Maternity Vitamins and Supplements Market by Type (Prenatal & Postnatal Maternity Vitamins and Supplements), by Form (Softgels, Tablets, Gummies, Capsules), by Sales Channel & Region – Global Size, Share Forecast Report 2021-2031

Maternity Vitamins and Supplements Market Forecast and CAGR

According to latest research by Fact.MR, maternity vitamins and supplements market is set to witness steady growth during 2021-2031. Demand for Maternity vitamins and supplements will witness steady recovery in short-term, with optimistic growth outlook in the long-run. Raising awareness about maternity care is rising demand in market and this will help in surpassing market valuation of US$ 950 Mn by 2031. Moreover, various governmental policies is catering the use prenatal and postnatal multivitamins.

What is Driving Demand for Maternity Vitamins and Supplements?

Vitamins are one of the essential organic compounds which human body requires and since the body don’t make them by itself it needs to be consumed from outside source such as food or supplements. Maternity supplements contains daily vitamins and minerals which the mothers required before, during and after the pregnancy. They are packed with few of the most important nutrients such as Folic acid, calcium, iron, DHA, vitamin and iodine.

Since variety of foods provide these nutrients in various forms, the supplements give all in all required nutrients in single dose, this easy to get and consume ability is marking its potential in the market. Over of the years there has been surge in awareness regarding the health concern of both mother and child during the pregnancy period which has fueled its demand. Today’s busy lifestyle has altered the meal and sleep cycle which results in lack of vitamin. These pre and postnatal multivitamin provides all the essentials to the body.

In addition there has been increase in prescription and recommendations by doctors and nutritionists for vitamin supplements. Concerns over chromosome abnormalities, congenital heart defects, hereditary genetic disorders, Down syndrome, and other disorders compelled mothers to take maternity vitamins and supplements to reduce their risk of having children with birth defects. Such above mentioned factors is driving the growth of maternity vitamins and supplements demand.

Geographical Outlook of Global Maternity Vitamins and Supplements Market

The hypervisor market covers six major regions: North America, Latin America, Europe, East Asia, South East Asia & Oceania, and MEA. North America is assumed to be most lucrative region for sales. It’s leading in pharmaceuticals and chemical industry is paving the way for growth. The region has experienced hefty spending on health care along with its strong R&D makes it one of the most attractive region. Europe homes few of the well-established and best health care systems in the world. Increasing private sector partnership and efficient service to the patients, the region is expected to grow further in future.

Asia witness high rate of birth related medical problems for both mother and child due to lower level of health infrastructure in many countries. Along with this the malnutrition rate is also high in the region. Although over the last decade there has been many improvements in the infrastructure, awareness and spending on health care. These positive developments is likely to propel the demand northwards.

In MEA region Northern Africa, Turkey, GCC countries etc. have better infrastructure and spending on health. This is adding thrust to the sales in the region. However, rest of the countries like Yemen, South Sudan, and Nigeria etc. are experiencing foreign aid and development for women’s maternity health care. Thus the region is prepared for the substantial growth in near future.

COVID-19 Impact Outlook for Maternity Vitamins and Supplements Market

After the breakout of COVID-19 pandemic, government across the globe imposed lockdowns which resulted in restriction on man and material movement. Manufacturing industries were hit hard but the health care and pharmaceuticals is expected to be on positive side of frame.

Consumers had access to the commodity because it was classified as an important item and pharmacies were required to open. Various studies conducted during the pandemic found that the body's vitamin requirements increased as a result of remaining indoors for longer periods of time. Furthermore, the pandemic heightened public health concerns, resulting in increased self-awareness about maternity care and the benefits of vitamin supplements. Following the pandemic lockdown, this trend is expected to continue, giving sales a boost.

Health Benefits Outlook for Maternity Vitamins and Supplements Market

Consumption of maternity vitamins and supplements likely ensures the intake of approximately 400 micrograms of folic acid, 200 to 300 milligrams of calcium, 400 IU of vitamin D, 17 mg of iron, 15 mg of zinc, 150 micrograms of iodine, and various other nutrients. Intake of folic acid prevents defects which affects the baby’s spinal cord and brain. Vitamin D regulates the amount of phosphate and calcium which keeps bones and teeth healthy of both mother and child.

Similarly iron in the supplement helps tackling anemia and remove tiredness. Vitamin C keeps cells functional and healthy. These supplements come in prenatal form which is consumed before and during the pregnancy, whereas postnatal vitamins is for consumption after the baby’s birth. These health benefits helps in keeping pregnancy, child and mother healthy.

Who are the Key Manufacturers and Suppliers of Maternity Vitamins and Supplements?

Some of the leading manufacturers and suppliers of Maternity vitamins and supplements include

• Nestlé
• S.A.
• Garden of Life
• Metagenics
• The Jean Coutu Group
• NATURELO Premium Supplements
• Mega Food
• Douglas Laboratories
• Nature's Way Products LLC.
• Carbamide Forte
• Purayati

Maternity vitamins and supplements market is fragmented across the globe. In order to survive the competition, manufacturers are diversifying their product offerings and giving more emphasis on safety. For easy consumption the manufacturers have introduced it in various forms such as capsules, tablets, softgels, gummies, powder and liquid.

Manufacturers, on the other hand, are embracing the new online sales and distribution network in order to expand their reach and increase market penetration.

Maternity Vitamins and Supplements Market Report Highlights:

• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company

Key Segments

By Type

• Prenatal
• Postnatal

By Form Type

• Softgels
• Tablets
• Gummies
• Capsules
• Powder
• Liquid

By Sales Channel

• Modern Trade
• Pharmacies
• Specialty Store
• Online Channel

By Region

• North America
  • US & Canada
• Latin America
  • Brazil, Mexico, Others
• Western Europe
  • EU5
  • Nordics
  • Benelux
• Eastern Europe
• Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • ASEAN
  • Rest of Asia Pacific
• Japan
• Middle East and Africa
  • GCC Countries
  • Other Middle East
  • North Africa
  • South Africa
  • Other Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.