Hair-grooming refers to the process of maintaining hair and keeping them healthy and nourished. Hair-grooming as generally understood involves hair combing, braiding, brushing, curling, trimming and blow drying. Products such as hail oil, hair gel and hair spray are commonly for hair grooming.
The global hair grooming market is growing at a modest pace and the trend is likely to continue over the next couple of years. Desires of lustrous, healthy and smooth hair is driving the global sales of hair grooming products. Growing popularity of organic and herbal products is also influencing the purchase decisions of a large number of customers across the globe. Increased emphasis on formulation of more efficient hair grooming products is likely to influence the market as well. In addition, heavier investments are being made in research and development pipelines in order to enhance the functionality of these products and also to develop new hair grooming products. The aforementioned factors are expected to make a collective impact on the overall growth of the global hair grooming market during the forecast period. The hair grooming market is predicted to grow from under US$ 80 billion in 2017 to almost US$ 95 billion in 2022 witnessing a CAGR of 3.5%.
Hair Styling Products
Other Retail Formats
(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)
Shampoos and Hair Oil Perfect Combo in Hair Grooming Market
The shampoo and hair oil segment had a combined revenue share of more than 50% in the hair grooming market. The shampoo segment is anticipated to be worth approx. US$ 31 billion in 2022 and grow with a CAGR of 2.9% from 2017-2022. The hair oil segment is poised to be worth roughly US$ 15.3 billion in 2017 and grow by US$ 2 billion during the course of the study period. APEJ with its large, young, and increasingly affluent population, represents the largest market for both shampoos and hair oils. The region contributes more than 1/3rd in terms of revenue share in the hair grooming market and key stakeholders can only ignore this dynamic region at their own peril.
Market Conditioners with Shampoos to Spur Sales in hair grooming market
Conditioners are typically used after shampoos and they can be effectively marketed by companies if their benefits are explained accordingly. With a revenue share of 18% in the product type segment of the hair grooming market, conditioners have a substantial opportunity that should be tapped accordingly. With a higher CAGR than the shampoo segment at 3.9% for 2017-2022, the conditioner segment could be worth more than US$ 16 billion by the end of the five-year period. While APEJ has the maximum regional contribution and is estimated to remain so, manufacturers would do well to focus on North America as the region has a well-developed grooming industry that is one of the largest in the world.
Target the ‘Fashion Conscious’ with Hair Styling and Hair Colouring Products
For the fashion conscious among us, hair styling products seem like the perfect match. This highly important customer demographic is a trendsetter and is easily able to pull the entire hair grooming market in a particular direction. The hair styling segment is forecast to grow by nearly US$ 3 billion dollars from 2017-2022 and cross US$ 14 billion in 2022 – recording a CAGR of 4.6%. Even hair colouring products can be demanded by this demographic for the reasons mentioned above. Another important section of the hair grooming market for hair colouring products is senior citizens. Both these groups should ensure that hair colouring is a market opportunity of US$ 10 billion by 2022. Unsurprisingly, APEJ comprises the maximum share of both and its contribution is more than 1/3rd in both cases.
Supermarkets/Hypermarkets Dominate the Hair Grooming Market
In terms of distribution channels, supermarkets/ hypermarkets account for just over half the hair grooming market. With a CAGR of 3.2% from 2017-2022, the supermarket/ hypermarket segment is estimated to be worth approx. US$ 44 billion in 2022 from slightly over US$ 37 billion in 2017. The rapid economic growth in the APEJ region for the last decade or so has led to a proliferation of supermarkets in this strategic region that hair grooming product companies must take note of.
The Estée Lauder Companies Inc, Avon Products, Inc., The Procter & Gamble Company, L'Oréal S.A, Unilever PLC, Revlon, Inc, Henkel AG & Co. KGaA, Kao Corporation and Johnson & Johnson are profiled as key companies that will remain active in expansion of global market for hair grooming products.
Note: The insights mentioned here are of the respective analysts, and do not reflect the position of Fact.MR
Majority of hair grooming product manufacturers are actively focusing on raising the standards of medical technology in hair care management. Growing consumer awareness and introduction of value-added hair grooming products is facilitating the growth of the global hair grooming market. A recent report by Fact.MR provides in-depth analysis of the global hair grooming market for the forecast period 2017-2022, and offers pragmatic insights to lead market players towards devising & implementing informed strategies.
The scope of Fact.MR’s report is to analyze the global hair grooming market for the forecast period 2017-2022 and provide readers an unbiased and accurate analysis. Hair grooming product suppliers, manufacturers, and stakeholders in the global market can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading magazines and journals pertaining to hair care.
The report commences with a brief information of the global hair grooming market. This executive summary sets the tone for the rest of the report, providing users the scope of the report. The executive summary includes important facts and statistics on the global hair grooming market.
The next section offers an overview of the global hair grooming market. This comprises an introduction to the market, along with a standard definition of hair grooming. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
In order to offer readers with up-to-date information about the latest advancements in the global hair grooming market, the report provides updates on market opportunities, which can benefit leading manufacturers of hair grooming products.
With continuous evolution of the wellness sector, keeping a record of latest developments and trends is fundamental for oral care product manufacturers to formulate key business strategies. Detailed information on product sourcing, pricing analysis, cost structure, list of market players is provided in this section.
Considering the wide scope of the global hair grooming market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast. The hair grooming market has been categorized on the basis of product type, distribution channel, and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.
The report’s last section comprises of the global hair grooming market competitive landscape, to provide readers with the dashboard view of company analysis and market players. This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global hair grooming market.
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