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I AgreeAnalysis of Sports Nutrition Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The global sports nutrition market enjoys a revenue value of US$ 16.7 billion and is projected to reach US$ 34.5 billion by 2033-end. Worldwide consumption of sports nutrition products is forecasted to increase rapidly at 7.5% CAGR over the next ten years.
Rising popularity of sports and growing demand for nutrition are two prime aspects that are anticipated to promulgate the consumption of sports nutrition products over the coming years. Rising demand for immunity-enhancing products, a growing number of athletes around the world, increasing availability of advanced sports nutrition products, rising per capita disposable income, and attractive marketing campaigns to promote the use of sports drinks are other factors that promulgate sports nutrition product sales.
Sports nutrition demand currently accounts for around 5% to 10% share in the global nutraceuticals marketplace. Growing awareness about the benefits associated with proper consumption of nutrients and the importance of immune health for sports personalities are expected to provide new opportunities for start-ups as well as established sports nutrition companies.
Pre-workout drinks, post-workout gels, whey protein mass gainers, BCAA sports nutrition powders, and protein bars are anticipated to witness a notable hike in consumption over the next ten years owing to the growing number of athletes and the gym-going population around the world. The growing popularity of veganism and preference for organic foods are anticipated to boost demand for clean-label sports nutrition products in the future.
However, the high costs of certain advanced nutritional products and the stigma around the consumption of certain sports nutrition supplements are anticipated to have a hindering effect on the overall market development going forward.
Know more about the trends that will influence market development across the forecast period in this revised sports nutrition research study by Fact.MR, a market research and competitive intelligence provider.
Report Attributes |
Details |
Sports Nutrition Market Size (2023) |
US$ 16.7 Billion |
Projected Market Value (2033F) |
US$ 34.5 Billion |
Global Market Growth Rate (2023-2033) |
7.5% CAGR |
Plant-derived Protein Segment Growth Rate (2023-2033) |
9.1% CAGR |
Japan Market Growth Rate (2023-2033) |
8% CAGR |
India Market Share in South Asia (2022) |
~40% |
United States Market Growth Rate (2023-2033) |
6.2% CAGR |
Key Companies Profiled |
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“North America to Account for Majority of Sports Nutrition Product Sales”
Increasing awareness about health and fitness, the emergence of online fitness classes, the establishment of new fitness institutions, and the growing popularity of athleticism among the younger population are prime factors that bolster demand for advanced sports nutrition products in the North American region. In 2022, the regional market accounted for around 35% of the global demand and stood at a valuation of approximately US$ 5.5 billion.
The growing availability of protein supplements, muscle gainer protein powder, endurance nutrition products, bodybuilding supplements, and low-calorie sports drinks is also projected to create lucrative opportunities for sports nutrition suppliers in this region. Canada and the United States are anticipated to be the leading markets in this region.
“Innovation & Raising New Capital to Be Areas of Prime Focus for New Companies”
New sports nutrition suppliers are focusing on raising funds to boost research and development activity and promote business expansion across the world.
New market players are also deploying innovative and creative strategies that are expected to help them magnify their reach and boost sales potential.
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“Changing Lifestyles and Rising Popularity of Athleticism Driving Sports Nutrition Demand”
Awareness about health and fitness has increased substantially in the United States in recent years and this has largely influenced the consumption of sports nutrition products in the country. An increasing number of fitness clubs, a high prevalence of diseases, growing adoption of healthy lifestyles, changing dietary preferences, and increasing awareness regarding obesity and diabetes are other aspects that could potentially augment sales of sports nutrition in the U.S. throughout the forecast period.
Shipments of sports nutrition products in the United States accounted for more than 80% share of the North American regional market in 2022. The growing popularity of the athleticism trend is also anticipated to uplift consumption of nutritional products such as advanced sports nutrition supplements, energy gels for running, cycling energy bars, pure electrolytes, whey muscle gainers, and other kinds of athlete supplements.
“Increasing Geriatric Population and Changing Consumer Preferences”
Japan has a huge aging population that is anticipated to augment the demand for dietary supplements and other nutritional products. Protein supplements, energy gels, and other types of nutraceuticals are projected to witness a hike in sales in Japan across the forecast period.
Moreover, the influence of western culture and globalization have also affected Japanese consumer trends and are forecasted to promote sports nutrition product sales over the coming years. Increasing disposable income and rising awareness of health and fitness are other prospects that could potentially uplift market development through 2033.
“Increasing Adoption of Plant-based Diets and Growing Popularity of Veganism”
Many European countries such as Germany, France, and the United Kingdom have been witnessing a surge in the popularity of veganism and a growing demand for plant-based nutrition. This can be attributed to the increasing awareness regarding the consumption of natural and plant-based food products among European consumers.
Increasing focus on sustainability and ethical concerns regarding the consumption of animal-derived food products are other factors that are projected to influence demand for sports nutrition in the majority of European countries over the coming years.
Investments in the research and development of vegan alternatives in clinical and sports nutrition are also expected to uplift shipments of sports nutrition supplements going forward. Vegan protein supplements and plant-based mass gainers are expected to be popular products in the European region. Sales of energy and protein bars in the United Kingdom accounted for around 20% share of the European market in 2022.
“Preference for Organic Sports Nutrition Products to Rise Rapidly”
Based on nature, the market for sports nutrition is segmented into organic and conventional.
Awareness regarding the consumption of organic and natural foods has been increasing in recent years and this trend is projected to uplift the consumption of organic sports nutrition across the world. Consumers are preferring minimally processed foods with natural ingredients and this is also anticipated to favor demand for organic nutritional products.
Plant-based sports nutrition products and vegan sports nutrition supplements are anticipated to be highly popular in the organic category over the coming years. Consumption of organic sports nutrition products is forecasted to rise at a phenomenal CAGR of over 10% through 2033.
Leading sports nutrition companies are focusing on expanding their research and business scope to fast-track product launches and increase revenue generation capacity. These sports nutrition suppliers are also raising new capital to support their business expansion plans for the future.
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The global sports nutrition market accounts for a valuation of US$ 16.7 billion.
Demand for sports nutrition is anticipated to reach a market value of US$ 34.5 billion by 2033-end.
Sports nutrition product sales are set to increase at 7.5% CAGR from 2023 to 2033.
Shipments of sports nutrition products in North America accounted for 35% of the global market share in 2022.
Abbott Nutrition, Inc., Clif Bar & Company, Glanbia Plc., and Red Bull GmbH are key manufacturers of sports nutrition products.