Pilates Equipment Market Remains Highly Fragmented, Tier 3 Companies Hold over 60% Market Share
Pilates equipment marketplace is marked by the presence of a large number of small market players who cater to the demand from local health clubs and fitness centers. The Tier 3 companies are leveraging effective marketing strategies, such as innovative product offerings to strengthen their regional and domestic market presence. Successful penetration of small players in the local Pilates studios and home studios can be attributed to their economical offerings that target budget-conscious consumers.
‘Boutique Studios’ Fuelling Sales of Pilates Equipment as Millennials Prefer Personalized Fitness
Increasing preference for customization is transforming the global fitness landscape wherein boutique studios are highly sought-after for their on-demand and personalized nature of workout plans. Growing emphasis on personalization has, in turn, led boutique studio players to offer services with higher experiential factor and smaller and focused workout sessions.
As millennials account for a larger share in the health club membership across the world, demand for personalized workout experience is here to stay. Amidst the growing popularity of yoga and Pilates, boutique fitness is highly embraced by millennials who are willing to make a considerable investment in fitness and seek the best workout experience.
Along with the personalized Pilates sessions, growing ‘Instagrammable’ nature of boutique studios is spreading the popularity of Pilates. In addition, socializing nature of the boutique studio helps members to achieve results faster, in turn, driving the demand for Pilates equipment.
Pilates as a Rehabilitation Tool - Beneficial Results to Create New Opportunities for Pilates Equipment Market Players
Use of Pilates as a rehabilitation tool has been around since the past few decades, however, recently, demand for Pilates equipment has increased in rehabilitation programs owing to their perceived as well as proven benefits. A review study carried out at the Macquarie University, Australia, in 2017 has observed that Pilates has been beneficial in the majority of clinical trials while leading to effective outcomes, especially in reducing pains and disability.
Following the clinical benefits, a number of establishments such as Pilates rehabilitation centers specifically for injury rehab programs have been observed. Dissemination of knowledge regarding the beneficial effects of Pilates in rehabilitation programs, especially in effectively addressing and mitigating the effects of musculoskeletal disorders and other health conditions have increased the demand for Pilates equipment in rehabilitation centers.
Third Party Online Channel Grows Rapidly as Discount Deals Combine with Convenience in Pilates Equipment Market
Attractive discounts and increasing home gym trend are prime fillips responsible for the soaring sales of fitness equipment through the online sales channel. Prominent players in the Pilates equipment market are collaborating with popular e-commerce platforms to increase exposure of their product offerings. In addition, companies in the Pilates equipment market such as Merrithew Corporation, Stamina Products, Inc., Peak Pilates and Balanced Body have a strong online presence that serves both branding and e-retailing purposes.
In the Pilates equipment market report, the competitive landscape section provides a dashboard view of the key players in the Pilates equipment market. This segment profiles the product offerings, company market share, global footprints and relative market presence for prominent players in this market.
Prominent players in the Pilates equipment market are engaged in vertical integration, new product innovation and expansion of local distribution network. For instance, Merrithew Corporation, a leader in the Pilates equipment market, in May 2018 has introduced new STOTT PILATES® Specialty Track which is specifically designed for balance, control, restoration and fascia related exercises.
Balanced Body®, another key player in the Pilates equipment market has recently exhibited its new Rialto™ Reformer at the IHRSA Convention and Trade Show 2018. The new Pilates equipment - reformer extends the bar with a contemporary look and is available at an affordable price.
Mad Dogg Athletics Inc., another leader in Pilates equipment market is engaged in a strategic alliance with CrossCore, Inc. – a provider of suspended bodyweight training since 2012.
The special apparatus used in the system of exercises known as Pilates are collectively called Pilates equipment. A number of Pilates equipment such as cadillac, reformers, chairs, barrels & arcs, Pilates towers and other accessories are used to improve physical strength, flexibility and posture as well as to enhance cognitive perception.
About the Report
Fact.MR’s latest study on the Pilates equipment market reveals compelling insights prevailing in the global marketplace. The study is compiled in the report titled, “Pilates Equipment Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2028”. The Pilates equipment market report delivers in-depth insights on all the key drivers, restraints, trends and opportunities prevailing in the Pilates equipment market.
The Pilates equipment market report is categorized into different segments wherein the market structure is based on product type, buyer type and sales channel type. The Pilates equipment market is also studied for a total of five regions including North America, Latin America, Europe, Asia Pacific and Middle East and Africa.
Based on product type, the Pilates equipment market is categorized into Cadillac, reformers, chairs, barrels & arcs, Pilates towers and accessories such as – rotational discs, weighted poles & bags, jump boards, boxes & cushions, straps & handles. The Pilates equipment market is categorized into two types of buyers including individual and institutional. Institutional buyers in Pilates equipment market are further subcategorized into Pilates clubs and health clubs.
Additional Questions Answered
In addition to the aforementioned insights in the Pilates equipment market, the Pilates equipment market report also covers additional facets of the market and delivers an all-encompassing outlook of the Pilates equipment market. An in-depth assessment provides the answers to bemusing questions of the business professionals interested in the Pilates equipment market.
- How do different regulatory frameworks impact the manufacturing capabilities of the companies in the Pilates equipment market?
- What are the key market strategies adopted by companies in the Pilates equipment market?
- In Pilates equipment market, which region will witness increasing adoption of Pilates equipment during the forecast period?
The section of research methodology delivers a comprehensive discussion on the methodology of research followed during the course of the study of Pilates equipment market. A thorough discussion on the primary and secondary research carried out during the Pilates equipment market study can also be found in the research methodology section of the Pilates equipment market report.
The latest research by Fact.MR has revealed key insights of the Pilates equipment market and the study is published in the report titled, “Pilates Equipment Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2028”. According to the study, the Pilates equipment market is projected to witness steady growth prospects during the forecast period on the back of multimodal factors that are thoroughly analyzed in the Pilates equipment market report.
Prominent trends and their potential in transforming the global landscape of the Pilates equipment market are covered in the study. Exhaustive market analysis as such makes Fact.MR’s forecast of the Pilates equipment market the most credible and go-to forecast that will enable business professionals in making well-informed business decisions.
To deliver a seamless understanding of the Pilates equipment market, the Pilates equipment market report is divided into sophisticated chapters. A total of 16 chapters of the report are briefly introduced below.
Chapter 1 - Executive Summary – Global Pilates Equipment Market
The report begins with the chapter of the executive summary that provides a quick yet affluent information of the Pilates equipment market. The chapter delivers information on the Pilates equipment market summary with highlighted key values, megatrends in the Pilates equipment market, opportunity assessment in the Pilates equipment market and Fact.MR’s viewpoint on the Pilates equipment market.
Chapter 2 - Market Overview
The second chapter of the report delivers overall outlook of the Pilates equipment market in terms of Pilates equipment market outlook, Pilates equipment definition, and scope of the Pilates equipment market report.
Chapter 3 - Fitness Industry Outlook
This chapter provides the users with a thorough outlook of the fitness industry. In-depth study of the fitness industry includes data on the sports partnership in different sports type, preference for different sports among age groups, current scenario in the global fitness industry, prevailing trends in the fitness industry and analysis and viewpoints of the different community-based choir and non-profit organizations.
Chapter 4 - Pilates Equipment Market – Key Indicators Assessment
Key indicator assessment in the Pilates equipment market is covered in this chapter. All-inclusive analysis of the Pilates equipment market dynamics, forecast factors, relevance of impact, scenario forecast, investment feasibility matrix, supply chain analysis and region-wise market positioning assessment is covered. The chapter also delivers an opportunity analysis based on Fact.MR’s proprietary Wheel of FortuneTM analysis.
Chapter 5 - Global Pilates Equipment Market - Price Point Analysis
This chapter of the Pilates equipment market report provides a thorough price point assessment of the Pilates equipment market which is studied for the entire market structure including all the product types and business regions. The chapter also includes factors that may influence the pricing of the Pilates equipment during the forecast.
Chapter 6 - Global Pilates Equipment Market Analysis and Forecast
The chapter delivers a thorough analysis of the Pilates equipment market outlook in the global marketplace, Pilates equipment market analysis by product type, by buyer type and by sales channels.
Chapter 7 - North America Pilates Equipment Market Analysis
The chapter covers an in-depth analysis of the Pilates equipment market in the North America region. The regional analysis of the North America Pilates equipment market includes country-wise analysis for the U.S. and Canada and in-depth assessment of the market structure based on analysis of the regional demand.
Chapter 8 - Latin America Pilates Equipment Market Analysis
The Latin America Pilates equipment market is discussed in this chapter wherein country-wise analysis included study of Brazil, Mexico, Argentina and rest of LATAM markets. Demand assessment of all the market segments is studied to derive the forecast of the Latin America Pilates equipment market.
Chapter 9 - Europe Pilates Equipment Market Analysis
The chapter delivers the Pilates equipment market performance in the Europe region. Country-wise assessment covers Pilates equipment market analysis for EU-4, the UK, Benelux, Nordic, Eastern Europe and rest of Europe. Analysis of other market segments is also carried out to derive the forecast of the Europe Pilates equipment market.
Chapter 10 - APAC Pilates Equipment Market Analysis and Forecast
This chapter of the Pilates equipment market report foresees the Pilates equipment market performance in the Asia Pacific (APAC) market. Japan, South Korea, China, India, ASEAN countries, Australia & New Zealand and rest of APAC are covered in the country-wise analysis of the APAC Pilates equipment market study.
Chapter 11 - MEA Pilates Equipment Market Analysis and Forecast
The Middle East and Africa (MEA) Pilates equipment market analysis is delivered in this chapter. Country-wise analysis includes GCC countries, North Africa, South Africa and rest of MEA. MEA Pilates equipment market is also studied for all the market segments such as product type, buyer type and sales channels in the Pilates equipment market.
Chapter 12 - Competitive Assessment
This chapter of the Pilates equipment market includes a comprehensive dashboard view of the market players functional in the Pilates equipment market. Competition analysis for top 10 players in the Pilates equipment market and their regional presence is also covered in the chapter.
Chapter 13 – Company Profiles
The chapter of the Pilates equipment market report delivers the company profiles of all the key market players in the Pilates equipment market. Vital information such as company overview, product offerings, notable business strategies, regulatory codes and market revenues is covered in the company profile chapter of the Pilates equipment market report.
Chapter 14 – Appendix
This chapter of the Pilates equipment market report provides an appendix that can assist users to easily navigate through the Pilates equipment market report.
Chapter 15 – Assumption and Acronym Used
The chapter provides a comprehensive list of assumptions and acronyms used in the report to avoid any factual discrepancies in the data derived in the Pilates equipment market report.
Chapter 16 – Research Methodology
This chapter of the Pilates equipment market report thoroughly discusses the research methodology followed during the course of the study of Pilates equipment market.
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