Grassfed Meat Market
Grass-fed Meat Market By Product (Raw Meat, Processed Meat, Fresh Processed, Cured Meat), By Animal Type (Cow, Bison, Lamb, Goat), By Nature (Organic, Conventional), By End Use, By Sales Channel & By Region - Global Market Insights 2023 to 2033
Analysis of Grass-fed Meat market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Grass-fed Meat Market Outlook (2023-2033)
The global grassfed meat market is predicted to develop at a CAGR of 5.4% from 2023 to 2033. The market stands at US$ 13 billion in 2023 and is slated to reach US$ 22 billion by 2033-end. Customers' growing confidence in organic grassfed meat over conventional meat due to its clean-label characteristics is one of the main factors driving market expansion.
Grassfed meat is renowned for having lower levels of saturated fat and higher concentrations of heart-healthy omega-3 fatty acids. Thus, meat raised on grass has a variety of advantages, including improved sensory qualities, improved animal welfare, and environmental friendliness. Due to changing eating trends, grassfed meat is now included in several ready-to-eat food products. Market-stimulating elements include clean labeling trends, claimed health advantages of grassfed meat, and packaging-related advancements in the industry.
The market for grassfed meat is anticipated to develop as a result of rising consumer awareness of the advantages of a balanced diet and growing sales of bulk food ingredients through online retail channels. Consuming grassfed meat helps to keep the blood and heart healthy and offers a lot of electrolytes. When consumed, cattle that have been fed exclusively on grain or a combination of grain and pasture typically produce more calories in humans. Sales of grassfed meat are anticipated to increase over the projection period.
Farmers now need to obtain a certification to use the organic label, according to amended USDA regulations. Farmers must adhere to several requirements before they can sell their products on the market, and these requirements might take up to three years. For this reason, producers and farmers are choosing grassfed meat to shorten the period from production to market and boost sales.
Shifting consumer perceptions towards the consumption of clean meat are anticipated to continue to be the major driver of market growth. While clean-label products continue to gain popularity in the retail sector, the growing popularity of grassfed meat on restaurant menus is also anticipated to significantly contribute to market expansion. According to the survey, increased access to gourmet meat products as a healthier substitute for their conventional counterparts is anticipated to be yet another major driver of grassfed meat sales.
Many players are investing in major research and development (R&D) projects to come up with better substitutes for the chemicals used to cure meat. Additionally, there has been a rise in the demand for antibiotic- and chemical-free organic processed meat. Due to this, players now only use meat from farms with organic certification to maintain the items' authenticity. They are substituting natural preservatives for synthetic ones, which is boosting industry expansion.
Grassfed Meat Market Size in 2023
US$ 13 Billion
Projected Market Value (2033)
US$ 22 Billion
Global Market Growth Rate (2023-2033)
Market Share of Processed Meat
Key Companies Profiled
What is Shaping the Grassfed Meat Market Growth Path?
“Growing Public Awareness about Negative Effects of Raising Livestock with Antibiotics”
The market is expanding as people become more aware of the negative effects of raising livestock with antibiotics. Concerns about food choices have been highlighted by the negative effects of excessive antibiotic use on cattle and human health.
Consuming meat products made with inorganic ingredients has been linked to adverse effects such as excessive cholesterol, poor heart health, and high blood pressure. Given these factors, it is anticipated that an increasing number of consumers will choose the healthier alternative of grassfed meat.
“Surging Popularity of Grassfed Meat Products in Restaurants”
An increasing number of restaurants are including grassfed meat steaks and other preparations on their menus in an effort to provide healthier dining options. Market revenue has been considerably impacted by changing menus that now feature grassfed meat. The industry is anticipated to expand in popularity as a result of the increased interest in grassfed meat products on social media.
Manufacturers of grassfed meat products have been compelled to switch to healthier alternatives as consumer knowledge of the hazards linked with the rising use of nitrate for curing purposes has grown. As a result, several players are currently replacing nitrate with natural curing agents, which are becoming increasingly well-known among the general public.
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What is Restraining Demand for Grassfed Meat Products?
“Lack of Suitable Food Safety Standards and High Price of Premium Grassfed Meat”
Market expansion is anticipated to be constrained by the lack of suitable food safety standards, processing control systems, and resources, particularly in emerging countries. Market growth is significantly hampered by the high price of grassfed meat. According to estimates, grainfed meat costs about 70% less than grassfed meat. This premium price deters consumers who are sensitive to price and may have an impact on market expansion during the projection period.
Grassfed meat’s supply chain is distinct from that of regular beef, which could increase the cost of production. Grassfed meat has a longer supply chain and higher expenses than conventional beef, which drives up the cost of the finished good. Additionally, most slaughterhouses lack the appropriate equipment to process grassfed cattle, which can also result in a drop in market revenue.
How Opportune is the Grassfed Meat Market for New Companies?
“New Entrants Focused on R&D Activities to Introduce Novel Nourishing Grassfed Meat Products”
Aspiring market players are concentrating on R&D activities and portfolio diversification to introduce nourishing grassfed meat products.
- A start-up based in the U.S. Wholesome Meats is working to increase consumer acceptance of regenerative agriculture. By using regenerative grazing techniques, Wholesome Meats heals the planet while offering the most delectable and nourishing grassfed meat. By removing harmful carbon from the environment, these measures restore rich topsoil, resulting in a carbon-negative product that benefits the land, the rancher, the cattle, and the consumer.
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Which Region Holds a Dominating Position in the Global Industry?
“Huge Demand for Ready-to-cook Meat Products in North America”
North America holds 40% share of the global market due to rising consumer and producer interest in clean-label products. The basic diet of the people of North America includes meat in large quantities. Surging sales of grassfed meat through online channels, increasing consumer awareness of the advantages of grassfed meat, and growing preference for ready-to-cook meat products are driving market expansion in the region.
What are the Growth Opportunities for Grassfed Meat Producers in Germany?
“Rapid Expansion of Restaurants & Cafés Providing Various Sorts of Processed Meat”
Key companies in Germany are actively investing in research and development to create sustainable and accessible means of obtaining grassfed meat. The majority of cattle in Germany are fed grass. To increase sales, brands are implementing this idea to raise cattle on a 100% grassfed diet. The high migrant population, rapid expansion of restaurants and cafés providing various sorts of processed meats, growing inclination toward cross-cultural cuisines, and increasing adoption of frozen meat products by fast food chains to make sandwiches & burgers are driving market growth in Germany.
Why is Japan a Leading Market for Grassfed Meat Products?
“Growing Consumer Awareness of Value of High Protein Diets”
The presence of a strong meat industry and packaged food business in Japan is expected to fuel the demand for grassfed meat over the projection period. For brands selling grassfed meat in Japan, labeling for 100% grassfed as well as organic certifications is required.
Market expansion is attributed to the large population, the increase in urbanization, high usage of grassfed meat in Mediterranean cuisines, and increased consumer spending potential. The significant market share is primarily attributable to growing consumer awareness of the value of high-protein diets and rising technological advancements and new product innovations in the food and beverage sector.
Why are Providers of Grassfed Meat Attracted to the U.S.?
“High Demand for Grassfed Meat in Food Processing Industry”
Market growth in the U.S. is being driven by the surging popularity of cleaner, antibiotic- and hormone-free meat choices and a rise in demand for grassfed meat in the food processing business.
Due to the enormous consumer base for processed food and beverages, the market is expanding. The market has been pushed by the rising demand for fast food and high-protein animal meat products.
The robust distribution network makes processed beef easily accessible to customers. To meet the needs of a wider customer base, manufacturers are putting more emphasis on technological advancements and expanding their manufacturing capabilities. The consumption of steak, hot dogs, veal, and beef has helped the local market expand.
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Which Grassfed Meat Product Holds High Significance?
“Consumers’ Fast-paced Lifestyles Driving Demand for Processed Meat”
Based on product, the market is classified into raw meat, processed meat, fresh processed, cured meat, roasted and pre-cooked, and dried. Processed meat holds around 60% of the global market. The demand for fresh processed meat has increased significantly as a result of the varied meat preservation methods. Urban customers favor processed meat because it is more suited to the hectic pace of city life. The time needed to prepare raw meat for serving will continue to help the demand for processed meat expand.
The tendency toward snacking and on-the-go food items has been impacted by a variety of reasons, including hectic work schedules, lengthy office hours, and changes in lifestyle. Because they are flavorful and ready to eat, processed meats are widely consumed.
It is projected that rising consumer demand for better-tasting, ready-to-eat meat products will fuel industry expansion. Growing consumer acceptance of and awareness of convenience meat products is a key driver of market expansion. Additionally, it is anticipated that the market will rise during the projected period due to consumers' rising desire for premium quality and value-added meat products and their continuously shifting dietary habits.
Why Do Hypermarkets/Supermarkets Account for Highest Product Sales?
“Hypermarkets/Supermarkets Gaining Traction Owing to Wide Availability of Quality Products at Affordable Prices”
Based on sales channel, the market is divided into convenience stores, hypermarkets/supermarkets, online retail stores, meat stores, and others. Currently, hypermarkets/supermarkets account for 40% share of the global market. Due to the large shelf space, capacity to keep a wide range of products, and bundling discount methods, the availability of grassfed meat in hypermarkets/supermarkets is anticipated to rise significantly over the coming years.
Growing working populations and the tendency to consume meals outside of the home are both directly responsible for the expansion of the use of fresh and processed meat in hypermarkets/supermarkets. Due to the huge variety of products available, shoppers prefer supermarkets/hypermarkets over other retail outlets. These mass merchandisers provide customers with greater convenience, a wider selection of processed foods, bundle deals, and easy-to-use purchasing methods. Market expansion has also been aided by the availability of other household goods on a single roof and the existence of product-specific shelves.
Top grassfed meat producers are now working together and striving to avoid supply chain interruptions by working with supermarkets and outlets to meet the evolving competition. Top market players are signing long-term agreements with livestock farmers to guarantee a steady supply of meat of the highest quality. Leading companies are concentrating on increasing their manufacturing capacity to enhance grassfed meat products.
- Meat bar, a new brand from GreenSpace Brands Inc., was introduced as a high-end meat-based snack.
- In 2020, JBS signed a distribution agreement with WH Group to enter more than 60,000 points of sales locations in markets of China.
Key Segments of Grassfed Meat Industry Research
By Product :
- Raw Meat
- Processed Meat
- Fresh Processed
- Cured Meat
- Roasted and Precooked
By Animal Type :
By Nature :
By End Use :
- HoReCa (Hotel, Restaurants, and Cafes)
- Food Processing
By Sales Channel :
- Convenience Stores
- Online Retail Stores
- Meat Stores
By Region :
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- FAQs -
Worldwide consumption of grassfed meat is anticipated to rise at a CAGR of 5.4% during the forecast period.
Global demand for grassfed meat is likely to reach a valuation of US$ 22 billion by 2033.
The U.S., Germany, and Japan account for the highest grassfed meat sales.
North America accounts for the highest share of the global grassfed meat market.
ANZCO Foods Ltd., Morris Grassfed, and Top Grass Cattle Co. are major providers of grassfed meat products.