Nursing Breast Pads Market

Nursing Breast Pads Market Outlook (2022-2027)

Expanding at a CAGR of 6%, the global nursing breast pads market is predicted to increase from a valuation of US$ 292 million in 2022 to US$ 390 million by the end of 2027.

Demand for reusable nursing breast pads is expected to rise faster at a 6.3% CAGR from 2022 to 2027. For women who can't afford to use disposable pads consistently, reusable nursing breast pads come as an affordable alternative.

Report Attributes	Details
Nursing Breast Pads Market Size (2022)	US$ 292 Million
Projected Market Value (2027)	US$ 390 Million
Global Market Growth Rate (2022-2027)	6% CAGR
Market Share of Reusable Nursing Breast Pads	50%
Share in Breastfeeding Accessories Market (2022)	15%
Key Companies Profiled	Ameda, Inc. Lansinoh Medela AG NUK USA Pigeon Corporation Koninklijke Philips NV Cardinal Health Bamboobies LilyPadz Cache Coeur KINDRED BRAVELY

Demand Analysis of Nursing Breast Pads (2017-2021) Vs Market Statistics (2022-2027)

“Rising Awareness about Use of Breast Pads among New Moms”

According to Fact.MR, a market research and competitive intelligence provider, sales of nursing breast pads are expected to increase at a CAGR of 6% from 2022 to 2027.

Nursing breast pads are little circles made of a material that resembles cotton. These pads help lactating mothers stay dry by absorbing any leaking breast milk and keeping it from getting on their clothing or nursing bra. They are tiny, absorbent pads that women use inside their bras to absorb milk leaks. Depending on their intended use, they are available in a variety of sizes and shapes.

Almost all new mothers suffer some difficulty during breastfeeding after giving birth. During the final weeks of pregnancy and while breastfeeding until the mother stops producing milk, nursing breast pads are frequently utilized.

Social media posts and online marketing have raised awareness of breast pads and other accessories such as breast pumps among new mothers. These pads are also cozy and specially designed for simple use. Moreover, the increased expenditure on nursing breast pads and associated accessories in a number of emerging countries has increased, which is driving market growth.

Increased birth rates around the world have opened up untapped opportunities for breast pad manufacturers. The post-pregnancy kits are readily available in the market and liked by new mothers. The growth of the nursing breast pads market is attributed to the expanding consumer base and widespread acceptance of breast pads.

What’s Driving Nursing Breast Pads Market Revenue?

“Growing Usage of Breast Pads by Working Women”

Increased employment of women is anticipated to have a significant impact on the market. Working women make the best buyers for breast pads and related accessories because they have relatively high disposable incomes and less time to breastfeed their children. Therefore, it is anticipated that a rise in working women will increase demand for breast shells, propelling the market.

Many working women return to the workplace after giving birth and encounter issues such as milk leaking since they are unable to feed the infants for a long time. E-Commerce sites have developed profitable choices that have made changing pads frequently a hassle-free experience for working mothers. The market for breast pads may see significant development prospects as a result of all these favorable effects.

“Government Organizations’ Emphasis on Improving Mother & Child Health”

The awareness of proper breast hygiene to feed a growing child. Growing globalization has facilitated the accessibility of products. Moreover, government organizations’ emphasis on improving mother and child health is projected to support growth. The women are worried about their care because it could have an impact on their children's health. As a result, women are quickly embracing  personal care and hygiene products.

How is Nursing Breast Pads Market Growth Being Hampered to Some Extent?

“Low Product Awareness and High Cost of Some Product Types”

The uptake of products may be hampered by low product awareness. Long-term use of breast pads may cause itchiness, breast discomfort, and other illnesses. Due to the wetness of the pads, using them for an extended period may also cause bacterial infections to develop. These elements are inhibiting the breast pads industry’s expansion. Market revenue growth may be hampered by the high costs of some items.

What Do Emerging Market Players Need to Concentrate On?

“Start-ups Should Focus on Production of More Clean & Comfortable Nursing Pads”

More clean and comfortable nursing pads are being produced by new businesses.

• A brand-new nursing pad from Lansinoh called the Ultimate Protection Nursing Pad is intended to provide benefits while remaining invisible from the surrounding clothing. This pad's lining is light and comfortable. A patch is also present just below the padding, collecting and distributing humidity out of the core for a clean and easy fit.

Such innovations are pushing new entrants to create novel advanced products with improved features to expand their customer base.

Which Region is Emerging as a Profitable Market for Nursing Breast Pad Manufacturers?

“Specialized Hospitals Offering Support Services for Nursing Mothers in North America”

North America holds the highest share in the nursing breast pads market. Growing consumer awareness of personal hygiene, expanding use of bamboo and washable nursing pads, rising disposable income, and the presence of top suppliers of breast pads are the factors propelling market expansion.

The market is expanding as a result of increased activities and funding for research and product innovation, rising consumer demand for premium nursing pads, and expanding manufacturing opportunities.

Additionally, it is anticipated that the demand for breast pads would increase due to the rise in the number of specialized hospitals offering support services for nursing mothers as well as initiatives and programs designed to inform the public about the benefits and necessity of breastfeeding.

Country-wise Insights

How is the U.S. Nursing Breast Pads Market Expected to Evolve?

“Rising Preference for Breastfeeding Accessories in the U.S.”

The nursing breast pads market in the U.S. is expected to develop over the forecast period as a result of the rise in women's employment, rising sales of adhesive breast pads & absorbent breast pads, the existence of well-established healthcare infrastructure, and rising awareness of breastfeeding accessories.

Growing breastfeeding support in rural areas through the implementation of various programs, growing usage of eco nursing pads, cotton nursing pads, and organic nursing pads, and rapid expansion of healthcare services are driving market growth in the U.S.

Why is the Demand for Nursing Breast Pads High in China?

“Rise in Breastfeeding Awareness Campaigns in China”

The nursing breast pads market in China is anticipated to increase at a CAGR of 9% from 2022 to 2027.

The market is expanding in China as a result of rising breastfeeding rates, increasing adoption of breastfeeding nursing pads & braless nursing pads, numerous breastfeeding awareness campaigns, and recommended standard infant feeding guidelines.

The growing efforts to make nursing mothers more comfortable have raised awareness of the use of breast pads, which may ultimately stimulate the expansion of the breast pad market. The presence of a large population base, increasing birth rates, and rising disposable breast pad usage are all factors contributing to market growth.

Category-wise Insights

Which Type of Nursing Breast Pads is More Preferred?

“Reusable Nursing Breast Pads Gaining Traction Due to Cost-effective Benefits”

Based on the product type, the nursing breast pads market is divided into reusable, disposable, silicone, and hydrogel. Reusable nursing breast pads account for 50% share of the global market.

Reusable nursing breast pads are softer and more environmentally friendly. Reusable nursing pads are softer and more eco-friendly than disposable ones. These can be washed and are a more cost-effective long-term solution. These are more reasonably priced over the long term and washable.

These also offer better air circulation, ventilation, and breathability because they are typically manufactured from natural fibers, which is crucial for the recovery of a painful nipple. Because of the aforementioned benefits and cost-effectiveness, their demand is, therefore, higher than that of other breast pads.

Additionally, organic bamboo fabric is gaining popularity for use in the manufacturing of reusable nursing pads because of its higher absorption capacity and ultra-softness, leading to an increase in reusable nursing pad sales. Two more common materials that are used to satisfy the demand for reusable nursing pads are cotton and polymer. Leading suppliers of reusable nursing pads in the market today provide latex-free nursing pads. These elements support segment expansion.

Which Distribution Channel is Anticipated to Lead Revenue Generation?

“Product Varieties & Huge Discounts Driving Demand for Nursing Breast Pads across Retail Channels”

Based on the distribution channel, the nursing breast pads market is classified into retail, e-Commerce, and others.

Due to the increasing number of retail outlets offering different types of nursing pads, the retail segment is expected to hold the greatest revenue share. Demand has increased dramatically across all retail channels in the market. These mass vendors give customers greater convenience, designated spaces for mother-care products, bundling discounts, plans, and a smooth shopping experience all under one roof.

Furthermore, these methods of distribution are designed to be a "one-stop-shop" for breast care supplies. To make them easily accessible to the customers, these are typically situated close to a residential area. As a result of the aforementioned factors, the retail segment is expected to rise at a significant CAGR throughout the projection period.

Competitive Landscape

Top companies in the nursing breast market use tactics, including collaborations and the introduction of new products to increase their market share. They are making major investments in R&D for innovation in breast pads.

For instance :

• The new brand Curve was introduced by Cache Coeur. They are assured to be leak-proof, covert, and washable. There are four layers in these breast pads.

Key Segments in Nursing Breast Pads Industry Research

• By Product Type :

  • Reusable
  • Disposable
  • Silicone
  • Hydrogel

• By Application :

  • Hospitals
  • Homes
  • Others

• By Distribution Channel :

  • Retail
  • e-Commerce
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa