Hair Grooming Products Market Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Market Snapshot

Fact.MR’s newly-released hair grooming products industry analysis shows that global demand enjoyed year-on-year (YoY) growth of 2.9% in 2021. Shampoos and conditioners displayed positive growth of 2.6% and 3.2%, respectively, over the same year, with demand for hair gel also seeing a fair rise.

Key Points Covered in Hair Grooming Products Industry Survey:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Market Share Analysis
• COVID-19 Impact on Hair Grooming Products and How to Navigate
• Recommendation on Key Winning Strategies

Market Analysis of Hair Grooming Products from 2016 to 2020 Compared to Demand Outlook for 2021 to 2031

According to Fact.MR - a market research and competitive intelligence provider, historically, from 2016 to 2020, use of hair grooming products increased at 2.9% CAGR, wherein, countries such as China, the U.S., Canada, Germany, and the U.K. held significant share in the global market.

The hair grooming products industry has risen at a moderate pace over the past half-decade, generating billions of dollars in incremental dollar opportunity. The main reason behind movement of the market is increase in investments in product promotions and development.

Furthermore, to enhance the penetration of hair grooming products, manufacturers have started providing bulk discounts to hair salons and professional hair service centers.

Moreover, increase in consumer awareness towards organic products has shifted the production possibility of majority of firms in the industry. Shrink in production of synthetic hair care products and vice versa expansion of organic hair care product manufacturing has created a dynamic environment in the market.

Owing to the aforementioned factors and dynamics, the market is forecast to grow at a healthy CAGR of 3.3% over the coming 10 years.

What are the Key Opportunities for Hair Grooming Product Manufacturers?

Governments across the globe have restricted the usage of hazardous and carcinogenic chemicals for manufacturing hair grooming products. These chemicals include ammonia, parabens, triclosan, formaldehyde-releasing preservatives, dimethicone, triethanolamine, and a bundle of others chemicals.

This is anticipated to create numerous opportunities for manufacturers utilizing natural raw materials and chemical substitutes with substantially no effect on humans and the environment.

Moreover, rise in inclination among manufacturers to produce products oriented to the diverse population has awarded them with a strong customer base over the past-half decade. Furthermore, change in product composition or development of novel products with change in consumer dynamics will bolster the business of hair grooming products over long-run forecast period.

What are the Restraints that Hair Grooming Product Suppliers Face?

Major chunk of the currently produced hair grooming products has more than 99% of chemicals. Consumers are gradually moving away from such products towards organic or herbal products that not only preserve their scalp but also preserve hair density over the long-run.

Weak ability of manufacturers to respond with dynamic consumer behavior is anticipated to shrink sales over the long-run forecast period. Moreover, manufacturers are indifferent between short-run expansion of organic product lines and current product line expansion. These choices made by manufacturers over the short-run and medium-run have varied effects on their sales.

Most manufacturers of hair grooming products have failed to differentiate between consumer data and insights. We, at Fact.MR, provide a clear picture of the differentiating data with market insights. In the recently published report on hair grooming products by Fact.MR, key factors have been considered such as inflation rate by region, purchasing power index, purchasing power parity, and personal care spending, which shall provide a crystal-clear picture of the market.

What is the Prime Reason Driving Demand for Hair Grooming Products?

Growing popularity of organic and herbal products is also influencing the purchase decisions of a large number of customers across the globe. Increased emphasis on the formulation of more efficient hair grooming products is likely to influence the market as well.

In addition, large investments are being made in research & development pipelines in order to enhance the functionality of these products and also to develop new hair grooming products.

The aforementioned factors are expected to have a collective impact on the overall growth of hair grooming products during the forecast period. The market is predicted to grow from under US$ 83 Bn in 2021 to almost US$ 115 Bn in 2031, witnessing a CAGR of 3.3%.

Which Region Offers Large Opportunity for Sales of Hair Grooming Products?

With an absolute dollar opportunity of around US$ 10 Bn, APEJ is expected to be the most profitable market for hair grooming product manufacturers. China is expected to witness double-digit growth during forecast period of 2021-2031. With the fast-paced growth of its economy and changes in lifestyle, China is expected to lead market growth.

The ageing population of China, Japan, and South Korea will bolster demand for hair care products such as hair color, shampoos, and hair oil. These factors are anticipated to hold strong position in driving demand in the region.

Country-wise Analysis

Why are Sales of Hair Grooming Products in the U.S. Still Growing at Over 3% Annually?

The U.S. has remained the most prominent market for personal care products, which cascades the effect to hair grooming products in the country. The market in the U.S. expanded at 3% CAGR from 2016 to 2020.

Estée Lauder, Johnson & Johnson, Procter & Gamble, Ontex Group, Mana Products, and others are key stakeholders in the U.S. market for hair grooming products. These stakeholders have created a strong foothold in the market, not only in the U.S. but also across the globe. Gradual rise in disposable income and increase in spending on personal care have driven the market for hair grooming products in the country.

Formerly mentioned companies have collaborated with salons, which not only provides them a strong balance sheet and but also a smooth financial curve.

Why is China Anticipated to Hold the Torch of the Hair Grooming Products Business Over the Long-Run?

The market in China expanded by nearly 4% CAGR over the past half-decade and generated an absolute $ opportunity of US$ 1.2 Bn over the same period.

Consumption of hair grooming products in APEJ, especially in China, is considerably high in terms of volume, but the purchase power parity and overall factors of consumption of locally produced products has put the market value well below the sight of the potential market.

Rise in disposable income and import of personal care products are anticipated magnify the market valuation of the country over the long-run forecast period. According the Fact.MR, China is anticipated to create an absolute $ opportunity of US$ 4.7 Bn over the period of FY2021-FY2031.

Category-wise Insights

Why are Shampoo and Hair Oil Termed as the Perfect Combo for Hair Grooming?

Sales of hair shampoos and hair oil have a combined revenue share of more than 50% in the market in FY2021. The shampoos segment is anticipated to be worth approx. US$ 38 Bn in 2031, and demand for hair shampoo is expected to expand at a CAGR of 3% from 2021-2031. The hair oil segment is poised to be worth roughly US$ 16 Bn in 2021, and grow by US$ 1 Bn during the course of the study period.

APEJ, with its large, young, and increasingly affluent population, represents the leading market for both, shampoos and hair oils. The region contributes more than 1/3 in terms of revenue share to the overall market. In this region, demand for hair mousse has also been rising over the last few years.

Why are Sales of Conditioners with Shampoos the Highest?

Conditioners are typically used after shampoos, and they can be effectively marketed by companies if their benefits are explained properly. With a revenue share of 18% in the product segment, conditioners have a substantial opportunity that should be tapped accordingly.

With a higher CAGR than the shampoos segment at 3% for 2021-2031, the conditioners segment could be worth more than US$ 21 Bn by the end of the forecast period, with demand for hair sprays also increasing at a noteworthy rate.

While APEJ has the maximum regional contribution and this is estimated to remain so, manufacturers would do well to focus on North America, as the region has a well-developed grooming industry that is one of the largest in the world.

What Impact Has COVID-19 Had on Sales of Hair Grooming Products?

The COVID-19 pandemic has reduced demand for hair care products across the world. Customers have become more aware of their spending habits and they have shifted their budget towards essential goods & services such as healthcare.

Moreover, lower visits to departmental stores have shrunk the sales of hair grooming products. This hasn’t prevented manufacturers from channeling their products in the market, and has helped them enhance their disaster management techniques to rebuild their alternative supply chains. Most hit was demand for hair styling creams, amongst all.

Competitive Landscape of Hair Styling Products Market

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks.

Some of the key developments are:

• In 2018, Brylcreem, a subsidiary of Hindustan Unilever Limited has launched a partnership with amazon and introduced a new product line for men grooming products for hair and beard. Amazon become the main e-commerce distributor for this product line.
• In 2019, JD beauty Co. merged with Goody Products Inc. and company formed multi –brand diversified hair care accessories along with other styling products which help to launch a unique products in the market.
• In 2021, Revlon partnered with Elizabeth Arden to promote the brand in the market, new product launches, consumer engagement, etc.
• In 2020, Kao Corporation has launched a new products under new brand PYUAN which is introduced in 2015 as Merit PYUAN. PYUAN is focusing on shampoo for mixed hair people.

Similarly, recent developments related to companies manufacturing hair grooming products have been tracked by the team at Fact.MR, which are available in the full report.

Hair Grooming Products Market Report Scope

Key Segments Covered in Hair Grooming Products Industry Research

• Based on Product

  • Shampoos
  • Hair Oil
  • Conditioners
  • Hair Styling Products
  • Hair Colour

• Based on Distribution Channel

  • Hair Grooming Products Sold at Hypermarkets/Supermarkets
  • Hair Grooming Products Sold at Departmental Stores
  • Online Sales of Hair Grooming Products
  • Hair Grooming Products Sold through Other Retail Formats