Door Mats Market

Door Mats Market Analysis, By Utility (Indoor, Outdoor), By Product Type (Scrapper, Decorative, Anti-Fatigue, Drainage), By Diagonal Length, By Material (Rubber, Nylon, Polypropylene, Coir, Cotton, Microfiber,) By End Use, By Sales Channel - Global Market Insights 2022 to 2032

Analysis of Door Mats market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Door Mats Market Outlook (2022-2032)

Newly-released data on the door mats market reveals that global demand for door mats enjoyed year-on-year (YoY) growth of 5.5% reach US$ 6.9 Bn in 2021. Demand for indoor utility mats grew 7.3% to reach US$ 4.2 Bn, while that for anti-fatigue door mats was up 8.2% to reach US$ 932.6 Mn in 2021.

Report Attributes


Door Mats Market Size (2021A)

US$ 6.9 Bn

Estimated Market Value (2022E)

US$ 7.2 Bn

Forecasted Market Value (2032F)

US$ 12.47 Bn

Global Market Growth Rate (2022-2032)

5.6% CAGR

North America Market Share (2021)


North America Growth Rate (2022-2032)

6.6% CAGR

U.S. Growth Rate (2022-2032)

6.8% CAGR

Top 5 Companies’ Market Share


Key Companies Profiled

  • 3M Company
  • Advance Flooring Systems
  • Axis House Ltd.
  • Apache Mills
  • Anthropologie
  • Abbott Collection
  • Bergo Flooring AB
  • Birrus Matting Systems
  • Cintas Corporation
  • Create & Barrel
  • Eagle Mat & Floor Products
  • Entryways
  • Forbo Holding AG
  • Millikan & Company
  • Nedia Home
  • Notrax
  • Fanmats
  • Kleen-Tex Industries Ltd.
  • Superior Manufacturing Group
  • Williams Sonoma Inc.

As per latest analysis by Fact.MR, door mats market value is projected to reach US$ 12.47 Bn by 2032-end, with household door mats accounting for nearly 56.8% of global mats market value by 2032. This is because the entrance matting market is projected to increase at a CAGR of around 5.6% over the decade.

COVID-19 forced countries all over the world to go into lockdowns because of its high spreading rate, which had catastrophic side effects on the widely scattered consumer base. However, the door mats industry, in general, remained immune to this impact as people shifted to work from home, and started spending most of their time at home. This, in turn, resulted in an escalation in door mat sales across geographies.

Besides, with the advent of online sales channels in the door mats industry, people started to bypass the offline mode of purchase and welcomed the online purchase of household mats, especially when they had the option of ordering home mats from the comfort of their dwellings.

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Sales Analysis of Door Mats (2017-2021) Vs. Forecast Outlook (2022-2032)

As per latest market analysis by Fact.MR, a market research and competitive intelligence provider, the door mats world market over the past half-decade expanded at a CAGR of around 5.2%. In 2021, the door mats market stood at around US$ 6.87 Bn.

Door mat utilization in the household sector accounts for the highest market share, which is mainly attributed to the variety of door mats available to customers, such as decorative door mats, scrapper door mats, and drainage mats, to name a few.

One of the most obvious advantages of placing door mats at each door in one’s home is that it encourages the family and visitors to wipe their feet and avoid bringing mud and grime inside. Moreover, over 75% of dirt and grime dragged into carpets is brought in with the bottom of shoes. While dirt, dust, and mud can build on the bottom of shoes and be tracked inside to carpeted and tiled floors, door mats offer the first line of defence against dirt and dust entering one’s home.

In addition, over the past decade, there has been a move towards a cleaner lifestyle, especially in the European and American regions, and hence, the entrance floor mats market in the above-mentioned regions is projected to see significant growth.

Thereby, projections are that, demand for outdoor mats in households is anticipated to grow at a healthier rate as long as the work from home culture continues, and will then stabilize during the forecast period, in turn, driving the entrance mats market to greater heightsDoor Mats Market forecast analysis by Fact.MR

What are the Demand Drivers for Door Mats over the Forecast Period?

“Demand for Eco-friendly Door Mats to Rise Faster”

In the near future, rising consumer awareness about the environment is projected to fuel the development of eco-friendly floor mats. The need for eco-friendly floor mats comprised of plant-based materials such as natural rubber, organic cotton, and foam is predicted to rise as a result of this scenario. Furthermore, because they are devoid of chemical irritants and allergies, consumers are increasingly choosing environmentally-friendly door mats to keep their infants and children safe.

“New Home Furnishings Trends Aiding Sales Growth of Home Mats”

Moreover, rising popularity of new and innovative flooring solutions such as marble, hardwood, laminate, and parquet floors has increased the use of floor mats to protect them from scratches and damage, boosting market growth.

Consumers are increasingly interested in home furnishing, and hence, door mats are gaining popularity. Layered mattings are becoming more popular among consumers because of their improved utility and aesthetic appeal. Bold geometric patterns mixed with neutral colours for layered designs are some of the most popular designs and patterns in door mats. Floral designs, stripes, and bright colour combinations are also popular choices for residential entry mats.

With people's spending power rising at a rapid pace, in both, developing as well as developed countries, there has been rapid increase in the interest in door mat procurement. Existing top firms are noticing an increase in demand from health- and environment-conscious individuals, which is fuelling overall market demand with consumers willing to pay more for natural and durable door mats.

The ubiquity of the business has been brought about by the mediation of customer attitudes towards the environment and the rising health-consciousness culture, while also addressing the probable future demand all around.

Attributed to these discussed factors, the door mats market value is projected to stand at US$ 12.47 Bn by the end of 2032.

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Country-Wise Analysis

What Makes Europe a Prominent Demand Generator for Door Mats?

“Popularity of Environment-friendly Door Mats Surging across the Continent”

Europe has inevitably remained the primary demand generator for door mats, with a majority of its population willing to pay extra for ensuring that their wooden flooring is free from unnecessary dirt and debris brought by visitors or residents. People in the region have started to move away from conventional door mats made from synthetic material, which has, in turn, paved the way for the growth of the door mats industry.

Manufacturers in the region are adopting new eco-friendly practices while also giving focus on sustainability. Eco-friendly door mat production is experiencing fast growth thanks to growing concerns about harmful chemicals and components and stronger environmental ethics among door mat consumers.

Moreover, door mats can be used to bring a decorative element to the home while also adding safety and cleanliness needs. An elegantly designed entrance mat that blends in with the home's style enhances the entryway and delivers the perfect greeting to the home.

The Europe door mats market is anticipated to top US$ 3.04 Bn by 2026, with door mat manufacturers trying to capture as much of the market share of the total mats industry as possible.

Owing to the above-discussed factors, the European entrance door mats market is poised to provide a high absolute dollar opportunity worth US$ 1.8 Bn over the period of 2022-2032, with Germany leading the utilization of door mats across the region.

How is the U.S. Faring in the Door Mats Market?

“U.S. Door Mats Market Moving towards Maturity”

The U.S. market for door mats has been maturing at a rapid pace, owing to the presence of a population with high-income levels along with better awareness about environmental health and individual wellbeing. Besides, people are constantly spending on procuring higher quality door mats that capture dirt, dust, chemicals, pesticides, and other toxins that are trapped in carpet and floor gaps, and results into compromising indoor air quality.

Additionally, with more and more business being operational in the U.S., newer offices are being setup at a rapid pace. Moreover, ailing infrastructure in the U.S. is under renovation and newer offices being designed as per latest designs, and include door mats outside every other room to complete the setup. This, is turn, is anticipated to cause an escalation in the sales of door mats in the country.

The U.S. market is anticipated to remain a primary growth generator during the forecast period, expanding at a CAGR of 6.8%, with sales of indoor floor mats increasing steadily.

Category-Wise Analysis

Which Material and Size is Projected Remain the Most Lucrative for Door Mat Manufacturers?

“High Preference for Polypropylene Door Mats Being Witnessed”

As of 2020, polypropylene has remained the preferred material for the manufacturing of door mats. Although rubber gives tough competition to polypropylene, due to the various benefits offered by polypropylene, it has remained the king in the market

Polypropylene door mats can survive harsh temperatures and offer better weather and moisture resistance over rubber mats. Polypropylene's resilience makes it extremely long-lasting. It can also survive strong traffic damage and retain its toughness and roughness, allowing it to clean and capture dirt even after several hours of use.

“54-104 cm Door Mats a Consumer Favorite”

Coming to size, 54-104 cm diagonally sized door mats have been the consumer favourite, as of 2021, and the segment is anticipated to create an absolute $ opportunity worth US$ 278.7 Mn during 2022-2026.

Similarly, increased presence of the nuclear family structure allows buyers to invest in newer residential properties, with specialised designers hired to make their dream home exactly as per their liking. Producers are generally spending efforts into joining this industry and dispatching enhancements along these lines.

Owing to the aforementioned factors, polypropylene door mats are projected to provide a high absolute dollar opportunity worth US$ 717.9 Mn over the forecast period, followed by rubber, which is anticipated to expand at a higher CAGR of 8.3% during 2022-2032.

Which End Use of Door Mats is Catalyzing Market Expansion?

“Sales of Indoor Floor Mats the Highest”

As of 2020, demand for indoor floor mats for household purposes held the highest share of 56.8%. Additionally, demand for outdoor door mats is poised to give a touch competition to the existing market of indoor door mats.

Increasing disposable income combined with diverse government real estate policies has resulted in a rise in the rate of home ownership, which, in turn, supports household door mats market growth.

Entrance door mats have become one of the most important parts of house décor for consumers as their lifestyles have improved. Because of the existence of prongs or other teeth-like devices that remove debris from shoes, decorative and scraper door mats are the most popular in the residential sector.

Owing to this, demand for residential entrance matting is poised to increase significantly over the coming years.

Which Sales Channel is Set to Drive Profit Margins of Market Players?

“Online Sales of Door Mats to Drive Manufacturers’ Profit Margins”

One of the major components contributing to the manufacturing cost for a product is the logistic and transportation cost, and to reduce this and make production profitable, manufacturers are readily adopting online sales channels, which not only reduces their dependence on physical sales but also steadily improves their overall margins.

Besides, in the recent past, online sales of door mats have become more popular among consumers, allowing them to shop for a variety of door mats from the comfort of their homes.

Owing to the afore-mentioned reason, e-Commerce sales of door mats are anticipated to grow at a rapid rate during the forecast period and increase 1.7X its current market valuation by 2032.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competition Landscape

Axis House Ltd., Apache Mills, Anthropologie, Abbott Collection, Bergo Flooring AB, Birrus Matting Systems, Create & Barrel, Cintas Corporation, Eagle Mat & Floor Products, Entryways, Forbo Holding AG, Millikan & Company, Nedia Home, Notrax, Fanmats, Kleen-Tex Industries Ltd., Superior Manufacturing Group, Williams Sonoma Inc., and Williams Sonoma Inc. are prominent door mat manufacturers.

The market is fragmented with a large number of competitors operating on a local level, depending on material and product type. They're also forming partnerships with a number of prestigious natural and organic material-based businesses in order to obtain raw materials for innovative offerings.

Fact.MR has provided detailed information about the overall strategies adopted by players in the door mats market, along with their detailed overviews, including SWOT analysis, sales analysis of door mats, revenues generated from targeted door mat products of top door mat manufacturers positioned across geographies, in addition to providing sales growth information, production capacity, and speculative production expansion, in the recently published report.

Key Segments of Door Mats Industry Survey

  • Door Mats Market by Utility:

    • Outdoor Door Mats
    • Indoor Door Mats
  • Door Mats Market by Product Type:

    • Scrapper Mats
    • Decorative Mats
    • Anti-Fatigue Mats
    • Drainage Mats
    • Others
  • Door Mats Market by Diagonal Length:

    • < 54 cm Door Mats
    • (54 – 108) cm Door Mats
    • (108 – 150) cm Door Mats
    • > 150 cm Door Mats
  • Door Mats Market by Material:

    • Rubber Door Mats
    • Nylon Door Mats
    • Polypropylene Door Mats
    • Coir Door Mats
    • Cotton Door Mats
    • Microfiber Door Mats
    • Others
  • Door Mats Market by End Use:

    • Household Door Mats
    • Commercial Door Mats
    • Industrial Door Mats
  • Door Mats Market by Sales Channel:

    • Instore
      • Supermarkets and Hypermarkets
      • Specialty Stores
      • Convenience Stores
      • Others
    • Online
      • Company-owned Websites
      • e-Commerce Platforms
  • Door Mats Market by Region:

    • North America Door Mats Market
    • Latin America Door Mats Market
    • Europe Door Mats Market
    • East Asia Door Mats Market
    • South Asia & Oceania Door Mats Market
    • Middle East & Africa Door Mats Market

- FAQs -

What is the current valuation of the door mats industry?

Currently, demand for door mats is pegged at US$ 7.2 Bn in 2022.

At what CAGR is the door mats market expected to grow?

Sales of door mats are anticipated to increase at a CAGR of around 5.6% during the period of 2022-2032.

How has the door mats market performed over the past half-decade?

Door mats market size expanded at a CAGR of around 5.2% during 2017-2021.

What is one of the door mats market latest trends?

Key players can be seen involved in investing in R&D to come up with eco-friendly offerings and attract new environment-conscious customers.

What outlook does the U.S. provide for door mat sales?

The U.S. door mats market is estimated to hold around 30.2% share of the global door mats market value in 2022.

Door Mats Market

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