Increasing popularity of cue sports among millennial demographic has been driving the demand for snooker table in the recent years. Known as billiard board in 16th and 17th centuries, the modern-day snooker table is generally made of quarried slate, providing a flat surface covered with tightly-woven worsted wool and surrounded by vulcanized rubber cushions. The snooker table market is expected to remain under the influence of macro and micro-economic factors. Macroeconomic factors driving the snooker table market include mass urbanization and economic growth in developing nations which gave rise to number of snooker clubs and growing interest of the sport among wide range of around the world. Product innovation lined with customer satisfaction is one of the key microeconomic factors deriving into growth of snooker table market.
With high sending capabilities on the coattails of increasing disposable income, people are seeking snooker table for home to make the game a part of their leisure activities. In addition, emergence of snooker table cum dining table that allows to play the game as well as dine in comfort style is significantly fueling the growth of snooker table market. Further, growing demand for snooker table in corporate workspace to relive stress from demanding jobs will possibly propel the market growth.
Three Fold Growth in Pool Parlors per Million Inhabitants in Potential Markets
Snooker has a reserved place in the cue sport genre. With the growing urbanization, and surging number of high net worth individuals (HNIs) worldwide, snooker has been continuously gaining popularity. The commercial popularity of this sport can be sensed from the surging demand of equipment and accessories associated with it. Snooker table being the inherent part of this sport, its demand has been observed to escalate in steady steps. While we have been observing that the developing countries have neared more towards “developed countries” in the past decade in terms of infrastructure, the growth in the disposable incomes of the citizens have largely leveled people’s interest in developed countries with respect to their developed country counterparts.
The spurt in urbanization has seen a noticeable increase in the number of snooker clubs in the recent past. In addition, the traditional snooker service facilities are being revamped to retain the interest of modernizing population worldwide. The HNIs on the other hand, have been making snooker as an inherent part of their household sport. These factors have drawn attention of snooker table providers to categorically target their prospects, with defined strategies.
Mini Snooker Tables Finds Space in Schools and Non Educational Institutions
Mini snooker tables that are 12 feet by 6 feet size, have been gaining traction due to their growing demand in schools and other similar places. On the other hand, the full size snooker tables that are 11 feet and 8.5 inches by five feet and 10 inches in dimension are being sought by clubs and pool parlors. A large number of families own snooker table, and alongside they also encourage their children in learning them at an early age.
The end-usage of snooker tables include private, clubs, sports authorities, and institutions. Clubs has been generating major demand in the snooker table market; however, the demand from sport authorities is also not far behind.
Albeit of Large and Potential Market, Leading Companies yet to gain Ground in Asia-Pacific
According to World Snooker, the global commercial arm of sports, snooker is third largest viewership in China after NBA basketball and football. Snooker enthusiasts in China eagerly wait for snooker championships and tournaments. Besides its viewers, it is noteworthy that this game is played by more than 60 million people in the country. There are around 1,500 snooker clubs in Shanghai alone, which is further set to increase in the coming future. These factors have kept the snooker table market in the country aloft. The opportunity for snooker tables can be observed from the initiative of introduction of cue zone into Chinese schools that will make snooker as an option of interest among the children.
After Chinese people, Germans are another part of the global sport loving population whose interest for snooker is well visible. Turkish folks are also aligning their cue sport interest towards snooker, in-line with pool, and carom. These countries seem to have fertile ground for the snooker table providers.
Companies Focusing on Innovation to Meet Custom Requirements
The snooker table manufacturers have started to put innovation in place to encourage their usage as a family past time. One of the ideas that have materialized in this space is the availability of their convertible versions, wherein a table can be used as snooker table, dinner table, and other multipurpose household utilities.
Recently, the growing demand of outdoor snooker tables has been tracked by the vendors who have responded positively to it by bringing weatherproof and lightweight snooker tables on the market shelves.
The snooker table market has a fragmented structure, with the presence of large number of small regional players having local marketing strategies. To penetrate the local snooker table markets, the international firms have started to offer their products online, wherein they get more visibility without much co-ordination from the local distributors.
Some of the key providers in the global snooker table market include Riley England, Wiraka Pte Ltd., Snooker Alley, Beijing Xingwei Sports Goods Co. Ltd., Real Billiard Ltd., Billiard Beckmann, Ortmann Billiards, Charlseton Billiards and Cue Company, and Brunswick Billiards.
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