Yoga Equipment Market
Yoga Equipment Market Analysis, By Product Type (Yoga Blocks & Bricks, Yoga Belts, Bolsters & Zafus, Yoga Chairs & Feet Up, Yoga Ropes & Swings, Exercise Balls, Yoga Weigh Bars), By Sales Channel (Modern Trade, Specialty Stores, Direct To Customer), & Region -Global Review 2022-2032
Analysis of Yoga Equipment market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Yoga Equipment Market Outlook (2022-2032)
The yoga equipment market is expected to increase at a substantial rate during the forecast period with an absolute $ opportunity of more than US$ 400 Mn. In 2020, the demand was seen rising at a stable rate, and with the mounting implementation of strategies by key players, it is projected to increase over the projected horizon. Numerous health benefits of practicing yoga have stemmed the rise in the number of people practicing yoga around the world.
The global yoga equipment market is valued at USD 9531.13 Million in 2022. The market is projected to grow with a CAGR of 3% in the forecast period 2022-32. The yoga equipment market is anticipated to cross the valuation of USD 12809.04 Million by end of 2032.
As the yoga enthusiast desires to spend more on comfortable, environment-friendly, and healthy products and services, major companies, such as Lululemon Athletica, Manduka, Aerolite, and Jade Yoga among others are focusing on exploiting components that dispense low carbon secretion heights during the manufacturing process.
Practicing yoga benefits in effectually treating a mainstream of illnesses such as anxiety, diabetes, psychosis, gastrointestinal afflictions, insomnia hypertension, depression, and sleep disorders. Furthermore, yoga also helps in maintaining blood sugar and balancing bodily fluids. Such protracted health benefits presented by yoga are expected to drive overall growth in the years to come. Whereas the COVID-19 pandemic has positively impacted yoga equipment, which is a part of healthcare and fitness products. This has been stayed possible through the enriched e-commerce activities of yoga enthusiasts globally.
Yoga Equipment Market size (2022A)
USD 9531.13 Million
Base Year for Estimation
Forecast duration for this research
Forecasted Market value (2032F)
Global Market Growth rate (2022-2032E)
CAGR of 3%
Key Companies Profiled
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Driving Demand for Yoga Equipment
Yoga has become progressively popular over the preceding years. Based on yoga figures globally, yoga has been enumerated among the top 10 most prevalent fitness activities in the world. Changing lifestyles and modernization have caused disturbing effects on people’s health, which has resulted in increasing consciousness of health wellness programs.
Furthermore, the rising demand for smart yoga equipment, increasing consciousness among the young generation, and growing consumer spending are key drivers powering the growth of yoga pieces of equipment. The growth in yoga practices among youngsters has led to multiple demands for specific accessories and equipment such as exercise mats and yoga belts. Hence, the growth in the popularity of yoga is anticipated to drive overall growth.
The rise in the number of wellness centers and yoga studios will support elevating the growth of the overall product requirement. Individual yoga trainers are emerging to fascinate a major number of yoga enthusiasts, which will help in snowballing the overall demand.
The demand for yoga equipment is in upsurge due to rising health awareness and improving lifestyle. The mounting dominance of obesity and related diseases is compelling people to opt for a healthy lifestyle. Globally, more people are opting for yoga over other exercises and gyms as the anterior does not have any drawbacks or side effects. This will eventually boost the demand for yoga equipment in different regions.
Affordability is another dynamic factor that is pouring the potential for yoga equipment worldwide. A lot many people cannot meet the expenses to pay for the fitness center on a monthly basis. People are electing home-based yoga exercises in order to stay fit and live a healthy lifestyle.
Furthermore, there is an incessant growth in the number of yoga clubs given the mounting trend for exploiting numerous yoga exercises at home. Such yoga fitness clubs offer yoga courses at reasonable prices as likened to that the gym’s monthly subscriptions. Hence, growing yoga clubs are supplementing the demand for yoga equipment’s and accessories, thereby impacting positively overall growth.
Challenges faced by Yoga Equipment Industry
Yoga equipment manufacturers have to face challenges in terms of advancement in technologies, customer expectations, and dynamic market conditions. In the trend of modernity if manufacturers are selling tangible goods there is a projection of a rise in demand from health-conscious people. There will be a demand for yoga practices as long as people desire to lose weight. Manufacturers in this field don’t operate in typical B2C or B2B modes, hence they can’t rely on the usual business tactics. The companies need inward revenue flow to ensure infrastructure and regular scale-up of enterprises.
The niche demographics are another challenge associated with the yoga equipment market. These customers look for long-term equipment hence the vendors have to deal with a dedicated populace and companies should focus on sales leads and intensive marketing strategies. The market is flooded with many manufacturers which are raising competition. There is a large set of similar brands that make customers’ decisions depend on the price factor which is demanding manufacturers to stay open for flexibility in pricing practices.
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Segment Wise Analysis
The highest share in revenue is recorded for yoga mats and yoga belts owing to their large-scale possibility in the application. However, accelerating growth in fitness and health centers is expected to give a booster to other products such as Yoga bricks and Yoga balls due to their niche functionalities.
On the basis of end users, the yoga equipment demand is dominated by the household segment owing to the large demand from regular yoga practitioners. There is a significant rise in people preferring yoga as a daily exercise which is expected to remain dominant in the forecast period. The rising no of gyms and fitness centers are factors responsible for the rising demand for yoga types of tools.
“Specialty stores expected to dominate sales in the forecast period”
There is an anticipated rise in the specialty stores segment in the forecast period due to high preference by fitness freak people. Customers are conscious of the accessory’s behavior and fitness activities. These customers prefer visiting specialty stores. The increasingly busy lifestyles and changing consumer behavior are stimuli to mushrooming penetration of E-Commerce sites which is expected to dominate in upcoming years.
“Asia Pacific dominates the global yoga Equipment Market”
Asia Pacific accounts for the highest amount of share yoga equipment among all regions. Conferring to the UN study, the maximum number of yoga physicians& consultants are in the Asia Pacific region. Also, factors such as the presence of low-cost labor and horde availability of raw materials, awareness of fitness and preference towards fit &healthy lifestyle among the youths, and the existence of numerous local manufacturers are liable for propelling the demand in the Asia Pacific region.
“India accounts for 3-5% of sales of global yoga equipment”
This is owing to the rise in the number of yoga studios, the increase in the attractiveness of yoga practices in Asia, and the rise in sales of yoga gear at different studios. Impacts such as the local government activities in funding the yoga business, such as the AYUSH initiative by the Indian government in 2018.
However, Asia-Pacific is projected to record the highest CAGR during the estimated period, owing to rich yogic ethos in countries such as India, reliable knowledge through the Indian sub-continent, and a vast number of yoga schools & studios across the region.
“UK, Italy, Germany: Rising Yoga Hubs in the European region”
The European market for yoga equipment is majorly dominated by yoga clubs, gyms, and individuals. The rise in the obese population, increase in health awareness, the influence of digitalization, and health benefits associated with yoga drives the growth in European yoga equipment requirement.
Countries such as the UK, Italy, Germany, and France are having the world’s largest fitness centers, whereas Germany is the highest revenue generator in the Europe region. Growth in consciousness towards regular physical activities to uphold a healthy lifestyle inspires entities for working out on a regular basis, which, in turn, is projected to propel the Europe yoga equipment growth.
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These players have implemented strategies of agreements and acquisitions to boost their position in the market. The launch of smart mats will offer massive growth opportunities. To make the most of it, the key players and vendors are focusing more on the rising prospects in the fast-budding segments, while upholding their positions in the slow-growing segments.
The leading suppliers are Recreational Equipment, South Florida Promotions, Global Store Supply, Alo Yoga, North American Mat Co., Logit, Kamin & Associates, Mat Depot, and Waitz Corp. American Rubber & Supply, MPD Holdings, and Spartan Direct.
All in all, the evolution prospects of yoga equipment are promising, as more number of peoples are favoring yoga systems and the increase in the number of wellness centers and yoga studios in an emerging market will reinforce the demand for yoga types of equipment.
Key Segments of Yoga Equipment Industry Research
By Product Type :
- Yoga Blocks & Bricks
- Yoga Belts
- Bolsters & Zafus
- Yoga Chairs & Feet Up
- Yoga Ropes & Swings
- Exercise Balls
- Yoga Weigh Bars
By Sales Channel :
- Modern Trade Channels
- Specialty Stores
- Direct To Customer Channels
- Third Party Online Stores
By End Users :
- Yoga Clubs
- Wellness / Community Centers
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- Middle East And Africa
- FAQs -
At present global yoga equipment market is valued at USD 9531.13 Million in 2022.
The yoga equipment market is anticipated to cross the valuation of USD12809.04 Million by end of 2032.
The market is projected to grow with a CAGR of 3% in the forecast period 2022-32.
Asia Pacific region dominates the sales of Yoga Equipment.
The key players in the yoga equipment market are- • Jade Yoga • Lululemon Athletica • Manduka • Sequentialls Brands Group • Hugger Mugger Para Rubber • Gaiam • Yogabum • Aerolite