Yoga Mats Market

Yoga Mats Market Outlook (2022-2032)

Worldwide demand for yoga mats is expected to rise at a high-value CAGR of 6.6% from 2022 to 2032. Currently, the global yoga mats market is valued at US$ 14.57 billion and is anticipated to reach US$ 27.6 billion by the end of 2032.

Yoga mats are sold through various distribution channels such as online stores and organized retail stores. Organized retail stores facilitate brand names with enhanced advertising, thus attracting wider customer attention, which is why sales of yoga mats through online channels are rising faster.

Report Attributes	Details
Yoga Mats Market Size (2022E)	US$ 14.57 Billion
Forecasted Market Value (2032F)	US$ 27.6 Billion
Global Market Growth Rate (2022-2032)	6.6% CAGR
North America Market Share (2022)	25.1%
Europe Market Share (2022)	22.9%
Key Companies Profiled	Ecoyoga Ltd. Manduka prAna Khataland LIFORME ALOYOGA, INC. Eupromed YAAZHTEX Barefoot Yoga Co Ryan Overseas Airex AG Columbia Sportswear Company

Revenue Analysis of Yoga Mats (2017-2021) Vs. Market Outlook (2022-2032)

“Lifestyle Changes and Growing Preference for Indoor Fitness Exercises to Fuel Sales of Yoga Mats”

According to Fact.MR, a market research and competitive intelligence provider, sales of yoga mats are projected to rise at a CAGR of 6.6% from 2022 to 2032.

Increased cases of allergies have led consumers to become more health-conscious and opt for yoga exercises, thereby driving the demand and sales of yoga mats. Governments across the world are making efforts to formulate a roadmap related to yoga treatment systems.

Several governments have also offered recommendations that include the benefits of using a combination of Ayurveda and yoga for treating patients with various ailments to a certain extent, which has further supported sales of yoga mats. Inclusion of yoga in the educational institutes, and spreading awareness about yoga’s health benefits, both mental and physical, in tourism centers and rural settlements, support the demand for personal exercise mats worldwide.

The global yoga market is envisaged to experience a rise in demand during the forecast period due to the rise in the ongoing trend to take physical activities. Rapid urbanization and change in lifestyle have resulted in one forgetting physical activities, thanks to the incessant technological advancement.

The rise in the health-conscious population is promoting indoor fitness exercises such as yoga. The uptake of yoga has also increased as it is cost-effective and doesn’t require a certain amount of equipment, thus aiding the growth of the global yoga mats market.

What is the Key Trend Driving Demand for Yoga Mats?

“Growing Awareness about Mental & Physical Health Driving Popularity of Yoga”

Growing health and fitness concerns among individuals are encouraging individuals to invest in physical activities such as yoga. Nearly 2 billion people in the world practice yoga daily to maintain their physical health & mental health, and to improve athletic performance.

As yoga is becoming popular among individuals across regions, international government organizations such as United Nations General Assembly declared June 21 as International Yoga day.

Increasing participation of individuals in yoga has translated into a spurt in sales of merchandise and apparel for customers’ convenience. Banking on the growing requirements of the customers, leading manufacturers are concentrating on incorporating safety and comfort features.

In addition, these companies are focusing on offering enhanced gripping capabilities by utilizing premium quality rubber extracted from natural resources. Major companies are focusing on offering comfortable, safe, and biodegradable yoga mats to offer improved customer experience to the customers.

How are New Companies Influencing the Yoga Mats Market?

“Innovative Technological Solutions Crafting Novel Growth Opportunities for New Market Entrants”

Start-ups are concentrating on developing yoga mats that are equipped with advanced technological features. Manufacturers of yoga mats are gushing funds behind their research and development teams to come up with more sustainable raw materials.

New companies are focused on developing a range of self-cleaning yoga mats, which are equipped with antibacterial technology, and utilize antimicrobial silver salts that make the yoga mats permanently resistant to odour, bacteria, and germs.

• A sustainable start-up - Hejhej-Mats - developed the first closed-loop yoga mat by using a resource that is already present in great abundance on the Earth instead of precious natural resources. The top-most layer incorporated in its yoga mats has been approved by the healthcare industry and offers customers enhanced cushioning, neutral smell, and super slip resistance features.

How is the Yoga Mats Market Performing across Regions?

“Growing Popularity of Yoga Studios and Rising Initiatives to Promote Yoga in North America & Europe”

North America leads with 25.1% share in the global yoga mats market, due to the increased popularity of yoga studios and growing awareness of its health advantages. A rise in activities by government organizations and fitness centers to encourage yoga is expected to drive the market for yoga equipment in the region.

With a 22.9% market share, Europe is expected to witness significant growth opportunities owing to the rise in spending of consumers on yoga and fitness equipment.

With the increasing number of yoga studios cropping up in China, demand for yoga mats will continue to escalate in the country. Capitalizing on the growing popularity of yoga among citizens of China, leading companies are concentrating on offering reversible

As most of the yoga studios are based in various countries of Asia Pacific, demand for yoga mats will continue to intensify in the region. The increasing number of yoga studios in Thailand, Sri Lanka, India, Bali, and China has encouraged individuals to practice yoga and incorporate a healthy lifestyle.

Which Material is More Preferred for the Production of Yoga Mats?

“Rising Penetration of TPE Materials Due to their Environment-friendly Properties”

Based on the material, the yoga mats market is segmented into PVC, TPE, rubber, cotton/jute, and others. TPE materials are more preferred owing to their unique characteristics.

As yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services, major companies are diverting their focus towards utilizing components that dispense low emissions levels during the manufacturing process.

In addition, strict government laws in many areas have forced manufacturers to spend money on eco-friendly materials while creating yoga mats. Yoga mat producers are switching from using PVC materials to thermoplastic elastomer (TPE) materials to comply with the strict government standards.

Competitive Landscape

Leading yoga product manufacturers are joining forces for collaborative product development, hinging on the belief that customer co-creation would aid the development of high-quality yoga mats. These yoga mat producers integrate the customer co-creation concept into their processes, thereby producing new prototypes that fulfil evolving customer demands.

Yoga mat providers are aiming on using recyclable and natural raw materials which are known to be bio-degradable. This has made them popular among the environmental concern population, as these mats are known to be environmentally friendly.

For instance :

• Manduka is focused on developing a range of environment-friendly and non-toxic yoga mats, such as the eKO Lite Mats. These mats are manufactured using rubber from natural resources and biodegradable components as an alternative to PVC materials.

Key Segments Covered in Yoga Mats Industry Research

• By Material :

  • PVC Yoga Mats
  • TPE Yoga Mats
  • Rubber Yoga Mats
  • Cotton/Jute Yoga Mats
  • Others

• By End User :

  • Yoga and Fitness Clubs
  • Households
  • Others

• By Distribution Channel :

  • Online Stores
  • Organized Retail Stores

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa