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Matcha Tea Market

Matcha Tea Market

Matcha Tea Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Matcha Tea Market
  • Jul-2021
  • List of Tables : 120
  • List of Figures : 194
  • 170 Pages
  • Food & Beverage

Market Snapshot

According to Fact.MR, the matcha tea market surpassed US$ 2 Bn as of 2020, and is expected to surpass market revenue of US$ 5 Bn by 2031. This represents a 2.5x increase for the 2021-2031 forecast period.

Rising health-consciousness has accelerated consumption of matcha tea. In addition, the use of matcha tea in making different food and beverage products has made the market for matcha tea desirable. Thus, sales are expected to expand at a CAGR of almost 10% by 2031.

Key Points Covered in Matcha Tea Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Matcha Tea Market and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Matcha Tea Market Historical Trends 2016-2020 Vs Future Outlook 2021-2031

According to Fact.MR, a market research and competitive intelligence provider, between 2016 and 2020, the market expanded at a CAGR of around 8% to surpass US$ 2 Bn by the end of the said period.

Matcha tea is consumed due to its medicinal properties that helps to fight against diabetes and blood pressure. These factors are encouraging sales of matcha tea, expected to surpass a CAGR of 10% through 2031, gaining a market revenue exceeding US$ 5 Bn.

How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand?

Consumption of wellness teas is increasingly becoming mainstream, as consumers exhibit high affiliation towards health and wellness. Matcha tea is one of these tea variants which has garnered traction in the recent past, expected to grow 2.5x until 2031.

While the middle-aged consumer groups have been observed to be the most important drinkers of matcha tea, it is also becoming popular amongst the millennials, especially women.

This constant upsurge in matcha tea demand has also led to the evolution of more convenient forms of the product, for instance, on-the-go matcha tea. On the go matcha tea brands such as Jade Monk and U Matcha have acquired significant consumer attention in the recent past.

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How is the Desserts and Beverage Industry Propelling Demand for Matcha Tea?

Globally, manufacturers of desserts are inventing savouries infused with matcha tea. Its refreshing aroma and health benefits have made it a reliable dessert option. Dessert connoisseurs are positive about matcha tea sales expansion due to applications in desserts.

Furthermore, the use of matcha tea in ice-creams, popsicles, croissants, cakes, donuts, lattes has been widely prominent. All these factors have spurred the demand for matcha tea.

How is the Skincare Industry Boosting Demand?

According to One Green Planet, matcha tea works as an all-rounder. From acting as an anti-aging serum to working against acne, matcha tea’s antioxidant properties work well for the skin.

The skincare industry is focusing on including matcha tea in beauty products due to its organic properties. As consumers prefer buying products that are chemical-free, the use of matcha tea for skincare products is expected to increase in the forecast period. 

An Adaptive Approach to Modern-day Research Needs

Health Benefits Increasing Consumption of Matcha Tea?

Matcha tea is consumed by people on a daily basis around the globe. This is mainly due to the medicinal properties the tea offers. Studies have shown the effectiveness of consuming matcha tea as it works for weight loss and reduces the risk of heart diseases.

Also, matcha tea enhances overall metabolism of the body and helps in increasing concentration. Consequently, it also helps for people suffering from diabetes and works as a detox and a body cleanser beverage.

Country-wise Analysis

How popular is Matcha Tea in Japan and China?

Matcha tea finds its roots in Asian countries, especially China and Japan, where large number of consumers prefer them over other green teas. The major reason for people to consume matcha tea is the traditional value attached to it.

Both countries collectively contribute over 60% of the market revenue for matcha tea market. Thus, in the forecast period, matcha tea for the Asia-Pacific region is expected to surpass a CAGR of 5%.

How is Consumption of Matcha Tea Rising across the U.S?

While penetration of matcha is comparatively limited across North America and Europe, in recent years, consumers have exhibited rising preference for healthy beverage consumption. Sales in the U.S are poised to expand at almost 9% CAGR.

Around 30% of households in New York and 29% in California have green tea in their regular grocery purchases. A lifestyle survey conducted by the Tea Association of the U.S establishes that almost 15% of the tea consumed is green tea. Hence, prospects appear bright across this landscape.

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Category-wise Analysis

Why is Unsweetened Matcha Tea Experiencing High Growth?

Unsweetened matcha tea is anticipated to tower over other variants. Unsweetened matcha tea is specifically targeted at diabetic customers. Hence, healthcare practitioners are increasingly advocating for its extensive consumption.

 Some of the most sought after flavored variants of matcha tea include chocolate, coconut and ginger. According to the report published by Fact.MR, unsweetened matcha tea is likely to expand at a CAGR of almost 10% until 2031.

Why are Stand-up Pouches and Sachets of Matcha Tea Highly Sought After?

Demand for stand-up pouches is high among the other matcha tea packaging variants. Most of the matcha tea customers seek to purchase matcha tea in quantities that can be consumed within a week or a fortnight.

Demand for matcha tea in sachets is also increasing owing to emergence of customers who wish to try them first before purchasing. Collectively, both packaging formats accounts for over 50% demand.

Competitive Landscape

While matcha tea market is in the introductory phase of its lifecycle in most countries, key players are focusing on new product launches.

  • In 2019, ITO EN Ltd. launched its new product under the brand name matcha LOVE.
  • In 2018, Starbucks launched a new product as a matcha hack to provide matcha tea at lower prices.
  • In 2019, Starbucks launched its New Springs products collection with different flavors of matcha tea.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Nature
  • Packaging
  • Sales Channel
  • Region

Key Companies Profiled

  • AIO Tea Company
  • ITO EN ltd.
  • Tata Global Beverages Ltd.
  • Starbucks Corporation
  • Unilever PLC
  • Encha
  • Sasaki Green Tea Ltd.
  • Mizuba Tea Co.
  • Tenzo Tea
  • Green Food Corporation
  • Marukyu Koyamaen Co Ltd.
  • Kissa Tea
  • Midori Spring Ltd.

Available upon Request

Key Segments Covered

  • Product Type

    • Unsweetened Matcha Tea
    • Sweetened Matcha Tea
    • Flavored Matcha Tea
  • Nature

    • Organic Matcha Tea
    • Conventional Matcha Tea
  • Packaging

    • Matcha Tea Cartons
    • Matcha Tea Sachets
    • Matcha Tea Stand up Pouches
    • Matcha Tea Tins
  • Sales Channel

    • Direct Matcha Tea Sales
    • Indirect Matcha Tea Sales
      • Matcha Tea Sales through Modern Trade
      • Matcha Tea Sales through Convenience Stores
      • Matcha Tea Sales through Online Retailers
      • Matcha Tea Sales through Other Retail Formats

Matcha Tea Market- Scope of Report

A recent study by Fact.MR on the matcha tea market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering matcha tea.

The study also provides the dynamics responsible for influencing the future status of the matcha tea market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the matcha tea market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of matcha tea across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of matcha tea during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative matcha tea markets?
  • Which factors will impact the growth of matcha tea?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the matcha tea industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for matcha tea are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global matcha tea market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the matcha tea during the forecast period.

Country-specific valuation on demand for matcha tea has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of matcha tea, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering matcha tea has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the matcha market domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the matcha tea industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

According to Fact.MR, matcha tea sales surpassed US$ 2 Bn as of 2020

The matcha tea market is expected to surpass a CAGR of nearly 10% from 2021-2031.

Sales of matcha tea expanded at a CAGR of 8% between 2016 and 2020

Use across desserts, skincare industry and healthcare industry are the key trends driving matcha tea sales.

Asia represents the largest matcha tea market, expanding at over 5% CAGR until 2031.

AIO Tea Company, ITO EN ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, Encha, Sasaki Green Tea Ltd, Mizuba Tea Co, Tenzo Tea, Green Food Corporation, Marukyu Koyamaen Co Ltd, Kissa Tea, Midori Spring Ltd are the prominent matcha

Japan and China are the top two countries driving demand for matcha tea, yielding 60% of total revenue.

Demand for matcha tea across the U.S is slated to top a CAGR of nearly 9% until 2031

Unsweetened matcha tea holds the highest share, expanding at around 10% CAGR.

Demand for matcha tea stand-up pouches and sachets will collectively generate over 50% of the revenue until 2031

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.