Personal Exercise Mats Market

Personal Exercise Mats Market in Numbers

• Personal exercise mats market was valuated at ~US$ 2 Bn in 2018. The proliferating trend of ‘health & fitness’ and rising preference for gyming and yoga are touted as the key demand determinants.
• Estimated to witness a robust ~7% CAGR through 2028, the personal exercise mats market is likely to remain influenced by the growing consumer awareness about the preventative care.
• North America is anticipated to be the leading market for personal exercise mats, in line with the growing number of yoga studios, fitness clubs, and wellness centers. Institutional buyers have been promoting personal exercise mats among consumers, within the region.
• Looking at the expanse of health & fitness industry across the South Asian region, it is likely to remain a high growth market for personal exercise mats sales.
• Use of sustainable materials in the making of personal exercise mats is currently trending among leading manufacturers.

Competition Landscape

According to the Fact.MR study, the global personal exercise mats market will remain a fragmented landscape, where global leaders, such as EuProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS are augmenting their R&D investments, targeting innovative product line-ups. A majority of leading brands competing in the personal exercise mats industry are benefiting from the rising potential of European market, and are likely to rely majorly on E-commerce for yoga mats sales.

The mid-level players, such as

• Jade Yoga,
• Kurma Grip,
• Shenzhen Haifuxing Technology Co., Ltd.,
• Stilelibero Ltd.,
• Uwin, and
• Yoga Design Labs

are introducing novel low-cost variants to hold a significant revenue share in the market. Launch of promising products that are closely aligned with shifting customer preference holds a competitive advantage in the personal exercise mats market.

On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category. Several companies also focus on experimentation around the ‘sticky factor’ of personal exercise mats so as to cater to a diverse range of demands of exercise enthusiasts.

Development of value added and multi-purpose personal exercise mats, such as mats for yoga, Pilates, and other fitness activities will remain a key focal point of a number of participants in the personal exercise mats market. Intelligent sales management has identified to emerge as a profitable strategic move for various competitors in the personal exercise mats market.

Brands that are investing in intelligent sales management are particularly attracting customers through lucrative discount offers on E-commerce platforms. Growing focus of manufacturers on offering high quality mats that are pleasant to touch, do not absorb sweat, comfortable, long-lasting, reasonably priced is likely to intensify demand.

Key Factors Determining Growth of the Personal Exercise Mats Market

• Growing adoption for yoga and other fitness programs, coupled with shifting focus of consumers to total well-being, has been substantially favoring the sales of personal exercise mats, such as yoga mats. The expanding workout and wellness culture continues to nourish the growth of manufacturers that are offering value added products with appealing discounts.
• The proliferating health and wellness industry, primarily driven by influencers and celebrities that are increasingly sharing daily workout regimes on social channels, continue to keep personal exercise mats market attractiveness intact, particularly among millennial. Growing focus of brands on leveraging celebrity impact to appeal consumers to make a purchasing decision is likely to reinforce the position of personal exercise mats market in near future.
• While consumers are feeling the pinch of rising health care costs, a plethora of physical wellness related activities have taken a center stage in their life. Brands are capitalizing on consumers’ increased focus on health and wellness with their multipurpose product offerings, such as personal exercise mats for yoga and fitness activities.
• Growing focus of manufacturers on offering eco-friendly and non-toxic material based personal exercise mats in line with shifting consumer preference for greener products is likely to translate into steady growth of the market. Development of yoga mats that are composed of recycled foam to offer the highest level of comfort and stability to the customers has witnessed a marked adoption in recent years.
• Rising popularity of yoga, particularly in Western countries is favoring the sales of yoga equipment and accessories, such as mats.

Personal Exercise Mats Market - Key Restraining Factors

• Strong presence of unorganized players is increasingly creating unnecessary competition in the personal exercise mats market, minimizing the scope of individually generating high revenues.
• Personal exercise mats market still remains underpenetrated to a certain extent as a sizeable potential consumer pool in developing countries continue to use ordinary mats rather than purchasing those that are specifically designed for personal exercising and yoga.

Personal Exercise Mats Market – Additional Insight

Third Party Online Sales Channels Emerging Lucrative among End Users

Shifting customer preference for making online purchases in line with the associated ease driven by rapid advancements in technology continue to drive sales of personal exercise mats via third part online channels. Subsequently, market forerunners are focusing on benefiting through the E-commerce portals by providing their value-based offerings to customers beyond any geographical barriers.

Varied pricing discount options and better product transparency offered by online sales channels continue to benefit the manufacturers and customers of personal exercise mats alike.

Personal Exercise Mats Market – Research Methodology

An authentic methodology and holistic approach lay the base of the actionable insights presented in the personal exercise mats market. The Fact.MR study provides comprehensive information about the growth projections of personal exercise mats industry along with a systematic breakdown of the factors shaping the growth of the market.

Comprehensive primary and secondary research has been done to lay down actionable insights into the projection analysis of personal exercise mats market. The report on personal exercise mats market has also undergone pre-publish validation tunnels to ensure the uniqueness of the information offered in the report.

A recently compiled report of Fact.MR, titled “Personal Exercise Mats Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2018-2028,” features a comprehensive analysis on the global personal exercise mats market. Size of the personal exercise mats market has been evaluated in a detailed manner and is given in terms of value (US$ Mn) and volume (000 units). The report also offers an exhaustive study and projection on the key segments of the market and personal exercise mats market competitive landscape.

Chapter 1 - Personal Exercise Mats Market Executive Summary

A concise summery of the personal exercise mats market is provided in the first chapter of the report, which gives a synopsis of significant findings in the market, and information on the structure of the industry. Opportunity assessment for different companies operating in the personal exercise mats market is given in a comprehensive way with the aid of Wheel of Fortune. Key trends that are shaping the growth of the personal exercise mats market are also provided in this chapter.

Chapter 2- Personal Exercise Mats Market Overview

The report gives a succinct overview of the personal exercise mats market, which includes the market introduction and definition of the target product – personal exercise mats. A systematic breakdown of the personal exercise mats market has been also provided in this chapter, entailing the scope of the research involved.

Chapter 3- Personal Exercise Mats Market Key Trends

In this chapter of the report, various key trends and potential ones that can shape the growth of the market during the assessment period have been given in detail. Several trends pertaining to the product innovation and significant market developments have also been given in the report.

Chapter 4- Personal Exercise Mats Market Background

This chapter of the report shed light on the market background, and the factors that have been impacting the demand of the personal exercise mats. This chapter also provides information pertaining to the demand for raw materials and projection equation, which can aid the readers gauge the growth of personal exercise mats market.

Chapter 5 – Survey Analysis

This chapter sheds light on the range of factors that are influencing the market, and also provides information about the value chain analysis in a detailed manner. A succinct view on what are the key drivers of interest in practicing yoga has also been given in this chapter.

Chapter 6 – Global Personal Exercise Mats Market - Pricing Analysis

This part of the report provides comprehensive information about the pricing analysis of personal exercise mats market by mat type. An exhaustive perspective about the pricing framework till the end of the projection period along with the key factors that are shaping the market pricing analysis are given in the report.

Chapter 7 - Global Personal Exercise Mats Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028

The exhaustive analysis and projection on personal exercise mats market has been given in this chapter, and sub-sections. Vital numbers, such as the historical, current and forecast size of the personal exercise mats market have been given in this chapter.

Chapter 8 - North America Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This chapter of the report on global personal exercise mats market provides key insights into the North America personal exercise mats market based on mat type, material, sales, and buyer. Main trends that are influencing the growth of the market in this region are also mentioned in the report.

Chapter 9 – Latin America Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This section of the report on global personal exercise mats market offers key insights into the Latin America personal exercise mats market on the basis of mat type, material, buyer, and sales. Significant trends that are shaping the growth of the market in this region have been also provided in this chapter.

Chapter 10 – Europe Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This part of the report on global personal exercise mats market offers key insights into Europe personal exercise mats market on the basis of mat type, material, sales, and buyer. Key trends that are impacting the growth of the market in this region are also mentioned in the report.

Chapter 11 – South Asia Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This chapter of the report on global personal exercise mats market provides key insights into the South Asia personal exercise mats market on the basis of mat type, material, sales, and buyer. Latest trends that are impacting the growth of the market in this region are also given in the report.

Chapter 12 – East Asia Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This section of the report on global personal exercise mats market provides incisive insights into the South Asia personal exercise mats market based on material, mat type, sales, and buyer. Key trends that are impacting the growth of the market in this region are also provided in the report.

Chapter 13 – Oceania Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This chapter of the report on global personal exercise mats market offers valuable insights into the Oceania personal exercise mats market on the basis of material, mat type, sales, and buyer. Notable trends that are shaping the growth of the market in this region are also given in the report.

Chapter 14 – Middle East & Africa Personal Exercise Mats Market Analysis 2013-2017 and Forecast 2018-2028

This part of the report on global personal exercise mats market provides actionable insights into the Middle East & Africa personal exercise mats market based on sales, material, mat type, and buyer. Key trends that are impacting the growth of the market in this region are also provided in the report.

Chapter 15 - Key Countries Personal Exercise Mats Market Analysis (2013-2017) and Forecast (2018-2028)

This chapter of the report sheds light on the key factors that are shaping the growth of the market in the key countries, including Germany, U.K., and France. Incisive insights related to the performance of personal exercise mats market in these key countries, on the basis of mat type, sales, material, and buyer have been in this chapter.

Chapter 16 – Competition Analysis

This chapter of the report on the market competition analysis of personal exercise mats market offers a comprehensive outlook of the competition dashboard and market structure, and company share analysis, along with the list of the key players operating in the market.

Chapter 17 – Company Profiles

This weighted chapter of the report provides the company profiles of all key market players. Key companies profiled in the personal exercise mats market report include Jade Yoga, EuProMed s.r.o, SPRI Products Inc., Excel International, Nivia Sports, Ecoyoga Ltd, Dollamur LP, Kurma Grip, Uwin, Everlast Worldwide, Inc., Shenzen Haifuxing Technology Co., Ltd, Baya, DHARMA DRUCK- UND VERTRIEBS GmbH (Lotus Design), Yoga Design Labs, Cosco (India) Ltd, Stilelibero Ltd, Equilibrium DFS, ProsourceFit, and Under Armor, Inc.