Stuffed and Plush Toys Manufacturers Tapping New Revenue Streams, Market to Register 6% Growth
Global stuffed and plush toys market has shown steady growth in the recent past, and is expected to register a CAGR of more than 6% during forecast period. This growth in stuffed and plush toys demand can be attributed to manufacturers tapping into new revenue streams, as well as functionality centric innovations in the market.
New revenue streams for manufacturers are primarily Generation Y and millennials looking for vintage stuffed and plush toys. This consumer demand for vintage stuffed and plush toys is increasing and has led to a larger consumer base.
Hyper/Super Markets and Toy Stores Collaborations to Entice Manufacturers
While e-commerce has started to overtake other sales channels in terms of consumer preference, hyper/super markets and toy stores have started to implement differentiating strategies to retain their foothold in the market. After liquidation of “Toys-R-US”, these collaborations have shown an upward trend.
In 2019, Target Brands, Inc. announced the opening of independent Disney stores inside their marts. Owing to these efforts of companies, hyper/super markets and toy stores will collectively maintain their supremacy and grow 1.7X during the forecast period.
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APEJ to Capture Large Chunk of Demand Pie in Stuffed and Plush Toys Market
APEJ accounts for nearly one third of total demand for stuffed and plush toys, and is expected to experience significant growth during forecast period. Themed, stuffed and plush toys have been gaining popularity in this region. While demand for traditional stuffed and plush toys has been strong, demand for action figurines and themed stuffed and plush toys has seen a prolific rise.
While trade wars between United States and China have affected stuffed and plush toys manufacturers reliant on production sites in China, companies have started to increase investments in countries such as Indonesia and Vietnam.
Licensing and Outsourcing to Remain Primary Tenets in Stuffed and Plush Toys Market
Branding strategies in stuffed and plush toys market have seen an upswing .Top franchisers and companies with trademarks & copyrights like Disney Brothers Cartoon Studio, Marvel Entertainment, and DC Comics, Inc. have outsourced their manufacturing or established licensing agreements with stuffed and plush toy manufacturers, to leverage their brand name.
These top companies are addressing the surge in consumer demand for collectibles and vintage toys. Millennials and Generation Y are at the forefront of this rising demand. Increase in licensing and easy pre-requisites for licensing are expected boost growth of the stuffed and plush toys market.
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Stuffed and Plush Toys Market Leaders Focus on Portfolio Expansion
Stuffed and plush toys market is highly fragmented with top players accounting for only 20% revenue share in the market. Stuffed and plush toys manufacturers are focused on increasing their portfolio. For inclusion of novel themes and trademarked titles, companies like Mattel Inc. and Hasbro Inc. have been entering into partnerships or agreements.
Similar strategies have also been carried out by other stuffed and plush toys manufacturers. Inclusion of new products and themes as well as constant expansion of existing portfolio according to popularity and consumer inclination has contributed to the growth of stuffed and plush toys market.
- In 2019, Mattel, Inc. entered into an international licensing agreement with Sanrio Co., Ltd. for Hello Kitty and related trademarked labels. Mattel will design and develop dolls, play sets, stuffed and plush toys inspired by these labels as well as other characters in Sanrio’s portfolio.
- In 2019, Mattel, Inc. expanded their licensing agreement with Disney for Pixar Animation Studios. The licensing agreement included titles like ‘Onward’, ‘Coco’, ‘Finding Nemo’, ‘Monsters, Inc.,’ and ‘The Incredibles’.
- In 2018, Hasbro, Inc. entered into a partnership with Nickelodeon, for networks new hit preschool series Top Wing. The launch was primarily carried out in United States and the global launch was carried out in 2019.
Global Stuffed and Plush Toys Market: Segmentation
Segmentation table of the global stuffed and plush toys market has been provided below on the basis of product type, stuffing material, sales channel, and region.
- Cartoon Toys
- Traditional Stuffed Animals
- Battery Operated
- Action Figures & Model Play
- Dolls & Playsets
- Customizable stuffed animals
- Special feature plush and puppets
- Synthetic toy fillings
- Natural toy fillings
- Eco friendly Toy Stuffing
- Organic Toy Stuffing
- Blended Materials (Synthetic and Natural mixed materials)
- Hyper/Super markets
- Toy Stores
- Discount Stores
- Hobby and Craft Stores
- Other Sales Channels (Electronics and Video Stores, Gift Shops)
- North America
- Latin America
This taxonomy and the detailed table of content prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.
Global Stuffed and Plush Toys Market – Scope Of The Report
The stuffed and plush toys market is anticipated to observe a significant growth in the forecast period of 2019 to 2029, according to a Fact.MR study. The study propounds key trends that are currently shaping the growth of the stuffed and plush toys market.
This newly published and insightful report sheds light on the key dynamics, which are expected to transform the future of the stuffed and plush toys market. This, in turn, is creating flourishing avenues for prominent companies as well as emerging players associated with the manufacturing of stuffed and plush toys.
The stuffed and plush toys market study is a sinuous market intelligence on the key drivers, challenges, industry trends and opportunities, which is likely to influence growth trajectory of the stuffed and plush toys market.
The report initially imparts an overview of the stuffed and plush toys market, considering current and future prospects in growth, to unveil attractive facets pertaining to the adoption of stuffed and plush toys across key regional markets.
An in-depth assessment on few of the stuffed and plush toys manufacturers offered in the report enables the report readers to gain detailed insights that are derived from stuffed and plush toys manufacturers across regional markets. A list of key companies operating in the stuffed and plush toys market provided in the report adds to the credibility of this exhaustive research study.
Global Stuffed and Plush Toys Market: Opportunity Analysis
The report offers a detailed study on different factors influencing demand, sales, and revenue generation in the stuffed and plush toys market around the world. The opportunity analysis included in the report is beneficial for readers to better understand opportunities in the stuffed and plush toys market, which in turn, is likely to trigger the adoption of stuffed and plush toys.
An elaborated cost structure analysis provides the report with an innate completeness, and analysis offered on the cost structure involves all the regional markets incorporated.
A detailed forecast on the global stuffed and plush toys market has also been offered by experts, who have categorized market forecasts into a likely scenario, a conservative scenario, and an optimistic scenario regarding adoption and involvement of the global market during the forecast period.
Analysis and assessment of price point by region has also been included in this study. The study also exerts details on aspects impacting strategies of manufacturers within the global stuffed and plush toys market.
Global Stuffed and Plush Toys Market: Analysis on Market Size Evaluation
Market valuation at the global and regional scale for global stuffed and plush toys market is offered in terms of “US$ Mn” A Y-o-Y growth comparison on the key stuffed and plush toys market segments, along with the market attractiveness assessment quantifies insights delivered in the report. Metrics mentioned above are also tracked based on consumption across several regions where stuffed and plush toys is witnessing growing demand.
Global Stuffed and Plush Toys Market: Scrutinized Assessment on Regional Segments
Weighted chapters have been included in the report on the global stuffed and plush toys market, which imparts a forecast on the regional markets recognizing the regional macros (business, economic and political environment outlook), which are expected to have an impact on the growth of the global stuffed and plush toys market in the near future.
Country-specific assessment on the demand for stuffed and plush toys has also been provided for each regional market, along with the market size valuation, price point assessment, price index, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections have also been offered on all regional markets that are incorporated in the report.
Global Stuffed and Plush Toys Market: In-depth Analysis on Competitive Landscape
The report concludes with a weighted chapter on the competition landscape considering up-to-date and essential developments related to market players, who are predominantly engaging in the production and distribution of stuffed and plush toys, along with company’s strategies, identification, and analysis. Market share comparison and analysis of these market players offered in the report enables readers to devise strategies for their businesses.
The intensity mapping of the market players operating in the global stuffed and plush toys market provides readers with actionable intelligence, which helps in understanding the current market status and prospects determining the competition levels in the global stuffed and plush toys market.
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