AI Virtual Visor Market

AI Virtual Visor Market Outlook (2024 to 2034)

Worldwide turnover from the AI virtual visor market is estimated to stand at US$ 98.32 billion in 2024 and is slated to increase at a CAGR of 15% to reach US$ 397.78 billion by 2034.

The advancements in AI and display technologies are driving rapid growth in the virtual visor market. Real-time opacity modification is possible with transparent LCDs and OLEDs, improving glare reduction without sacrificing visibility. Through the analysis of real-time data, AI algorithms enhance driver safety and comfort by optimizing visor efficacy in response to changing lighting conditions. The incorporation of virtual visors is accelerating due to the growing usage of advanced driver assistance systems (ADAS).

Because of the expanding global automobile industry, the smart visor market is forecasted to have strong demand over the next decade. When the sun shines on the driver's face, the smart visor's camera, transparent screen, and artificial intelligence work together to automatically block the light. During the projected time, the worldwide demand will be boosted by the growing popularity of smart visors in new cars. The widespread use of premium automobiles worldwide is accelerating the AI virtual visor market growth.

• In North America, the market in Canada is proving to be very profitable as the market revenue is estimated to double from US$ 3.18 billion back in 2019 to US$ 7.27 billion in the year 2024. These profits have attracted manufacturers around the world to invest in the country’s market developments.
• AI virtual visors are available for several categories of vehicles including passenger vehicles and commercial vehicles. As the sales of passenger vehicles hike in more countries, there is a growing demand for AI virtual visors in passenger cars.
• The market in South Korea in East Asia is getting flooded with possible sales as the revenues are expected to reach US$ 4.89 billion in 2024, increasing from US$ 2.39 billion back in 2019.

Report Attribute	Detail
AI Virtual Visor Market Size (2024E)	US$ 98.32 Billion
Forecasted Market Value (2034F)	US$ 397.78 Billion
Global Market Growth Rate (2024 to 2034)	15% CAGR
East Asia Market Value (2034F)	US$ 91.89 Billion
North America Market Share (2034F)	24.9%
Commercial Segment Value (2034F)	US$ 200.08 Billion
Canada Market Value (2034F)	US$ 34.13 Billion
Key Companies Profiled	Panasonic Corporation; Robert Bosch GmbH; Gentex Corporation; Weetect; Harman International; Visor-AR; Sunvisors India Private Limited; ZF Friedrichshafen AG; Kasai Kygo Co. Ltd.; Magna International; KÖBO GmbH & Co. KG; Atlas Holdings; Irvine Automotive Products.

Which Factors are Profiting the Manufacturers in the AI Virtual Visor Market?

“Rise in the Popularity of Autonomous Cars Pushing Sales for AI-powered Vision System Sales”

The AI industry for computer vision is being shaped by several major themes. AI-powered vision systems are being used in autonomous cars at a noticeable rate. These systems are essential for safety features, obstacle recognition, and navigation. To improve accuracy and patient outcomes, the healthcare industry is also utilizing AI in computer vision for diagnostic imaging and surgical support. AI vision systems are being adopted by the retail sector for improved security, inventory management, and consumer behavior research. Edge computing is a popular technology that allows visual data to be processed in real-time directly on devices, decreasing latency and increasing efficiency.

“Extensive Use of AI in Several Fields Making the Demand Rise for AI Virtual Visors”

One of the main factors driving the growth of the AI in computer vision market is the rising desire for efficiency and automation. Businesses are increasing the accuracy of their decision-making processes and saving time and money by using automation and efficiency. For this reason, several manufacturers being one example-are already using AI computer vision technology to automate their procedures and boost productivity. For example, computer vision systems are commonly getting used in factories to examine goods and find flaws. This increases productivity and lowers waste by enabling them to identify and resolve production-related problems more swiftly and efficiently.

“Augmented Reality Making its Way in Connected Cars Stimulating Demand Globally”

The advancements in augmented reality (AR) technology have proven important in the creation of virtual visor solutions. Thanks to developments in augmented reality display technology, including clear and high-resolution screens, virtual visors can now easily overlay digital information onto the driver's field of view without obstructing vision. Furthermore, because of advancements in sensor technology such as gesture recognition and high-definition cameras, virtual visors are precisely watching the face and eyes of drivers. This allows the virtual visor to make dynamic adjustments in the shade as per the requirements of drivers and surroundings by keeping track of variables, including eye movement and gaze direction in real-time.

Artificial intelligence algorithms used in virtual visors further enhance their ability to analyze outside factors including the position of the sun and potential glare sources. Because of its intelligent processing, the virtual visor will now automatically modify its shading characteristics to provide you with optimum glare protection without obstructing your view of the road.

The market for virtual visors is impacted by the rising popularity of connected automobiles as these visors are now getting linked with several other automotive systems for improving functionality. Customers' increasing awareness of the benefits of augmented reality apps for car safety is driving the market's expansion. Relationships between automakers and digital firms to offer creative solutions are driving the virtual visor market further. These relationships foster innovation and acceptability in the car sector, further contributing to the overall increase in the AI virtual visor market size.

What are the Potential Barriers to Global Market Growth?

“Technological Glitches in AI and High Product Costs are Potential Threat to Market Growth”

Technological failure will be considered the biggest barrier to the adoption of AI virtual visors. Since the darkening of several slices in the LCD is dynamic, certain technical failures will lead to the darkening of 100% of the screen. This phenomenon will leave the driver with the same conventional device. In addition, the failure of AI or the camera will lead to an unrecognized driver face, and eventually, the product will fail to perform its basic operation.

The latter situation is even more dangerous, since, in this condition, the driver will have nothing to stop the sun glare - neither the modern AI visor nor the conventional one. Sun glare will pass through the transparent LCD screen and is leading to severe consequences.

The next potential limitation that is encountered at the very early stage is the cost of the product. Though the price of the product is not yet revealed, since it uses state-of-the-art electronics technology, it is expected to be a high-price gadget, at least in the initial stages. Artificial intelligence technology, large LCDs, and high-end cameras will lead to increased overall cost of products.

“Possible Dearth of Required Raw Materials”

Presently, the world is sailing through a global semiconductor crisis, and the automotive industry is one among those that has been hit the hardest and has crippled the industry. Since chips are a pivotal part of automobiles, their limited availability is halting production lines around the world.

AI virtual visors use small silicon chips, and thus, dependency on semiconductors and chips is going to extend further for the industry, which will fuel demand for semiconductors even more. Thus, any unprecedented shortfall in the supply chain will lead to higher revenue loss and production shortage.

As the aspect of QUAD grouping and AUKUS is ramping up military exercises in the region, the idea of a free Indo-Pacific is taking center position in world geopolitics. This is undesirable by China and in some form by Russia. Thus, the tightening of international relations is going to harm manufacturing and trade across the globe.

Country-wise Evaluation

AR and VR technologies are crossing all boundaries and are getting popular globally with the current generation especially love the digital technologies. This trend has improved the market condition for AI virtual visors, with prominent growth in countries including the United States, Canada, Mexico, South Korea, and China. Among all these, the United States market is forecasted to hold a significant AI virtual visor market share.

What are Creating Prospects for AI Virtual Visor Manufacturers in the US?

“Country Focusing on Being Ahead in Digital Trends Escalating Market Scenarios”

Attribute	United States
Market Value (2024E)	US$ 9.63 Billion
Growth Rate (2024 to 2034)	16.7% CAGR
Projected Value (2034F)	US$ 45.11 Billion

The innovations and developments of the internet started in the United States, and since then the country has always been ahead in bringing digital trends into the world. Now as AI takes over the country and is still trying its best to be ahead of the competition and expand the use of AI in many fields. A few of the major fields also include the automotive industry in which AI is changing and improving the working of cars. People in the country admire this innovation and trends and these factors have pushed the market to new heights in the country. The government is also focusing on understanding how AI surely will improve the functioning of the several sectors making the market profitable for outsiders as well.

How AI Virtual Visor Manufacturers in China Will Increase Their Profits?

“Pivotal Role of AI for Managing Huge Population in Country”

Attribute	China
Market Value (2024E)	US$ 10.77 Billion
Growth Rate (2024 to 2034)	15% CAGR
Projected Value (2034F)	US$ 43.65 Billion

China has a huge population and such a large population means the requirement for effective infrastructure for ensuring the safety of the drivers. Sometimes this is not possible and thus for this reason the government in the country has started to use virtual visors. Automakers are required to employ AI virtual visors in the vehicles before they enter the final marketplace. These factors have pushed the sales of AI virtual visors around the country and more suppliers and manufacturers from other countries are showing interest in investing in the country’s market growth.

Category-wise Analysis

Manufacturers in the market have segmented the market into several categories including vehicle type and the sales channel. A few of the most famous sales channels include the OEM and aftermarkets.

Which Vehicle Type is Frequently Using AI Virtual Visors Worldwide?

“Commercial Vehicles are Poised to Employ Virtual Visors More Compared to Passenger Vehicles”

Attribute	Commercial Vehicles
Segment Value (2024E)	US$ 50.34 Billion
Growth Rate (2024 to 2034)	14.8% CAGR
Projected Value (2034F)	US$ 200.08 Billion

Commercial vehicles are employing virtual visors at a higher rate in comparison to passenger cars. As the demand for advanced driver assistance systems and enhanced safety features in commercial vehicles grows, the usage of AI virtual visors is more prominent in this segment. There is a surging need for minimizing driver distraction and ensuring optimal visibility while driving for extended periods makes virtual visors a valuable addition to commercial vehicles, thereby contributing to their increased adoption, and is also becoming a new AI virtual visor market trend.

Which Sales Channel is Majorly Used by Drivers While Purchasing Virtual Visors?

“Prominence of Aftermarket Among Drivers While Buying AI Virtual Visors”

Attribute	Aftermarket
Segment Value (2024E)	US$ 53 Billion
Growth Rate (2024 to 2034)	14.9% CAGR
Projected Value (2034F)	US$ 212.02 Billion

Aftermarkets are more popular among drivers while buying AI virtual visors. More drivers are giving preference to aftermarket sales channels for purchasing AI virtual visors due to the flexibility they offer in terms of selection and installation. Aftermarket virtual visors provide drivers with the option to upgrade their existing vehicles with the latest AI-powered visor technology, enabling them to customize their vehicles based on individual preferences. This accessibility and customization appeal to a wide range of drivers, contributing to the popularity of aftermarket sales channels in the global market.

Business Competition

Key players in the AI virtual visor industry are emphasizing bringing new trends including in-vehicle AI robots.

• Microsoft and OpenAI announced in January 2023 the third phase of their long-term relationship, which would involve a multiyear, multibillion-dollar investment to accelerate AI advances and guarantee that these benefits be widely shared with the global community.
• Visteon and Qualcomm Technologies, Inc. stated in January 2023 that they planned to advance their technological cooperation by creating a high-performance cockpit domain controller that would allow automakers across the world to create next-generation cockpits. With the help of Snapdragon Cockpit Platforms and Visteon's SmartCore software, automakers will be able to swiftly integrate cutting-edge features and capabilities into their next-generation cockpits while maintaining production pace.

Fact.MR provides detailed information about the price points of key players in the AI virtual visor market positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of AI Virtual Visor Market Research

• By Vehicle Type :

  • Passenger
  • Commercial

• By Root to Market :

  • OEMs
  • Aftermarket

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa