Breast Pumps Market
Breast Pumps Market Size, Trend Analysis & Competition Tracking By Product (Single Electric, Double Electric, Manual), By Application (Hospital Grade, Personal Use), By Region - Global Insights to 2025
Global Breast Pumps Market Poised to Expand Positively, on back of Rising Women Workforce
Global breast pump market is projected to expand at a staggering CAGR of 9.4% during the forecast period (2020-2025). However, sales of pumps are expected to dip in the next two quarters as many women are working from home due to the COVID-19 pandemic and can easily breastfeed their babies.
Over the past few years, there has been an uptick in the number of professionally working women across the world. Most corporate and non-corporate organizations have been increasingly recruiting women for high-paying jobs, which require them to put in significant efforts.
This often leaves young mothers with little time to spend with their infants. Since infants require regular breast milk intake, the popularity of breast pumps is anticipated to surge.
Rising insurance coverage for breast pumps, growth in awareness about breastfeeding and advancements in breast pump technologies are also poised to steer the global breast pumps market towards a positive growth trajectory.
However, the recent COVID-19 pandemic may limit the amount of sales of breast pumps, owing to a large population of the women workforce working from home, thus sparing them the time to breastfeed their infants.
Double-electric Breast Pumps to Dominate, Single-electric Pumps to Follow
Double-electric breast pumps shall capture a major chunk of the global breast pumps market during the forecast period. Projections anticipate a robust CAGR of 10.4%. This is attributed to significant investments made by key global players in the development of advanced double-electric breast pumps.
For instance, in 2017, Willow launched its hands-free, cordless wearable breast pumps which easily fits in the chest and pumps breast milk without making any noise. Moreover, adequate insurance coverage from public and private sectors are anticipated to propel market growth.
At the same time, single-electric breast pumps are anticipated to be equally popular. Favorable features such as portability, potency, fast pumping ability and low cost are anticipated to be major drivers behind the surging popularity of single-electric breast pumps. The single-electric breast pumps segment is forecast to expand 1.7x, capturing over two-fifths of the global breast pumps market.
North America to Retain Market Dominance, Asia-Pacific to Emerge as a Lucrative Market
North America is poised to dominate the global breast pumps market. Growing healthcare expenditure, rise in government contribution to promote breastfeeding and a rigid maternity leave policy by companies are prompting women to rely increasingly on breast pumps to feed their infants.
The North American breast pumps market is anticipated to capture over 2/5th of the global breast pumps market, expanding robustly at a CAGR of 9.8% throughout the forecast period. The double-electric breast pump segment is forecast to find increased usage among North American women.
Asia-Pacific is set to grow the fastest among all the regions. A staggering CAGR of 10.0% is anticipated for the Asia-Pacific breast pumps market. A high birth rate, increasing disposable income and burgeoning working women population are projected to steer the market towards positive growth during the forecast period. Moreover, leading manufacturers are looking to penetrate the Asia-Pacific market, owing to the large population pool.
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Manufacturers to Focus on Digital Apps and Advanced Technologies
Medela LLC, the leading market player, relies on digital media to communicate directly with consumers. Its MyMedela App provides assistance in meeting daily breastfeeding goals with personalized content, an activity tracker, pumping tips and interactive checklists. Besides this, it also manufactures the Harmony Manual Breast Pump and Sonata Smart Electric Breast Pump among others.
Pigeon Group is considered one of the leading players in the global breast pumps market. Its product portfolio includes the Pigeon Manual Breast Pump with Glass Shield, the Pigeon C Type Silent Electric Breast Pump and Lansinoh Smartpump Double Electric Breast Pump. The company also conducted maternity seminars for women in 2016 to spread awareness about breastfeeding to working women.
Top Companies in Breast Pump Market :
- Medela LLC
- Pigeon Group
- Koninklijke Philips N.V
- Ameda Inc.
- Ardo Medical AG
- Evenflo Feeding Inc.
- Mayborn Group Limited (Shanghai Jahwa Co. Ltd.)
Market Outlook of Breast Pumps
Although newborn infants may not be at immediate risk of being infected by the COVID-19 virus from breastfeeding, practitioners recommend that the mother and doctors take basic precautions. According to the CDC, when a COVID-19 positive mother gives birth, the baby may be temporarily separated from the mother. In such cases, expressed breast milk can be provided to the infant using a breast pump. The pump must be disinfected and cleaned prior to being used.
The increased usage of breast pumps in the wake of rising precautionary measures shall drive the market growth of the breast pumps market. However, the market is anticipated to witness a moderate decline in sales, attributed to a rising number of women employees working from home which leaves them with time to feed their babies. Before feeding the infants, the mothers must take basic precautions, such as washing their hands before touching the baby, wearing a face mask while breastfeeding and sterilizing the breast pump if they own it.
Global Breast Pumps Market Segmentation
Fact.MR has studied the global breast pumps market with detailed segmentation on the basis of product, application and regions.
By Product :
- Single Electric Breast Pumps
- Double Electric Breast Pumps
- Manual Breast Pumps
By Application :
- Hospital Grade
- Personal Use
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
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