Towable Tubes Market

Towable Tubes Market Analysis By Product (Open Top Tubes, Deck Tubes, Ride-in & Cockpit Style Tubes, Dual Tow Point Tubes, Banana Style Tubes, Rocker Tubes & Other Product Types) By Capacity, By Build Type, By Sales Channel & Region – Global Insights 2022 to 2032

Analysis of Towable Tubes market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Towable Tubes Market Outlook (2022-2032)

Newly-released data on towable tubes shows that the global towable tubes market experienced year-on-year (YoY) growth of 3.5% to reach US$ 420.1 million at the end of 2021, with two rider towable tubes accounting for the largest share of 40.1%.

The market for global towable tubes is expected to create an absolute dollar opportunity of US$ 252.6 million during the forecast period (2022-2032).

Report Attributes


Towable Tubes Market Size (2022E)

US$ 434.8 Million

Forecasted Market Value (2032F)

US$ 687.4 Million

Global Market Growth Rate (2022-2032)

4.7% CAGR

North America Market Share (2021)


North America Market Growth Rate (2022-2032)

4.4% CAGR

U.S. Market Growth Rate (2022-2032)

4.5% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Airhead
  • Connelly Water Sports
  • Dreamer Inflatables
  • Gladiator
  • Havasu Water Sports
  • HO Sports
  • Intex Recreational Corp
  • iOcean Sports
  • Jobe Sports
  • MESLE Water Sports
  • O’Brien Watersports
  • Scheels Sports

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Shipment Analysis of Towable Tubes (2017-2021) Vs. Industry Forecasts (2022-2032)

Towable tubes enjoy high demand across various applications such as water sports events, surfing, and others. Continuous efforts of governments towards the safety of tourists at water bodies are attracting more tourists. Market players are also adopting various strategies such as direct-to-consumer selling through their online portals to gain high-profit margins.

Water tubing, being an economical and fun activity, is gaining traction across several parts of the world, majorly in Europe and North America. Users are demanding safer and new designs and economical towable tubes to suit their tourism budgets.

Customization and online sales have driven the sales of towable tubes in recent years. Utilization of sustainable material for the production of towable tubes and integration of enhanced safety and security measures will pave the way for market growth over the projected period of 2022-2032.

As per the recent analysis by Fact.MR, a market research and competitive intelligence provider, the market value for towable tubes increased at a CAGR of 3.5% during the last four years.

  • Short Term (2022 Q2 to 2025): Growing participation of various age groups in water sports to create demand for towable tubes in the short term.
  • Medium Term (2025-2028): Water sports events, rental services of towable tubes, and rising demand from emerging economies to drive market expansion.
  • Long Term (2028-2032): Innovation, in addition to safety and security measures integrated into towable tubes, will create lucrative opportunities for market players.

Overall, worldwide demand for towable tubes is poised to create an absolute dollar opportunity of US$ 252.6 million by 2032.

Towable tubes market forecast by Fact.MR

Which Market Factors are Driving Demand for Towable Tubes?

“Renting Equipment: Trend Complementing Market Expansion”

With increasing tours and the rising travel industry, beachside areas are witnessing high footfall. Seeing this as an opportunity, governments and NGOs conduct water sports to drive more visitors. This led to an increase in the demand for rental water sports equipment.

In addition, major market players have established trade relations with water sports organizations, resorts, rental equipment service providers, and others. Manufacturers of towable tubes also conduct water sports events with a social message to spread awareness and promote product sales. Market players are also providing customized solutions to rental service providers to build long-term trade relations and increase their sales opportunities.

“Recreational Activities & Events: Promotes Sales”

Recreational activities have increased post-pandemic as individuals are exploring new adventures. Water sports, especially those related to boating and water skiing, are the most preferred activities.

Rising disposable income is being witnessed across regions.

For instance, the household disposable income (gross, per capita, percentage change) of Hungary was 6.33% in the year 2017 and reached 8.30% in 2021.

  • Similarly, Chile had 0.41% household disposable income in 2017, which grew to 6.51% in 2021.
  • Italy had 1.16% household disposable income, which increased to 2.56% in 2021.
  • Likewise, the United States had 2.08% of disposable income in 2017, which grew to 2.47% in 2021.

Hence, people are spending more on leisure activities and traveling. Beaches and pool events are amplifying the demand for towable tubes.

Attributed to the aforementioned factors, especially escalating towable tube demand, the market is projected to grow 1.6X by the end of 2032 at a CAGR of 4.7%.

“Focus on Towable Tube Material Offering Safety”

Towable tubes are mostly made of nylon and vinyl as they are cost-effective. However, restrictions on the use of plastic and its impact on the environment may challenge market growth. Major market players should focus on adopting environment-friendly materials that eliminate the harmful impacts of micro-plastic on the environment.

Safety is a major concern regarding the use of a towable tube; it may turn upside down. It also deflates when it comes in contact with sharp objects. Such instances will hamper the adoption of towable tubes and push people to opt for appropriate alternatives. Hence, market players should focus on sustainable material use with the integration of advanced solutions to meet safety requirements.

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Country-Wise Analysis

Why is the U.S. a Huge Market for Towable Tubes?

The U.S. holds a major market share in 2021 in North America. High market growth is projected due to increasing water sports events in the country.

  • For instance, according to data from Business Climate Leaders, around 40 million Americans actively participate in various water sports events every year. The water sports industry is anticipated to contribute approximately US$ 12.6 billion domestically in events.

Growing water sports events coupled with increasing expenditure on these events are fuelling the sales of the towable tubes across the U.S.

The North American towable tubes market is forecasted to expand at a CAGR of 4.4% to reach US$ 227.2 million by 2032, with the U.S. towable tubes market set to progress at a CAGR of 4.5% and its valuation increasing 1.7X by 2032.

Why is Demand for Towable Tubes High in Spain?

Spain, being a major tourist spot for water sports activities in Europe, accounts for the largest share of the towable tubes market in Europe. Growing number of tourists in Europe, especially Spain, from all over the world, will create immense demand for water sports, and thereby, towable tubes, in the country.

In 2021, Spain held the highest score of 5.2 / 7 TTDI (Travel and Tourism Development Index). Also, the number of tourist arrivals in Spain experienced a great hike of 236% year-on-year reaching 7.46 million in June 2022.

The Spain towable tubes market is anticipated to evolve at a CAGR of 5.1% and expand 1.6X its current market valuation by 2032.

Category-Wise Analysis

What Makes 2 Rider Towable Tubes the Most Popular?

Two rider capacity towable tubes accounted for a prominent market share in 2021. Segment growth is attributed to increasing water sports events and rising tourism. Two rider towable tubes are easy to be managed by a single person as well. These do not require an air compressor for inflating; a 12V-powered hand pump would be sufficient. As such, two riders' capacity towable tubes are hugely popular across regions.

Demand for two rider towable tubes is set to register a CAGR of 5.5% during the forecasted period of 2022-2032.

Why are Partially Covered Towable Tubes Gaining Market Share?

Partially covered towable tubes add thrill to water sports; splashes of water increase the adventure quotient. Partially covered towable tubes also have hooks, belts, and handles to ensure safety. These tubes are easy to inflate and deflate as compared to fully covered towable tubes as they require low power for inflating the tube.

Out of the build types considered in the scope of the study, demand for partially covered towable tubes is anticipated to increase at a higher CAGR of 5.3% to reach US$ 426.8 million by 2032

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Competition Landscape

Airhead, Connelly Water Sports, Dreamer Inflatables, Gladiator, Havasu Water Sports, HO Sports, Intex Recreational Corp, iOcean Sports, Jobe Sports, MESLE Water Sports, O’Brien Watersports, Scheels Sports, and Sportsstuff, Inc. are leading manufacturers in the towable tubes market.

Major manufacturers of towable tubes are employing innovative solutions and key strategies such as customization and printing as their core competence. In addition, they are also conducting or sponsoring water sports events to spread awareness regarding their brands and product offerings. Online platforms are also playing a crucial role in the revenue generation of manufacturers of towable tubes.

Fact.MR has given in-depth information about the various strategies used by players in the towable tubes market, along with a sales analysis of towable tubes and top towable tube manufacturers, including SWOT analysis and sales generated by top towable tube manufacturers positioned across geographies.

Segmentation of Towable Tubes Industry Research

  • By Product Type :

    • Open Top Tubes
    • Deck Tubes
    • Ride-in & Cockpit Style Tubes
    • Dual Tow Point Tubes
    • Banana Style Tubes
    • Rocker Tubes
    • Other Product Types
  • By Capacity :

    • 1 Rider
    • 2 Riders
    • 3 Riders
    • 4+ Riders
  • By Build Type :

    • Partially Covered Towable Tubes
    • Fully Covered Towable Tubes
  • By Sales Channel :

    • Offline
      • Modern Trade
      • Sports Outlets
        • Franchised
        • Independent
      • Others
    • Online
      • e-Commerce Websites
      • Company-owned Websites
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South-East Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the current valuation of the towable tubes industry?

Currently, the towable tubes market is pegged at US$ 434.8 million.

At what CAGR is the towable tubes market volume poised to grow?

Towable tube utilization is anticipated to increase at a CAGR of around 4.7% from 2022 to 2032.

How did the market for towable tubes fare historically?

The towable tubes market size expanded at a CAGR of 3.5% from 2017 to 2021.

Who are the key towable tube manufacturers?

Airhead, Intex Recreational Corp, Jobe Sports, O’Brien Watersports, and Scheels Sports are prominent manufacturers of towable tubes.

What outlook does North America provide for the towable tubes market?

North America is estimated to hold 30.5% share of the global towable tubes market by 2032.

Towable Tubes Market

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