Turmeric Coffee Market

Turmeric Coffee Market Study by Loose Powder and Coffee Bags Sold at Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Channels from 2024 to 2034

Analysis of Turmeric Coffee Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Turmeric Coffee Market Outlook (2024 to 2034)

The global turmeric coffee market is projected to expand from a size of US$ 224.5 million in 2024 to US$ 456.8 million by the end of 2034, which amounts to an increase at a CAGR of 7.36% through 2034.

This market includes the producing, distributing, and consuming coffee beverages that contain turmeric. Top of FormThis blend combines the classic coffee drink with the health advantages of turmeric, recognized for its anti-inflammatory and antioxidant properties.

Key Market Growth Drivers

  • Turmeric is linked to several health advantages, and more consumers are therefore showing interest in functional beverages that provide health benefits, making turmeric coffee a desirable choice.
  • As awareness about the significance of a healthy lifestyle increases, consumers are actively searching for products that align with their wellness objectives.
  • Turmeric coffee offers a convenient method for individuals to integrate turmeric into their everyday regimen while indulging in their preferred beverage.
  • Continuous innovation and the introduction of novel flavors and ingredients define the coffee industry.
  • Turmeric coffee stands out as a distinctive flavor option that attracts consumers seeking unique and exotic coffee experiences.
  • Rising trend among consumers actively seeking out products containing natural and wholesome ingredients.
  • Turmeric, recognized for its perceived health advantages, aligns with this preference, making it a sought-after ingredient for health-conscious individuals who prioritize clean-label products.
Report Attributes Details
Turmeric Coffee Market Size (2024E) US$ 224.5 Million
Forecasted Market Value (2034F) US$ 456.8 Million
Global Market Growth Rate (2024 to 2034) 7.36% CAGR
North America Market Value (2024E) US$ 55 Million
East Asia Market Value (2024E) US$ 53 Million
Sales of Coffee Bags (2024E) US$ 130 Million
Key Companies Profiled
  • Gaia Herbs
  • Ramini Bionutrition Pvt. Ltd.
  • Auric
  • Continental
  • VEDA5
  • Evora Greens
  • Starbucks
  • VitaCup
  • Four Sigmatic
  • Super Organics
  • Pride of India
  • Golde
  • Spice Drop

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What are the Key Turmeric Coffee Market Trends?

“Need for Effortless Integration of Health-Promoting Elements into Daily Habits”

The expansion of the turmeric coffee market size is driven by heightened consumer recognition of the health advantages of turmeric, escalating demand for functional drinks, the need for effortless integration of health-promoting elements into daily habits, and ongoing innovations and diversification of flavors and components within the coffee sector. Efficient marketing campaigns emphasizing the health advantages and distinct taste of turmeric coffee have the potential to pique consumer interest and boost demand. Brands that successfully convey the benefits of turmeric coffee are effectively attracting health-conscious consumers.

The increasing preference for functional beverages that provide additional health benefits beyond basic hydration is driving the growth of the turmeric coffee market. Turmeric coffee aligns with this trend by offering qualities like anti-inflammatory properties and antioxidants, expanding its appeal beyond traditional coffee. The specialty coffee industry, known for its premium beans and distinct flavors, is experiencing steady growth worldwide. Turmeric coffee contributes to the diversity of the specialty coffee industry, attracting consumers seeking artisanal and high-quality coffee options.

What are the Hindrances to the Sales Growth of Turmeric Coffee?

“Pricing Concerns and Supply Chain Disruptions”

Consumer concerns regarding the taste and flavor of turmeric-infused coffee and staining, competition from alternative functional beverages, and limited awareness of turmeric's health benefits and its suitability in coffee could all impede sales of turmeric coffee.

Pricing issues and obstacles related to distribution also constrain the market penetration and adoption of turmeric coffee products. Potential consumers might hesitate to try turmeric-infused coffee because of concerns regarding its taste and flavor profile, which could deviate from that of traditional coffee. The possibility of turmeric causing teeth or clothing stains could discourage certain individuals from buying turmeric coffee products.

“Manufacturers and Distributors of Turmeric Coffee Facing Logistical Challenges”

The market encounters competition from various functional beverages that offer similar health benefits or cater to different consumer preferences. Many consumers lack awareness of the health advantages linked to turmeric or its potential uses in coffee, resulting in reduced demand for turmeric coffee products.

Turmeric coffee products carry a higher price tag than regular coffee due to the additional expense of turmeric and other ingredients, potentially limiting their accessibility for some consumers. Manufacturers and distributors are encountering logistical hurdles in ensuring the widespread availability of turmeric coffee products in retail stores and online platforms.

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Country-wise Insights

Why is the United States a Lucrative Market for Turmeric Coffee Producers?

“Shift towards Wellness-Oriented Lifestyles and Holistic Health Practices”

Attribute United States
Market Value (2024E) US$ 43.8 Million
Growth Rate (2024 to 2034) 6.4% CAGR
Projected Value (2034F) US$ 81.1 Million

The United States is exhibiting a shift towards wellness-oriented lifestyles and holistic health practices. Turmeric coffee fits into this trend by providing a beverage choice that combines the familiar taste of coffee with the wellness benefits of turmeric. More consumers are increasingly health-conscious and are actively seeking functional beverages that offer additional health benefits. Turmeric coffee offers consumers a convenient method to include turmeric in their daily routines.

By integrating turmeric into their morning coffee, individuals can forego separate turmeric supplementation while enjoying its potential health advantages. It also presents a distinctive flavor profile appealing to consumers in search of new and unique taste experiences. The availability of various flavor combinations and blends caters to a wide range of taste preferences, further enhancing the appeal of turmeric coffee. As more people become more knowledgeable about the potential advantages of turmeric-infused beverages, the demand for turmeric coffee is projected to rise steadily across the United States.

What are the Reasons Driving Market Growth in China?

“Alignment of Turmeric Coffee with Traditional Holistic Health Practices”

Attribute China
Market Value (2024E) US$ 39 Million
Growth Rate (2024 to 2034) 7.9% CAGR
Projected Value (2034F) US$ 83.5 Million

In China, there is a growing preference for functional beverages, driven by the desire for products that offer more than just hydration. Turmeric coffee aligns with this trend, providing potential health benefits beyond regular coffee. Chinese consumers are embracing wellness trends and traditional holistic health practices, and turmeric coffee fits into these trends by presenting a beverage option that combines the familiar coffee taste with the potential wellness benefits of turmeric.

Turmeric coffee products are increasingly available across various retail outlets, online platforms, and coffee shops throughout China. This expanded accessibility makes turmeric coffee more reachable to consumers, contributing to the turmeric coffee market growth in the country.

Category-wise Insights

Why is There Significant Increase in Sales of Turmeric Coffee in Supermarkets?

“Supermarkets Offer Easy Access to Wide Selection of Turmeric Coffee ProductsTop of Form”

Attribute Supermarkets/Hypermarkets
Market Value (2024E) US$ 72 Million
Market Share (2024E) 32.2%
Projected Value (2034F) US$ 140 Million

Rising consumer awareness of turmeric's health benefits is driving interest in products that incorporate this ingredient into daily routines. Turmeric-infused coffee, recognized for its convenience and availability, is gaining popularity among health-conscious individuals. Supermarkets, known for their wide selection and accessibility, make it easy for consumers to find and purchase turmeric coffee during routine shopping trips.

Stores often promote turmeric coffee alongside other health-focused items, increasing its visibility and attracting consumer attention. The diverse range of turmeric coffee brands and flavors available in supermarkets encourages consumers to explore and try different options. Consumers trust the quality and authenticity of products sold in supermarkets, contributing to increased sales of turmeric coffee as it meets their preferences and expectations.

Why Do Coffee Bags Account for Significant Turmeric Coffee Market Share?

“Ease of Preparation and Portability of Coffee Bags Driving Their Sales”

Attribute Coffee Bags
Market Value (2024E) US$ 130 Million
Market Share (2024E) 57.88%
Projected Value (2034F) US$ 253 Million

Coffee bags provide ease of preparation as they are pre-packaged and pre-measured for single servings. Users can brew a cup of turmeric coffee by simply placing the coffee bag in hot water, eliminating the need for additional equipment. Coffee bags are portable and convenient for on-the-go consumption. They can be easily carried to work, during travel, or for outdoor activities, enabling consumers to enjoy turmeric coffee anywhere.

These help maintain the freshness and flavor of turmeric coffee as each bag is individually sealed. This prevents exposure to air and moisture, preserving the quality of the coffee over time. Coffee bags reduce the mess associated with traditional coffee-making methods as they eliminate the need for grinding coffee beans or using coffee machines. Users can discard the used coffee bag after brewing, minimizing cleanup.

Coffee bags offer a wide range of flavors and blends, catering to diverse taste preferences. This variety allows consumers to explore different flavors of turmeric coffee and choose according to their liking. The convenience, portability, freshness, minimal mess, and variety provided by coffee bags make them a preferred choice among consumers in the turmeric coffee market, contributing to their significant market share.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

Key Market players in the turmeric coffee industry are Gaia Herbs, Ramini Bionutrition Pvt Ltd., Auric Continental, VEDA5, Evora Greens, Starbucks, VitaCup, Four Sigmatic, Super Organics, Pride of India, Golde, and Spice Drop.

  • The popular Indian brand Café Coffee Day has set a new standard for coffee offerings both within the industry and across the country. The company’s menu includes a diverse selection featuring unique ingredients like pea flower extract, wellness-focused additions such as Himalayan pink salt, and traditional Indian health staples like turmeric, ginger, and cinnamon.
  • NutroCore, a leading provider of USDA Organic and non-GMO certified organic coffee, tea, and health food products, recently introduced its latest offering, the “Cinnamon Turmeric Organic Coffee.” This new coffee blend features top-quality cinnamon and turmeric powder, renowned for their ability to enhance immune function and cognitive performance.

Key Segments of Turmeric Coffee Market Research

  • By Form :

    • Loose Powder
    • Coffee Bags
  • By Distribution Channel :

    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Channels
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa (MEA)

- FAQs -

What is the market size of turmeric coffee?

The global turmeric coffee market is set to reach US$ 224.5 million in 2024.

What is the sales value of turmeric coffee in China?

Sales of turmeric coffee in China are estimated at US$ 39 million in 2024.

What is the market share of North America?

North America is estimated to account for a market share of 55% in 2024.

What is the projected valuation of the market in the United States?

The United States market is projected to reach US$ 81.1 million by 2034.

What is the sales projection for coffee bags by 2034?

Sales of coffee bags are projected to reach US$ 253 million by 2034.

What are the projections for the market in S. Korea?

The market in S. Korea is projected to increase from US$ 4.9 million in to US$ 11.4 million by 2034.

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Turmeric Coffee Market

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