Marzipan Market Analysis Report By Flavor (Vanilla, Chocolate, Nuts & Cereals, Spices, Fruits, Beverages), By Packaging (Tubes, Cans, Boxes), By Distribution Channel (Direct, Indirect) & By Region - Global Market Insights 2022-2032
Analysis of Marzipan market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Marzipan Market Outlook (2022-2032)
Progressing at a CAGR of 2.9%, the global marzipan market is projected to increase from a size of US$ 1.5 billion in 2022 to US$ 2.01 billion by 2032.
Given the steadily increasing demand for confectionery items, the marzipan industry is anticipated to enjoy a consistent future. Production of marzipan is steadily becoming more industrialized, ably backed by technological improvements.
Marzipan Market Size (2022E)
US$ 1.5 Billion
Forecasted Market Value (2032F)
US$ 2.01 Billion
Global Market Growth Rate (2022-2032)
North America Market Share (2022)
Europe Market Share (2022)
Market Share of Top 3 Countries
Key Companies Profiled
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Marzipan Consumption Analysis (2017-2021) Vs. Market Outlook (2022-2032)
A type of confection known as marzipan is created by combining the two main components sugar or honey and almond meal, occasionally with the addition of almond essence.
Marzipan is typically employed in the creation of desserts, cookies, frosting, and cakes. Consumers are drawn to this product by the rising popularity of cakes and confectionery items.
The most appealing characteristic for health-conscious consumers is that marzipan is a product that is filled with protein and organic colours, which is driving its demand and popularity in the market.
There are several flavours of marzipan, such as vanilla, chocolate, nuts & cereals, fruits, and many more. It is anticipated that the market for marzipan will expand in the next years as a result of the clear appeal of this confectionery item.
According to Fact.MR, a market research and competitive intelligence provider, the global marzipan market is set to expand at a CAGR of 2.9% to reach US$ 2.01 billion by 2032.
What is Driving Sales Growth of Marzipan?
“Increasing Availability of Marzipan Products with Natural Colours & Flavors”
Due to the growing popularity of to-go cake products, which is predicted to propel the market's expansion at a quick rate in the coming years, marzipan is currently receiving a lot of customer attention.
As customer preferences for multivariate confectionery goods change along with the rise in demand for protein-enriched foods and treat with organic colours, the marzipan industry is predicted to perform well throughout the projected period.
Increased cake enterprises to meet the growing customer demand for custom cakes, such as wedding cakes, Christmas cakes, and innovatively designed cakes for special events. Additionally, as health consciousness among consumers and the number of celiac sufferers rises, so does the market's need for goods free of gluten rises.
The emergence of small businesses, an increase in confectionery consumption per person, shifting consumer preferences for baked food items such as cakes and cookies, and growing in-store bakeries are reasons driving worldwide marzipan market expansion.
However, the rise in almond prices and the accessibility of substitutes may impede the expansion of the marzipan market to some extent over the coming years.
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What Should New Market Entrants Learn from Top Competitors?
“New Players Should Focus on Consumers’ Needs to Provide Improved Products”
Key market players are focusing on product innovation, flavour, and design. Changing consumer preferences towards taste and flavour are creating more opportunities to create novel products. In recent years, some market players have made changes in products to suit the evolving tastes of consumers.
- Marzipan made from grain that is used to make baked items was introduced in 2016 by GoodMills GmbH. This cereal-based marzipan can be made wholly with water or with whole eggs, giving it a variety of uses. It is created from a nut-free material that enables products to be ordered for clients who have nut allergies.
- A unique marzipan product for males called 'Man Stuff' was introduced in 2015 by J. G. Niederegger GmbH & Co. KG. It is slightly tinted with bitter flavours such as whisky and almonds and comes in virulent packaging that resembles toolboxes.
Why is Europe a Profitable Region for Marzipan Manufacturers?
“Marzipan a Highly Popular Festive Dish in Europe”
Marzipan is a common treat in Europe that is often produced quite fixed before being coated, baked, and shaped into flowers and little animals. Marzipan is mostly used to create Easter eggs, Christmas cakes, and sweets in the majority of the world's nations.
Marzipan is accepted as a traditional meal during weddings and religious feasts in European nations such as Italy and Greece. These all indicate a considerable expansion of the marzipan market throughout the projected period.
Which Flavour of Marzipan is Most Popular across Regions?
“Chocolate Flavor Highly Preferred for Any Celebration”
Products made of confectionery are wonderful pleasures that are crucial to festivities, celebrations, and family gatherings. Fulfilling customer cravings for chocolates treats and candies has fuelled an increase in the global confectionery industry's expansion.
The market for chocolates worldwide is anticipated to expand at a CAGR of 4.9% from 2022 to 2027.
Thus, rising demand for upscale chocolates, cakes, and mints around special occasions like Christmas, Valentine's Day, and many others boost expansion in the marzipan industry internationally.
The main strategies used by market participants include the introduction of novel products, acquisitions & mergers, principal partnerships, and potential strategic partnerships.
The introduction of new and traditional marzipan products by producers in the confectionery sector is likely to lead to a positive increase in the demand for marzipan products around the world.
- Leman Decoration Group, a supplier of cake decorations to the baking industry, was purchased by Cargill for an undisclosed value in May 2021. The agreement will look at how Cargill can increase the number of embellishments it offers, enabling its cocoa and chocolate division to better serve upscale consumers in Europe and around the world. Leman Decoration Group was founded in 1963 and produces marzipan, chocolate, and sugar cake decorations.
- Schluckwerder Group, a manufacturer of Lübeck marzipan, was acquired by Dublin-based Valeo Foods in January 2021 from German investment group Novum Capital. Novum Capital started assembling a new leadership team for Schluckwerder Group at the end of 2018 that included a CEO, COO, and CFO.
Key Segments Covered in Marzipan Industry Research
By Flavor :
- Nuts & Cereals
By Packaging :
By Distribution Channel :
By Region :
- North America
- Latin America
- East Asia
- South Asia & Oceania
- FAQs -
The global marzipan market is estimated to expand at 2.9% CAGR through 2032.
Product launches, approvals, agreements, partnerships, expansions, & acquisitions are methods used by top market competitors.
The Europe marzipan market currently holds 25.6% share in the global market.
Top 3 countries account for 27.8% share of the global marzipan market.