IP Geo-Location Market

IP Geolocation Service Industry Outlook (2022-2032)

The global IP geolocation service is expected to reach a valuation of US$ 2,255.5 million in 2022 and is expected to grow at a CAGR of 10.7% to reach US$ 6,240.4 million by the end of 2032.

Adoption of target based advertisement accounted for nearly 60% share of the global geolocation service by the end of 2022.

Report Attributes	Details
IP Geolocation Service Size (2021A)	US$ 2,048.6 million
Estimated Market Value (2022E)	US$ 2,255.5 million
Forecasted Market Value (2032F)	US$ 6,240.4 million
Global Market Growth Rate (2022-2032)	10.7% CAGR
North America Market Share (2021)	~25%
North America Market Value (US$ Mn), 2022	US$ 569.2 million
Europe Market Share (%), 2022	~16.1%
Europe Market Value (US$ Mn), 2022	US$ 362.8 million
China Market Share (%), 2022	~ 49.3%
China Market Value (US$ Mn), 2022	US $ 196.4 million
Market Share of Top 3 Countries	~33.1%
Key Companies Profiled	Akamai Technologies, Inc. Alcatel-Lucent VitalQIP Apilayer GmbH (Ipstack) Azure Maps BigDataCloud Pty Ltd BlueCat IPAM BT Diamond IP Digital Element, Inc. El Toro Eris Networks SAS (db-ip.com) Geobyte GeoSurf GestioIP Hexasoft Development (IP2Location.com) IDB LLC (ipinfo.io) Infoblox Trinzic IPinfo.io KickFire Kloudend, Inc. (Ipapi) LizardSystems Network Scanner Loqate (GBG Matchcode360) MaxMind, Inc. Neustar, Inc. Pitney Bowes Inc. Solarwinds IP Address Tracker

Historical Sales Analysis of IP Geolocation Service (2017-2021) Vs. Market Outlook (2022-2032)

With the rising demand for automation and digitalization, the global IP geolocation market is expected to experience escalating growth in the years to come. Many online players involved in offering e-commerce services, OTT services, broadcasting services, travel agencies, and more use IP geolocation services. The calibration of an IP address with the actual geographic location of a device connected to the internet is known as IP-based geolocation.

IP addresses are mapped to latitude/longitude, country, city, postal code, ISP information, domain name, and other useful information as part of geolocation. C Programming, Java, Python, and other language commands are supported by IP geolocation APIs. Due to the increasing number of Internet subscribers, the IP geolocation services market is expected to grow at a CAGR of 10.7% during the forecast period 2022-2032.

• Short Term (2022 Q2 to 2025): Increasing smartphone users will positively impact IP geolocation service growth.
• Medium Term (2025-2028): U.S. and Germany are projected to witness comparatively high IP geolocation service demand due to increasing smart homes and numerous IoT services.
• Long Term (2028-2032): Integration of technological advancement in telecom industry to open opportunities for IP geolocation service.

From 2017 to 2021, the global market for IP geolocation service registered a CAGR of 9.4%. Fact.MR, a market research and competitive intelligence provider, reveals that the market will exhibit growth at 10.7% CAGR between 2022 and 2032.

Market share analysis of IP geolocation service based on application and region is provided in the above image. Under the application segment, target advertisement sub-segment dominates with 62.6% market share in 2022.

What’s Driving High Demand for IP Geolocation Service across Regions?

“Use of ML Algorithms to Enhance the Demand for IP Geolocation Services”

The appropriate ML stage can locate designs based on the initial requester's region. For businesses looking to expand in areas where geolocation data indicated widespread public enthusiasm, this information could help determine the best location for a board sign.

The accuracy of user location, as well as security from fraudulent transactions, are now being provided by IP geolocation service providers using AI & ML algorithms. IP geolocation services are now being used by OTT and e-commerce players to offer their customer bases secure online platforms.

IP geo-location service providers are making use of ML algorithms to track down the location of internet users with much accuracy. These algorithms have helped service providers to provide their clients with much detailed analysis to design their marketing strategy according to geographical buying patterns. In addition to this, it also helps in providing a secured platform to acknowledge fraud transaction activity.

“Smart Phone Market Experiencing Mounting Demand to Positively Impact Market Growth”

Smartphone users worldwide has reach 2.9 billion in 2020. The number of smartphone users in the world in 2018 was 2.5 billion. Owing to significant increases in the number of smartphone users and increased data usage has enabled increasing demand for IP geolocation service.

Since the last decade companies want to ensure their online presence with an altogether embedded UI. Integration of IP geo-location API not only has helped companies to identify their business opportunity and associated risk but has also helped in identifying their potential market and regional buying pattern.

With the advancement in technology and launch of various mobile applications has poised demand for IP geolocation service. For instance, tech titans like Facebook utilize IP geo-location to ensure compliances associated with the geographical boundaries of respective users.

What Do IP Geolocation Service Providers Need to Watch Out for?

“Increased VPN Service to Hamper Demand for IP Geo-Location Services by Lowering Its Accuracy”

VPN service helps internet user to hide their actual IP address and jump to any random IP address to hide the user’s actual location. Increased competition among VPN service providers has made this service affordable as a result of the number of internet users hiding their location. Many VPN service providers add 4-5 layers of security for paid services, these secured layers had a negative impact on IP geo-location service by faking the actual location of the users. Increasing VPN service providers are a threat to IP geo-location services, as these VPN services help user to hide their identity. With the increasing number of e-commerce platforms and OTT service providers to customize the content according to geographical buying patterns ensuring digital rights associated with the respective country to gain competitive advantage.

Country-wise Insights

Why Elevating Digital Marketing in U.S. Drives IP Geolocation Service Demand?

Digital marketing and application of IP geo-location services in the e-commerce industry are continuously increasing with the adoption of digitalization across the U.S. It is anticipated that the launch of the 5th generation network and its applications like connected cars, smart stadiums, smart homes, and other numerous IoT services, will facilitate growth in demand for IP geo-location solutions. Increasing adoption of digital marketing to provide customers with localizing content with help of reverse DNS tracking has helped market players understand regional demand and design their marketing approach accordingly.

The North American market is expected to gain 225 BPS in the forecast period. Thus, the market for IP geolocation services in the U.S. is anticipated to reach US$ 1,486.5 million in 2032.

How Germany IP Geolocation Service is expected to Be Highly Lucrative?

A rise in the middle-class population and increasing disposable income, among other factors, would position European countries, contributing an absolute $ opportunity of US$ 564.5 million by 2032, as key target geographies for market growth.

Integration of IP geo-location API not only has helped companies to identify their business opportunity and associated risk but has also helped in identifying their potential market and regional buying pattern. With the advancement in technology and launch of various mobile applications has poised demand for IP geolocation service in Germany. Thus, Germany is expected to have a market share of 25.5% in 2022.

Category-wise Insights

Why is Cloud-based in Solution a Driving Segment?

Mounting demand for cloud computing services especially in developed markets such as North America, East Asia, and Europe along with that emerging economy to show potential penetration. With the increased adoption of Cloud computing services which are providing numerous solutions for the Internet of Things (IoT) technology. This integrated IoT platform helps businesses in deploying and managing real-time IoT.

Numerous service models like IT services, BFSI, Telecom, and Entertainment are now shifting towards the adoption of cloud computing services over managing on-premises databases. Cloud computing services have gained market attraction due to their numerous advantages and cost-saving model. Thus, owing to the above factors, the cloud-based solution is expected to reach US$ 1,796.6 million in 2022.

Why is Market Growth Being Elevated by the Target Advertisement?

The target advertisement segment appears to be the most noticeable part of the application. It is anticipated to amount to US$ 1,411.4 million in 2022 and US$ 3,929.6 million by 2032. On the other hand, throughout the assessment period, the segment for localized web content will present an additional $ opportunity worth US$ 585.9 million.

Mobile marketing and location-based services are combined in location-based advertising or LBA. The technology enables marketers to target their ads to particular geographical regions and identify the locations of their target audiences. The target advertising segment is expected to generate US$ 569.2 million in revenue in North America in 2022. Due to the aforementioned factors, the target advertising market is therefore anticipated to reach a valuation of US $ 1,411.4 million in 2022.

Competitive Landscape

Prominent IP Geolocation Service providers are Akamai Technologies, Inc., Alcatel-Lucent VitalQIP, Apilayer GmbH (Ipstack), Azure Maps, BigDataCloud Pty Ltd, BlueCat IPAM, BT Diamond IP, Digital Element, Inc., El Toro, Eris Networks SAS (db-ip.com), Geobyte, GeoSurf, GestioIP, Hexasoft Development, (IP2Location.com), IDB LLC (ipinfo.io), Infoblox Trinzic, IPinfo.io, KickFire, Kloudend, Inc. (Ipapi), Lizard Systems Network Scanner.

Some of the key developments are:

• In May 2021, The demand for GeoSurf's services is rising as the global economy invests more in localized advertising. Companies that target advertising to numerous local areas can log on as though they were physically present in each area by using the GeoSurf Toolbar. The company uses this service to profile new leads, check that ads are displayed properly, and study their competition.
• In April 2021, BigDataCloud Ltd., finding anonymous IP addresses can help you spot online fraud. Rapid digital business transformation has led to an increase in online financial transactions, shopping, communication, education, and entertainment.

Fact.MR has provided detailed information about the price points of key market players of IP geolocation service positioned across regions, service growth, service capacity, and speculative technological expansion, in the recently published report.

Segmentation of IP Geolocation Service Industry

• By Solution:

  • Software/Tools
    • Cloud-based
    • On-premise
  • Services
    • Professional Services
    • Managed Services

• By API Packages:

  • Basic API Package
  • Core API Package
  • Extended IP Geolocation API

• By Module:

  • Location Module
  • Currency Module
  • Time Zone Module
  • Connection Module
  • Security Module

• By Enterprise Size:

  • Small & Medium Enterprises
  • Large Enterprises

• By Application:

  • Content Personalization
  • Fraud Detection
  • Ad Targeting
  • Traffic Analysis
  • Compliance
  • Geo-Targeting
  • Geo-Fencing
  • Digital Rights Management

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa