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Leave-In Conditioner Market

Leave-In Conditioner Market By Form (Liquid Leave-in Conditioners, Semi-solid Leave-in Conditioners), By Packaging Format ( Pouch (< 10 ml), Sprays, Containers/Bottes, Tubes), By Distribution Channel, End User - Forecast 2021-2031

Analysis of Leave-In Conditioner market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Leave-In Conditioner Market Outlook

Demand for leave-in conditioners in the global market is expected to close in on a valuation of US$ 2.4 Bn in 2021. As per Fact.MR’s latest industry analysis, overall market value is expected to reach nearly US$ 3.3 Bn by 2031, rising at a steady CAGR of 3.3% over the decade, with the cream form ruling the space and accounting for 75% market share.

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Key Points Covered in Leave-In conditioner Industry Survey:

  • Market Estimates and Forecasts 2016-2031
  • Key Drivers And Restraints Impacting Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Leave-in conditioner Sales and How to Navigate
  • Recommendation on Key Winning Strategies

Demand Analysis of Leave-in Conditioner from 2016-2020 in Comparison to Growth Forecasts for 2021-2031

A leave-in conditioner is a conditioning product with a lightweight formula that can be applied on dry hair for restoring the moisture content to increase hair manageability. This conditioner can also be applied to cleansed and washed hair, and is left on the scalp until the next wash. Consumer nowadays are looking for hair care products that match their needs and requirements, which bodes well for market growth.

For instance, consumers who are concerned about deep conditioning and moisturization tend to consume products that make frizzy hair and split ends go away. Brands such as Dove, Tresemme, and L'Oréal are offering products that such as conditioners and shampoos for reducing hair fall and dandruff.

Leave-in conditioner manufacturers are providing a wide range of products that can address the preferences of consumers so as to increase engagement with their brands.

Fact.MR, a market research and competitive intelligence provider, projects the market to remain steady, exhibiting growth at 3.3% CAGR from 2021 to 2031 in comparison to the CAGR of 2.4% posted for 2016 to 2020.

Development of different spaces across the globe is driving demand for leave-in conditioners products in emerging countries such as Brazil, China, Mexico, Thailand, and Malaysia. Growing interest in daily grooming products, especially among the urban population in emerging nations, is anticipated to propel demand for leave-in conditioners.

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Why are Leave-in Conditioners Gaining Traction across Geographies?

Demand for Western hair care products is expected to show an upliftment over the forecasted period of 2021 to 2031. This is attributed to rise in the spending capacity and escalating middle-class population.

Regions such as South Asia and East Asia are dominant as they show a higher growth potential for the sales of leave-in conditioners. Increasing need for hair treatment, hair styling, and hair coloring, along with rising purchasing power of consumers for personal care products such as conditioners and shampoos is anticipated to result in changing patterns of consumption, which might result in increased demand for DIY leave-in conditioners.

Key players are adopting various strategies, including digital marketing and brand endorsement to cope up with the competition in the market and increase their market presence. For example, brands such as L'Oréal have reached out to popular celebrities for sales promotions.

Alongside, online channels provide a vast variety of products that are widely accepted by consumers across the globe. Consumers can visit a company’s website or browse through the Internet for wider choices/alternatives for leave-in conditioners.

Innovating apps and website development have attracted customers to visit online stores and explore different products according to their needs and preferences. Online sales channels have enhanced the possibility of easy availability of the product in the market, thereby driving overall sales.

Leave in conditioner market analysis by region and packaging format by Fact.MR

Country-wise Insights

What is the Demand Scenario for Leave-in Conditioners in Europe?

Europe’s value share contribution to overall market revenue is dominant on the global level. This is attributed to strong production footprint of key market participants in the overall value chain process in the region.

Europe holds the second-largest market share of 28.1% in 2021, which is expected to show robust leave-in conditioner market growth to 2031 at a CAGR of 3.3% through 2031.

Why are Manufacturers of Leave-in Conditioners Eyeing the U.S. Market?

In North America, the U.S. has the highest value share contribution to overall market revenue. This is attributed to growing concerns regarding hair care among the younger population in the country.

Demand for leave-in conditioners is estimated to be valued at US$ 647 Mn in the year 2021 in the U.S. The country holds the largest market share of 77.6% in the North American leave-in conditioner market, and is anticipated to rise at a CAGR of 2.1% to reach a market value of US$ 794 Mn by 2031.

Will China Drive Sales of Leave-in Conditioners in East Asia?

In East Asia, manufacturers of leave-in conditioners in China have led to an increase in its value share contribution and have made it a leading player amongst all other countries.

China holds the largest market share of 41.2% in the East Asia leave-in conditioner space, and is expected to show commendable growth at a CAGR of 4% and reach a market value of US$ 190 Mn by 2031.

Also, sales in South Korea are expected to witness lucrative growth at a CAGR of 5.2% over the next ten years.

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Category-wise Insights

How Much Importance is Given to Packaging Format of Leave-in Conditioners?

Sales of container/bottle leave-in conditioners account for over 50% market share and are projected to rise at a CAGR of 2.8% over the forecasted period.

Alongside, tube leave-in conditioners are expected to gain a higher market share in the near future. Even though pouch leave-in conditioners have the lowest market share of 9%, this segment is expected to grow faster than other types at a CAGR of 4.3% over the decade.

Which Form of Leave-in Conditioners is Witnessing Most Consumption?

The semi-solid type accounts for 63.6% market share in 2021, and is projected to expand at a CAGR of 3.1%, impacting the sales of cream leave-in conditioners that are expected to reach a value of US$ 1.5 Bn by 2031.

How are Online Sales of Leave-in Conditioners Impacting Overall Market Expansion?

According to Fact.MR, online sales account for 19.3% market share in 2021, and are projected to surge at a CAGR of 4.5% over the forecasted period.

Rising role of e-Commerce in emerging nations is catering to a high growth rate for online sales of semi-solid leave-in conditioners due to excessive demand for hair treatment to get soft and shiny hair.

Competition among Manufacturers Restricting New Market Entrants

A stream of new leave-in conditioner manufacturers around the world has expanded market operations. Various new products under different brands such as Oribe, Suave, Dove, Garnier, and Tigi have been introduced into the market to achieve more revenue streams and quick return on investment.

Acquisitions, mergers, and expansion are key strategies adopted by manufacturers to increase revenue from different geographies.

  • For instance, Sephora Inc. (LVMH) acquired Turkish cosmetics retailer Tekin Acar to increase its market presence.

Leave-in conditioner manufacturers are focusing on higher income groups and middle-class consumers who are interested in salon services, which is expected to help in building brand image on a global level.

Huge investments in exclusive cuisines and professionals providing radical advancements in-salon consultation might draw the attention of potential local customers.

Additionally, companies are expected to increase the number of salon chains at different locations across the world. Due to this, a wide range of growth opportunities may be offered to manufacturers and service providers, which will, in turn, increase the sales of chemical-free leave-in conditioners.

Consumers are getting attracted by hair care products such as paraben-free conditioners and shampoos and other sulphate-free leave-in conditioners.

What is the Impact of COVID-19 on the Market?

The world is confronting an unprecedented crisis with COVID-19. Although the pandemic has brought a lot of countries under lockdowns and stopped regular activities, vital services such as food, healthcare, finance, infrastructure, and public administration continue.

Ongoing lockdowns to fight COVID-19 have altered consumer buying decisions — higher spending on health and hygiene products, adapting to the limited availability of products. Consumers have moved from splurging on non-essential goods and services to maintaining and making vital items last longer.

The COVID-19 crisis caused a disturbance to the demand for leave-in conditioners due to several restrictions and imposition of lockdowns in different regions. However, consumers shifted their focus from offline stores to online stores, and have explored many online retailers of leave-in conditioners, which is predicted to help in gradually increasing sales. 

Competitive Landscape

In today’s era, consumers have become more beauty-conscious and have increased their spending on personal grooming products. Customers are gradually consuming more hair care products for keeping up with the trends in the market related to hair styling, hair coloring, and other hair treatments. This has convinced manufacturers to provide large varieties of products that fulfill the requirements of customers and give a glow to the hair, making it soft and shiny.

For instance-

  • Sally Beauty Holding expanded its online presence in Scandinavia, Mexico and the Middle East and Le Bon Marché has created a new online shopping experience by launching its digital platform, 24 Sèvres.
  • The Estee Lauder is increasing its presence in emerging markets, continuing efforts to revitalize and accelerate growth in its heritage brands, focusing on key demographics and seeking opportunities to add to our diverse brand portfolio.
  • Kao Corporation has come into a license agreement of several foam type hair color (hair dyes) patents of its patent portfolio with The Procter & Gamble Company.
  • Herbal Essences, a hair care brand by P&G, collaborated with the Royal Botanic Gardens to provide advanced botanical science for their shampoos and conditioners.
  • For customer development, Unilever is using virtual reality tools to test ahead of new launches, savings costs and cutting project times compared to traditional methods using physical store mock-ups.
  • Loreal focuses on developing omni-channel strategy to take full advantage of opportunities afforded by e-commerce and is constantly reinventing growth drivers by producing creative content adapted to each tribe of consumers and to the major digital platforms.

Leave-in Conditioner Industry Report Scope



Market size value in 2021

USD 2.4 Billion

Market forecast value in 2031

USD 3.3 Billion

Growth Rate

CAGR of 3.3% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania and Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Mexico
  • Brazil
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • UK
  • Japan
  • South Korea
  • China
  • India
  • Australia
  • GCC Countries

Key Market Segments Covered

  • Form
  • Packaging Type
  • Distribution Channel
  • End User
  • Region

Key Companies Profiled

  • L'Oréal
  • Unilever Plc
  • Procter and Gamble
  • The Estee Lauder
  • Sephora Inc.
  • Kao Corporation
  • Sally Beauty Holding
Report Coverage
  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics
  • Challenges
  • Strategic Growth Initiatives
Customization and Pricing

Available upon Request

Research by Category

  • Form:

    • Liquid Leave-in Conditioners
    • Semi-solid Leave-in Conditioners
      • Cream Leave-in Conditioners
      • Gel Leave-in Conditioners
  • Packaging Format:

    • Pouch (< 10 ml)
    • Sprays
      • Up to 100 ml
      • 100 – 250 ml
      • 250 – 500 ml
      • Above 500 ml
    • Containers/Bottes
      • Up to 50 gms
      • 50 – 100 gms
      • 100 – 250 gms
      • 250 – 500 gms
      • Above 500 gms
    • Tubes
      • Up to 50 gms
      • 50 – 100 gms
      • 100 – 250 gms
  • Distribution Channel:

    • Brick & Mortar Stores
      • Modern Trade Channels
      • Company Owned Outlets
      • Independent Retailers
      • Other Retail Formats
    • Online Retail Channels
    • Institutional Sales
  • End User:

    • DIY Leave-in Conditioners
    • Professional Leave-in Conditioners

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Leave-In Conditioner Market

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The global leave-in conditioner market is estimated to be worth close to US$ 2.4 Bn at present.

Sales value of leave-in conditioners is forecasted to close in on US$ 3.3 Bn by the end of 2031.

From 2016 to 2020, demand for leave-in conditioners increased at 2.4% CAGR.

Unilever, Procter and Gamble Company, L'Oréal, LMVH, and The Estee Lauder account for 35%-40% global market share.

The U.S., Canada, U.K., Germany, and Russia are the top countries reflecting consistently high demand for leave-in conditioners.

Europe is a key region set to register 2.6% CAGR through 2031. Sales of leave-in conditioners in the U.K. are expected to experience good growth in the near future. Spain accounts for a market valuation of US$ 55.8 Mn in 2021.

Germany accounts for 19.1% share in the European market with a value of US$ 127.7 Mn in 2021.

Latest trends of leave-in conditioners include requirement for hair treatment and hair styling, demand for high-tech cosmetics, interest surging for natural leave-in conditioners, and increasing demand from millennials.

Global demand for leave-in conditioners increased at 2.8% CAGR from 2020 to 2021.

The U.S. leave-in conditioner market share is 77.6% in North America, and the Australian leave-in conditioner market size in 2021 is 78.3% of Oceania.

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