Hair Grooming Products Market

Hair Grooming Products Market By Product (Hair Gel, Shampoo, Hair Oil, Color, Sprays, Styling Creams & Waxes, Hair Mousse), By Gender (Male, Female, Unisex), By End Use (Households, Salons & Spas, Fashion Industry), By Sales Channel - Global Market Insights 2023 to 2033

Analysis of Hair Grooming Products Market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hair Grooming Products Market Outlook (2023-2033)

In 2023, the global hair grooming products market is valued at US$ 23.1 billion and is predicted to attain a revenue value of US$ 37.2 billion by the end of 2033, expanding at a CAGR of 4.9% over the next ten years.

Increased awareness about one’s physical appearance and rising spending on personal care products across the world are two prime aspects that are expected to promulgate sales of hair grooming products across the forecast period. Body hair trimmers, beard trimmers, hair care serums, and nose hair trimmers are some of the popular hair grooming products witnessing high demand in the global marketplace.

Increasing disposable income, the growing availability of different types of hair care products, rising demand for organic hair grooming products, changing consumer preferences, a growing number of salons and professional hair care centers, and increasing adoption of hair care products by men are other factors that are anticipated to boost shipments of hair grooming products through 2033.

Increasing investments in the research and development of novel organic hair care products to meet consumer demands and improve functionality are also expected to favour hair grooming product demand in the future. Growing popularity of halal hair care amongst the Muslim population is also expected to create new opportunities for market players over the coming years.

On the flip side, the presence of a high number of products with chemicals is expected to constrain overall market growth in the long run as consumers are now preferring organic products over chemical-based products. The inability of hair grooming product manufacturers to create sustainable and organic products is expected to further hurt hair grooming product sales and impede market potential throughout the forecast period.

The Asia Pacific region is anticipated to emerge as the fastest-growing regional market for hair grooming products over the next ten years and the growth can be ascribed to rising disposable income, changing lifestyle trends, growing spending on personal care, and increasing availability of new hair care and hair grooming products.

Demand for hair grooming products in China is anticipated to be prominent in the APAC region throughout the forecast period owing to high volume sales of hair grooming products, rising disposable income, and the presence of locally manufactured hair care products. India, Japan, Korea, and Indonesia are anticipated to be other decisive markets in this region that new and established hair grooming product vendors could target.

Report Attributes


Hair Grooming Products Market Size (2023)

US$ 23.1 Billion

Projected Market Value (2033F)

US$ 37.2 Billion

Global Market Growth Rate (2023-2033)

4.9% CAGR

Hair Oil & Shampoo Segment Market Share (2022)


Key Companies Profiled

  • L’Oreal
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • Revlon
  • Avon Product Inc.
  • Goody Products Inc.
  • Kao Corporation
  • Aveda Corporation
  • Conair Corporation
  • Unilever

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Can Start-ups Thrive in This Highly Competitive Marketplace?

“New Entrants Should Focus on Raising Capital to Finance Business Expansion & Compete with Major Market Players”

The market is dominated by established hair grooming product companies and this makes it difficult for new hair grooming product manufacturers to penetrate the market. To penetrate the market successfully new brands are focusing on providing novel products and raising capital to promote business expansion and fund business campaigns that rival established companies.

Indian start-ups are expected to be in the spotlight over the coming years as they are redefining hair grooming for men and women with novel products. The onslaught of these new hair grooming companies in India is expected to attract several investors and create a highly opportunistic market scenario in the global landscape.

  • In February 2022, Bombay Shaving Company, an India-based start-up founded in 2015 raised around US$ 6.3 million in an extended Series C round led by Gulf Islamic Investments. The company was expected to use these funds to expand its access to GCC markets.
  • In November 2022, Sanfe, a start-up founded by Archit Aggarwal and Harry Sehrawat in 2019 announced that it had secured US$ 1.5 million in a recent funding round. The finance came from existing investors such as Seeders, Lets Venture, S. Chand Family office, and others. The company is expected to use these funds to strengthen its offline market sales and pursue celebrity endorsements to improve brand recognition.
  • In October 2022, Good Health Company (GHC), an Indian start-up focused on men’s personal care raised US$ 10 million in its Series A funding round that was led by Left Lane Capital. The capital was planned to be used for product innovation and expansion of the workforce.

Upcoming hair grooming product vendors are focusing on innovation to create products that meet consumer demands and are in accordance with sustainability norms as well.

  • Bovem, a new company providing new grooming tools for men has been witnessing a rise in popularity since its inception owing to its unique products that also align with the sustainability concerns of consumers. The company has significant business in the Asian region but is now expanding and strengthening its stance in countries such as the U.S. and Canada, a market research and competitive intelligence provider.

A more detailed and comprehensive account of the current and forecasted start-up scenario of the global hair grooming products industry has been discussed extensively in this revised hair grooming products research report by Fact.MR, a market research and competitive intelligence provider.

Hair Grooming Products Market Forecast by Fact.MR

Country-wise Insights

Should Hair Grooming Product Manufacturers Invest in the United States?

“Increasing Disposable Income and Rising Spending on Personal Care Will Provide Attractive Growth Scope”

Demand for hair grooming products in the U.S. is anticipated to be significant in the global landscape owing to rising disposable income, growing awareness about physical appearance, increasing availability of new hair care products, and the presence of key hair grooming product suppliers.

Changing lifestyle trends and the growing influence of social media and celebrities on the general population are other trends that are expected to indirectly shape demand for hair grooming products in the country over the next ten years.

Which Aspects Could Drive Hair Grooming Product Sales in Japan & Korea?

“Changing Lifestyle Habits to Drive Shipments of Hair Grooming Products in Japan & Korea”

Globalization has influenced many Asian countries in recent years and this has led to some major lifestyle changes in these countries, which are expected to fuel hair grooming products demand. Japan and Korea are expected to be highly opportunistic markets as these countries are witnessing changing lifestyles, rising disposable income, increased awareness for physical appearance, and high demand from the young population.

Is Europe an Investment-worthy Market for Hair Grooming Product Manufacturers?

“Presence of Prime Hair Grooming Product Suppliers in Europe”

Europe has an extensive personal care industry that is known across the world for its innovative and novel products, this is a prime factor that makes it a highly opportunistic market for hair grooming product suppliers. High spending on personal care, rising aesthetic awareness, availability of various hair care products, and the presence of key brands such as L’Oréal SA, Henkel AG & Co. KGaA, and The Procter & Gamble Company are other factors that promote hair grooming product demand in the European region.

The market in this region is highly competitive due to the presence of established hair care brands and this makes it a high-risk, high-reward market for many new companies. Germany, the United Kingdom, France, Spain, and Italy are projected to be the most lucrative European countries for sales of hair grooming products in the future.

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Category-wise Insights

Which Hair Products Account for High Demand?

“Shampoos & Hair Oil Account for Majority of Demand”

Based on product, the market for hair grooming products is segmented into hair gel, hair oil, hair sprays, shampoo, hair color, styling creams & waxes, and hair mousse.

Cumulatively sales of hair oil and shampoos accounted for around 50% of the global market share in 2022 and are estimated to maintain a similar market share across the forecast period. Increasing awareness of hair care among men and women is expected to play a crucial role in governing the demand for hair oil and shampoos over the coming years. Moreover, the rising availability of novel shampoos and hair oil across the world is also expected to contribute to high demand.

Body trimmers, beard trimmers, hair tonics for men, and other hair care products are anticipated to gain tremendous popularity over the coming years and provide lucrative business scope for hair grooming products companies.

Competitive Landscape

Major hair grooming product manufacturers are focusing on launching new products to enhance their sales potential and bolster their stance in the global landscape across the forecast period.

  • Nick Stenson Beauty, a beauty brand created by renowned beauty expert and celebrity stylist Nick Stenson on November 2, 2022, announced that it would be launching its new haircare range exclusively at Ulta Beauty on November 27, 2022.

Hair grooming brands are launching innovative marketing campaigns to promote their products and drive the sales funnel.

  • In November 2022, Schwarzkopf, a leading name in the haircare industry launched a new campaign via Connecting Plots to promote its sustainable hair care products and improve awareness for eco-friendly products. The campaign considers research by the University of Leeds which depicted that people are unwilling to buy green and eco-friendly products as they have doubts over their effectiveness and performance.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Hair Grooming Products Industry Research

  • By Product :

    • Hair Gel
    • Hair Oil
    • Hair Sprays
    • Shampoo
    • Hair Color
    • Styling Creams & Waxes
    • Hair Mousse
    • Others
  • By Gender :

    • Male
    • Female
    • Unisex
  • By End Use :

    • Households
    • Salons & Spas
    • Fashion Industry
  • By Sales Channel :

    • Wholesalers/Distributors
    • Hypermarkets/Supermarkets
    • Departmental Stores
    • Specialty Stores
    • Online Channels
    • Other Channels
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the hair grooming products market?

At present, worldwide shipments of hair grooming products account for a sales revenue of US$ 23.1 billion.

What is the estimated value of the hair grooming products market?

By 2033-end, worldwide hair grooming product sales are slated to account for US$ 37.2 billion.

What is the growth rate of the hair grooming products market?

From 2023 to 2033, demand for hair grooming products is forecasted to increase at 4.9% CAGR.

Which key hair grooming product suppliers are profiled in this survey?

L’Oreal, The Procter & Gamble Company, Henkel AG & Co. KGaA, and Revlon are prominent suppliers of hair grooming products.

Where is the demand for hair grooming products expected to be high?

The Asia Pacific region is anticipated to account for the highest hair grooming product sales over the next ten years.

Hair Grooming Products Market

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