IP Geo-Location Market
IP Geo-Location Market Size, Trend Analysis & Competition Tracking By Solution (Cloud-based, Unmanaged Services, Partially Managed Serviced, Fully Managed Services), By API Packages (Basic, Core, Extended IP Geo-location), By Application - Global Market Insights 2020 to 2030
IP Geo-location Service Market to Gain Traction, Backed by Adoption of IPv6 Numbering System
With increasing number of internet subscribers and adoption of IPv6 numbering system market for IP geo-location service is poised to grow at a CAGR of 10.6% during forecast years, 2020-2030.
Global IP Geo-location Market is set to witness high growth in the coming years, as result of increasing automation and digitalization. IP geo-location services are being used by a number of online players engaged in providing e-commerce service, OTT service, broadcasting services and travel agencies.
With introduction of Next Generation Networks (NGN), smart shopping and automated billing, many bio-technological applications will come into picture. Market for IP geo-location service is primarily driven by trends in telecom industry and increasing number of food, cab and hotel aggregators. Adoption of digital marketing to provide customers with localized content is helping organizations to understand regional demand and design their marketing strategy accordingly.
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Target Advertising Application to Account for Significant Market Share, Localizing Web Content Follows Close Behind
Target advertising application of IP geo-location service is projected to grow in value by 3.3X times from 2019 to 2029. With better accuracy and cost benefits, companies and institutions are adopting IP geo-location service as this offers pay-as-you-go model per 10,000 clicks.
As cloud services are set to gain traction in the coming years, QoS for any telecommunication service provider becomes of paramount importance to access this cloud platform. Thus, implementation of cloud based solution are set to gain attractiveness with a growth rate of 11% CAGR from 2020 to 2030.
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Asia Pacific to Account for One-fourth of Total Market Share by 2030
From regional perspective, Asia Pacific currently holds more than one-fourth of global IP geo-location services market share. India, Singapore and Thailand are the countries with the highest number of smartphone users with the introduction of LTE services. Furthermore, North America is expected to be the most attractive region, with the presence of high-tech services and the adoption of IoT applications.
Countries such as Ethiopia, Uganda and South Africa where the telecom market has started gaining attention with basic packet-based services such as 3G, has opened up numerous opportunities in these regions for IP geo-location service market.
Use of ML Algorithm to Remain Key Players’ Strategy to Gain Accuracy of Location
IP geo-location service market is partially consolidated in nature, with global and regional players dominating the market. As a result of technological advancements and introduction of IoT & AI, demand for data has increased from wireless transmission medium.
VPN service providers are a potential threat to IP geo-location services, as VPN services help users to hide their identity and actual IP address. IP geo-location service providers are now moving towards the adoption of AI & ML algorithms for providing accuracy for the user’s location and identifying the difference between actual and VPN based IP location, as well as security against fraudulent transaction.
For instance, Digital Element, Inc. is continuously modifying their ML tools along with their proxy methodologies to remove content blocking barriers by local CSPs. These advanced APIs are helping company to differentiate between VPN and actual location.
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Impact of nCoV-19 on Global IP Geo-location Market
Covid-19 outbreak has resulted in a sinking global economy, however there has been significant increase in demand for telecom associated services. This is seen as a consequence of work from home culture, which has initiated addition of numerous systems to internet.
Furthermore, use of IP geo-location services by aggregators and online retailer is experiencing descending demand, as there are country and statewide lockdowns which have disrupted demand for food, hotel and cab services. The internet market as a whole and IP geo-location service in particular is also experiencing ascending demand for target advertisement and localizing web content by OTT players. In addition to this, demand for IP geo-location service is also experiencing growing demand from online gaming services as a result of people being home quarantined.
IP geo-location market has experienced a decrease by 10-15 BPS in first quarter of 2020 from cab and hotel aggregators as result of halted transportation and hospitality services across the globe. Market for IP geo-location service will continue to increase backed by evolving nature of online groceries and food delivery services in essential services category. This will result in a gain of 20-30 BPS in second and third quarter respectively.
IP Geo-location Service Market Segmentation
Fact.MR has studied the IP geo-location service market with detailed segmentation on the basis of solution, API packages, application, enterprise size, end users and key regions.
By Solution :
- Unmanaged Services
- Partially Managed Serviced
- Fully Managed Services
By API Packages :
- Basic API Packages
- Core API Package
- Extended IP Geo-location API
By Application :
- Localize Web Content
- Fraud Detection
- Target Advertisement
- Digital Rights Management
By Enterprise Size :
- Small & Medium Enterprises
- Large Enterprises
By End Users :
- OTT Content Providers
- Online Retailer
- Gaming Operators
By Region :
- North America
- Latin America
- East Asia
- South Asia Pacific
- Middle East & Africa
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