Coffee Substitutes Market

Coffee Substitutes Market By Nature (Organic, Conventional), By Packaging (Pouches, Cans, Aseptic Cartons), By Distribution Channel (Online Stores, Supermarkets, Convenience Stores, Department Stores) & Region - Global Market Insights 2022 to 2032

Analysis of Coffee Substitutes market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Coffee Substitutes Market Outlook (2022-2032)

The global coffee substitutes market is estimated at US$ 13.06 billion in 2022 and is predicted to reach a market revenue of US$ 19.8 billion by the end of 2032, expanding at a CAGR of 4.2% over the 2022-2032 assessment period.

Along with easy accessibility, health advantages, sustainability, and ongoing innovation in distinctive and tasty coffee substitutes, demand for organic coffee substitutes is estimated to increase at a noteworthy pace over the coming years.

Report Attributes


Coffee Substitutes Market Size (2022E)

US$ 13.06 Billion

Forecasted Market Value (2032F)

US$ 19.8 Billion

Global Market Growth Rate (2022-2032)

4.2% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Mondelez International Inc.
  • Dandy Blend
  • Hand Family Companies
  • Flying Embers
  • Anthonys Goods
  • The Hain Celestial Group Inc.
  • Remedy Organics
  • Tattvas Herbs LLC
  • Rishi Tea and Botanicals
  • PepsiCo Inc.
  • Postum
  • Slate Craft Goods LLC
  • So Good Brand Inc.
  • Teeccino Caffe Inc.
  • World Finer Foods LLC
  • Mud Wtr Inc.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Consumption Analysis of Coffee Substitutes (2017-2021) Vs. Market Outlook (2022-2032)

According to Fact.MR, a market research and competitive intelligence provider, worldwide sales of coffee substitutes are projected to increase at a CAGR of 4.2% from 2022 to 2032.

Coffee substitutes have become increasingly popular in recent years due to the growing health-conscious population and a sharp decline in coffee consumption. Coffee alternatives are often free of caffeine and are best for those who are dependent on it or even sensitive to it.

The market for coffee substitutes is growing as a result of the rising trend of veganism among a large section of the world population. The market for coffee alternatives is projected to see decent growth prospects due to expanding product development in the food alternatives or substitutes arena.

The food and beverage industry has been significantly impacted by urbanization, an increase in living standards among the populace, and increased health consciousness; these factors are anticipated to support the expansion of the market for coffee substitutes.

Apart from eliminating the caffeine content, coffee substitutes such as matcha tea are a good source of inulin, a prebiotic fiber, which is known to improve digestive health and promote weight loss. In addition, they contain an adequate amount of vitamin B6 and manganese, two nutrients essential for brain health. These benefits are driving demand for coffee substitutes across regions.

Coffee substitutes market forecast by Fact.MR

Why is the World Witnessing Demand Growth for Coffee Substitutes?

“Growing Awareness about Harmful Effects of Caffeine on Health”

A shift in the focus toward coffee substitutes is one of contributing factors responsible for the significant drop in global coffee consumption. The declining consumption of coffee due to rising health concerns is expected to support the growth of the coffee substitutes market over the coming years.

The cut down in the consumption of coffee can be primarily attributed to a radical change in the dietary habits of consumers. High coffee consumption can cause headaches, anxiety, or restlessness in less severe cases. A caffeine overdose can cause diarrhea, chest pain, or uncontrollable muscular movements in serious cases.

Consuming caffeine regularly may prove to be dangerous for pregnant and lactating women. Increasing awareness about the harmful effects of caffeine on health and the rising number of health-conscious consumers is causing a major plunge in the consumption of coffee, worldwide.

It is likely to act as a driver for the growth of the global coffee substitutes market in the near future. Coffee substitutes imitate coffee but contain zero amounts of caffeine. Consumers across the globe, who are health-conscious and willing to avoid coffee, are shifting to coffee substitutes. The steady growth of the global coffee substitutes market can identify as a great opportunity for coffee substitute manufacturers to target a larger consumer base.

Though caffeine allergies are rare as compared to other food allergies, the prevalence of caffeine sensitivity is increasing around the globe. High awareness among consumers about the harsh allergic reactions to coffee is accelerating the development of the global coffee substitutes market.

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How are Innovations Enabling New Companies to Prosper in This Space?

“New Manufacturers Introducing Appropriate Substitutes to Meet Consumers’ Healthy Dietary Needs”

Aspiring market players in the global coffee substitutes market are addressing the increasing consumer trend for healthy dietary habits and are introducing new coffee alternatives into the market. Consumers have also become highly conscious about the ingredients in food products before making a purchasing decision.

  • Brooklyn-based SORATE is a Japanese green tea start-up that promotes serenity and attentive awareness. Sorate is devoted to environment-friendly production. From the farm in Ujitawara, all of its matcha and teas are responsibly sourced. To ensure that the brand's tea and matcha products are nourishing, Sorate consults Japanese physicians and medical professionals. The goal of Sorate is to offer the world the ideal balance of traditional Japanese plant-based medicine and science-based wellness techniques for the benefit of the body, mind, and soul.

Which Region is at Forefront of Coffee Substitutes Demand?

“Rising Initiatives for Development of Food Alternative Solutions in Europe”

Europe leads with 27.1% share in the global coffee substitutes market. Increasing initiatives for the development of food alternative solutions, growing numbers of consumers who are health-conscious and significantly lessening consumption of coffee, and rising veganism trends are the factors supporting the market growth in Europe.

Rapid urbanization, lifestyle changes, increasing sales of organic coffee substitutes, and rising innovation in packaging solutions are driving market growth in North America.

Which Distribution Channel Accounts for Higher Sales of Coffee Substitutes?

“Rising Penetration of Online Stores Driving Coffee Substitute Manufacturers’ Stance”

Based on distribution channel, the coffee substitutes market is segmented into online stores, supermarkets, convenience stores, and department stores. Sales of coffee substitutes through online stores are expected to rise at the highest CAGR over the coming years.

Growing health consciousness among consumers is redefining the future of healthy products in the food retail industry. As consumers are linking their food choices to health, retailers ensure the availability of healthful food products, such as coffee substitutes, in grocery store aisles.

The emergence of health-food stores around the world is creating lucrative opportunities for coffee substitute manufacturers. In addition, the growing popularity, as well as penetration of e-Commerce, has encouraged manufacturers to incorporate highly innovative online marketing strategies.

Leading market players in the global coffee substitutes market are benefitting from the popular trend of online shopping. Capturing various business opportunities by building a brand online is one of the latest trends in the global coffee substitutes market.

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Competitive Landscape

Leading companies operating in the coffee substitutes market are changing their retail strategy and focusing on online stores, which are likely to be major sales channels soon. Coffee substitute providers are adopting strategies to spread awareness about the adverse effects of coffee, and the health benefits of coffee substitutes to boost sales.

For instance :

  • Teeccino and Ayurvedic Roast Company are using natural and organic ingredients with no artificial additives. Also, by including gluten-free and vegan ingredients, these manufacturers are targeting a larger global audience. Ayurvedic Roast Company makes use of Ayurvedic herbs such as Brahmi, Shatavari, and Ashwagandha while manufacturing coffee substitutes.

Using herbal ingredients can add a wide range of health benefits to coffee substitutes, which can help market players augment their global sales.

Key Segments Covered in Coffee Substitutes Industry Research

  • Coffee Substitutes Market by Nature :

    • Organic Coffee Substitutes
    • Conventional Coffee Substitutes
  • Coffee Substitutes Market by Packaging :

    • Pouches
    • Cans
    • Aseptic Cartons
  • Coffee Substitutes Market by Distribution Channel :

    • Online Stores
    • Supermarkets
    • Convenience Stores
    • Department Stores
  • Coffee Substitutes Market by Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What will the coffee substitutes market value be by 2032?

The global coffee substitutes market is slated to reach US$ 19.8 billion by 2032.

At what CAGR is the market expected to progress?

Global sales of coffee substitutes are set to rise at 4.2% CAGR through 2032.

What is the market share for the top 3 countries?

The top 3 countries account for 28.9% market share.

What is the market share of North America?

The North America coffee substitutes market accounts for 23.5% share.

Coffee Substitutes Market

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