Nursing Breast Pads Market

Nursing Breast Pads Market Outlook (2023 to 2033)

The global nursing breast pads market is valued at US$ 307 million in 2023 and is projected to expand at 5.1% CAGR over the next ten years. As such, worldwide sales of nursing breast pads are expected to reach US$ 505 million by the end of 2033.

Nursing breast pads are little circles of absorbent pads made of a material that resembles cotton. These pads help lactating mothers stay dry by absorbing any leaking breast milk and keeping it from getting on their clothing or nursing bra. Depending on their intended use, they are available in a variety of sizes and shapes.

Almost all new mothers suffer some difficulty during breastfeeding after giving birth. During the final weeks of pregnancy and while breastfeeding until the mother stops producing milk, nursing breast pads are frequently utilized.

Social media posts and online marketing have raised awareness of breast pads and other accessories such as breast pumps among new mothers. The expanding working women population and increasing spending potential of women all over the world are also projected to aid future market development.

• As per statistics listed on the United Nations website, around 47% of women of working age participated in the global workforce in the year 2020.

Launch of breast care initiatives and government efforts to improve child care and mother care awareness are also estimated to factor in for rising nursing breast pad sales over the next ten years. Increased birth rates in certain regions have opened up untapped opportunities for breast pad manufacturers. Nursing breast pads are a part of post-pregnancy kits that are readily available in the market and liked by new mothers, which is set to benefit market expansion in the years ahead.

Report Attributes	Details
Nursing Breast Pads Market Size (2023)	US$ 307 Million
Projected Market Value (2033F)	US$ 505 Million
Global Market Growth Rate (2023 to 2033)	5.1% CAGR
Reusable Nursing Breast Pads Market Share (2023)	~50%
Key Companies Profiled	Ameda Inc. Cache Coeur Lansinoh Pigeon Corporation Koninklijke Philips NV Cardinal Health Bamboobies LilyPadz Medela AG NUK USA KINDRED BRAVELY

What Should New Nursing Breast Pad Manufacturing Companies Focus On?

“Production of Clean and Comfortable Nursing Pads a Priority”

Awareness regarding breast hygiene has been increasing rapidly over the past few years and women are now looking for products that provide the best protection from nipple irritation during breastfeeding. Aspiring companies could focus on developing nursing breast pads for sensitive skin and specialized nursing breast pads for small breasts as well as nursing breast pads for large breasts to penetrate the market and compete with established market players going forward.

• A brand-new nursing pad from Lansinoh, called the Ultimate Protection Nursing Pad, is intended to provide benefits while remaining invisible from the surrounding clothing. This pad's lining is light and comfortable. A patch is also present just below the padding, collecting and distributing humidity out of the core for a clean and easy fit.

Such innovations are pushing new entrants to create novel advanced products with improved features to expand their customer base. Start-ups can benefit by learning more about aspects such as local supply, pricing trends, product standards, safety regulations, and new developments that have been discussed extensively in this nursing breast pads industry study by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

What Obstacles Do Nursing Breast Pad Suppliers Need to Overcome?

“Low Product Awareness and High Cost of Certain Types of Nursing Breast Pads”

Awareness regarding nursing breast pads benefits is low and this is projected to be a major restraint for market development across the study period. Long-term use of breast pads may cause itchiness, breast discomfort, and other illnesses, which could discourage women from using them in the future.

Nursing breast pads for leak prevention could get wet and using them for an extended period may also cause bacterial infections to develop. High costs of certain breast pads made from advanced and exclusive materials are also slated to inhibit market growth over the next ten years and beyond.

Country-wise Insights

Raising awareness regarding nursing breast pad benefits will be a key aspect that companies need to indulge in, no matter which country they choose to do business in.

Why is the United States a Key Market for Nursing Breast Pad Companies?

“Growing Breastfeeding Support in Rural Areas – Prime Opportunity”

Sales of nursing breast pads in the United States are predicted to increase substantially over the study period owing to a rise in women's employment, increasing sales of adhesive breast pads and absorbent breast pads, the existence of well-established healthcare infrastructure, and high awareness regarding the benefits of breastfeeding accessories.

• Demand for nursing breast pads in the United States currently accounts for around 80% of the North American market share.

Growing breastfeeding support in rural areas through the implementation of various awareness initiatives, growing usage of eco nursing pads, cotton nursing breast pads, and organic nursing breast pads, and rapid expansion of healthcare services are also estimated to offer moneymaking opportunities for new as well as incoming nursing breast pad manufacturers.

Why is Demand for Nursing Breast Pads High in China?

“Rise in Breastfeeding Awareness Campaigns in the Country”

Rising breastfeeding rates, increasing adoption of breastfeeding nursing pads and braless nursing pads, numerous breastfeeding awareness campaigns, and recommended standard infant feeding guidelines are some of the prime prospects that are driving nursing breast pad sales in China.

Increasing efforts to make nursing mothers more comfortable have raised awareness of the use of breast pads, which may ultimately stimulate the expansion of the nursing breast pads market in the country. The presence of a large population base, increasing birth rates, and rising disposable nursing breast pad usage are all factors contributing to market growth.

Should Nursing Breast Pad Suppliers Invest in European Countries?

“Prolonged Breastfeeding Duration and High Availability of Novel Breast Pads”

Growing awareness regarding the benefits of prolonged breastfeeding among women is anticipated to be a prime prospect in pushing sales of nursing breast pads in European countries over the coming years. Breast pad producers are also focusing on launching new nursing breast pads with innovative materials and features. The United Kingdom and Germany are anticipated to be key markets in the European region through 2033.

Category-wise Insights

Nursing breast pad manufacturers should invest in reusable products and sell them at retail outlets to get the best return on their investments.

Which Type of Nursing Breast Pad is Widely Preferred?

“Reusable Nursing Breast Pads Gaining Traction Due to Cost-effective Benefits”

Based on product type, the nursing breast pads market is divided into reusable, disposable, silicone, and hydrogel.

• Reusable nursing breast pads account for around 50% share of overall product sales.

Reusable nursing breast pads are softer and more environmentally friendly. Reusable nursing pads are softer and more eco-friendly than disposable nursing breast pads. Washable nursing breast pads are a more cost-effective long-term solution as they can be washed and used over and over again.

These also offer better air circulation, ventilation, and breathability as they are typically manufactured from natural fibers, which is crucial for the recovery of a painful nipple. Because of the aforementioned benefits, reusable nursing breast pad demand is higher than that of other types of breast pads.

High absorption capacity and ultra-soft features of organic bamboo reusable nursing pads are also projected to uplift the demand for reusable products in the global marketplace. Two more common materials that are used to satisfy the demand for reusable nursing pads are cotton and polymer. Suppliers of reusable nursing pads are also focusing on providing latex-free nursing pads citing their growing popularity.

Where Do Most Women Buy Nursing Breast Pads From?

“Availability of Different Varieties and Huge Discounts Attracting Buyers to Retail Channels”

Based on distribution channel, the nursing breast pads market is classified into retail, e-Commerce, and others.

Increasing number of retail outlets offering different types of nursing pads allows the retail segment to account for a dominant revenue and sales volume share across the study period. Advancements in retail infrastructure and the availability of huge discounts in these establishments make them a no-brainer for customers. These mass vendors also give customers greater convenience, designated spaces for mother-care products, subscription plans, and a smooth shopping experience all under one roof.

Furthermore, retail establishments are seen as a "one-stop-shop" for breast care supplies. To make them easily accessible to the customers, these are typically situated close to a residential area. As a result of the aforementioned factors, the retail segment is forecasted to rise at a significant CAGR throughout the projection period.

Competitive Landscape

Leading nursing breast pad brands are focusing on expanding their business potential by tapping into new markets around the world.

• In March 2023, Momcozy, a renowned breastfeeding care product provider, announced its entry into the European market at the Baby Show with Lidl GB hosted in London, United Kingdom. The company showcased its popular breast pumps, pumping bras, and other breastfeeding accessories.

Key Segments of Nursing Breast Pads Industry Research

• By Product Type :

  • Reusable
  • Disposable
  • Silicone
  • Hydrogel

• By Application :

  • Hospitals
  • Homes
  • Others

• By Distribution Channel :

  • Retail
  • e-Commerce
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA