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I AgreeAnalysis of Mock Meat Market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
With the growing vegan, vegetarian population the market for mock meat is projected to propel in the forecasted era. Mock meat is a plant-based meat-like substance. Vegan meat, plant-based meat, meat substitute, meat analogue, imitation meat, meat alternative, vegetarian meat, more pejoratively faux meat or fake meat are some of the more common names of mock meat.
Mock meat is designed to mimic the aesthetic qualities (taste, texture, and appearance) as well as the chemical characteristics of particular types of meat. In general, it is a dish made entirely of vegetarian ingredients, often without the use of animal products like dairy.
Various mock meat is soy- or gluten-based like tofu, tempeh and pea protein is as well. Ingredients like mycoprotein are also examples of the product.
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Mock meat is commonly used in dishes and food practices that resemble meat taste and texture because they resemble meat. Vegans, vegetarian’s non-vegetarians who choose to cut down on meat intake, and consumers who observe religious dietary rules in Judaism, Hinduism, Islam, and Buddhism are all potential customers for the market.
Furthermore, as the global demand for healthier diets grows in response to the outsized role that animal products play in global warming and other environmental impacts, companies dedicated to seeking meat alternatives have sprung up.
These prominent factors altogether are propelling the growth of the mock meat market in the forecasted period.
Additionally, the demand for meat substitutes is heavily reliant on meat-reducers, a target category driven mainly by health concerns and weight loss.
Concerns over animal rights and or environmentalism are more likely to be key motivators for vegan, vegetarian, or pescetarian consumers driving the mock meat market.
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With the understanding of the environmental harm caused by the meat industry, even non-abolitionist vegans are looking to move away from a meat-based diet.
Though they may not be common among lifelong vegetarians, mock meat is a popular meat substitute for consumers who have gone vegan or vegetarian but still miss the taste of meat in their mouths.
Additionally, it is also extremely versatile and high in fiber content. When fried, it has a distinct, meat-like texture that pulls apart in a similar way to pulled chicken.
It's a guilt-free, organic, and gluten-free alternative to meat, with GMOs kept to a minimum. Mock meats are low in calories, fat, and carbohydrates, making them suitable for health-conscious consumers.
Furthermore, as a result of a wider range of product availability, improved product production and innovation in plant-based protein products, and a wider range of viable alternatives and substitutes, acceptance of plant-based foods and beverages has increased in recent years.
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North America dominates the mock meat market value share as consumers in the US and Canada are more concerned with their diets and the rising concern regarding animal cruelty is driving the market in the US and Canada.
Furthermore, the industry will propel by increasing awareness of plant-based products and an expanding vegan population, the popularity of plant-based mock meat newfound fame as a superfood rich in calcium, fibre, and almost every form of the vitamin, is why consumers in the US and Canada find it great option to start when it comes to cutting down on meat consumption, and vegetarians adore it.
Europe is anticipated to gain high traction in the mock meat market as the population for vegan, vegetarian are rising exponentially. The rising obesity in the region is also a prominent region to provide huge opportunity in the market.
Additionally, the rising awareness among the population regarding the mock meat health benefits and sustainability towards the environment is creating a huge opportunity for the market in the region.
Some key manufacturers operating the business in the mock meat market globally include
Some major developments by leading mock meat manufacturers:
In 2016-Impossible Foods launched a beef substitute, claiming that it had the same look, taste, and cooking properties as meat.
In 2019- Nestlé joined the plant-based burger business. With the launch of the "Awesome Burger”.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
NOTE - Although care has been taken to maintain the highest levels of accuracy in Fact.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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Mock meat market demand is predicted to grow at a CAGR of 14.5% over the forecast period.
There is a high growth potential for the mock meat market due to cultural barriers, carbon footprint, and sustainability.
Manufacturers may find the most opportunities in the North American mock meat market.