Gluten-Free Bread Market

Gluten-Free Bread Market Outlook (2022-2032)

In 2022, the global gluten-free bread market accounts for a value of US$ 616.3 million and is projected to surpass US$ 1.5 billion with worldwide consumption of gluten-free bread anticipated to increase at an impressive CAGR of 9.3% between 2022 and 2032.

Gluten-free foods have gained massive popularity over the past few years as the number of gluten-intolerant people has increased across the world. Products such as buckwheat bread, wheat-free bread, millet bread, gluten-free brioche, gluten-free rye bread, and low-carb gluten-free bread are expected to witness a rapid rise in sales over the coming years.

Report Attributes	Details
Gluten-Free Bread Market Size (2022E)	US$ 616.3 Million
Forecasted Market Value (2032F)	US$ 1.5 Billion
Global Market Growth Rate (2022-2032)	9.3% CAGR
North America Market Share (2022)	39%
Europe Market Share (2022)	24.3%
Key Companies Profiled	Hain Celestial Group Inc. Raisio Plc Doves Farm Kraft Heinz Company Honeybuns Dr. Schar Golden West Specialty Foods Pamela’s Products General Mills

Gluten-Free Bread Consumption Analysis (2017-2021) in Comparison to Market Forecasts (2022-2032)

Eating habits and lifestyles have changed drastically over the past few years and this has resulted in a substantial increase in lifestyle disorders which has motivated people to adopt more healthy eatables.

Increasing awareness about symptoms of gluten intolerance is anticipated to favour demand for gluten-free baked goods. An increase in focus on monitoring gluten intake is also anticipated to favour gluten-free bread market potential throughout the forecast period.

Growing availability of several gluten-free products such as gluten-free bread crumbs, gluten-free pita bread, gluten-free hamburger buns, gluten-free flatbread, etc., is also expected to favour market growth over the years to come.

However, challenges associated with maintaining the consistency of products are expected to have a hindering effect on overall gluten-free bread market growth through 2032.

From 2022 to 2032, global consumption of gluten-free bread is projected to surge at 9.3% CAGR.

Why is Demand for Gluten-Free Bread Surging across Geographies?

“Rising Prevalence of Celiac Disease”

Celiac disease is a condition that damages the inner lining of the small intestine and prevents the absorption of nutrients which could lead to other health complications such as cancer and osteoporosis.

The incidence of this disease has substantially increased in the American and European regions and is expected to drive sales of gluten-free foods as they have shown improvements in symptoms of celiac disease.

“Consistency of Gluten-Free Products”

Gluten is the protein that gives consistency to products by forming a network of proteins and the absence of protein makes it difficult to maintain the consistency of products.

Gluten-free foods have a relatively bland taste to their gluten-rich counterparts and this also restrains their sales to a certain extent. The aforementioned factors slow down gluten-free bread shipments through 2032.

What Can Aspiring Baking Companies Do to Make an Impact in the Gluten-Free Bread Space?

“New Bakers Can Focus on Artisanal Baking & Provide Unique Baked Goods that Stand Out in Crowd”

Market entrants can focus on bringing new flavors and infusions into their gluten-free products, just like Matt and Deborah did with their baking venture.

Aspiring bakers can leverage social media to run specialized campaigns to market their products and create a dedicated customer base that would help them establish themselves in the global gluten-free bread landscape.

• The Flat Baker, an artisanal bakery in the United Kingdom, has gained massive popularity recently as it started selling Brazilian-inspired baked goods. The bakery started from the flat of bakers Matt and Deborah and is now a bakery studio in Ancoats, Manchester. The bakery also offers different kinds of Brazilian-inspired gluten-free products that are not widely available in the market.

What is the Regional Outlook of the Gluten-Free Bread Industry?

“Asia Pacific Leads Global Demand for Gluten-Free Bread”

North America accounts for a major market share of 39% and a sales revenue total of US$ 240.4 million in 2022. The increasing prevalence of celiac disease and the rising availability of gluten-free baked goods are prime factors that drive market growth in this region.

While the gluten-free bread market in Europe stands at a revenue total of US$ 150 million in 2022 and holds a significant market share of 24.3% in the global landscape. Demand for free-from foods is rising in this region and this is anticipated to favour gluten-free bread consumption in this region. Wheat-free foods, gluten-free pasta, and low-carb gluten-free bread are expected to see high demand in this region.

Fact.MR, a market research and competitive intelligence provider, in this latest gluten-free bread market study report, gives a detailed regional analysis of the industry with trends, opportunities, and restraints affecting market growth.

Which Sales Channel Leads Gluten-Free Bread Market Revenue Generation?

“Gluten-Free Bread Sales through Offline Channels Driving Market Potential”

Based on sales channel, the gluten-free bread market is segmented into online and offline.

The offline sales channel segment is anticipated to maintain a dominant outlook across the forecast period owing to the high availability of a variety of products in supermarkets and hypermarkets. Availability of a wide array of products in offline sales establishments drive growth in this segment.

Moreover, discount offers offered by these establishments provide incentives to customers to purchase from these channels, and are driving overall gluten-free bread market growth.

Competitive Landscape

Gluten-free bread manufacturers are expected to focus on mergers and acquisitions to strengthen their market stance and gain a competitive edge over other market players.

• In June 2022, Katjes Greenfood, an investment arm of Katjes Group based in Germany, announced the acquisition of Genius Foods, an Edinburgh-based gluten-free bakery. The brand had a notable market presence in the United Kingdom, Australia, Germany, and the U.S. Katjes, through this acquisition, is expected to grow its sales of gluten-free products.

Key Segments Covered in Gluten-Free Bread Industry Research

• Gluten-Free Bread Market by Product Type :

  • Vegan Gluten-Free Bread
  • Kosher Gluten-Free Bread
  • Keto Gluten-Free Bread
  • Multigrain Gluten-Free Bread
  • Other Product Types

• Gluten-Free Bread Market by Sales Channel :

  • Online Sales of Gluten-Free Bread
  • Offline Sales of Gluten-Free Bread
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Convenience Stores
    • Other Sales Channels

• Gluten-Free Bread Market by Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA