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Matcha Tea Market

Matcha Tea Market By Product Type (Unsweetened, Sweetened, Flavored Matcha Tea), By Nature (Organic, Conventional Matcha Tea), By Packaging (Cartons, Sachets, Tins), By Sales Channel - Global Market Insights 2021 to 2031

Analysis of Matcha Tea market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Matcha Tea Market Outlook

The Global matcha tea market surpassed US$ 2 Bn as of 2020, and is expected to surpass market revenue of US$ 5 Bn by 2031. This represents a 2.5x increase for the 2021-2031 forecast period.

Rising health-consciousness has accelerated consumption of matcha tea. In addition, the use of matcha tea in making different food and beverage products has made the market for matcha tea desirable. Thus, sales are expected to expand at a CAGR of almost 10% by 2031.

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Key Points Covered in Matcha Tea Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Matcha Tea Market and How to Navigate
  • Recommendation on Key Winning Strategies

Matcha Tea Market Historical Trends 2016-2020 Vs Future Outlook 2021-2031

According to Fact.MR, a market research and competitive intelligence provider, between 2016 and 2020, the market expanded at a CAGR of around 8% to surpass US$ 2 Bn by the end of the said period.

Matcha tea is consumed due to its medicinal properties that helps to fight against diabetes and blood pressure. These factors are encouraging sales of matcha tea, expected to surpass a CAGR of 10% through 2031, gaining a market revenue exceeding US$ 5 Bn.

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How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand?

Consumption of wellness teas is increasingly becoming mainstream, as consumers exhibit high affiliation towards health and wellness. Matcha tea is one of these tea variants which has garnered traction in the recent past, expected to grow 2.5x until 2031.

While the middle-aged consumer groups have been observed to be the most important drinkers of matcha tea, it is also becoming popular amongst the millennials, especially women.

This constant upsurge in matcha tea demand has also led to the evolution of more convenient forms of the product, for instance, on-the-go matcha tea. On the go matcha tea brands such as Jade Monk and U Matcha have acquired significant consumer attention in the recent past.

How is the Desserts and Beverage Industry Propelling Demand for Matcha Tea?

Globally, manufacturers of desserts are inventing savouries infused with matcha tea. Its refreshing aroma and health benefits have made it a reliable dessert option. Dessert connoisseurs are positive about matcha tea sales expansion due to applications in desserts.

Furthermore, the use of matcha tea in ice-creams, popsicles, croissants, cakes, donuts, lattes has been widely prominent. All these factors have spurred the demand for matcha tea.

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How is the Skincare Industry Boosting Demand?

According to One Green Planet, matcha tea works as an all-rounder. From acting as an anti-aging serum to working against acne, matcha tea’s antioxidant properties work well for the skin.

The skincare industry is focusing on including matcha tea in beauty products due to its organic properties. As consumers prefer buying products that are chemical-free, the use of matcha tea for skincare products is expected to increase in the forecast period. 

Health Benefits Increasing Consumption of Matcha Tea?

Matcha tea is consumed by people on a daily basis around the globe. This is mainly due to the medicinal properties the tea offers. Studies have shown the effectiveness of consuming matcha tea as it works for weight loss and reduces the risk of heart diseases.

Also, matcha tea enhances overall metabolism of the body and helps in increasing concentration. Consequently, it also helps for people suffering from diabetes and works as a detox and a body cleanser beverage.

Country-wise Analysis

How popular is Matcha Tea in Japan and China?

Matcha tea finds its roots in Asian countries, especially China and Japan, where large number of consumers prefer them over other green teas. The major reason for people to consume matcha tea is the traditional value attached to it.

Both countries collectively contribute over 60% of the market revenue for matcha tea market. Thus, in the forecast period, matcha tea for the Asia-Pacific region is expected to surpass a CAGR of 5%.

How is Consumption of Matcha Tea Rising across the U.S?

While penetration of matcha is comparatively limited across North America and Europe, in recent years, consumers have exhibited rising preference for healthy beverage consumption. Sales in the U.S are poised to expand at almost 9% CAGR.

Around 30% of households in New York and 29% in California have green tea in their regular grocery purchases. A lifestyle survey conducted by the Tea Association of the U.S establishes that almost 15% of the tea consumed is green tea. Hence, prospects appear bright across this landscape.

Category-wise Analysis

Why is Unsweetened Matcha Tea Experiencing High Growth?

Unsweetened matcha tea is anticipated to tower over other variants. Unsweetened matcha tea is specifically targeted at diabetic customers. Hence, healthcare practitioners are increasingly advocating for its extensive consumption.

 Some of the most sought after flavored variants of matcha tea include chocolate, coconut and ginger. According to the report published by Fact.MR, unsweetened matcha tea is likely to expand at a CAGR of almost 10% until 2031.

Why are Stand-up Pouches and Sachets of Matcha Tea Highly Sought After?

Demand for stand-up pouches is high among the other matcha tea packaging variants. Most of the matcha tea customers seek to purchase matcha tea in quantities that can be consumed within a week or a fortnight.

Demand for matcha tea in sachets is also increasing owing to emergence of customers who wish to try them first before purchasing. Collectively, both packaging formats accounts for over 50% demand.

Competitive Landscape

While matcha tea market is in the introductory phase of its lifecycle in most countries, key players are focusing on new product launches.

  • In 2019, ITO EN Ltd. launched its new product under the brand name matcha LOVE.
  • In 2018, Starbucks launched a new product as a matcha hack to provide matcha tea at lower prices.
  • In 2019, Starbucks launched its New Springs products collection with different flavors of matcha tea.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Nature
  • Packaging
  • Sales Channel
  • Region

Key Companies Profiled

  • AIO Tea Company
  • ITO EN ltd.
  • Tata Global Beverages Ltd.
  • Starbucks Corporation
  • Unilever PLC
  • Encha
  • Sasaki Green Tea Ltd.
  • Mizuba Tea Co.
  • Tenzo Tea
  • Green Food Corporation
  • Marukyu Koyamaen Co Ltd.
  • Kissa Tea
  • Midori Spring Ltd.

Available upon Request

Key Segments Covered

  • Product Type

    • Unsweetened Matcha Tea
    • Sweetened Matcha Tea
    • Flavored Matcha Tea
  • Nature

    • Organic Matcha Tea
    • Conventional Matcha Tea
  • Packaging

    • Matcha Tea Cartons
    • Matcha Tea Sachets
    • Matcha Tea Stand up Pouches
    • Matcha Tea Tins
  • Sales Channel

    • Direct Matcha Tea Sales
    • Indirect Matcha Tea Sales
      • Matcha Tea Sales through Modern Trade
      • Matcha Tea Sales through Convenience Stores
      • Matcha Tea Sales through Online Retailers
      • Matcha Tea Sales through Other Retail Formats

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Matcha Tea Market

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According to Fact.MR, matcha tea sales surpassed US$ 2 Billion as of 2020

The matcha tea market is expected to surpass a CAGR of nearly 10% from 2021-2031.

Sales of matcha tea expanded at a CAGR of 8% between 2016 and 2020

Use across desserts, skincare industry and healthcare industry are the key trends driving matcha tea sales.

Asia represents the largest matcha tea market, expanding at over 5% CAGR until 2031.

AIO Tea Company, ITO EN ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, Encha, Sasaki Green Tea Ltd, Mizuba Tea Co, Tenzo Tea, Green Food Corporation, Marukyu Koyamaen Co Ltd, Kissa Tea, Midori Spring Ltd are the prominent matcha

Japan and China are the top two countries driving demand for matcha tea, yielding 60% of total revenue.

Demand for matcha tea across the U.S is slated to top a CAGR of nearly 9% until 2031

Unsweetened matcha tea holds the highest share, expanding at around 10% CAGR.

Demand for matcha tea stand-up pouches and sachets will collectively generate over 50% of the revenue until 2031

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