Analysis of Stuffed and Plush Toys market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Global stuffed and plush toys market has shown steady growth in the recent past, and is expected to register a CAGR of more than 6% during forecast period. This growth in stuffed and plush toys demand can be attributed to manufacturers tapping into new revenue streams, as well as functionality centric innovations in the market.
New revenue streams for manufacturers are primarily Generation Y and millennials looking for vintage stuffed and plush toys. This consumer demand for vintage stuffed and plush toys is increasing and has led to a larger consumer base.
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While e-commerce has started to overtake other sales channels in terms of consumer preference, hyper/super markets and toy stores have started to implement differentiating strategies to retain their foothold in the market. After liquidation of “Toys-R-US”, these collaborations have shown an upward trend.
In 2019, Target Brands, Inc. announced the opening of independent Disney stores inside their marts. Owing to these efforts of companies, hyper/super markets and toy stores will collectively maintain their supremacy and grow 1.7X during the forecast period.
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APEJ accounts for nearly one third of total demand for stuffed and plush toys, and is expected to experience significant growth during forecast period. Themed, stuffed and plush toys have been gaining popularity in this region. While demand for traditional stuffed and plush toys has been strong, demand for action figurines and themed stuffed and plush toys has seen a prolific rise.
While trade wars between United States and China have affected stuffed and plush toys manufacturers reliant on production sites in China, companies have started to increase investments in countries such as Indonesia and Vietnam.
Branding strategies in stuffed and plush toys market have seen an upswing .Top franchisers and companies with trademarks & copyrights like Disney Brothers Cartoon Studio, Marvel Entertainment, and DC Comics, Inc. have outsourced their manufacturing or established licensing agreements with stuffed and plush toy manufacturers, to leverage their brand name.
These top companies are addressing the surge in consumer demand for collectibles and vintage toys. Millennials and Generation Y are at the forefront of this rising demand. Increase in licensing and easy pre-requisites for licensing are expected boost growth of the stuffed and plush toys market.
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Stuffed and plush toys market is highly fragmented with top players accounting for only 20% revenue share in the market. Stuffed and plush toys manufacturers are focused on increasing their portfolio. For inclusion of novel themes and trademarked titles, companies like Mattel Inc. and Hasbro Inc. have been entering into partnerships or agreements.
Similar strategies have also been carried out by other stuffed and plush toys manufacturers. Inclusion of new products and themes as well as constant expansion of existing portfolio according to popularity and consumer inclination has contributed to the growth of stuffed and plush toys market.
Segmentation table of the global stuffed and plush toys market has been provided below on the basis of product type, stuffing material, sales channel, and region.
This taxonomy and the detailed table of content prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.
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The growth rate of the global Stuffed and Plush Toys market is 6%
The prominent manufacturers of Stuffed and Plush Toys market are Disney Brothers Cartoon Studio, Marvel Entertainment, and DC Comics, Inc.
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