Increasing Number of Health & Fitness Clubs to Spur the Demand for Personal Exercise Mats during 2021 to 2031

Market Snapshot

Newly published data by Fact.MR- a market research and competitive intelligence provider- establishes that the global market for personal exercise mats was valued at over US$ 2 Bn in 2020, expected to surge 2x until 2031 to reach US$ 4 Bn.

The report further concludes that demand registered a year-over-year (YoY) expansion rate of 7% as of 2019. Increasing popularity of yoga and other fitness based exercises across key regions is boding well for the personal exercise mats industry, prompting a flurry of product launches and innovations.

Key Points Covered in Personal Exercise Mats Market Study

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Conditions
• COVID-19 Impact on Personal Exercise Mats and How to Navigate
• Recommendation on Key Winning Strategies

Personal Exercise Mats Revenue Analysis 2016-2020 Vs Future Outlook 2021-2031

Sales of personal exercise mats grew at a CAGR surpassing 6% during the 2016-2020 period. In line with growing customer preferences for greener products, manufacturers are increasingly focusing on producing non-toxic material-based personal workout mats, which is expected to translate into sustainable market expansion.

In recent years, the development of personal exercise mats made of recycled foam to provide the maximum level of comfort and stability to clients has seen a significant uptake.

According to a recent Fact.MR survey, personal workout mats sold over 131,000 units in 2018. Sales are expected to increase by 7.1% year over year by the end of 2021. Individual sales of personal exercise mats have been bolstered by a paradigm shift in consumers' attitudes toward better lifestyle habits. In the long-run, from 2021 to 2031, the global market is poised to accelerate at around 7% CAGR.

How are Increasing Number of Health Clubs Spurring Demand for Personal Exercise Mats?

A health club is a facility that houses exercise equipment for physical exercises, muscular strengthening, and general workouts. In business terms, it is a corporation that provides customers with access to a regulated environmental space as well as fitness and health-related services.

According to the International Health, Racquet & Sportsclub Association Global Report, the fitness industry generated US$ 94 billion in sales in 2019, with health clubs expected to have 230 million members by 2030. Due to a surge in health-conscious consumers, the number of health clubs and fitness services will boost up the market for personal exercise mats in upcoming years.

How is Celebrity Endorsement Providing Tailwinds to Personal Exercise Mats Sales?

The often mundane and arduous nature of fitness regimes has prompted large-scale celebrity endorsement of several exercises, including yoga, aerobics and stretching across multiple regions. This fitness marketing trend has swiftly attracted the attention of millennials.

Key celebrity figures such as singers, actors, actresses and sportspersons are relying on social media to either live stream their fitness sessions, or post pre-recorded videos on their Facebook, Instagram or other social media platforms. Consequently, end users are investing more time in maintaining their fitness routines, leading to an upsurge in personal exercise mats demand.  

How is Raw Material Price Volatility Restraining Growth Prospects?

Widespread uncertainties in the global market, particularly with respect to plastic, is leading to immense fluctuations in their prices. Since plastics such as polyvinyl chloride, are amongst the primary raw materials for manufacturing personal exercise mats, there will be substantial challenges associated with their production.

This uncertainty is largely an outcome of widespread changes in such broader end-use industries such as the oil & gas sector, one of the primary consumers of high-grade plastics. Consistent increases in the cost price of raw materials makes it difficult to source them, creating bottlenecks in the manufacturing process.

Country-wise Analysis

What Supports Personal Exercise Mats Sales in the U.S.?

From 2021 to 2031, the yoga and exercise mats market in the U.S is expected to develop impressively, registering a CAGR of 6%. Yoga's growing popularity, as well as the region's rising obesity incidence are among some factors contributing to this increased demand.

According to a collaborative study conducted by the University of Columbia and Harvard, if current trends continue, more than half of the adult population in the United States would be obese by 2050. These elements are contributing to a growth in the use of yoga and other workouts to maintain a healthy lifestyle.

What are the Factors Driving Revenue Generation in Asia?

In 2020, Asia held the highest share of the personal exercise mats industry, generating over 60% revenue. Yoga's growing popularity in nations like China, Japan, Thailand, and Australia, among others, has resulted in a substantial market share.

Amongst all countries, India is expected to be one of the most opportunistic markets for personal exercise mats, given the ever widening popularity of yoga. Research concludes that more than half of the 200 million practitioners globally are from India. 

Category-wise insights

Why are Modern Trade Channels the Preferred Sales Channel?

Modern trade channels, including supermarkets & hypermarkets, are expected to expand the fastest, registering a growth rate of over 7% in the 2021-2031 forecast period.

Supermarkets and hypermarkets offer the advantage of providing customers with a wide array of choices. This permits them to choose personal exercise mats of different material, color and felt respectively. Additionally, they offer highly discounted prices.

Is Online Direct-to-Consumer Marketing Expected to Supersede Other Channels?

In 2020, the online direct-to-consumer channel accounted for the highest proportion of the personal exercise mats industry. E-commerce distribution is a popular method for growing a business by allowing things to be sold to clients without the requirement for a physical store.

Because of technological developments and increased internet connectivity, this distribution route has been developing. Businesses have been able to reach out to potential clients by creating online stores where manufacturers' items can be accessed from anywhere in the world. As per Fact.MR, nearly 50% of all personal exercise mats will be sold via online channels.

Why is Preference for Yoga Mats Surging?

Based on mat type, sales of yoga mats are experiencing a noteworthy incline, with Fact.MR anticipating a CAGR of 7% across the forecast period. Surging popularity of yoga as an exercise and art form is broadening sales.

Studies conclude that about 36 million Americans practise yoga annually, with women accounting for 72% of yoga practitioners. Furthermore, 300 million people practise the same. In Japan, yoga growth rate was 413% in the past 5 years. 

Competitive Landscape

Manufacturers in the market for personal exercise mats are focusing strategic acquisitions, collaborations, and product launches in order to consolidate their foothold in the market.

• In June 2020, Airex A.G introduced the Yoga Calyana Pro personal exercise mat. The mat comes in a trendy lemon color, offering a new underside structure for permanent optimum grip, along with heightened safety.
• In December 2020, Jade Yoga introduced a broad range of yoga mats- as part of its Christmas Holiday offers. The products introduced include the Beginner Yogi- Level One, Classic Yogi- Harmony and the Outdoor-Loving-Yogi Organic Cotton Mysore Yoga Rug among others

Report Scope

Key Segments Covered

• Mat Type

  • Yoga Mat
  • Pilates Mat
  • Fitness Mat

• Material

  • PE Personal Exercise Mats
  • PVC Personal Exercise Mats
  • Rubber Personal Exercise Mats
  • TPE Personal Exercise Mats
  • Other Material Personal Exercise Mats

• Sales Channel

  • Personal Exercise Mats Sales via Modern Trade Channels
  • Personal Exercise Mats Sales via Specialty Stores
  • Personal Exercise Mats Sales via Direct-to-Customer (DTC) Online
  • Personal Exercise Mats Sales via DTC Institutional
  • Personal Exercise Mats Sales via Sports Variety Stores
  • Personal Exercise Mats Sales via Sports Retail Chain
  • Personal Exercise Mats Sales via Third Party Online

• Buyer Type

  • Individual Personal Exercise Mats
  • Institutional Personal Exercise Mats
    • Yoga Studios
    • Fitness Centers
    • Wellness Centers