Leave-In Conditioner Market

Leave-In Conditioner Market Analysis by Pouches (< 10 ml), Sprays, Containers/Bottles, and Tubes from 2023 to 2033

Analysis of Leave-In Conditioner Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Leave-In Conditioner Market Outlook (2023 to 2033)

The global leave-in conditioner market is predicted to expand at a CAGR of 3.3% and touch a valuation of US$ 3.56 billion by the end of 2033, up from US$ 2.57 billion in 2023.

A leave-in conditioner is a conditioning product with a lightweight formula that can be applied to dry hair to restore moisture content and increase hair manageability. This conditioner can also be applied to cleansed and washed hair and left on the scalp until the next wash. Consumers nowadays are looking for hair care products that match their needs and requirements, which bodes well for market growth.

Online channels provide a vast variety of products that are widely accepted by consumers across the globe. Consumers can visit a company’s website or browse the Internet for wider choices for leave-in conditioners.

  • Leave-in conditioner sales through online retail channels are expected to increase at a CAGR of 4.9% over the forecast period.

Consumer interest in scalp care products is growing as a result of a shift in consumer perceptions that a healthy scalp is essential for having shiny, lustrous hair. As a result, consumers who want to improve the strength and elasticity of their hair as well as restore its health are demanding more scalp care products.

The leave-in conditioner market is expanding because of the growing popularity of leave-in treatments and masks for hair preservation and nutrition. Sales of leave-in conditioners for use after shampoo are also increasing rapidly.

Manufacturers of leave-in conditioners can create an amazing variety of goods for various end-users and hair types to increase market sustainability and maintain consumer loyalty for a longer period. Acquisitions, mergers, and expansion are key strategies adopted by top market players to increase their revenue from different geographies.

  • Sephora Inc. acquired Turkish cosmetics retailer Tekin Acar to increase its market presence.

Global demand for leave-in conditioners is increasing due to the growing popularity of leave-in treatments that increase hair elasticity and strength. Between the ages of 20 and 30, young women have a high adoption rate for leave-in conditioners.

Leave-in conditioner consumption for hair maintenance and hygiene is increasing due to the fast-paced work environment. This eventually presents unique potential for well-known brands to profit. Consumers who are concerned about deep conditioning and moisturization tend to consume products that make frizzy hair and split ends go away.

  • Brands such as Dove, Tresemme, and L'Oréal are offering products such as conditioners and shampoos for reducing hair fall and dandruff.
Report Attributes Details

Leave-In Conditioner Market Size (2023)

US$ 2.57 Billion

Projected Market Value (2033)

US$ 3.56 Billion

Global Market Growth Rate (2023 to 2033)

3.3% CAGR

Market Share of Semi-Solid Leave-In Conditioners (2023)


United Kingdom Market Size (2023)

US$ 193 Million

Japan Market Growth Rate (2023 to 2033)

3.1% CAGR

South Korea Market Size (2033)

US$ 110.4 Million

United States Market Growth Rate (2023 to 2033)

2.7% CAGR

Key Companies Profiled

  • L'Oréal S.A.
  • Unilever PLC
  • Procter & Gamble
  • Kao Corporation
  • Sephora Inc.
  • Sally Beauty Holdings, Inc.
  • Sun Bum
  • Estee Lauder Companies Inc.
  • Suave
  • The Body Shop
  • Shea Moisture

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Why are Leave-In Conditioners Gaining Popularity across Geographies?

“Huge Demand for Vegan and Cruelty-free Hair Care Products”

Demand for vegan and cruelty-free hair care products is rising in the hair conditioner market, and businesses are adapting as a result. The consumer group that supports the "vegan and cruelty-free" trend, nevertheless, also has worries about health and safety and is on the lookout for ecologically friendly goods.

Natural hair conditioner alternatives made from plant- and mineral-based components are gaining popularity. To enhance their product positioning and increase long-term sales, manufacturers are strongly eliminating animal experimentation from their production processes.

The growing preference for organic hair care products because of the negative impacts of chemical substances is driving market growth. Consumers also choose hair care products that they usually see advertised on television and radio.

“Rapid Adoption of Leave-In Conditioners for DIY Hair Care”

Compared to professional treatments, DIY applications will see greater use of leave-in conditioners. Customers usually stick to DIY conditioning treatments utilizing several leave-in conditioners because of their busy daily schedules. Additionally, consumers are adopting leave-in conditioners for DIY applications to avoid the burden of scheduling costly professional hair conditioning treatments, resulting in ongoing prospects for market participants in the leave-in conditioner market.

What Can Affect the Demand Growth for Leave-In Conditioners?

“Availability of Several Alternatives and Usage of Chemical Substances in Conditioners”

The presence of fake and contaminated products is preventing the widespread use of leave-in conditioners. The use of various chemical substances in hair conditioners prevents the industry from expanding.

Since there are no strict regulations for product safety accessible globally, manufacturers are not worried about the chemicals utilized in the relevant product. Consumers today are increasingly concerned with their health and are well-informed about the substances used in personal care products. They could refrain from purchasing such chemical-based items due to these health worries.

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How are New Market Entrants Expected to Penetrate This Space?

“Start-ups Focusing on Introducing Chemical-free Leave-In Conditioners”

A stream of new leave-in conditioner manufacturers around the world has expanded market operations. Various new products under different brands have been introduced into the market to achieve more revenue streams and a quick return on investment.

New companies are providing a wide range of products that can address the preferences of consumers to increase engagement with their brands. Consumers are attracted to hair care products such as paraben-free conditioners and other sulfate-free leave-in conditioners. Hence, new entrants are concentrating on the introduction of chemical-free leave-in conditioners.

  • A start-up based in the United States, VEGAMOUR is a vegan beauty brand with a strong emphasis on healthy hair. To provide pure, clinically-tested solutions that efficiently support hair and scalp health, VEGAMOUR, a firm that specializes in hair wellness, blends sustainably collected, plant-based actives with the most recent developments in molecular science.
  • Hair serums, conditioners, foam, hair gummies, combination packages for hair care, and other items are available in the product catalog. Additionally, it provides serums for brows and eyelashes. The business asserts that the natural elements used in cosmetic products are derived from plants.

Leave-in Conditioner Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

Why is the United States Attracting Suppliers of Leave-In Conditioners?

“Rising Rate of Female Employment in the Country”

  • Demand for leave-in conditioners in the United States is estimated to reach a market value of US$ 936.6 million by 2033.

Market growth is attributed to growing concerns regarding hair care among the younger population in the country. The rising rate of female employment is the key factor boosting market expansion in the United States.

The emergence of modern leave-in conditioners with improved qualities is supporting market growth. Additionally, the growing demand for products made with natural components will fuel market development during the projection period.

Why is the United Kingdom Seeing High Demand for Leave-In Conditioners?

“Substantial Increase in Consumer Spending on Hair Care Products”

  • The leave-in conditioner market in the United Kingdom is set to rise at a CAGR of 3.8% through 2033.

Market expansion is driven by the strong production footprint of key market participants in the overall value chain process. Some of the major variables driving the product demand in the country include a rise in male grooming and an increase in consumer spending on hair care products. The increasing usage of social media and the proliferation of direct-to-consumer channels have altered the industry in the country.

How Will Leave-In Conditioner Sales Fare in Japan?

“Growing Interest in Hair Grooming Products among Millennials”

  • Sales of leave-in conditioners in Japan are valued at US$ 133.8 million in 2023.

Growing availability of modern, more efficient, and safer hair care products is propelling market revenue growth. The market is expanding as a result of growing interest in hair grooming products, particularly among millennials. Increasing demand for premium personal care products and growing consumer awareness of organic hair care products.

What is Boosting Consumption of Leave-In Conditioners in South Korea?

“Rise in Hair and Beauty Salons across the Country”

  • Consumption of leave-in conditioners in South Korea is expected to increase at a CAGR of 2.1% from 2023 to 2033.

The market is expanding as a result of the increased popularity of companies that continuously create chemical-free products and provide a novel line of conditioners to meet the growing demand for natural hair care products. A rise in hair and beauty salons and increasing advertising campaigns for hair care products are supporting market expansion.

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Category-wise Insights

Why are Semi-Solid Leave-In Conditioners Highly Demanded?

“Semi-Solid Leave-In Conditioners Preferred Due to Their Superior Qualities”

Based on form, the market is divided into liquid and semi-solid.

  • At present, sales of semi-solid leave-in conditioners account for 60% market share.

Consumer claims that semi-solid solutions have superior conditioning, which might be attributed to the increased demand. Additionally, consumers are constantly looking for items to make their hair seem better and more manageable. Therefore, it is anticipated that there will continue to be a strong demand for semi-solid leave-in conditioners over the coming years.

Competitive Landscape

Consumers today are more concerned with their appearance and spend more money on personal care items. To keep up with the industry trends for hairstyles, hair color, and other hair treatments, consumers are increasingly using more hair care products. Major leave-in conditioner manufacturers are focusing on higher income groups and middle-class consumers who are interested in salon services, which is expected to help build a brand image on a global level.

Key producers are offering a wide range of products that satisfy consumer needs and give hair a shine, making it smooth and lustrous. They are focusing on product standards, quality control, new developments, and supply chain management to increase their revenue.

For instance :

  • Herbal Essences, a hair care brand by P&G, collaborated with the Royal Botanic Gardens to provide advanced botanical science for their shampoos and conditioners.

Key Segments of Leave-In Conditioner Industry Research

  • By Form :

    • Liquid
    • Semi-Solid
      • Creams
      • Gels
  • By Packaging Format :

    • Pouches (< 10 ml)
    • Sprays
      • Up to 100 ml
      • 100 to 250 ml
      • 250 to 500 ml
      • Above 500 ml
    • Containers/Bottles
      • Up to 50 gms
      • 50 to 100 gms
      • 100 to 250 gms
      • 250 to 500 gms
      • Above 500 gms
    • Tubes
      • Up to 50 gms
      • 50 to 100 gms
      • 100 to 250 gms
  • By Distribution Channel :

    • Brick & Mortar Stores
      • Modern Trade Channels
      • Company-owned Outlets
      • Independent Retailers
      • Other Retail Formats
    • Online Retail Channels
    • Institutional Sales
  • By End User :

    • DIY Users
    • Professionals ((Salons, Hair Stylists)
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What was the market size of leave-in conditioners in 2022?

The global leave-in conditioner market was valued at US$ 2.49 billion in 2022.

What is the projected market value for leave-in conditioners for 2033?

The market for leave-in conditioners is predicted to reach US$ 3.56 billion by 2033.

At what rate will the market for leave-in conditioners expand?

The market for leave-in conditioners is forecasted to evolve at a CAGR of 3.3% through 2033.

What is the expected growth rate of the market in Japan?

The market in Japan is set to rise at a CAGR of 3.1% from 2023 to 2033.

What is the projected value of the market in the United Kingdom by the end of 2033?

Revenue from leave-in conditioner sales in the United Kingdom is expected to reach US$ 281.3 million by 2033.

Leave-In Conditioner Market

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