Natural Cold, Cough, and Sore Throat Remedies Market

Natural Cold, Cough, and Sore Throat Remedies Market Outlook (2023 to 2033)

The global natural cold, cough, and sore throat remedies market accounts for a revenue of US$ 6.15 billion in 2023 and is predicted to secure a valuation of US$ 11.55 billion by the end of 2033. This latest Fact.MR market report projects global demand for natural cold, cough, and sore throat remedies to increase at 6.5% CAGR over the next ten years.

Common colds and coughs have been known to disrupt human activities for a long time and the demand for remedies to treat the same has been evolving for quite a while now. Natural remedies for the treatment of colds, coughs, and sore throats are gaining massive popularity owing to surging awareness regarding their benefits and side effects associated with modern medications.

Natural cough syrups, homeopathic remedies for cold sores, natural cold medications, natural tea for cough, and homeopathic medicines for sore throat are some popular natural cold, cough, and sore throat remedies available in the marketplace at present.

Increasing incidence of several respiratory disorders and the growing prevalence of chronic diseases around the world are also anticipated to promulgate demand for natural cold, cough, and sore throat remedies over the coming years. Rising healthcare expenditure, increasing availability of herbal medications, evolving consumer preferences, the rising popularity of the self-healing approach, and side effects of drugs are other prospects that fuel natural cold, cough, and sore throat remedy demand through 2033.

Supportive government initiatives to promote the adoption of alternative medicine and improve public health are also expected to favour the consumption of natural cold, cough, and sore throat remedies in the future. India, China, Japan, Korea, and other Asian countries are anticipated to be highly lucrative markets for alternative medicines and herbal medicines in the long run. Traditional Chinese medicine, yoga, naturopathy, and acupuncture are some of the most popular types of alternative medicine approaches in the world.

• In February 2023, the Ministry of AYUSH (Ayurveda, Yoga and naturopathy, Unani, Siddha, and Homeopathy) of India, received a 19.6% hike in budget allocation from the previous year and amounting to an estimated US$ 443.6 million.

On the flip side, the lack of regulatory approvals and the lack of scientific evidence to back medicinal claims of natural remedies are anticipated to obstruct natural cold, cough, and sore throat remedies market development across the forecast period. Scepticism regarding the consumption of traditional medicines and OTC herbal medicines is also expected to hamper demand for natural cold, cough, and sore throat remedies going forward.

An exhaustive analysis of growth-altering aspects such as supply chain management, local supply, and other trends has been mentioned in this natural cold, cough, and sore throat remedies market research study by Fact.MR, a market research and competitive intelligence provider.

Report Attributes	Details
Natural Cold, Cough, and Sore Throat Remedies Market Size (2023)	US$ 6.15 Billion
Projected Market Value (2033F)	US$ 11.55 Billion
Global Market Growth Rate (2023 to 2033)	6.5% CAGR
Market Share of Syrups and Drops (2023)	>30%
Key Companies Profiled	Blackmores Limited Dabur India Limited Himalaya Global Holdings Ltd. Tsumura & Co. Boiron Group Hyland's Emami Ltd. (Zandu Pharmaceutical Works Ltd) Johnson & Johnson Schwabe Group Procter and Gamble

Which Market Trend Should Start-ups Focus On?

“Growing Demand for Alternative Medicine”

Alternative medicines have been gaining massive popularity around the world in the past few years and this can be ascribed to rising awareness regarding the benefits of natural remedies, loss of faith in modern medication, and the inability of conventional medicine to provide relief for certain health conditions. Homeopathy is anticipated to witness an immense hike in demand owing to the rising realization of its efficacy in the natural treatment of several health issues.

India is anticipated to emerge as a hub of upcoming alternative medicine start-ups and the high popularity of homeopathy in the country is expected to create highly remunerative business opportunities for new companies providing natural cold, cough, and sore throat remedies.

Supportive government initiatives and the increasing inclination of patients towards a more natural healthcare approach are also expected to favor demand for natural cold, cough, and sore throat remedies in India over the coming years.

• WelcomeCure, a start-up based in India and founded in 2014, is focusing on making homeopathy accessible to all people. The company has developed a platform that provides all teleconsultation and medicine deliveries while connecting with the patient via a telephone call, video chat, email, and live chat.
• Dr. Vaidya’s, a new company founded in 2016 but based on nearly 150 years of Ayurvedic family heritage, has now become a leading alternative medicine company in India. The company offers several herbal medications and products that are made from natural ingredients sourced from different parts of India.

More insights about new developments by natural cold, cough, and sore throat remedy start-ups and incoming alternative medicine companies along with their effect on product standards and pricing trends have been elaborately mentioned in this latest Fact.MR research survey.

Country-wise Insights

Will the United States be an Opportune Space for Market Players?

“Rising Prevalence of Allergies and High Healthcare Spending Potential”

The United States is known for its developed healthcare infrastructure, which makes it a highly remunerative market for types of medications and healthcare services. High awareness regarding the symptoms of cold, cough, and sore throat among the people in the country and rising realization of the efficacy of natural remedies to treat them are projected to uplift the demand for natural cold, cough, and sore throat remedies over the coming years.

Increasing incidence of allergic reactions in children as well as adults in the United States is also expected to bolster demand for sore throat remedies and allergic reaction medications in the future. Growing awareness regarding the long-term ill effects of opioids and drugs used in modern healthcare systems is a key factor that is projected to influentially boost natural cold, cough, and sore throat remedy demand in the United States across the forecast period.

• As per an article published by the National Institutes of Health (NIH), around 40% of adults in the United States use some type of alternative or complementary medicine.

Sore throat drops, asthma mucus relief medications, elderberry cough syrups, and herbal cough drops are anticipated to be popular products in the United States over the next ten years.

Why is Investing in Japan a Smart Move for Alternative Medicine Companies?

“Integrated Use of Traditional and Modern Medicine”

The Japanese Medical System has successfully integrated traditional and modern medicine and this is expected to open up new windows of opportunity for alternative medicine suppliers throughout the forecast period. Traditional Japanese medicines called Kampo have been used in the country for more than 1500 years and are still used by many Japanese people as they are integrated into the medical system of the country and are also covered by national health insurance.

The presence of a rising geriatric population, the increasing prevalence of chronic respiratory disorders, and the high popularity of several natural cold treatments and remedies are other aspects that could augment sales of natural cold, cough, and sore throat remedies in the country over the next ten years.

• For instance, hot ginger tea or 'Shoga-yu' is a popular remedy for cold used by a majority of Japanese people. Kakkonto is also a popular Japanese herbal medicine used to treat the common cold in the country.

Which Country Offers Lucrative Business Scope in Europe?

“High Popularity of Alternative Medicine in Germany”

German people prefer getting treated by doctors who were experienced in naturopathy and herbal medicines since they thought natural medicines have a lot to offer. The popularity of natural remedies and herbal drugs has been steadily rising in Germany, which creates lucrative opportunities for natural cold, cough, and sore throat remedy providers in the country through 2033.

However, curtailment of reimbursement for complementary medicines from the basic healthcare insurance system is expected to hurt demand for natural cold, cough, and sore throat remedies in the country over the next ten years and beyond.

Category-wise Insights

Which Product Will Witness Robust Sales Growth?

“Syrups and Drops to Lead Global Market Growth Progress”

Based on product type, the natural cold, cough, and sore throat remedies market is segmented into syrups & drops, tablets & capsules, powders, pellets, & drink mixes, inhalers, sprays, & rubs, and lozenges.

Syrups and drops are anticipated to account for an authoritative share at present and are estimated to maintain a similar stance throughout the forecast period. The high use of cough syrups for kids and the growing availability of various types of dry cough syrups and wet cough syrups are expected to contribute to the high natural cold, cough, and sore throat remedies market share of this segment in the future.

Better patient compliance with syrups and cough drops is also a key factor promoting sales of products such as pediatric cough syrups, cherry cough drops, ivy leaf cough syrups, etc. going forward.

• At present, worldwide shipments of syrups and drops account for more than 30% of the global market share.

Competitive Landscape

Prime natural cold, cough, and sore throat remedy suppliers are focusing on expanding their sales through different distribution channels and are expected to invest especially in e-Commerce channels owing to the rising popularity of online shopping and expanding e-Commerce industry.

• In September 2020, Flipkart, an Indian e-Commerce company, announced that it had expanded its homeopathy and allopathy offerings for its customers. The company took this step to satisfy the increasing demand for healthcare products and alternative medicines in India.

Natural Cold, Cough, and Sore Throat Remedies Industry Research Segments

• By Product Type :

  • Syrups & Drops
  • Tablets & Capsules
  • Powders, Pellets, & Drink Mixes
  • Inhalers, Sprays, & Rubs
  • Lozenges

• By Distribution Channel :

  • Hospital Pharmacies
  • Retail Pharmacies
  • e-Commerce
  • Mail Order Pharmacies

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA