Matcha Tea Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2025

Published on : Feb-2020 | List of Tables : 120 | List of Figures : 194 | No. of Pages : 170 | Report Code : FACT4550MR |

Matcha Tea Market to Grow 1.6X, with an Uptick in Consumption Trends

Consumption of wellness teas is increasingly becoming mainstream as the consumers showing increasing affiliation towards health and wellness. Matcha tea is one of the tea variants that has garnered significant traction in the recent past and is expected to grow by 1.6X during the forecast period. While the middle-aged consumer groups have been observed to be the most important consumers of matcha tea, matcha tea is also becoming popular among young females. The constant upsurge in matcha tea demand has also led to the evolution of more convenient forms of the product, for instance, on-the-go matcha tea. On the go matcha tea brands such as Jade Monk and U Matcha have acquired significant consumer attention in the recent past.   

APAC to Retain its Dominance in the Matcha Tea Market throughout the Forecast Period

Matcha tea finds its roots in Asian countries, especially China and Japan, where large number of consumers prefer them over other green teas. Relatively, consumers in North America and Europe are less aware about matcha tea, and these regions are largely dependent on imports from Asian countries. However, matcha tea market in these two regions is expected to exhibit higher growth than Asia-Pacific. Around 30% of households in New York and 29% in California have green tea in their regular grocery purchases. Green tea is being heavily replaced by matcha tea. The markets in Latin America and Middle-East and Africa are in their nascent stage and less lucrative in terms of market growth.    

matcha tea market regional opportunity assessment

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Market for Unsweetened Matcha Tea to Witness Double Digit Growth during the Forecast Period

Unsweetened matcha tea is anticipated to be more in demand as compared to sweetened and flavored variants as the former can be prepared with desired customization. Unsweetened matcha tea is also targeted at diabetic customers. Unsweetened matcha tea market is projected to witness the fastest growth followed by flavored variants. Some of the most sought after flavored variants of matcha tea include chocolate, coconut and ginger. 

 Standup Pouches of Matcha Tea to be Highly Sought After

Demand for standup pouches is high among the other matcha tea packaging variants. Most of the matcha tea customers seek to purchase matcha tea in quantities that can be consumed within a week or a fortnight. Demand for matcha tea in sachets is also increasing owing to emergence of customers who wish to try them first before purchasing.

Diversified Product Portfolios – Key Strategy of Matcha Tea Manufacturers

While matcha tea market is in the introductory phase of its lifecycle in most countries, key players are focusing on new product launches. Companies including ITO EN ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, are amongst the frontrunners in new product launches.

  • In 2019, ITO EN Ltd. launched its new product under the brand name matcha LOVE.
  • In 2018, Starbucks launched a new product as a matcha hack to provide matcha tea at lower prices.
  • In 2019, Starbucks launched its new springs products collection with different flavors of matcha tea.
matcha tea market competition benchmarking

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Matcha tea market is anticipated to witness a notable upsurge during the forecast period 2019 to 2025, conferring to a new Fact.MR study. The study promotes crucial trends that are presently determining the growth of matcha tea market. This newly published and perceptive report sheds light on vital dynamics, which are likely to convert the future of Matcha tea market, in turn generating worthwhile opportunities for key companies as well as evolving players who are interested in the manufacturing of matcha tea.

Matcha tea market study is a detailed market intellect on key revenue progression factors, challenges, industry trends, and opportunities, which will eventually influence the growth of matcha tea market. The report primarily conveys a summary of the matcha tea market, considering present and upcoming toppings and fillings industry scenarios, to reveal striking sides relating to the acceptance of matcha tea across prominent regional markets.

A detailed assessment on few of matcha tea raw material suppliers accessible in the report allows the report readers to obtain detailed findings that have resulted from matcha tea supply chain analysis, business execution, and value chain analysis across the regional markets incorporated in the report. A list of prominent companies functioning in matcha tea market provided in the report enhances reliability of this ample research study.

Matcha tea Market: Report Summary and Scope

Study offers a comprehensive overview on diverse features that are inducing demand, revenue generation and sales in matcha tea market across the globe.

A comprehensive estimate on Matcha tea market has also been made accessible by the experts, who have considered the market estimates on the basis of a likely scenario, an optimistic scenario, and a conservative scenario regarding sales of matcha tea during the forecast period. Analysis and estimation of price point comparison by region and by product with the global average price has been included in this study.

Matcha tea Market: Segmentation

FactMR’s study has done the segmentation of Matcha tea market on the basis of product type, nature, packaging and sales channel.

Product Type

Nature

Packaging

Sales Channel

Unsweetened

Sweetened

Flavored

Organic

Conventional

Cartons

Sachets

Stand up Pouches

Tins

Direct Sales

Indirect Sales

  • Modern Trade
  • Convenience Stores
  • Online Retailers
  • Other retail Formats

Matcha tea Market: Analysis on Market Size Evaluation

Predictions of matcha tea market, encompassing current as well as forthcoming projected values estimate and analysis on region-wise demand trends and price index have been assimilated in the report.

Market estimates at the regional and global scale for matcha tea are available in terms of “US$ Mn.” A Y-o-Y growth contrast on prominent Matcha tea market segments, along with the market attractiveness valuation computes understandings brought in the report. Metrics mentioned above are also followed based on Matcha tea applications where matcha tea witness a steady demand.

Matcha tea Market: Scrutinized Assessment on Regional Segments

Weighted sections have been elaborated in the report on matcha tea market, which delivers projection on the regional markets. These chapters brighten the regional macros (political economic, and business environment outlook), which are expected to have a significant impact on the growth of Matcha tea market during period of forecast.

Country-specific valuation on demand for matcha tea has been offered for each regional market, along with the market scope estimate and forecast, price index, price point assessment, and impact analysis of dynamics of prominent regions and countries. For all regional markets Y-o-Y growth estimates have also been incorporated in the report.

Matcha tea Market: In-depth Analysis on Competitive Landscape

The report ends with a section on the competition scenario of matcha tea market, along with the profiles of major companies contributing to the market expansion. Essential and up-to-date data as well as information correlated to the market performers, who principally engage in the production and supply of matcha tea, has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits the report readers to plan preemptive steps to advance their businesses.

Company profiles have been shared with report, which exerts essentials such as product portfolio, along with an all-inclusive SWOT analysis on each player recognized along with the company policies identification and analysis. The company presence mapped and presented through the matrix for all the prominent players of the market functioning in Matcha tea market offers readers with actionable intellect, which helps in thoughtfully presenting the market status, and making decisive predictions on the competition levels in Matcha tea market. Major companies operating in global Matcha tea market, include ITO EN Ltd, Tata Global Beverages, Starbucks Corp., The Hain Celestial Group Inc., Unilever and several others.

1. Executive Summary

    1.1. Summary of Key Findings

    1.2. Summary of Statistics

    1.3. Supply Side Trends

    1.4. Key Market Characteristics

    1.5. Analysis and Recommendations by Fact.MR

2. Market Overview

    2.1. Market Definition

    2.2. Study Coverage

3. Market Background

    3.1. Consumer Behaviour and Attitude Measurement 

    3.2. Global Tea Industry-Outlook

    3.3. Tea Industry-Outlook -Tea-Consumption Vs. GDP-PPP

    3.4. Global Matcha Tea Market Scenario Forecast

    3.5. Green Tea - Trade Scenario

    3.6. PESTLE Analysis

    3.7. Investment Feasibility Analysis

    3.8. Porter’s Five Forces Analysis

    3.9. Forecast Factors - Relevance & Impact

    3.10. Market Dynamics

        3.10.1. Market Drivers

        3.10.2. Market Restraints

        3.10.3. Opportunity Analysis

        3.10.4. Key Trends

    3.11. Value Chain Analysis and Operating Margin

        3.11.1. List of Key Producers 

        3.11.2. List of Key Brand Owners 

        3.11.3. List of Key Traders 

        3.11.4. Operating Margins

4. Global Matcha Tea Market Demand (MT) Analysis 2016-2018 and Forecast, 2019-2025

    4.1. Historical Market Value (MT) Analysis, 2016-2018

    4.2. Current and Future Market Value (MT) Projections, 2019-2025

        4.2.1. Y-o-Y Growth Trend Analysis

5. Global Matcha Tea Market Pricing Analysis

    5.1. Matcha Tea Market Pricing Analysis, by Product Type

    5.2. Pricing Benchmark of Key Brands

    5.3. Matcha Tea Market Pricing,  by Region (2016 -2025)

6. Global Matcha Tea Market Demand (US$ Mn) Analysis 2016-2018 and Forecast, 2019-2025

    6.1. Historical Market Value (US$ Mn) Analysis, 2016-2018

    6.2. Current and Future Market Value (US$ Mn) Projections, 2019-2025

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025, By Product Type 

    7.1. Introduction / Key Findings

    7.2.  Historical Market Volume (MT) and Value (US$ Mn) By Product Type, 2016-2018

    7.3. Current and Future Market Volume (MT) and Value (US$ Mn) and Forecast By Product Type, 2019-2025

        7.3.1. Unsweetened Matcha Tea

        7.3.2. Sweetened Matcha Tea

        7.3.3. Flavored Matcha Tea 

    7.4. Market Attractiveness Analysis By Product Type 

8. Global Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025, By Nature

    8.1. Introduction / Key Findings

    8.2. Historical Market Volume (MT) and Value (US$ Mn) By Nature, 2016-2018

    8.3. Current and Future Market Volume (MT) and Value (US$ Mn) and Forecast By Nature, 2019-2025

        8.3.1. Organic

        8.3.2. Conventional 

    8.4. Market Attractiveness Analysis By Nature

9. Global Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025, By Packaging

    9.1. Introduction / Key Findings

    9.2. Historical Market Volume (MT) and Value (US$ Mn) By Nature, 2016-2018

    9.3. Current and Future Market Volume (MT) and Value (US$ Mn) and Forecast By Nature, 2019-2025

        9.3.1. Cartons

        9.3.2. Sachets

        9.3.3. Stand Up Pouches

        9.3.4. Tins

    9.4. Market Attractiveness Analysis By Nature

10. Global Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025, by Sales Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Volume (MT) and Value (US$ Mn) By Sales Channel, 2016-2018

    10.3. Current and Future Market Volume (MT) and Value (US$ Mn) and Forecast By Sales Channel, 2019-2025

        10.3.1. Direct Sales

        10.3.2. Retail Sales 

        10.3.3. Modern Trade

        10.3.4. Convenience Stores

        10.3.5. Online Retail

        10.3.6. Other Sales Formats 

    10.4. Market Attractiveness Analysis By Sales Channel

11. Global Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025, by Region

    11.1. Introduction

    11.2. Historical Market Volume (MT) and Value (US$ Mn) By Region, 2016-2018

    11.3. Current Market Size (US$ Mn) and Forecast By Region, 2019-2025

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Asia Pacific

        11.3.5. Middle East and Africa 

    11.4. Market Attractiveness Analysis By Region

12. North America Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025

    12.1. Introduction

    12.2. Historical Market Volume (MT) and Value (US$ Mn) Trend Analysis By Market Taxonomy, 2016-2018

    12.3. Market Volume (MT) and Value (US$ Mn) Forecast By Market Taxonomy, 2019-2025

        12.3.1.  By Country

            12.3.1.1. U.S.

            12.3.1.2. Canada

        12.3.2. By Product Type 

        12.3.3. By Nature 

        12.3.4. Packaging

        12.3.5. By Sales Channel

    12.4. Market Attractiveness Analysis

        12.4.1. By Country

        12.4.2. By Product Type 

        12.4.3. By Nature 

        12.4.4. Packaging

        12.4.5. By Sales Channel

    12.5. Drivers and Restraints - Impact Analysis

13. Latin America Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025

    13.1. Introduction

    13.2. Historical Market Volume (MT) and Value (US$ Mn) Trend Analysis By Market Taxonomy, 2016-2018

    13.3. Market Volume (MT) and Value (US$ Mn) Forecast By Market Taxonomy, 2019-2025

        13.3.1.  By Country

            13.3.1.1. Brazil

            13.3.1.2. Mexico

            13.3.1.3. Argentina

            13.3.1.4. Rest of Latin America

        13.3.2. By Product Type 

        13.3.3. By Nature 

        13.3.4. Packaging

        13.3.5. By Sales Channel

    13.4. Market Attractiveness Analysis

        13.4.1. By Product Type 

        13.4.2. By Nature 

        13.4.3. Packaging

        13.4.4. By Sales Channel

    13.5. Drivers and Restraints - Impact Analysis

14. Europe Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025

    14.1. Introduction

    14.2. Historical Market Volume (MT) and Value (US$ Mn) Trend Analysis By Market Taxonomy, 2016-2018

    14.3. Market Volume (MT) and Value (US$ Mn) Forecast By Market Taxonomy, 2019-2025

        14.3.1.  By Country

            14.3.1.1. Germany

            14.3.1.2. UK

            14.3.1.3. France

            14.3.1.4. Spain

            14.3.1.5. Italy

            14.3.1.6. Benelux

            14.3.1.7. Rest of Europe

        14.3.2. By Product Type 

        14.3.3. By Nature 

        14.3.4. Packaging

        14.3.5. By Sales Channel

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Product Type 

        14.4.3. By Nature 

        14.4.4. Packaging

        14.4.5. By Sales Channel

    14.5. Drivers and Restraints - Impact Analysis

15. Asia Pacific Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025

    15.1. Introduction

    15.2. Historical Market Volume (MT) and Value (US$ Mn) Trend Analysis By Market Taxonomy, 2016-2018

    15.3. Market Volume (MT) and Value (US$ Mn) Forecast By Market Taxonomy, 2019-2025

        15.3.1.  By Country

            15.3.1.1. China

            15.3.1.2. India

            15.3.1.3. Japan

            15.3.1.4. ASEAN

            15.3.1.5. Australia and New Zealand

            15.3.1.6. Rest of Asia Pacific

        15.3.2. By Product Type 

        15.3.3. By Nature 

        15.3.4. Packaging

        15.3.5. By Sales Channel

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Product Type 

        15.4.3. By Nature 

        15.4.4. Packaging

        15.4.5. By Sales Channel

    15.5. Drivers and Restraints - Impact Analysis

16. Middle East & Africa Matcha Tea Market Analysis 2016-2018 and Forecast 2019-2025

    16.1. Introduction

    16.2. Historical Market Volume (MT) and Value (US$ Mn) Trend Analysis By Market Taxonomy, 2016-2018

    16.3. Market Volume (MT) and Value (US$ Mn) Forecast By Market Taxonomy, 2019-2025

        16.3.1.  By Country

            16.3.1.1. GCC Countries

            16.3.1.2. Northern Africa

            16.3.1.3. South Africa

            16.3.1.4. Rest of Middle East and Africa

        16.3.2. By Product Type 

        16.3.3. By Nature 

        16.3.4. Packaging

        16.3.5. By Sales Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Product Type 

        16.4.3. By Nature 

        16.4.4. Packaging

        16.4.5. By Sales Channel

    16.5. Drivers and Restraints - Impact Analysis

17. Market Structure Analysis

    17.1. Market Analysis by Tier of Companies 

    17.2. Market Concentration

    17.3. Market Share Analysis of Top Players

    17.4. Market Presence Analysis

        17.4.1. By Regional footprint of Players

        17.4.2. Product foot print by Players

        17.4.3. Channel Foot Print by Players

18. Competition Analysis

    18.1. Competition Dashboard

    18.2. Market Share Analysis

    18.3. Competition Benchmarking

19. Company Profiles 

    19.1. ITO EN Ltd.

        19.1.1. Overview

        19.1.2. Global Presence

        19.1.3. Product Portfolio

        19.1.4. Strategy Overview

        19.1.5. SWOT Analysis

    19.2. Tata Global Beverages Ltd.

        19.2.1. Company Overview

        19.2.2. Global Presence

        19.2.3. Product Portfolio

        19.2.4. Company Vs. Industry Average Price Benchmark

        19.2.5. Product Portfolio

        19.2.6. Strategy Overview

        19.2.7. Key Developments

        19.2.8. Key Financials

    19.3. Starbucks Corporation

        19.3.1. Company Overview

        19.3.2. Global Presence

        19.3.3. Product Portfolio

        19.3.4. Company Vs. Industry Average Price Benchmark

        19.3.5. Product Portfolio

        19.3.6. Strategy Overview

        19.3.7. Key Developments

        19.3.8. Key Financials

    19.4. The Hain Celestial Group Inc.

        19.4.1. Company Overview

        19.4.2. Global Presence

        19.4.3. Product Portfolio

        19.4.4. Company Vs. Industry Average Price Benchmark

        19.4.5. Product Portfolio

        19.4.6. Strategy Overview

        19.4.7. Key Developments

        19.4.8. Key Financials

    19.5. Unilever PLC

        19.5.1. Company Overview

        19.5.2. Global Presence

        19.5.3. Product Portfolio

        19.5.4. Company Vs. Industry Average Price Benchmark

        19.5.5. Product Portfolio

        19.5.6. Strategy Overview

        19.5.7. Key Developments

        19.5.8. Key Financials

    19.6. Aiya-Co. Ltd.

        19.6.1. Company Overview

        19.6.2. Global Presence

        19.6.3. Product Portfolio

        19.6.4. Company Vs. Industry Average Price Benchmark

        19.6.5. Product Portfolio

        19.6.6. Strategy Overview

        19.6.7. Key Developments

    19.7. The AOI Tea Company

        19.7.1. Company Overview

        19.7.2. Global Presence

        19.7.3. Product Portfolio

        19.7.4. Company Vs. Industry Average Price Benchmark

        19.7.5. Product Portfolio

        19.7.6. Strategy Overview

        19.7.7. Key Developments

    19.8. McCormick & Company, Inc.

        19.8.1. Company Overview

        19.8.2. Global Presence

        19.8.3. Product Portfolio

        19.8.4. Company Vs. Industry Average Price Benchmark

        19.8.5. Product Portfolio

        19.8.6. Strategy Overview

        19.8.7. Key Developments

    19.9. Matchaah Holdings Inc.

        19.9.1. Company Overview

        19.9.2. Global Presence

        19.9.3. Product Portfolio

        19.9.4. Company Vs. Industry Average Price Benchmark

        19.9.5. Product Portfolio

        19.9.6. Strategy Overview

        19.9.7. Key Developments

        19.9.8. Key Financials

    19.10. The Republic of Tea

        19.10.1. Company Overview

        19.10.2. Global Presence

        19.10.3. Product Portfolio

    19.11. Clearspring Ltd.

        19.11.1. Company Overview

        19.11.2. Global Presence

        19.11.3. Product Portfolio

    19.12. Andrews & George Company Limited

        19.12.1. Company Overview

        19.12.2. Global Presence

        19.12.3. Product Portfolio

    19.13. Green Foods Corporation

        19.13.1. Company Overview

        19.13.2. Global Presence

        19.13.3. Product Portfolio

    19.14. Marukyu-Koyamaen Co. Ltd.

        19.14.1. Company Overview

        19.14.2. Global Presence

        19.14.3. Product Portfolio

    19.15. Foodchem International Corporation

        19.15.1. Company Overview

        19.15.2. Global Presence

        19.15.3. Product Portfolio

20. Appendix

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Matcha Tea Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2025