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Sports Nutrition Market

Sports Nutrition Market Analysis By Ingredient Type (Plant-derived, Animal-derived Protein), By Nature (Organic, Conventional Sports Nutrition), By Form (Energy & Protein Bars, Sports Nutrition Powder, Tablets/Capsules), By Flavor, By Region - Global Insights to 2031

Analysis of Sports Nutrition market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sports Nutrition Market Outlook

The global sports nutrition market report indicates that sales of overall sports nutrition enjoyed year-on-year (YoY) growth of 5.3% in 2021. Fact.MR estimates that the sports nutrition market accounted for US$ 15.8 Bn in 2021, and is expected to witness a prominent CAGR of 7.9% over the decade.

Sales of sports nutrition represent approximately 5%-10% share in the overall nutraceuticals market. Sports nutrition is a sub-discipline of nutrition that is strongly linked to the study of the human body and exercise physiology, making it a crucial component for aspiring athletes in order to achieve long-term stamina. The need to meet nutritional demand by sportspersons leads to a rise in the demand for sports drinks.

Market Analysis


Sports Nutrition Market Size in 2020 US$ 15 Bn
Market Forecasted Value for 2031 US$ 33.8 Bn
Global Market Growth Rate (2021 to 2031) 7.9% CAGR
Market Share of Top 10 Sports Nutrition Providers 50%-55%

Increasing awareness among consumers related to personal well-being and health is anticipated to drive sales of dietary supplements. Sales of energy drinks are gaining traction due to their substantial health benefits. These beverages are high in minerals and vitamins, which prevents heart diseases and cancer. Pre-workout drinks are also gaining ground in the global market, especially pre-workout blends, which are typically in the powder form.

Manufacturers operating in the global market are focusing on innovative product launches.

  • For example, in 2020, FrieslandCampina Ingredients launched new high-concentration energy gel pouches for sports nutrition brands.

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Sports Nutrition Demand Analysis from 2016 to 2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR, a market research and competitive intelligence provider, over the past half-decade, global market value for sports nutrition grew at a CAGR of around 7.1%, mainly driven by increased need for nutrition in the sports industry.

Sales of sports nutrition are projected to further increase at a significant CAGR of around 7.9% over the decade. Rising demand for immunity enhancing products will boost the growth of the sports nutrition industry across the world.  

As a result of post-exercise immunosuppression, in which specific aspects of the immune system become temporarily suppressed after strong bouts of exercise, athletes are especially sensitive to upper respiratory tract infections (URTIs —colds, coughs, flu, etc.). It indicates that the quantity and activity of important immune cells in the blood, such as lymphocytes and natural killer cells, is lowered after recovery from prolonged or vigorous exercise.

It is important to maintain everyday nutrition for sportspersons to keep their immunity strong, which would help in performing better. The nutrients important for a good immune health include vitamin A, C, zinc, and essential fatty acids.

Sports nutrition companies manufacture products inclusive of all the nutritional requirements that a sportsperson needs, with demand for organic sports nutrition products especially increasing globally.

Sports Nutrition Market

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Increasing Product Innovation in Sports Nutrition Being Witnessed

Making innovative changes in the product to keep up with the competition is playing a significant role in driving the global market. Players are innovating sports nutrition products in terms of flavor, taste, form etc. Variety in options is providing customers various options to select from, thereby pushing up the global market.

  • Clif Bar, for example, expanded its product line in June 2018 by launching two new energy bars: Clif Sweet & Salty Energy Bar and Clif Fruit Smoothie Filled Energy Bar.
  • In January 2020, Nutry, a Brazilian company, released a vanilla-flavored post-workout protein bar.

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Will Rising Shift towards Tea as a Source of Nutrition Boost Market for Sports Nutrition?

Black, green, and oolong tea, among others, are excellent for one's health and well-being. Tea's natural platform, combined with its existing perceived health status due to its polyphenol content, is a big draw for sports nutrition customers.

Tea can help with a variety of health issues, including weight loss, cognitive function, and heart health. RTD teas, regardless of kind, are a handy and appealing vehicle for fortification that can boost the health benefits of the beverage.

Within this product category, the market for fortification is wide open, providing chances for manufacturers to develop and introduce goods that could be referred to as "Super Teas“. Majority of evidence linking green tea consumption to health benefits comes from epidemiological studies, according to which, subjects who drank 434 mL of tea every day for more than ten years had a lesser percent of overall body fat, a smaller waist circumference, and a lower waist-to-hip ratio than non-daily tea drinkers.

Which Regional Market is Prominent for Sales of Sports Nutrition Products?

In 2021, sales of sports nutrition products in North America are expected to be valued at US$ 5.56 Bn, accounting for approximately 35.3% of global sales.

Growing number of health clubs & fitness centres and emergence of online fitness classes in the U.S. is driving demand for sport nutrition. Students, fitness freaks, sports enthusiasts, and consumers from high-demand professions account for a sizable portion of the market.

When it comes to signing up for memberships, health clubs and fitness centres target the latter consumer demographic. Majority of these health clubs sell energy gels, protein shakes, health & wellness drinks, and other sports nutrition products to their members, generating revenue in both directions while supporting the growth of the sports nutrition industry.

Sports nutrition market by region by Fact.MR

Country-wise Analysis

Will Increasing Trend of Athleticism in the U.S. Drive Sales of Sports Nutrition Products?

The North America market is anticipated to witness a high CAGR of 6.3% over the forecast period, owing to increased demand for sports nutrition from fitness club and sports clubs.

The U.S. market is dominating the North America market with a share of more than 85% in 2021; however demand for ready-to-drink sport nutrition products in Canada is expected to witness significant growth over the forecast period.

Because of rising concerns regarding health, increasing trend of athleticism, and shift in dietary factors due to changing lifestyles, North America is among the leading markets. A major driving factor is the development of new flavours in sports nutrition with health benefits.

The market in U.S. is being driven by rising awareness and demand from young adults and athletes for sports nutrition products. With rising concerns about diabetes and obesity in the country, consumers are placing equal emphasis on the nutritional value and flavour profile of these products. 

Why is There Increased Demand for Sports Drinks in China?

Market size of sports nutrition in China is estimated to account for a value of US$ 900 Mn in 2021; however, consumption of sports nutrition products in Japan is expected to increase at 8.1% CAGR over the forecast period.

As per Glanbia PLC, In China, 72% of people aged 18 to 50 consume sports drinks, while approximately 67% prefer energy drinks. Top motivations are to relieve fatigue (56%) and increase hydration (56%), with flavor and nutritional content tied as the most important purchase factors. When it comes to RTD beverages, convenience is crucial. Nearly 68% of Chinese consumers who use sports drink powder do so while participating in outdoor sports.

High prevalence of busy, on-the-go lifestyles in China's urban centers suggests that sports and energy drinks have the possibility to enjoy increased consumption.

Will Increased Awareness about Sports Nutrition in India Aid Market Expansion?

In 2021, India had a market share of 42.7% in South Asia, while the demand for sports nutrition powder in Singapore is expected to witness a significant CAGR of 11.6% through 2031.

As in many other parts of the world, there is growing awareness in India regarding the health implications of certain food products as well as corresponding increase in interest in the information found on nutritional labels.

When purchasing an energy drink, nearly 79% of consumers read the ingredient and nutrition label, according to Fact.MR. One in every five people believe that energy and sports drinks contain too many additives. Consumers are becoming more concerned about the quality of ingredients as the market expands.

Why is Vegan and Plant-based Sports Nutrition Gaining Traction in the U.K. and Other European Countries?

According to Fact.MR, sales of energy & protein bars in the U.K. are estimated to account for 20% of the overall Europe market in 2021, but demand for weight management sports nutrition in France is anticipated to drive market growth there.

Nutritionists predict that plant-based and vegan nutrition will gain traction in the mass market, with an increase in demand for vegan convenience products, ideally packaged in environmentally friendly packaging. Vegan and plant-based beverages in Germany will become more popular in fields such as sports nutrition and clinical nutrition.

Will the Clean Label Movement in Brazil and Latin America Complement Sales of Sports Nutrition Products?

Brazil sports nutrition market size in 2021 is estimated at US$ 415 Mn; however, the market Peru is expected to witness a high growth rate of CAGR 10.3% during the forecast period.

The clean label movement in Brazil is broadening its scope to include products with health benefits. For many years, the word "clean label" has been used in the food industry, but it is now being used as a tagline to attract modern-day consumers towards sports nutrition products.

Category-wise Insights

Why is the Organic Sports Nutrition Trend Gaining Traction in the Global Market?

According to Fact.MR, organic sports nutrition product sales are anticipated to witness a CAGR of 10.6% over the forecast period, owing to increased awareness about organic sports nutrition.

For the first time, minimally processed food/natural components were mentioned as one of the top trends in the sports nutrition sector. As per the Institute of Food Technologists, one-quarter of consumers say their eating habits indicate they live a minimally processed lifestyle, and 30% say they are actively trying to eat more minimally processed items.

Fresh consumption has risen 25% in the last decade, and is expected to rise another 10% by 2025. Thirty-seven percent of shoppers were looking for no preservative claims, while 26 percent were looking for non-GMO or natural, 20 percent for certified organic, and ten percent for gluten-free.

"Made with organic ingredients" is a rapidly growing trend that is essential to 41% of millennials, 29% of Gen Xers, and 19% of Boomers. Organic is also one of the latest beverage trends in the sports nutrition industry.

What Allows Animal-derived Ingredients to Dominate the Global Market for Sports Nutrition?

In 2021, animal-derived ingredients accounted for approximately 50% of the global market, while demand for plant-derived ingredients is expected to rise at a CAGR of 9.2% over the forecast period.

Increased vegan population and ongoing trend of power to the plant are driving the demand for plant-derived protein in the global sports nutrition space. In plant-derived protein, soy and pea protein are gaining popularity owing to their high nutritional properties. 

Why Does the Sports Nutrition Powder Segment Account for Prominent Market Share?

Based on form, sports nutrition powder is estimated to be valued at US$ 11.5 Bn in 2021. Demand for energy & protein bars is expected to witness a prominent growth rate of 10.6% to surpass a value of US$ 6.4 Bn by 2031. Increased application of sports nutrition powder in various end-0use industries is driving growth of the global market for sports nutrition.

Rising Demand for Innovative Flavors in Sports Nutrition

In 2021, the flavoured sports nutrition segment accounted for approximately 55.5% of the global market, and is also expected to rise at a CAGR of 9% during the forecast period. Rising demand for flavoured sports nutrition products and increased product launches with various innovative flavors are boosting overall flavoured sports nutrition product sales.

Top Sports Nutrition Companies

Top producers of sports nutrition products are focusing on online retail stores. Digitalization of private label brands and rise of global retail chains in emerging markets are driving demand for sports nutrition.

The global sports nutrition industry showcases a very promising growth trajectory owing to growing interest shown by multiple food & beverage companies such as Nestlé, Coca-Cola, Keurig Dr. Pepper, and Ajinomoto. Over the past decade these companies have heavily invested and partnered with several sports nutrition product manufacturers, making them tier-1 companies in the market.

  • In January 2020, Keurig Dr. Pepper acquired Limitless Sparkling Water, which is calorie-free and sugar-free drink and contains 35 milligrams of caffeine in a variety of fruit flavors. 

Recent developments related to companies offering in sports nutrition business have been tracked by the team at Fact.MR, which are available in the full report.

Fact.MR has provided detailed information about price points of sports nutrition of manufacturers positioned across regions, sales growth, production capacity, and speculative production expansion in the recently published report.

Sports Nutrition Industry Report Scope



Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis MT for Volume and US$ Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Rest of LATAM
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Rest of Europe
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Rest of South Asia
  • Australia
  • New Zealand
  • South Africa
  • GCC Countries
  • Rest of South Africa
Key Market Segments Covered
  • Nature
  • Ingredient Type
  • Function
  • Form
  • Flavor and Sales Channel
  • Region
Key Companies Profiled
  • Abbott Nutrition
  • Keurig Dr. Pepper, Inc.
  • Red Bull GmbH
  • GlaxoSmithKline plc.
  • Nestlé S.A.
  • J Donohoe Beverages Ltd.
  • Ajinomoto Co., Inc.
  • Premier Nutrition Corporation
  • Vitaco Health
  • INC Sports Nutrition
  • Health Foods International Limited
  • Uelzena Group Quality Nutrition Technology (QNT)
  • Biothrive Sciences
  • Optimum Nutrition, Inc.
  • Scivation
  • Now Foods
  • CD Sport International
  • AmerPharma
  • JW Nutritional, LLC
  • ABH Pharma Inc.
  • Others
Pricing Available upon Request

Market Segments Covered in Sports Nutrition Industry Research

  • By Ingredient Type

    • Plant-derived Protein
      • Soy Protein
      • Rice Protein
      • Pea Protein
      • Potato Protein
    • Animal-derived Protein
      • Creatine
      • Milk Protein
      • Whey Protein Concentrates
      • Whey Protein Isolates
      • Casein
      • BCAA
    • Blends
  • By Nature

    • Organic Sports Nutrition
    • Conventional Sports Nutrition
  • By Form

    • Ready-to-Drink Sports Nutrition Products
    • Energy & Protein Bars
    • Sports Nutrition Powder
    • Sports Nutrition Tablets/Capsules
  • By Function

    • Energizing Products
    • Rehydration
    • Pre-workout
    • Recovery
    • Weight Management
  • By Flavor

    • Regular Sports Nutrition Products
    • Flavored Sports Nutrition Products
      • Fruit Punch
      • Berries
      • Citrus
      • Chocolate
      • Vanilla
      • Other Flavors
  • By Sales Channel

    • B2B Sales of Sports Nutrition Products
    • B2C Sales of Sports Nutrition Products
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Drug Stores
      • Online Retail Stores
      • Other Sales Channels

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Currently, the global sports nutrition market is worth close to US$ 15.8 Bn.

Sports nutrition product consumption is expected to rise at a CAGR of around 7.9% over the period of 2021-2031.

In terms of revenue, demand for sports nutrition products increased at a CAGR of around 7.1% during 2016-2020.

Rising trend of active lifestyle, product customization, and sports supplements gaining popularity among bodybuilders and elite athletes are the latest trends being observed in the market.

Top 10 producers of sports nutrition products hold around 50%-55% market share.

The U.S., Japan, U.K., Canada, and China are prominent countries driving demand for sports nutrition products.

East Asia holds around 13.2% of the global sports nutrition revenue share.

The U.S. sports nutrition market is projected to expand at a CAGR of around 6.6% over the next ten years.

The report presents detailed cost analysis of sports nutrition based on nature, i.e. organic and conventional.

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