Vehicle Roadside Assistance Market

Vehicle Roadside Assistance Market Study by Towing, Tire Replacement, Fuel Delivery, and Winch Services from 2023 to 2033

Analysis of Vehicle Roadside Assistance Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Vehicle Roadside Assistance Market Outlook (2023 to 2033)

The global vehicle roadside assistance market is estimated to expand at a CAGR of 4.8% from 2023 to 2033. The market is valued at US$ 25 billion in 2023 and is expected to reach US$ 40 billion by the end of 2033.

Vehicle roadside assistance is a service that helps a driver in the event of a breakdown. It is meant to fix minor mechanical and electrical problems and make changes to get a car up and running again.

Automakers and other service companies provide roadside assistance for vehicles. If a car breaks down or crashes, these service providers offer all the assistance that is required. Roadside assistance includes mechanical and electrical repairs, as well as other typical roadside issues, such as flat tires, dead batteries, etc. The market for vehicle roadside assistance is changing dramatically because of the rising popularity of mobile fuel delivery services.

Roadside support services for vehicles are essential to ensuring the safety and security of drivers and passengers, and they can be made available to customers around-the-clock, 365 days a year. Vehicle roadside assistance can usually solve the problem right away if a car breaks down or is involved in an accident on the road.

Vehicle roadside assistance services ensure that the vehicle arrives at its chosen location, such as a vehicle repair shop, in the event of serious accidents where the problem cannot be fixed on the spot using towing and other similar services. These advantages increase the need for vehicle roadside assistance, and growing public awareness of these services is anticipated to drive the market over the projection period.

The accumulation of snow and ice on the roadways makes driving hazardous and increases the chance of fatal car accidents. Having a vehicle roadside support service offers a high level of safety and security even in bad weather. This is anticipated to drive the market for vehicle roadside assistance over the coming years.

The purpose of providing vehicle roadside assistance services is to draw in a variety of customers and seize prospects for revenue growth through roadside help. One of the key market drivers is the worldwide increase in car sales.

Rising demand for vehicle connection solutions, including weather alerts, other solutions for emergencies, and road safety, is anticipated to fuel market expansion over the forecast period. The ability to offer remote car roadside help to customers through a variety of mobile apps and IoT devices was made possible by digitalization and new developments in the automobile industry, and this is having a beneficial impact on the market.

Report Attributes


Vehicle Roadside Assistance Market Size (2023)

US$ 25 Billion

Projected Market Value (2033)

US$ 40 Billion

Global Market Growth Rate (2023 to 2033)

4.8% CAGR

Market Share of Passenger Vehicles


Key Companies Profiled

  • Falck
  • Paragon Motor Club
  • Roadside Masters
  • AutoVantage
  • Agero, Inc.
  • Viking Assistance Group
  • National Motor Club
  • SOS International

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What is Paving the Way for Vehicle Roadside Assistance Providers?

“High Demand for Hybrid Electric Vehicles”

Rising global demand for hybrid electric vehicles is one of the main factors driving target market expansion. Governments have taken initiatives to promote the use of hybrid electric vehicles, such as by providing subsidies to lower carbon emissions to reduce environmental impact.

Electric hybrid cars are impacted by extreme weather conditions, particularly in cold climates where frigid air triggers electrochemical reactions in the vehicle's batteries that lead to battery power loss and jumpstarts. Automakers are offering 24-hour vehicle roadside support to their customers. When a car breaks down or is involved in an accident, roadside help is a service offered by automakers or other service providers. Thus, the expansion of vehicle roadside assistance services has become necessary as a result of a rise in the sales of hybrid electric vehicles.

Another key factor propelling the expansion of the vehicle roadside assistance market is the increase in older vehicles. Compared to newer vehicles, older cars have a greater chance of breaking down. Additionally, rising automotive production and an increase in per capita income are expected to support market revenue growth throughout the forecast period.

“Membership Programs and Remote Assistance Driving Service Conversions”

Customers are provided inventive offers, including membership programs, to entice conversions for vehicle roadside assistance services. These membership plans enable companies in the vehicle roadside assistance sector to provide devoted customers free towing up to the plan's defined distance, beyond which the charge mentioned will apply. Service providers are investing in dependable flatbed tow trucks and recruiting experienced personnel to tow autos.

When on-site repair, refueling, or towing to the closest garage is difficult, remote support due to the rise of mobile apps in the automotive roadside assistance industry becomes vital. Service providers are making further efforts to offer clients remote assistance and quick repairs.

“Rising Demand for Vehicle Connectivity Solutions”

Rising demand for vehicle connectivity solutions such as weather alerts, road safety alerts, and other various solutions are aiding the vehicle roadside assistance market growth. With automation gaining traction among end users, the increase in the use of various modern vehicle safety & assistance solutions such as cloud-based solutions for early risk detection, and instant autonomous solutions for vehicle breakdown, is expected. Modern vehicle equipment is getting remarkably popular among customers. This, in turn, has been paving the way for the growth of the market.

Furthermore, it is anticipated that the increasing usage of connected and driverless vehicles would open up an attractive potential for market expansion. The enormous amounts of data that connected cars generate provide insights into the vehicle's current location, its current state of operation, and other crucial information about how the vehicle is used.

A company can locate the cause of the breakdown and ensure that prompt roadside assistance will be provided. The linked vehicle data aids the company in finding a speedy fix for the vehicle breakdown problem.

Market growth is anticipated to be boosted by the high incidence of road accidents and rising public concern over road safety. During the projection period, prominent players' plans to diversify their service offerings to include roadside assistance are also anticipated to fuel market expansion.

How is Industry Growth Being Restrained to Some Extent?

“High Cost of Vehicle Roadside Assistance Services and Rise in Insurance Prices”

Rising labor and fuel costs have been the main factors for an increase in the price of vehicle roadside assistance services, according to pricing trends. Market growth is hampered by connectivity challenges caused by infrastructural shortcomings in rural places. A rise in insurance prices and a lack of skilled professionals are restraining market value.

Vehicle roadside assistance market growth forecast by Fact.MR

Why is North America Dominating the Global Vehicle Roadside Assistance Market?

“Presence of Advanced Automobile Manufacturing Units in North America”

North America accounts for 50% share of the global market. Growing demand for vehicle safety and assistance solutions and the presence of advanced automobile manufacturing units are driving market growth in the region.

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Country-wise Insights

Why is the United States a Lucrative Market for Vehicle Roadside Assistance Providers?

“Surging Sales of Luxury Automobiles in the Country”

The market in the United States is driven by the rapidly expanding automotive industry, a rise in the local supply of commercial vehicles, and surging sales of luxury automobiles. Market growth is attributed to the increase in older and out-of-date vehicles, an abundance of raw materials, and the availability of skilled personnel.

Why Does Germany Hold a Leading Position in the European Market?

“Increased Awareness of Benefits of Roadside Assistance Services”

Rising consumer disposable income and increased awareness of the benefits of roadside assistance services are two major factors influencing market expansion in Germany. In addition, the need for these services has increased in the country due to the cold weather conditions that have caused vehicle breakdowns on the roads.

What is the Market Outlook for Vehicle Roadside Assistance in Japan?

“Increase in Road Accidents across Japan”

The market in Japan is anticipated to rise significantly throughout the forecast period due to the huge demand for advanced vehicles and an increase in road accidents. Besides this, the rising adoption of automotive solutions, including vehicle safety, handling, and connectivity solutions driving market growth in the country.

Category-wise Insights

Which Types of Vehicles Account for High Demand for Roadside Assistance?

“High Ratio of Passenger Vehicles on the Roads Driving Segment Growth”

Based on vehicle type, the market is divided into passenger vehicles and commercial vehicles. Passenger vehicles account for 70% share of the revenue generated by vehicle roadside assistance providers. Being a cost-effective and most widely used transport solution, passenger vehicles are leading all other vehicle types and are expected to remain in a dominant position over the coming years as well.

As passenger vehicles come with a broad range of exclusive features, and flexibility to use in several ways, starting from daily transport to road trips, personal mobility as well as independence, medical emergency, and others, they are highly preferred around the globe. Furthermore, a rise in disposable income around the world has been enabling more people to opt for passenger vehicles.

Which Service is Generating the Most Revenue in This Space?

“Vehicle Towing Services Gaining Traction as They are Quick & Maintenance-free”

The market is divided into battery assistance, fuel delivery, towing, jump start/pull start, lockout/replacement key services, tire replacement, winch, trip routing/navigational assistance, and others based on service. Currently, towing service is the most popular service type in the vehicle roadside assistance market.

Vehicle towing services are cost-effective and quick & maintenance-free. In a vehicle towing service, the vehicle is pulled by a ‘tow truck’ after a breakdown or other damage, which makes the vehicle unable to move. Towing services are needed by all kinds of vehicles, starting from light passenger vehicles to heavy commercial vehicles.

Competitive Landscape

Auto dealers and manufacturers are increasing their warranty and after-sales services to give high-quality service to their consumers. Key companies are bringing in many customers by providing them with profitable service packages at low costs.

Major market participants are focusing on quality control, supply chain management, and enhancing product standards following safety regulations. They are expanding their geographic reach by providing roadside assistance for vehicles at various locations, either through merger and acquisition activities or by opening new offices in new places.

For instance :

  • Paragon Motor Club launched its extensive range of vehicle roadside assistance solutions such as vehicle driving and safety solutions, vehicle breakdown and maintenance solutions, vehicle breakdown prevention solutions, and others.
  • Roadside Masters released its large commercial roadside assistance program for trucks, buses, cars, cans, and others to target diverse end users.

Key Segments of Vehicle Roadside Assistance Industry Research

  • By Vehicle Type :

    • Passenger Vehicles
    • Commercial Vehicles
      • Light Commercial Vehicles
      • Heavy Commercial Vehicles
  • By Service :

    • Towing
    • Tire Replacement
    • Fuel Delivery
    • Jump Start/Pull Start
    • Lockout/Replacement Key Services
    • Winch
    • Battery Assistance
    • Trip Routing/Navigational Assistance
    • Others
  • By Provider :

    • Auto Manufacturers
    • Motor Insurance
    • Independent Warranty
    • Automotive Clubs
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the market value for vehicle roadside assistance in 2023?

The global vehicle roadside assistance market is valued at US$ 25 billion in 2023.

Which key aspects are expected to drive vehicle roadside assistance demand?

Rising demand for vehicle connectivity solutions and an increase in road accidents are driving market growth.

What is the estimated CAGR for the vehicle roadside assistance market?

The market for vehicle roadside assistance is anticipated to increase at a CAGR of 4.8% through 2033.

Which is the most dominant regional market for vehicle roadside assistance providers?

North America accounts for 50% share of the global vehicle roadside assistance market.

What is the expected valuation of the market for 2033?

Revenue from vehicle roadside assistance is forecasted to reach US$ 40 billion by 2033.

Vehicle Roadside Assistance Market

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