Bottled Tea Market

Bottled Tea Market Outlook (2023 to 2033)

The global bottled tea market is forecasted to expand at a CAGR of 4.5% from 2023 to 2033. The market is valued at US$ 50 billion in 2023 and is thus expected to reach a size of US$ 78 billion by the end of 2033.

Black tea is also well known as a source of antioxidants that aid in the body's elimination of free radicals. It doesn't have any sodium, fat, sugar, carbonation, or added sweetness. It is almost calorie-free. It supports maintaining a proper fluid balance and improves general health.

• The camellia sinensis plant is used to produce all varieties of tea products, including green, black, oolong, and white, as per the National Institutes of Health.

Bottled tea is a general name given to different types of tea that are commercially sold as bottled drinks. Bottled tea is referred to as ready-to-drink (RTD) tea in the food and beverage industry. To diversify their product offers and draw in more customers, businesses have introduced a variety of bottled tea with unique tastes and flavors. Bottled tea is offered in a variety of packaging options, including cans, glass bottles, plastic bottles, and others.

The busy schedules and changes in their way of life have affected consumers' eating habits. Consumers today are becoming more conscious of the impact of their dietary decisions. The high incidence of lifestyle disorders such as obesity and diabetes and the increased knowledge exchange made possible by technology is giving consumers the means to learn more about the food they eat.

Demand for processed bottled tea has increased as a result of people seeking convenience foods. The popularity of shareable snacks, drinks, and processed tea is also growing, which is boosting demand for these types of beverages. Also, the rise of working-class women across the globe has raised the demand for quick, simple, and easy-to-cook food and drink items, which has led to a rise in the popularity of bottled tea.

One of the key marketing tools used by businesses to advertise their products is packaging. Branding and marketing techniques have relied heavily on packaging. Innovation in packaging is anticipated to be the dominant trend over the coming years. Major businesses place a lot of emphasis on the packaging of their goods.

An increase in the working population and rising demand for ready-to-use products are some of the factors anticipated to propel market growth worldwide. The surging usage of tea as a natural ingredient in the personal care sector and growing consumer awareness of healthier lifestyles are supporting market growth.

Report Attributes	Details
Bottled Tea Market Size in 2023	US$ 50 Billion
Projected Market Value (2033)	US$ 78 Billion
Global Market Growth Rate (2023 to 2033)	4.5% CAGR
Market Share of Black Tea	60%
Key Companies Profiled	Argo Tea OISHI GROUP Suntory Products Ltd. Tiesta Tea Arizona Beverage Company Monster Beverage Corporation PepsiCo, Inc. Arcadia Beverage

Which are the Key Dynamics Driving Bottled Tea Consumption?

“Increasing Preference for Ready-to-drink Tea over Carbonated Soft Drinks”

Tea brands have indulged in R&D efforts to develop tea formulations with authentic taste and aroma to meet consumer demand for ingredient authenticity. Implementation of a ready-to-drink trend in processing and manufacturing has introduced a variety of tea products that are bottled, chilled, and commercialized, a perfect to-go beverage for consumers driving the clean label movement.

Aware of consumer sentiments for the clean label and low-sugar beverages, premium brands in the beverage industry have introduced multiple clean-label tea-based formulations that are natural in origin and retain salutary benefits. Key market players have ramped up their focus on clean-label product offerings, including bottled tea.

Ready-to-drink tea is becoming more popular as a result of growing consumer awareness of the health risks related to the usage of carbonated beverages. A surge in the prevalence of various chronic health diseases, including cancer, heart disease, and diabetes.

The market for ready-to-drink tea will likely benefit from customers switching from carbonated drinks to non-carbonated drinks as a result of the growing demand for low-sugar beverages. High demand for herbal extracts with added purifying properties in ready-to-drink iced tea products, including ginseng, hibiscus, and matcha tea is driving the bottled tea market growth.

“Rising Adoption of Flavored Bottled Tea by Millennials”

Millennials choose tea in bottles over freshly brewed tea produced at home. The growing adoption of flavored bottled tea by young consumers is boosting market expansion. Global demand for bottled iced tea beverages has been aided by Generation Z.

Decreased stress, antioxidants, and hydration are a few of the advantages of drinking bottled iced tea. As a result, people are adopting this beverage and supporting market growth. Also, the antioxidants in iced tea have the power to purify the body, eliminate toxins that have built up, and improve health.

“Demand for Functional Beverages Complementing Market Growth”

Consumer demand for functional ingredients is on the rise. Tea blends with functional ingredients are the most trending phenomena in bottled tea. Further, different types of tea sold as bottled tea are believed to be rich in healthful components, including polyphenols and antioxidants.

What May Slightly Affect the Sales of Bottled Tea?

“Fluctuating Raw Material Prices and Presence of Alternative Beverages”

Fluctuating raw material prices due to unpredictable climatic circumstances are hampering the bottled tea market growth. One of the main obstacles to market expansion is the RTD tea and coffee's greater price compared to regular hot tea and ground coffee. Customers' preferences for bottled tea may differ due to the presence of several major alternative beverages such as carbonated drinks and hot beverages (coffee & tea).

Which Regional Market is Catching the Attention of Bottled Tea Vendors?

“Increasing Demand for Discrete Flavors of Bottled Tea in North America”

• North America accounts for 60% share of the global market due to rising customer desire for ready-to-drink beverages and consumer-driven product innovations.

Increasing demand for discrete flavors of bottled tea and the availability of premium tea brands are the elements supporting market expansion in the region.

Country-wise Insightsf

Why is the United States Commanding the North American Market?

“Growing Consumption of Black Tea in the United States”

The market in the United States is anticipated to increase significantly over the forecast period due to the growing consumption of black tea among individuals and rising consumer spending power.

• According to the Tea Association of USA, consumption of bottled tea in the United States accounts for around 70% of overall tea consumption within North America.

Why is Germany Seeing High Demand for Bottled Tea?

“High Demand for Non-sugary Flavored Tea Products”

The market in Germany is being driven by the increasing consumer demand for non-sugary flavored tea products. Growing consumer awareness of well-being, increasing preference for green tea, and an increase in the local supply of sparkling bottled tea are driving market growth in the country.

How is the Market for Bottled Tea Evolving in Japan?

“Increase in Tea Plantations across the Country”

Increasing popularity of organic bottled tea among consumers is stimulating market revenue in Japan. The market is anticipated to rise significantly throughout the forecast period due to an increase in tea plantations, the rapidly expanding food service industry, and the penetration of modern grocery retail chains.

Category-wise Insights

Why is Black Tea Demand Gaining Ground?

“Black Tea More Popular among Health-conscious Individuals Because of its High Concentration of Antioxidants & Polyphenols”

Based on flavor, the market is classified into black tea, green tea, red tea, oolong tea, jasmine tea, herbal tea, and fruit tea.

• Black tea accounts for 60% share of the global market due to its strong flavor.

Black tea is also popular among health-conscious individuals because of its high concentration of antioxidants and polyphenols. Moreover, it aids in the treatment of cancer as well as the control of blood pressure, driving up demand globally and propelling the market.

Which Sales Channel is Dominating in Terms of Revenue Generation?

“Easy Availability of Premium Bottled Tea Brands at Affordable Prices through Online Retailers”

The market is segmented into HORECA, modern trade, specialty stores, departmental stores, convenience stores, online retailers, drug stores, and others based on sales channel. Bottled tea sales through online retailers are primarily driven by changes in consumer purchasing habits and the growing use of smartphones and technology.

The trend towards a digital lifestyle among consumers supports the tendency towards online buying. Also, the advantages provided by online platforms, such as home delivery, free shipping, subscription services, and discounts, are enticing millennials, leading to an increase in the popularity and utilization of online stores.

Market expansion is projected to be fueled by factors, including rising internet usage and targeted marketing by businesses. Manufacturers are increasing the visibility of their products through active social media marketing campaigns. Customers can easily place orders through online retail platforms, while producers can access audiences that are present in distant regions.

Online retailers are a popular choice for people to purchase because they offer a one-stop solution. Additionally, these formats provide customers with a broad selection of premium bottled tea brands at affordable prices.

Competitive Landscape

Leading companies are attempting to boost their market presence by utilizing novel ingredients & flavor combinations and maintaining quality control. Key bottled tea manufacturers are implementing strategies such as new developments, enhancing product standards, and launching new products following safety regulations to lower the environmental impact. They are focusing on authenticity and packaging, pricing trends, and improving supply chain management.

For instance,

• Tiesta Tea, a Chicago-based loose-leaf tea company, launched a new line of functional cold-brew bottled tea in targeted grocery stores in the U.S.
• Buddha Teas, a California-based brand ventured into Latin America, Mexico, with its bottled tea and beverages, cannabidiol blends, and RTD matcha beverages.
• DanonWave-owned Brand Stok launched a new range of cold brew beverages, including Stok Yerba Mate Cold Brew Teas, which are ready-to-drink bottled tea ranges.
• Arcadia Beverage launched Zumora, a new clean-label beverage line, including bottled tea.

Key Segments of Bottled Tea Industry Research

• By Product Type :

  • Still Bottled Tea
  • Sparkling Bottled Tea

• By Nature :

  • Organic
  • Conventional

• By Flavor :

  • Black Tea
  • Green Tea
  • Red Tea
  • Oolong Tea
  • Jasmine Tea
  • Herbal Tea
  • Fruit Tea

• By Sales Channel :

  • HORECA
  • Modern Trade
  • Specialty Stores
  • Departmental Stores
  • Convenience Stores
  • Online Retailers
  • Drug Stores
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa