Cross Country Ski Equipment Market

Cross Country Ski Equipment Market Snapshot (2023-2033)

The global cross country ski equipment market garnered a market value of US$   1.7 Billion in 2023 and is expected to accumulate a market value of US$ 3.16 Billion by registering a CAGR of 6.4% in the forecast period 2023-2033.

Growth of the cross country ski equipment market can be attributed to rising infrastructure, innovations in the travel and tourism industry, and high consumer spending are expected to propel demand for cross country skiing equipment The market for cross country ski equipment registered a CAGR of 4.5% in the historical period 2018-2022.

Attributes	Details
Anticipated Base Year Value (2022)	US$1.6 Billion
Expected Market Value (2023)	US$1.7 Billion
Projected Forecast Value (2033)	US$3.16 Billion
Global Growth Rate (2023-2033)	6.4%
Market share of US (2023-2033)	55.6%
Prominent Players in The Global Market	Amer Sports Corporation Clarus Corporation Fischer Sports GmbH Skis Rossignol S.A. Kneissl Tirol GmbH Head N.V. K2 Sports (Kohlberg and Company) Tecnica Group S.p.A Germina Peltonen Ski Oy

Skiing is one of the most popular winter sports across the world, which is also recognized as a competitive sport by various organizations such as the International Ski Federation (FIS) and the International Olympics Committee (IOC). Ski poles, skiing boots are the most important equipment used in this sport, and the growing popularity of skiing as a competitive sport as well as a recreational activity is boosting demand for high-quality cross country skiing equipment market.

Cross Country Skiing Equipment Market Revenue Analysis 2018-2022 vs. Future Outlook 2023-2033

During the historic years 2018-2022, the global market for cross country skiing equipment experienced sluggish growth at a CAGR of 4.5%. Growing social media influence and developing entrepreneurship in the tourism sector across various regions have increased the market inflammation rate. Soaring social media has made people more aware about numerous tourism spots, which is aiding the growth of the global tourism market.

Due to these factors, demand can be calculated over the long-term forecast period by dividing the forecast timeline into three sections.

Short-run: Over the next few years, recovery growth is anticipated.

Medium-run: During this time, demand and price normalisation are expected to occur.

Long-run: Economic cycles and inflation rates have an effect on commodity demand and pricing.

COVID-19 has had catastrophic consequences for many industries across the globe, and cross country equipment sales were also affected. Similarly, the manufacturing sector shrank, with a gap in demand and supply that hampered business expansion. The effect is expected to be felt for a short period, and demand is likely to go northwards aftermath lockdowns ease.

Demand for cross country skiing equipment is poised to expand at steady rate over the forecast period at a CAGR close to 6.4%. This is creating a positive environment for industry participants with focus on the inclusion of health safety features in cross country skiing equipment.

Prominent Cross Country Skiing Equipment Industry Growth Drivers

Government Recognition and Regulations Impact Revenue Generation for Cross Country Skiing Equipment 

Increased investments in sport as well as availability of travel allowances for people across different organizations are supplementing business growth. This will aid in the construction of a strong infrastructure, which will draw more tourists to this sport. Northern hemispherical regions such as Europe and North America have the geographical advantage of having good spots for cross country skiing.

Moreover, increased expenditure by governments as well as high living standards of the population have led to higher spending on amusement activities. However, since the sport can be dangerous, stringent safety regulations are serving as a restriction on market development.

In contrast to downhill skiing, cross country skiers are more likely to suffer from torn thumb ligaments, broken limbs, and dislocated shoulders, all of which can be dangerous if not treated promptly.

Government Initiatives to Augment the Market Growth

Governments of developing countries across the world including India, China, South Africa, Mexico, and Brazil are investing in winter sports activities to make the population aware of the benefits of skiing and other snow sports. These activities are expected to create a market opportunity in the near future.

Australia-based government organization, Ski & Snowboard Australia (SSA) introduced a program to teach children about the basics of skiing.

Also, the increased awareness of the importance of wearing helmets and other ski equipment as a result of increased concerns about skiing-related injuries is expected to drive market expansion in the coming years.

What are the Key Challenges Faced by Market Players?

The high cost of cross-country skiing equipment is likely to constrain market growth in terms of attracting a broad consumer base. Low cost of other adventurous activities or high-intensity physical activities is putting a lot of pressure on this industry.

Due to the use of advanced hardware, cross country skiing equipment is considered to be costly, which is likely to be a major market restriction. Manufacturers, on the other hand, have come up with the concept of providing a rental service, which is more cost-effective for consumers.

Comparative View of Cross Country Skiing Equipment Markets

Attributes	Cross Country Skiing Equipment Market	Alpine Ski Equipment Market	Ski Poles Market
Growth Factor	Rising customer demand for snow-related activities and tourism, and infrastructure for snow sports, particularly skiing, to boost the market growth.	The growing number of participants in winter sports at the global as well as the regional level is expected to boost the market	The rising number of fatal incidents during sports activities coupled with encouragement by event managers to use the necessary safety equipment is likely to enhance product demand are the factors improving the growth of the ski poles market
Opportunity	People's awareness of the use of helmets and other ski equipment continues to rise as a result of growing worries about accidents caused by skiing are expected to provide opportunities for the growth of the cross-country skiing equipment market	Increasing consumer awareness about the need for safety equipment in alpine skiing is driving users to purchase winter sports equipment are some of the factors propelling the global alpine ski equipment market.	An increasing number of individuals willing to practice various styles of skiing, such as alpine skiing and freestyle skiing, creating a huge opportunity for the growth of the ski poles market

Country-wise Analysis

Why is the Alps Such a Large Market for Cross Country Skiing Equipment?

Increasing Number of Recreational Activities in Europe to Boost the Market Growth

The Alps, in Europe, is the foremost contributor to the growth of the market for cross country skiing equipment, and is anticipated to be valued at US$ 570.5 Mn in 2023, which is the highest as compared to any other region. Though Europe is expected to lose 753 BPS during the forecast period, this market will offer high absolute dollar opportunity over the next ten years.

Approximately 37% of the world’s ski resorts are located in the Alps. Around half of the world’s skiers visit Europe, giving this market a global share of around 44%.

What’s Driving Sales of Cross Country Skiing Equipment in the U.S.?

The presence of key manufacturers in the region augments the market sales

In 2023, North America was the most important regional market, with 53.5% market share. This growth might be attributed to the large number of purchasers who enjoy skiing as a recreational activity in nations like the United States and Canada.

The U.S. market is expected to grow 2.2X over the forecast period at a CAGR of 6.5%, and offer an absolute dollar opportunity of US$ 235 Million over the next ten years. Due to its high annual tourist visits, the United States is likely to rank second in terms of demand and supply for cross country skiing equipment. According to the United States Department of Tourism, nearly 79.6 million foreign tourists visited the country in 2018, supporting 15.7 million American jobs.

Manufacturers of cross country ski equipment are focusing on expanding their product portfolios in order to differentiate their existing range and launch new models with enhanced features.

Furthermore, the rising number of female skiers, as a result of firms' development of new goods and technology aimed at women's safety, is predicted to boost demand for cross-country skiing equipment in the near future.

How is the growth of cross country skiing equipment emerging in the APAC region?

Increasing awareness of winter sports events to push market growth

From 2023 to 2033, Asia Pacific is predicted to grow at a CAGR of 6.2%. At the same time, in 2023, this region held a global market share of 24%. Increased government initiatives on snow-related sports and activities are credited with this rise.

Asia Pacific is expected to be the fastest growing region in the market as a result of increasing awareness about winter sports events. China is set to host the 2022 Winter Olympics which is projected to create a new avenue for the Asia Pacific cross-country skiing equipment market.

Category-wise Insights

Why are Touring Skis the Most Sought-after Cross Country Skiing Equipment?

Growing number of tourists around the world, combined with people's desire to experience skiing and their limited knowhow of the sport is pushing them to opt for touring skis. Resultantly, ski resorts have a well-established set-up as well as appropriate equipment for touring skis in comparison to others.

Will Franchised Stores Witness High Sales of Cross Country Skiing Equipment?

Speciality store account for the largest market revenue under the sales channel segment, holding 35.3% market share, and this segment is expected to expand at a CAGR of close to 6% through the decade.

People prefer specialty stores because of the range of items offered under one roof, which saves them time and provides a deeper understanding of the product.

Start–up for Cross Country Skiing Equipment Market

The new market entrants are developing products that incorporate eco-friendly materials that will prove to be more reliable, versatile, and improved insulation against the elements. Some of the start-up operating in cross country skiing equipment market are as follows-

• Epicski is an online community for skiers to discuss skiing, skiing equipment and reviews, ski resorts, ski wear, skiing techniques, snowboarding, backcountry, cross country etc. The website showcases reviews of skiing resorts and articles related to skiing. Users of the website can connect to each other using this website.
• Char Poles was founded by Alex Carr in Salt Lake City, Utah, in 2012. Its concepts of style, quality, and innovation make it different, including poles that incorporate camera mounts, interchangeable parts, screwdrivers, and bottle openers.
• Slant was started in 2007. The company making skis Made with bamboo, Slant minimizes the amount of plastic used in production. Its top sheets, cores, and sidewalls are all bamboo, which also saves on weight.

Competitive Landscape

To improve penetration across lucrative markets, these aforementioned players use a combination of organic and inorganic strategies. Brand launches, alliances and agreements with prominent cross country skiing equipment suppliers, acquisitions, and expansion of regional and global distribution networks are all part of these strategies.

Some of the key players operating in the global cross country skiing equipment market include Amer Sports Corporation, Clarus Corporation, Fischer Sports GmbH, Skis Rossignol S.A., Kneissl Tirol GmbH, Head N.V., K2 Sports (Kohlberg and Company), Tecnica Group S.p.A, Germina, and Peltonen Ski Oy.

• In December 2021, Clarus Corporation a global company focused on the outdoor and consumer enthusiast markets, announced that it purchased the headquarters of its Barnes® brand. The building, located in Mona, Utah, is both the headquarters and production facility for the Company’s Barnes® brand.
• In January 2022, Amer Sports and Liesheng − a leading Chinese technology company focusing on the smart & sport wearables electronics segment − have agreed on a transaction in which Amer Sports divests Suunto to Liesheng.
• Recently, Rossignol introduced Freeride Pro, which is a go-anywhere, do-it-all ski pole. Crafted with a durable, lightweight aluminum shaft, it features an extended touring grip for varied grip options when climbing and skiing. Rotating powder baskets help you adjust to uneven terrain, while quick-release safety straps let the pole drop away in the event of a fall or avalanche.

Key Market Segments Covered in Cross Country Skiing Equipment Industry Report

• By Product

  • Touring Skis
  • Race and Performance Classic Skis
  • Metal-edge Touring Skis
  • Touring Boots
  • Race and Performance Classic Boots
  • Metal-edge Touring Boots
  • New Nordic Norms (NNN) Bindings
  • Salomon Nordic system (SNS) Bindings
  • Poles

• By Price Range

  • Economy Cross Country Skiing Equipment
  • Mid-range Cross Country Skiing Equipment
  • Premium Cross Country Skiing Equipment
  • Super Premium Cross Country Skiing Equipment

• By End-User

  • Cross Country Skiing Equipment for Individuals
  • Institutional Cross Country Skiing Equipment
  • Professional Cross Country Skiing Equipment
  • Cross Country Skiing Equipment for Beginners
  • Cross Country Skiing Equipment for Intermediates
  • Advanced Cross Country Skiing Equipment

• By Sales Channel

  • Direct Sales of Cross Country Skiing Equipment
  • Cross Country Skiing Equipment Sold at Franchised Stores
  • Cross Country Skiing Equipment Sold at Specialty Stores
  • Online Sales of Cross Country Skiing Equipment

• By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA