Analysis of Blister and Other High Visibility Packaging Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The global blister and other high visibility packaging market is estimated to expand at a CAGR of 6.6% and reach a valuation of US$ 95 billion by 2033, up from US$ 50 billion in 2023.
Packaging is one of the fastest expanding industries that is constantly changing based on demand from end users and consumers. Packaging not only symbolizes a brand or company's identity but also serves as a means of providing consumers with information about many facets of a product or brand.
Highly visible packaging enables a company to distinguish its products from competitors in the market. Packaging regarded as highly visible includes blister packaging, clamshell packaging, windowed packaging, skin packaging, and carded blister packaging, besides cold form blister packaging variants.
Blister packaging is a transparent, portable packaging material with a flat base and raised plastic cover that is moisture-resistant and tamper-evident, protecting the product from damage. The product to be packaged is connected to the base substrate, which could be hard plastic, paperboard, or aluminum foil. The heat-sealing method bonds a molded, transparent plastic film to the base substrate. The transparent plastic film offers high visibility of the product.
The numerous benefits of blister and other high visibility packaging are the primary factors driving demand for such products. Blister and other high visibility packaging enable effective product preservation and protection and provide customers with the ability to make a purchasing decision based on what they see. This not only allows customers to be more selective, but it also allows enterprises to keep a competitive edge in the market.
Other key criteria that distinguish blister and other high visibility packaging from different types of packaging include conveying accurate product information and communicating brand image. These positive qualities are the primary aspects that are projected to drive the demand for blister and other high visibility packaging during the forecast period.
The pharmaceutical industry extensively uses blister and other high visibility packaging to ensure the safe packing of pharmaceutical drugs without compromising their effectiveness. The pharmaceutical industry faces numerous obstacles, including rising costs, expanding markets, novel drug formulations, compliance rules, storage space limitations, and many others. As a result, advanced packaging that allows pharma companies to face these issues is essential.
Demand for pharma blister packaging is increasing as businesses rely more on packaging and labeling to protect and advertise their products, boost patient compliance, expand their position, and establish brand credibility.
Market Size (2023)
US$ 50 Billion
Projected Market Value (2033)
US$ 95 Billion
Global Market Growth Rate (2023-2033)
North America Market Share (2022)
Carded Blister Packaging Segment Share (2022)
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“Rapidly Increasing Usage in Food Industry”
Demand for blister and other high visibility packaging is increasing due to the rapidly expanding food industry. Blister and other high visibility packaging are a practical way for retailers to package a wide range of fresh foods, including meat, fruit, ice cream, sweets, bakery products, and so on. Blister and other high visibility packaging not only enhance the appearance of the goods but also protect them from damage during transit and handling.
In the food industry, packaging must include information about the health advantages and ingredients used, the technique of preparation to emphasize the hygiene aspect, and specifics like the shelf-life term, manufacturing date, and so on.
These features help to boost purchasing decisions and are further supported by putting food products in highly visible packaging, allowing the contents of the box to be viewed before making a purchase.
Blister and other high visibility packaging are gaining importance in the food industry because they provide quick brand identification and product differentiation.
“Cost-Effectiveness of Blister and High Visibility Packaging Solutions”
Various end users have gradually shifted from conventional packaging to blister and other high visibility packaging in recent years because these types of packaging need fewer resources, have a more aesthetic appearance, and take up less shelf space. As a result, blister and other high visibility packaging are preferable to other types of packaging, such as hard bottles, which are more expensive.
“Need for Adherence to Stringent Regulations”
Blister and other high visibility packaging companies face numerous challenges as a result of the stringent regulations that have been enacted, notably in the healthcare industry. Compliance with the regulations is critical since even minor flaws in the packaging can cause product damage and lead to a loss for the distributors.
The Food and Drug Administration (FDA) requires all blister cells to have labels that indicate the lot number, manufacturer's name, bar code, strength, expiration date, and patented and established name. Adhering to such standards necessitates resources, work, and time, which poses a challenge for blister and other high visibility packaging companies.
North America captured 35% share of the global market for blister and other high visibility packaging in 2022. North America, led by the United States, is expected to dominate the worldwide market going forward as well.
The United States pharmaceutical industry has experienced a substantial expansion in recent years. This astounding market expansion is primarily driven by increased per capita consumption and expenditure on pharmaceutical products, as well as the existence of big pharmaceutical corporations in the United States.
Healthcare spending in the United States is expected to climb over time as a result of an aging population and an increase in chronic illnesses. This is projected to raise the production of pharmaceutical drugs that employ blister and other high visibility packaging.
Moreover, in recent years, the United States has seen a surge in demand for dairy products such as cheese, milk, and yogurt, which is boosting the sales of blister and other high visibility packaging.
Demand for blister and other high visibility packaging is growing in Asia Pacific. The increasing expansion of sectors such as healthcare, food, industrial goods, and consumer goods in Japan and South Korea is increasing the demand for blister and other high visibility packaging.
Furthermore, increasing disposable income, a rising middle-class population, increased consumption of high-visibility items, and a burgeoning healthcare industry will drive demand for blister and other high visibility packaging in Asia Pacific over the projection period.
During the projection period, the German pharmaceutical industry is expected to produce significant demand for blister and other high visibility packaging. The steadily rising demand for blister packaging in Germany is primarily driven by increased investment in pharmaceutical manufacturing.
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Carded blister packaging held 38% of the global market in 2022. Carded blister packaging is a popular packaging technique for food and small consumer goods. Carded blister packaging is also widely used in the healthcare and pharmaceutical industries to package a wide range of pharmaceuticals since it is effective at preserving products from environmental factors such as contamination and humidity for extended periods.
Carded blister packaging has several advantages over standard packaging, including long durability, airtightness, child safety, tamper resistance, and product visibility. Due to its superior product protection features, this packaging is also employed in the cosmetics industry. The demand for carded blister packaging is predicted to expand during the forecast period due to increased demand from the e-commerce and food packaging industries.
Clamshell packaging is also in high demand. Clamshell packaging is created by combining two pieces of packing material to create a protective shell around the goods. It is translucent, attractive, and contributes to the product's shelf appeal. Clamshell packaging is used for many retail and specialized food goods because it protects them from poor packing, firmly closes them to avoid contamination, and keeps them fresh.
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The market for blister and other high visibility packaging solutions is moderately competitive. However, market competitiveness is projected to increase due to increased consumer awareness and the necessity for highly visible packaging. Moreover, many startups are entering the market with innovative and sustainable packaging materials.
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The global blister and other high visibility packaging market is valued at US$ 50 billion in 2023.
Worldwide sales of blister and other high visibility packaging are projected to reach US$ 95 billion by 2033.
The blister and other high visibility packaging market is estimated to increase at a CAGR of 6.6% from 2023 to 2023.
North America captured 35% share of the global market in 2022.
Amcor Ltd, Constantia Flexibles GmbH, Bemis Company, Inc, Highland Packaging Solutions, ClearPack Engineering, Inc, Clondalkin Group Holdings B.V, and Ecobliss Holding B are key manufacturers of blister and other high visibility packaging solutions.
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