Tea Infusion Market

Tea Infusion Market Outlook (2022-2032)

The global tea infusion market is valued at US$ 720.7 million in 2022 and is predicted to expand at a CAGR of 3.2% to reach US$ 992.3 million by the end of 2032.

Sales of tea infusion across the world accounted for around 3.2% share of the global tea market at the end of 2021.

Report Attributes	Details
Tea Infusion Market Size (2021A)	US$ 701.8 Million
Estimated Market Value (2022E)	US$ 720.7 Million
Forecasted Market Value (2032F)	US$ 992.3 Million
Global Market Growth Rate (2022-2032)	3.2% CAGR
North America Market Share (2021)	~24.5%
East Asia Market Growth Rate (2022-2032)	~3.6% CAGR
United States Market Growth Rate (2022-2032)	~2.8% CAGR
Market Share of Top 5 Companies	~35.6%
Key Companies Profiled	Infused Tea Company Finlays Stash Tea Numi Inc. Camden Tea Company and fuze Beverages Teatulia Organic Teas Halssen & Lyon Gmbh MartinBauer Wollenhaupt Tea GmbH Tetley and Clipper Teas

Sales Analysis of Tea Infusion (2017-2021) Vs. Market Outlook (2022-2032)

Tea is consumed by more than 2/3 of the world’s population and is one of the most refreshing beverages, besides having medicinal and mild stimulant effects.

Globally, oolong, white, green, red, and black tea are used to make tea infusion and play a significant role in terms of nutritional elements. The global market is expected to expand at a higher CAGR over the coming years on the back of rising consumer preference for healthy beverages.

• Short Term (2022 Q2 to 2025): Nutritional elements and benefits of tea likely to support global tea infusion market in the short term.
• Medium Term (2025-2028): Unique product offerings by prominent manufacturers likely to support medium-term market growth and demand.
• Long Term (2028-2032): Introduction of new varieties and flavours in tea infusion in addition to the rise in demand from health-conscious consumers likely to provide lucrative opportunities for long-term market growth.

From 2017 to 2021, the global tea infusion market registered a CAGR of 2%, and according to Fact.MR, a market research and competitive intelligence provider, worldwide demand for tea infusion is projected to exhibit growth at 3.2% CAGR between 2022 and 2032.

Market share analysis of tea infusion based on product type and region is provided in a nutshell in the above image. Under the product type segment, flower tea infusion dominate with 42.3% market share in 2022.

What’s Driving the Popularity of Tea Infusion across the World?

“Tea Infusion Acting as Substitute to Aerated & Frizzy Drinks”

Consumers are relishing infused tea flavours by brewing them with fruits, flowers, herbs, spices, etc., in either cold or hot water. The rich aroma and incredible taste is attracting consumers towards them along with some beneficial health properties.

Along with this, a consumer can choose from a variety of herbs, botanicals, and flavours, providing numerous benefits in the process.

Tea infusion are a great substitute for aerated or fizzy drinks. They can be accompanied by fruits or desserts. As these are made with 100% natural ingredients, they carry within themselves an incredible aroma filled with flavour and decadence. These tea infusion can even be used to make cocktails, iced teas, drinks, etc.

“Caffeine-free Aspect Opening New Doors for Revenue Generation”

Tea infusion do not often contain caffeine and are generally caffeine-free. This makes tea infusion a great choice for pregnant ladies, children, and even consumers who are looking to reduce their caffeine intake while having tea.

However, there are exceptions such as yerba mate that come from Ilex paraguariensis, which contain caffeine.

“Launching of Unique Products by Market Players”

Prominent manufacturers are launching unique and different tea infusion that offer an aromatic taste. For instance, they are launching herbal and spiced infusions as have been used for health and well-being for centuries.

Market players are also offering a huge variety of delicious fruit infusion such as tangy, sweet, zingy etc. Fruit infusion can act as a great substitute for soft drinks or squash, which is a prominent factor driving market expansion.

Country-wise Insights

How Popular are Tea Infusion in the U.S. Market?

The United States tea infusion market is currently estimated at US$ 148.9 million and is projected to expand at a CAGR of 2.8% during the assessment period of 2022-2032.

Steady rise in demand for tea infusion is owing to their anti-ageing properties. New tea infusion brands are being launched to address the augmented demand for ready-to-drink beverages on a large scale. This, in turn, is expected to provide for a higher CAGR in the U.S. market over the coming years.

Why are China & India Expected to Be Highly Lucrative Markets for Tea Infusion Suppliers?

The China tea infusion market and India tea infusion market account for 14.6% and 9.6% share, respectively, in the overall market. Both countries have enhanced their focus on knowledge-intensive manufacturing and developing the capacity of sectors to address the rising need for tea infusion.

Tea is majorly grown in Asian countries and is imported from there to the rest of the world. Along with this, consumers are shifting their preferences from coffee and other caffeinated products to tea infusion.

Asia Pacific is likely to remain the fastest-growing market for tea infusion, attributed to the easy availability of tea, thereby creating lucrative opportunities for manufacturers in this space.

Category-wise Insights

Which Type of Tea Infusion is Most Widely Consumed?

Flower tea infusion, under product type, are majorly consumed and hold a major market share of 42.3% in 2022. The segment is poised to register 3.8% CAGR throughout the assessment period of 2022-2032.

Factors attributed to the growth of this segment are the calming and relaxing effects of flower tea infusion after intake. Also, their properties and characteristics make these healthy drinks.

Why are Dried Tea Infusion Highly Sought-after?

Dried tea infusion, under the form segment, dominate by holding 71.8% share in the overall market in 2022. The segment is set to register 3.5% CAGR throughout the assessment period and is likely to exceed a market share of 73.3%.

Demand in this particular segment is attributed to factors such as consumers preferring the dried version of tea infusion over the fresh versions. This is basically due to the aroma left by dried tea infusion variants.

Competitive Landscape

Prominent tea infusion manufacturers are Infused Tea Company, Finlays, Stash Tea, Camden Tea Company and fuze Beverages, Numi Inc., Teatulia Organic Teas, Halssen & Lyon Gmbh, MartinBauer, Wollenhaupt Tea GmbH, Tetley, and Clipper Teas

Key market players are deploying sustainable technologies and are also optimizing their systems to fulfil end-user demand. Leading market players are also focusing on developing innovative packaging designs to attract more consumers.

Additionally, expertise in designing and product technologies is acting as the backbone of the marketing strategies of tea infusion suppliers.

• Good Pharma in 2021 released tea and mushroom infusion with carefully sourced ingredients, claiming that just one cup of the tea is beneficial. The tea has several health benefits such as powerful antioxidant activity, bioactive compounds, and key amino acids, along with supporting mind-body stress management
• Tetley Tea 2020 launched Tetley Herbal Infusion, a range of fruit and herbal infusion that are brewed in cold water. These infusion come in several flavours such as raspberry & cranberry, strawberry & watermelon, lemon & cucumber, and orange & peach. These infusions are available at affordable price points with consumers looking for healthier options than soft drinks.

Fact.MR has provided detailed information about the price points of key manufacturers of tea infusion positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Tea Infusion Industry Research

• Tea Infusion Market by Product Type :

  • Flower Tea Infusion
    • Chamomile Tea
    • Jasmine Tea
    • Rosebud Tea
  • Fruit Tea Infusion
    • Lemon Tea
    • Black Currant Tea
    • Ginger Tea
    • Soursop (Annona Muricata)
    • Orange Tea
  • Herbal Tea Infusion
    • Liquorice Tea
    • Tulsi Tea
    • Fennel Tea
  • Liquid Tea Infusion
    • Tequila Tea
    • Vodka Infused Tea
    • Wine-Flavored Tea

• Tea Infusions Market by Form :

  • Fresh Tea Infusion
  • Dried Tea Infusion
    • Powder
    • Capsules

• Tea Infusions Market by Sales Channel :

  • Offline Sales
    • Direct Sales
    • Supermarkets & Hypermarkets
    • Retail Sales
    • Other Sales Channels
  • Online Sales
    • Company/Brand Websites
    • e-commerce Platforms

• Tea Infusions Market by Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA