Sports Nutrition Market

Sports Nutrition Market By Ingredient (Plant-derived Protein, Animal-derived Protein, Blends), By Form (Ready-to-Drink, Energy & Protein Bars, Powder), By Nature (Organic, Conventional), By Function, By Flavor, By Sales Channel & By Region - Global Market Insights 2023-2033

Analysis of Sports Nutrition Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sports Nutrition Market Outlook (2023-2033)

The global sports nutrition market enjoys a revenue value of US$ 16.7 billion and is projected to reach US$ 34.5 billion by 2033-end. Worldwide consumption of sports nutrition products is forecasted to increase rapidly at 7.5% CAGR over the next ten years.

Rising popularity of sports and growing demand for nutrition are two prime aspects that are anticipated to promulgate the consumption of sports nutrition products over the coming years. Rising demand for immunity-enhancing products, a growing number of athletes around the world, increasing availability of advanced sports nutrition products, rising per capita disposable income, and attractive marketing campaigns to promote the use of sports drinks are other factors that promulgate sports nutrition product sales.

Sports nutrition demand currently accounts for around 5% to 10% share in the global nutraceuticals marketplace. Growing awareness about the benefits associated with proper consumption of nutrients and the importance of immune health for sports personalities are expected to provide new opportunities for start-ups as well as established sports nutrition companies.

Pre-workout drinks, post-workout gels, whey protein mass gainers, BCAA sports nutrition powders, and protein bars are anticipated to witness a notable hike in consumption over the next ten years owing to the growing number of athletes and the gym-going population around the world. The growing popularity of veganism and preference for organic foods are anticipated to boost demand for clean-label sports nutrition products in the future.

However, the high costs of certain advanced nutritional products and the stigma around the consumption of certain sports nutrition supplements are anticipated to have a hindering effect on the overall market development going forward.

Know more about the trends that will influence market development across the forecast period in this revised sports nutrition research study by Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Sports Nutrition Market Size (2023)

US$ 16.7 Billion

Projected Market Value (2033F)

US$ 34.5 Billion

Global Market Growth Rate (2023-2033)

7.5% CAGR

Plant-derived Protein Segment Growth Rate (2023-2033)

9.1% CAGR

Japan Market Growth Rate (2023-2033)


India Market Share in South Asia (2022)


United States Market Growth Rate (2023-2033)

6.2% CAGR

Key Companies Profiled

  • Abbott Nutrition
  • CD Sport International
  • Nestlé S.A.
  • Health Foods International Limited
  • Keurig Dr. Pepper Inc.
  • GlaxoSmithKline plc.
  • Ajinomoto Co. Inc.
  • Scivation
  • Premier Nutrition Corporation
  • Vitaco Health
  • INC Sports Nutrition
  • Now Foods
  • AmerPharma
  • J Donohoe Beverages Ltd.
  • ABH Pharma Inc.
  • Uelzena Group Quality Nutrition Technology (QNT)
  • Biothrive Sciences
  • Optimum Nutrition Inc.
  • Red Bull GmbH
  • JW Nutritional LLC

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Which Region Should Sports Nutrition Providers Target to Get the Best ROI?

“North America to Account for Majority of Sports Nutrition Product Sales”

Increasing awareness about health and fitness, the emergence of online fitness classes, the establishment of new fitness institutions, and the growing popularity of athleticism among the younger population are prime factors that bolster demand for advanced sports nutrition products in the North American region. In 2022, the regional market accounted for around 35% of the global demand and stood at a valuation of approximately US$ 5.5 billion.

The growing availability of protein supplements, muscle gainer protein powder, endurance nutrition products, bodybuilding supplements, and low-calorie sports drinks is also projected to create lucrative opportunities for sports nutrition suppliers in this region. Canada and the United States are anticipated to be the leading markets in this region.

Sports nutrition market forecast by Fact.MR

How is the Start-up Ecosystem Characterized by This Fact.MR Report?

“Innovation & Raising New Capital to Be Areas of Prime Focus for New Companies”

New sports nutrition suppliers are focusing on raising funds to boost research and development activity and promote business expansion across the world.

  • In January 2021, Gainful, a personalized sports nutrition provider founded in 2017 announced that it had raised US$ 7.5 million in a Series A funding round co-led by Courtside Ventures and BrandProject. The company is expected to use this capital to expand its network and business across the world.
  • In September 2022, Ozers, a start-up founded by Maxence Damarey, a former boxer opened up a new funding round to raise US$ 318,000 for the development of its novel sports supplements made from microalgae. The use of microalgae enhances endurance, and it also has excellent anti-inflammatory and antioxidant properties that cater to amateur as well as professional athletes.

New market players are also deploying innovative and creative strategies that are expected to help them magnify their reach and boost sales potential.

  • In July 2022, BBETTER, an India-based nutrition start-up announced the launch of its new “Khelengebehetar” initiative. Through this initiative, the company aims to sponsor nutrition for 100 Indian athletes from sports such as football, badminton, boxing, powerlifting, etc.

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Country-wise Insights

What Factors Govern Sports Nutrition Consumption in the U.S.?

“Changing Lifestyles and Rising Popularity of Athleticism Driving Sports Nutrition Demand”

Awareness about health and fitness has increased substantially in the United States in recent years and this has largely influenced the consumption of sports nutrition products in the country. An increasing number of fitness clubs, a high prevalence of diseases, growing adoption of healthy lifestyles, changing dietary preferences, and increasing awareness regarding obesity and diabetes are other aspects that could potentially augment sales of sports nutrition in the U.S. throughout the forecast period.

Shipments of sports nutrition products in the United States accounted for more than 80% share of the North American regional market in 2022. The growing popularity of the athleticism trend is also anticipated to uplift consumption of nutritional products such as advanced sports nutrition supplements, energy gels for running, cycling energy bars, pure electrolytes, whey muscle gainers, and other kinds of athlete supplements.

Why is Japan a Remunerative Market for Sports Nutrition Suppliers?

“Increasing Geriatric Population and Changing Consumer Preferences”

Japan has a huge aging population that is anticipated to augment the demand for dietary supplements and other nutritional products. Protein supplements, energy gels, and other types of nutraceuticals are projected to witness a hike in sales in Japan across the forecast period.

Moreover, the influence of western culture and globalization have also affected Japanese consumer trends and are forecasted to promote sports nutrition product sales over the coming years. Increasing disposable income and rising awareness of health and fitness are other prospects that could potentially uplift market development through 2033.

Which Trends Augment Demand for Sports Nutrition in European Countries?

“Increasing Adoption of Plant-based Diets and Growing Popularity of Veganism”

Many European countries such as Germany, France, and the United Kingdom have been witnessing a surge in the popularity of veganism and a growing demand for plant-based nutrition. This can be attributed to the increasing awareness regarding the consumption of natural and plant-based food products among European consumers.

Increasing focus on sustainability and ethical concerns regarding the consumption of animal-derived food products are other factors that are projected to influence demand for sports nutrition in the majority of European countries over the coming years.

Investments in the research and development of vegan alternatives in clinical and sports nutrition are also expected to uplift shipments of sports nutrition supplements going forward. Vegan protein supplements and plant-based mass gainers are expected to be popular products in the European region. Sales of energy and protein bars in the United Kingdom accounted for around 20% share of the European market in 2022.

Category-wise Insights

Which Type of Sports Nutrition is Set to Rise in Popularity?

“Preference for Organic Sports Nutrition Products to Rise Rapidly”

Based on nature, the market for sports nutrition is segmented into organic and conventional.

Awareness regarding the consumption of organic and natural foods has been increasing in recent years and this trend is projected to uplift the consumption of organic sports nutrition across the world. Consumers are preferring minimally processed foods with natural ingredients and this is also anticipated to favor demand for organic nutritional products.

Plant-based sports nutrition products and vegan sports nutrition supplements are anticipated to be highly popular in the organic category over the coming years. Consumption of organic sports nutrition products is forecasted to rise at a phenomenal CAGR of over 10% through 2033.

Competitive Landscape

Leading sports nutrition companies are focusing on expanding their research and business scope to fast-track product launches and increase revenue generation capacity. These sports nutrition suppliers are also raising new capital to support their business expansion plans for the future.

  • In December 2022, HealthKart, a health technology company raised US$ 135 million in a funding round led by Temasek, a wealth fund based in Singapore. The funding will be used to scale the company’s D2C brands and expand the sales of supplements and other nutritional products to new customers.
  • In August 2022, Spacemilk, an American sports nutrition brand signed an agreement with NextFerm Technologies, an Israeli food technology start-up to supply ProteVin, a non-GMO protein alternative. The agreement was valued at around US$ 3 million for a 4.5 years supply.

Key Segments of Sports Nutrition Industry Research

  • By Ingredient :

    • Plant-derived Protein
      • Soy Protein
      • Rice Protein
      • Pea Protein
      • Potato Protein
    • Animal-derived Protein
      • Creatine
      • Milk Protein
      • Whey Protein Concentrates
      • Whey Protein Isolates
      • Casein
      • BCAA
    • Blends
  • By Form :

    • Ready-to-Drink
    • Energy & Protein Bars
    • Powder
    • Tablets/Capsules
  • By Nature :

    • Organic
    • Conventional
  • By Function :

    • Energizing Products
    • Rehydration
    • Pre-workout
    • Recovery
    • Weight Management
  • By Flavor :

    • Regular Sports Nutrition Products
    • Flavored Sports Nutrition Products
      • Fruit Punch
      • Berries
      • Citrus
      • Chocolate
      • Vanilla
      • Other Flavors
  • By Sales Channel :

    • B2B Sales
    • B2C Sales
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Drug Stores
      • Online Retail Stores
      • Other Sales Channels
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the sports nutrition market?

The global sports nutrition market accounts for a valuation of US$ 16.7 billion.

What is the projected market value for 2033?

Demand for sports nutrition is anticipated to reach a market value of US$ 34.5 billion by 2033-end.

What is the sports nutrition market predicted growth rate?

Sports nutrition product sales are set to increase at 7.5% CAGR from 2023 to 2033.

Which regional market accounts for the highest share?

Shipments of sports nutrition products in North America accounted for 35% of the global market share in 2022.

Which are the top companies in the sports nutrition market?

Abbott Nutrition, Inc., Clif Bar & Company, Glanbia Plc., and Red Bull GmbH are key manufacturers of sports nutrition products.

Sports Nutrition Market

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