The widely-played indoor game bowling is gaining significant momentum as an activity that relaxes the mind and helps players get rid of stress. The rising popularity of this indoor game as a sport that helps in building a team and also encourages families to visit bowling alleys and play together is fueling the demand for bowling equipment. Bowling unites families and gives them an opportunity to spend quality time together, which has become a luxury in today's fast-paced lifestyles. Bowling is likely to witness increased traction as stress relieving leisure activity, which in turn will further drive the sales of bowling equipment.
The growing millennial population is a key driving force for the bowling industry as they are more health conscious than other generations. With the millennial seeking trendy and fun relaxing indoor activities that can be enjoyed in a group, the bowling industry is likely to proliferate, thereby, driving growth in the bowling equipment market.
Bowling equipment market will continue to witness steady growth owing to the increasing penetration of leisure facilities in shopping malls and other similar sites in sectors, including hospitality industry.
Bowling equipment makers are increasingly incorporating innovation in offerings to appeal to a wider user base. Unique marketing, in tandem with manufacturing great reactive bowling balls, has become imperative to the growth of the bowling equipment market.
Shifting focus of bowling equipment manufacturers towards grippy resin coated reactive balls over normal bowling balls that are covered in polyurethane or dense plastic is likely to bring positive changes in the bowling equipment market. Reactive balls increase the ball's traction on the lane and offer the bowler more control over angle and speed of the throw, which, in turn, is driving their sales in the bowling equipment market.
The demand within the global market for bowling equipment is driven by the growth of the indoor gaming industry. Bowling has emerged as a popular indoor game that is played across several regional pockets. A number of shopping malls and complexes are now equipped with bowling alleys that are extensively used by families and groups of friends. Bowling equipment includes bowling pins, bowling sphere, and other aids to keep the bowling alley clean and intact. People have become inclined towards going for bowling on weekends and other holidays as a means to relieve themselves of stress. Furthermore, governments in several regions have been making efforts to promote indoor leisure activities as a measure to increase the happiness index. This has also played to the advantage of the global bowling equipment market and has given a launch pad for growth to the market vendors.
There is a huge market for bowling equipment in Asia Pacific because the game has started to become popular across the region in recent times, thus, creating commendable market gap. The market for bowling equipment in North America and Europe is also expected to gather momentum over the coming years due to the presence of several bowling alleys in the cities and towns of these regions.
Increasing Expenditure on Leisure Activities to Underscore Significant Growth Opportunities
Leisure activities and sports are becoming an important aspect of social gatherings and parties today. Individuals prefer spending on various leisure activities such as playing or listening to music, watching movies, and playing indoor and outdoor games. With the growing popularity of leisure activities among individuals in various countries, major manufacturers are focusing on incorporating innovations and novel technological solutions to offer an improved experience to the customers.
As individuals are becoming more conscious about their health and fitness, they are concentrating on diverting their earnings towards stress relieving leisure activities such as gaming and bowling. According to a recent research conduct, over 67 million people around the world spend on bowling every year. This trend is expected to be witnessed in various countries over the coming years.
Comfort Fit Grip, Reactive Resins, Enhanced Porosity: Manufacturers to Focus on Broadening their Product Line for Enhanced Customer Experience
Pacing up with the growing popularity of bowling among individuals in various countries, leading manufacturers are incorporating novel features and designs to offer an enhanced experience to the customers. With the rapid advancements in technology, leading manufacturers are focusing on developing polyester and rubber balls, In addition, major manufacturers are concentrating on utilizing “reactive resins” for the production of the bowling balls. Incorporation of the “reactive resins” in the bowling balls leads to increased porosity and offers enhanced friction with the lane surface.
Leading manufacturers are also focusing on diversifying their product line with the production of bowling balls that align with various types of bowling alleys. In addition, major market players are concentrating on incorporating smart features in a range of bowling equipment to offer enhanced gaming experience to the customers. For instance, QuibicaAMF is mainly focused towards developing comfortable and performance boosting sports shoes for bowling. The company is equipping a range of sports shoes with the comfort fit grip to offer durable products. In addition, the company is also developing bowling pins without the metal parts to offer product durability.
Key Companies Leverage 3-Phase Technology and Interactive Score Consoles to Encourage Customer Purchase Decisions
To increases their customer touch points and improve brand perception, leading manufacturers are concentrating on integrating leading technological solutions in various bowling equipment such as score consoles. For instance, Brunswick is mainly focused towards developing innovative Sync scoring consoles that are equipped with touchscreen consoles, two different console modes (casual and competitive) along with the exciters and animators for every situation to encourage the customers for staying and playing.
In addition, manufacturers are focusing on developing custom bowling balls that feature Star Wars characters to improve their brand perception and identity. For instance, a leading manufacturer, Switch is focused towards incorporating innovative technological features such as 3-phase technology that offer enhanced safety and pinsetter features to the end-users. Adoption of this technology helps in maintaining the quality of the pins while resetting them and storing them.
Strategic Partnership & Collaboration: Focus on Improving Brand Perception and Expanding Market Presence
To pace ahead in the competitive market, the leading market players are concentrating on signing collaborations and designing innovative and novel products. For instance, QubicaAMF Worldwide, a prominent manufacturer has recently signed a distributor agreement with the American Bowling Service Inc., which is the largest manufacturer of the bowling and mini-bowling equipment. Through this collaboration, the companies are focusing on improving their brand identity among customers across countries and improve their sales.
In addition, Valcke Services BVBA, a prominent manufacturer of bowling equipment has announced a strategic partnership with the leading manufacturer of fitness equipment. In partnership, the companies will focus on expanding their presence across various regions. Implementation of marketing strategies such as collaborations, product innovations, and strategic partnerships has broadened the scope of growth opportunities for the key market players.
Some of the key market players in the global bowling equipment market include Brunswick, QubicaAMF, Valcke Services BVBA, and Switch.
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