for the past few years. But the possibility of growing consolidation of the coffee pods market has increased in the past year. On Aug 28, 2018, the Global Coffee Alliance was formed between Nestlé S.A. and Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice.
Nestlé S.A. gained the rights to market, sell, and distribute Starbucks packaged coffee and tea in all at home and away from home channels. The alliance has amplified the growth of Nestlé S.A. and Starbucks alike.
Nestlé S.A. noted a record increase in the stock price of 2.9%. The popularity of Starbucks BY NESPRESSO for coffee at home has been boosted since this partnership. The partnership of the companies has changed their standing in the overall coffee pods market.
One of the reasons to complement this situation is the decline of the Kraft Heinz Company. Kraft Heinz has reported a decline in its sales, as it is struggling to keep up with consumer trends. The position of the company in the coffee pods market has also declined.
Dunkin’ Donuts K-Cup coffee pods have been attracting attention from the public. K-Cup coffee pods is a collaboration between J. M. Smucker Company and Dunkin’ Donuts. As announced by J. M. Smucker Company in November 2018, K-Cup coffee pods was recognized as one of the 25 products to receive the Nielsen Breakthrough Award.
This Nielsen Breakthrough Award is awarded to products based on endurance, sales, and product distinction. Working on the lines of sustainability, illycaffè launched the new line of illy-brand aluminium capsules for coffee pods in February 2019.
Similar work for sustainability was carried out by Nespresso, an operating unit of the Nestlé Group. Nespresso has partnered with a Swedish company, Velosophy, to produce a bike made from used aluminium capsules, in an effort to motivate customers to recycle coffee pods.
Segmentation based on the most attractive sites of the coffee pods market has been provided in the form of a segmentation table in the report.
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Consumer preference for coffee pods has been tarnished due to the high environmental footprint of used coffee pods.
Coffee Pods Market is Expected to Grow at 6.3% CAGR
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